klinika za socialna omrežja 2 by giorgos vareloglou
DESCRIPTION
Se spomnite lanskih izzivov? ste osvojili kakšnega? Ponovili jih bomo tudi letos.TRANSCRIPT
![Page 1: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/1.jpg)
Motivational event for custodians of slovenia.info - 04/10/2012 Social Media Clinics / Workshop
Giorgos Vareloglou
![Page 2: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/2.jpg)
HELLO AGAIN! :)
![Page 3: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/3.jpg)
Last Year’s ExperienceRunning in Radovljica
![Page 4: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/4.jpg)
Last Year’s ExperienceThe airplane factory
![Page 5: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/5.jpg)
Last Year’s ExperienceVisiting a traditional Blacksmith
![Page 6: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/6.jpg)
Last Year’s ExperienceMaking Love Cookies
![Page 7: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/7.jpg)
*Source: Think social media
![Page 8: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/8.jpg)
I Know this Place!
I have it in mind, it’s one of mychoices actually
i’d like to be there. i ll look into it!
Decision made. Here i come
At the destination.
Awareness
Consideration
Intention
Purchase
Experience
The Visitor’s Funnel
![Page 9: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/9.jpg)
Awareness
Consideration
Intention
Purchase
Experience
The Visitor’s Funnel
Social Media Presence
![Page 10: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/10.jpg)
FACEBOOK. STILL THE KING BUT..
- Very Cluttered with ads> You need more money to have an impact
- Users expect to be approached> They need so much more than a contest/quiz
- It’s not the only option> Twitter is bigger, pinterest/foursquare are booming.
![Page 11: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/11.jpg)
On the other hand..
![Page 12: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/12.jpg)
0Budget
![Page 13: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/13.jpg)
invest in these:
Focusing on the part of visitor experience.
1. Create unique content for visitors2. Distribute it in a simple yet effective way3. Be there, to help them / real time
![Page 14: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/14.jpg)
BACK TO BASICSThe
IDEA
![Page 15: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/15.jpg)
Decision Paralysis
![Page 16: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/16.jpg)
Daily Secret Startup
![Page 17: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/17.jpg)
The little Printer
![Page 18: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/18.jpg)
A big idea:
Why dont we think the same way, and instead of developing complex trip planners, create a deadly simple .pdf guide featuring
5 things someone can do on our destination, in a long weekend stay?
![Page 19: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/19.jpg)
* zero cost.* portable on any mobile device* printable & easily distributable
WHY?
![Page 20: Klinika za socialna omrežja 2 by Giorgos Vareloglou](https://reader034.vdocuments.us/reader034/viewer/2022052602/559d166e1a28abd8018b47fa/html5/thumbnails/20.jpg)
LETS MAKE ONE!