“CRM FOR SALES” DISCUSSION

CRM FAILURE RATES

2009 Forrester Research Report

A QUESTION?

Why?

AN IMPORTANT QUESTION

Who is the END USER of this solution?

AN IMPORTANT QUESTION

What do they DO, FIRST THING in the morning ...just after making themselves a

cup of coffee?

WHERE DO THEY GO FIRST?

DATAM SALES

..AND THIS IS OUR FUTURE

IT WILL GET MORE COMPLEX

MY FIRST VIEW

MY INITIAL VIEW OF RIGHTNOW

The system is world-class, it does everything we need it to do.

The sales people will just need to learn that they have to use it. Once that is done we can take on the RFE process......

RIGHTNOW’S VIEW

THIS IS THE WAY IT NEEDS TO BE

DATAM VIEW ON CRM FOR SALES

KEY THEME OF TODAY

We are hoping that you learn from my mistake, rather than

put yourself in a position to make the same mistake again. Intilecta

is the better way.