kitchen & bath design news october 2014 usa
TRANSCRIPT
18 MARY JO PETERSON 20 ERIC SCHIMELPFENIG 22 KEN PETERSON
www.ForResidentialPros.com
10/14The leading business, design and product
resource for the kitchen & bath trade
®
38 | Product Trend Report
Appliances Spotlight Custom Looks, Flexible Designs
Creative Design Ideas for the Smaller Bath
32 | Designer Salary Survey
Wages Edging Up but Gender
Gap Still Strong
Creative Design 34 | Bath Trends
KBD_1_1014 Cover.indd 1 9/17/14 8:32 AM
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KBD_2-3_1014 Contents.indd 2 9/17/14 8:33 AM
Departments 5 | Editorial
6 | Market Pulse
8 | Barometers
9 | Consumer Buying Trends
10 | Industry Update
17 | Appointments
26 | Project Case Study
52 | Product Review
55 | Product & Literature
Showcase
55 | Classifed Advertising
56 | Advertiser Index
Columns 18 | Planning & Design
by Mary Jo Peterson, CKD, CBD, CAPS
20 | Design Technology by Eric Schimelpfenig, AKBD
22 | Bettering Your Bottom Line by Ken Peterson, CKD, LPBC
October 2014 ForResidentialPros.com | 3
24 | Industry Profle
Creating Beautiful Spaces That Function BeautifullyFunction and aesthetics are at the heart of this Idaho designer’s creations.
34 | Small Baths
Living Large in a Small BathBigger isn’t always better: Here, designers work within small footprints to create baths that look great and function well.
32 | Salary Survey
Gender Gap Still Evident As Salaries Edge UpwardsSalaries for kitchen and bath designer/salespeople are trending a bit higher, though women’s wages still lag behind that of their male counterparts, a KBDN survey reports.
34
ON THE COVER Features
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38 | Product Trend Report
Flexible Function, Customized StyleThe latest trends in kitchen appliances favor fexible designs, smart functionality, healthy cooking options and customized style.
49
5249 | Tile Trends
Tile StyleTexture, pattern, size and textiles guide the newest looks in tile for the kitchen and bath.
38
KBD_2-3_1014 Contents.indd 3 9/17/14 8:33 AM
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The NKBA offers free webinars, virtual
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Kitchen designed by NKBA Member Tim ScottPhoto by Arnal Photography, Larry Arnal
Kitchen designed by NKBA Member Lauren Levant BlandPhoto by Bob Narod Photographer, LLC
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Photo by PreviewFirst.com
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KBD_4-5_1014 Editorial.indd 4 9/17/14 10:15 AM
PublisherPaul DeGrandis
Publisher EmeritusEliot Sefrin
EditorJanice Anne Costa
Managing EditorAnita Shaw
Group Editorial DirectorPatrick O’Toole
Contributing WritersJamie Gold, CKD, CAPS Elizabeth RichardsDenise Vermeulen
Columnists Ellen Cheever, CMKBD, ASID, CAPSHank DarlingtonLeslie HartBruce Kelleran, CKD, CPAStephen NichollsKen Peterson, CKDMary Jo Peterson, CKD, CBD, CAPSSarah Reep, CMKBD, ASID, CMG, CAPS, IIDA Bryan Reiss, CMKBDEric Schimelpfenig, AKBD
Art DirectorJohn Sidor
Media Production RepConnie Wolf
Editor, ForResidentialPros.comAndrea Girolamo
Web Site ManagerThamaraj Udomwongyont
Audience Development ManagerEllen Stormer
Reader Service ManagerJeff Heine
Administrative AssistantMarie Snow
Sola Group Inc.
Copyright © 2014 by Sola Group Inc. All rights reserved. No part of this magazine may be produced in any form, including electronically, without written permission from the publisher of Kitchen & Bath Design News.
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October 2014 ForResidentialPros.com | 5
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Editorial { Janice Costa, editor }
I’m cleaning the kitchen at 11 o’clock on a Sunday night, contemplating such
mysteries of the universe as: Where did all of this clutter come from? How come, with all of this technology, they can’t make a kitchen that cleans itself? And, why don’t I have buckets of money so I can have the kitchen of my dreams, and then hire some-one to keep it Better Homes & Gardens neat?
Someone out there is making those buckets of money, I’m sure, but it’s not me. And according to KBDN’s newest salary survey, it’s not the majority of kitchen and bath designers, either. That holds especially true for fe-male design professionals, who still represent 71+% of the lowest salary ranges, and only a third of those making $150,000+ (see related Sal-ary Survey, Page 32).
The survey, which showed designers seeing modest gains over 2012 but still de-pressingly low salaries in many cases – along with a dramatic gender gap – begs a couple of questions. One, are we, as an industry, being paid what we’re worth? What can/should we be doing diferently as business people to increase our income? And, for women in the feld, what are we doing to address the gender gap for ourselves and the women who come after us?
