know your place; adding geographic intelligence to your content
DESCRIPTION
"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.TRANSCRIPT
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Know Your PlaceAdding Geographic Intelligence to
your Content
Gary GaleDirector of Engineering
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Know Your Place
PEOPLE, PLACES and THINGSatibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
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Location - Connecting Places, People & Things
Knowing geographic locations,
and the names of places
Knowing where our users are, and the
places that are important to them
Knowing the geographic context of everything we
index, manage and publish
We ConnectPlaces, People and
Things
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Know Your Place
PLACE BASED THINKINGalxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
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52° 11' 33.396”, -1° 42' 10.7064"
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Know Your Place
WOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
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• Unique• Permanent• Global• Language Neutral– London = Londra = Londres = ロンドン– United States = États-Unis = Stati Uniti
= 미국• Ensures that geography can be
employed consistently and globally– By users of Geo Technologies products• Internally• Externally
straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
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GeoPlanetA Global Location Repository
Names + Geometry +TopologyWOEIDs for
• cities and towns• postal codes, airports
• admin regions, time zones• telephone code areas
• marketing areas• points of interest• colloquial areas• neighbourhoods
woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
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Know Your Place
A GLOBAL GEOGRAPHICONTOLOGYdraggi on Flickr : http://www.flickr.com/photos/draggin/70742898/
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Stratford-upon-Avon36424
CV3726787646
Stratford-on-Avon12696101
Warwickshire12602190
England24554868
United Kingdom23424975
Earth1
Vereinigtes Königreich
Royaume Uni
イギリス
Europe24865675
Great Britain28298150
Worcestershire12602192
Warwick39228
Supername
Country
Country
County
District
Town
ZIP
Continent
Colloquial
County
Town
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Know Your Place
JOINING PEOPLE & CONTENTMyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/
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Match:Stratford-upon-AvonNeighbours:Henley-in-ArdenWarwickShipston on StourChipping CampdenEveshamAlcester
Parent:Stratford-on-Avon District
Children:CV37Shakespeare’s BirthplaceStratford-upon-Avon Station
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XML, Text, HTML, RSS, etc.
Miami
Florida Keys
Fort Lauderdale
St Petersburg
Count WOEID Path
x3 2450022 /html/body/h1
x2 23511750
/html/body/p
x1 2405797 /html/body/h2
x1 2487180 /html/body/h2
Geo-enrich structured and unstructured content:• web pages, news, feeds, blog posts, status updates• identify places referenced, each represented by a WOEID
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1. Geoparse Content
2. Return• Places found in text• Where in text• Where in doc structure
(title, element names, etc.)
Beijing (x2) Beijing, China (City) 2151330
London (x1) London, UK (town) 44418
China (x6) China (Country) 23424781
Dharamsala (x1) Dharamsala, IN (town) 2294967
Tibet (x3) Tibet (Sheng) 12578004
India (x1) India (country) 23424848
Found Normalized WOEID
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Know Your Place
CAPTURING THE WORLD’SGEOGRAPHY … AS IT’S USED BY THE WORLDS PEOPLEAndrew Feinberg on Flickr : http://www.flickr.com/photos/andrewfeinberg/2319544904/
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MOMA NYC
paula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
Museum of Modern Art, New York
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Millennium Wheel
hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
London Eye
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San Francisco
SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
City and County of San Francisco
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Know Your Place
DIG DEEPER?dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
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http://developer.yahoo.com/geo/geoplanet
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http://developer.yahoo.com/geo/placemaker
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Know Your Place
THANK YOU FOR LISTENINGPaul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
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www.ygeoblog.com
twitter.com/yahoogeo
twitter.com/vicchi