Designing a kitchen or bath requires a tremendous level of skill. You need to have the style sense of a trend setting fashionista, the at-tention to detail of a top-level
accountant, the people skills of a SWAT Team hostage ne-gotiator, and the ability to see something that doesn’t even exist…and then sell that vi-sion to someone else who can’t envision it, convincing them to spend tens of thou-sands of dollars tearing up their home to bring a dream to life.
And that’s just the begin-ning. A good design must address the functional needs of the client (or people who share the space); it must work not just in the moment, but function well over time for the way the clients and their family grow and age; it must conform to space constraints,
budget constraints and some-times the owner’s physical constraints. It must include the elements that resonate on a very personal level with the homeowner, so that the space will provide not just function-ality, but also comfort and a sense of home. It must work not only as a cooking space, but as an entertaining space, a technology center and an all-purpose room that can accommodate homework, crafts, household manage-ment, family celebrations and
more. And it must do all of this while looking beautiful, stylish and up to date.
For most designers, this is the part of the job they love best. In fact, when we asked designers this month how they challenge themselves to be better (see related story, Page 6), almost all of them talked about creative design ideas and relationships with people. And, indeed, these are things that help good design-ers become great.
Yet none of the respon-dents talked much about challenging themselves to enhance their business man-agement, sales, marketing or fnancial skills.
Of course there’s nothing wrong with having a pas-sion for the creative part of the job. But without strong financial, business, sales and marketing skills, most creative folks never gain the level of professional success they desire. It’s long been a weakness in our indus-try, and according to Ken Peterson (see related col-umn, Page 22), it’s one of the key factors that keeps kitchen and bath professionals from attaining the kind of income
they could – and that, indeed, their talents merit.
Design professionals would do well to spend some t ime contemplating the complexities of what they ofer their clients, and then figuring out how to raise their profile and sell their strengths, while also shor-ing up their business skills to make sure they’re not giv-ing away profts due to lack of planning, poor fnancial man-agement or simply neglecting the business end of things.
The gender gap, on the other hand, is more compli-cated. After decades of study, there still seem to be no solid answers as to why women consistently make less money than men in the same feld, with the same level of experi-ence, doing the same jobs. Is the problem a glass ceiling, or a “boys’ club” mentality? Is it a cultural norm that encour-ages women to value “getting along” rather than negotiat-ing for more? Is it a lack of confdence – in our skills, our worth, or our ability to ask for, or demand, even, what we’re worth? Is it the decades-old problem of women eschewing math skills and “hard” busi-ness skills compared to their male peers, something that’s evident as early as junior high school? Is it a function of women as a group being more likely to take time of or out to raise children, care for aging parents, etc.? Is it some combination of these, or something else entirely?
There are no easy an-swers, but we should always be asking the questions – and working toward addressing our own business weak-nesses, while educating our clients, our frms, society, and the women coming up in the business so that the gender gap can eventually be closed for good.
Are You Earning What You’re Worth?With industry salaries still struggling and the gender gap remaining prevalent, designers need to assess what they must change to earn their true worth.
“Without strong fnancial, business, sales and marketing
skills, most designers never gain the level of professional
success they desire.”
KBD_4-5_1014 Editorial.indd 5 9/17/14 8:35 AM
Market Pulse { Readers’ opinions on industry-related issues }
Continual education and travel
both heighten awareness of de-
sign. I also like to reach out and share
with others in the feld.”
Pamela C. Saftier, owner/designer
PCS Design
Redmond, WA
I listen intently to our clients’ con-
cerns and focus on the issues they
experience in their current space. I ask,
‘How can I best solve the problem?’ I
believe that problem solving forces
me to be a better designer. Space plan-
ning with regard to kitchen design is
extremely important, and clients are re-
ceptive to ideas that enhance function.”
Joanne Murphy, ASID, designer
Cabri, Inc.
Summit, NJ
I try to stay up to date on the interior
design aspect to also refect new
trends in styles so the kitchen relates
to the whole house and is up to date in
color and style.”
Michelle S. Olsen, CKD
Details by Design
East Windsor, NJ
M usic, especially classical music,
helps me push myself. Also, I
take classes, read scriptures and over-
all mentally escape to fnd a new twist
on designs. Sometimes, something as
simple as turning the page upside down
when sketching helps me look at things
diferently.”
Marni Vincent, Associate AIA, CID,
CKD, CBD, CDT
designer/associate project manager
Design & Build Assistance
Colfax, CA
M y company is named Project
Partners Design for a reason: I
partner with my clients and peers when
developing a design. I have always found
that we all become better at our craft
when we collaborate.”
Theresa M. Sterbis, AKBD, owner
Project Partners Design
Fremont, CA
I like to take on projects with unique
space challenges. Also, creating a
unique island and not giving customers
standard features help me to continually
challenge myself.”
Pamela Chaudoin, owner
KC Cabinets and Design
Kansas City, MO
I continue to take courses and
research new products. I also com-
municate with other designers to stay
fresh with new designs.”
Betty Appleby, CKD, CBD, NCIDQ
North Fort Myers, FL
I stay on top of current technology
and carefully analyze the ‘staying
power’ of design trends. This helps me
provide my clients with the best guid-
ance while adding value to their home.
I also work very hard at not only being
a good creative person, but an excellent
business person as well. The market has
changed, and the designers who stay
in business will be the ones who know
how to reinvent themselves and adapt
to change.”
Lynn M. Masiello, CKD, CBD, CAPS
interior designer, president/CEO
LM Designs
Verona, NJ
I read, read, read. I study all the de-
sign elements I can possibly get my
eyes and hands on, regardless of the
style. I also research what is trending.
Then I listen, listen, listen. If you listen
to your customers’ demands and throw
in a couple of ideas they haven’t con-
sidered, you’ll be well on your way to
becoming a good designer. Also, be nice
to the salesmen and women who come
into your store. They can keep you up
to date on a lot of new items.”
Benjamin E. Dittmar, president
K.E. Dittmar Company
Zanesville, OH
The Internet ofers designers and
potential customers access to vir-
tually unlimited design ideas. This drives
the necessity to stretch and learn as a
designer. There is no better way to in-
centivize learning for a caring designer
than a request to do something new from
a client. Vendor training and trade pub-
lications are a great resource, as well.”
John C. Schroeder
managing member
Village Cabinet Design
Medway, MA
I relax into the self and the ideas just
fow. I see each space as unique and
I listen well. To be a better designer, I
will try to increase my ability to hear
and recognize the specialness of each
individual who crosses my threshold. To
be a better designer, I will try to create
the relationships that ensure longevity.”
Margaret York
Caledonian Kitchen & Bath
Flourtown, PA
After completing a kitchen, I go
back to the design and redraw
in a completely diferent style. I also re-
search all of the items in a drawing, such
as appliances, lighting, countertops, etc.,
for the latest innovations.”
Christine FitzPatrick, designer
FitzPatrick Design
Larchmont, NY
I ’m always researching what’s
new, whether that’s a new item or
technique in our feld. We are open to
learning more about it and how it can
work for our clients and their projects.”
Cathy Winslow
owner/creative director
Splash Kitchens and Baths
LaGrange, GA
I listen. I am amazed at how many
clients claim that at the places they
have been to before [other design frms
or kitchen and bath frms], the people
there try to talk them out of what they
want almost immediately, without even
really understanding what they want
and why. The more attentive I am to my
clients’ needs, wants and desires, the
happier they are. The smallest details
seem to go a long way.”
Rebecca O’Rourke, designer/owner
Sea Interior Design
Scottsdale, AZ/Orange County, CA
I challenge myself by accepting
tougher projects.”
Andrew LaDuke, owner
Michigan Kitchen Cabinets
Novi, MI
Kitchen & Bath Design News
recently posed this question
to dealers and designers in the
kitchen and bath industry: “How
do you challenge yourself to be a
better designer?”
Designers Discuss Self-Improvement
6 | Kitchen & Bath Design News October 2014
KBD_6-7_1014 MarketPulse.indd 6 9/17/14 8:35 AM
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Barometers { A look at key statistics & trends shaping the industry }
8 | Kitchen & Bath Design News October 2014
With the housing
market continu-
ing its gradual
recovery, growing in month-
ly fts and starts, evidence
continues to mount that the
deepest wounds to the mar-
ket sufered during the Great
Recession are fnally begin-
ning to fully heal. Among the
key statistics and forecasts
released in recent weeks
by government agencies,
research frms and industry-
related trade associations
were the following:
HOUSING STARTSThe return to production
levels of more than one mil-
lion housing starts “confrms
that consumer confidence
continues to improve and
that, propelled by a healthi-
er economy, more and more
people are feeling ready to
buy a home,” the National As-
sociation of Home Builders
said last month. According
the latest fgures from the
U.S. Census Bureau and
HUD, nationwide housing
starts were pegged at a sea-
sonally adjusted annual rate
of 1.093 million units, which
is the highest level since
November of 2013. The gains
were fueled by strong single-
and multi-family growth,
said the Washington, DC-
based NAHB. “We should
continue to see a gradual,
consistent recovery through-
out the rest of the year,” said
NAHB Chief Economist David
Crowe, who added that “the
economic fundamentals are
in place for an ongoing hous-
ing recovery.”
NEW HOME SALESBuilder confdence appears
to be on the rise despite
the reported recent de-
cline in sales of newly built,
single-family homes – a de-
velopment that “surprised”
the National Association of
Home Builders, particularly
in the face of rising housing
starts and continued low
mortgage interest rates that
are being seen. The NAHB
reported last month that
builders are continuing to
increase their level of in-
ventory in anticipation that
sales will gradually improve
during the rest of the year
and into 2015. Current mar-
ket conditions “should help
spur pent-up demand,” the
NAHB added.
EXISTING-HOME SALESExisting-homes sales are
now being projected to
be down 2.1% this year, to
4.98 million, compared to
5.09 million in 2013, the
chief economist for the
National Association of Re-
altors said last month (see
related table, above). De-
spite the projected decline,
however, “sales momentum
is slowly building behind
stronger job growth and
improving inventory condi-
tions, said Lawrence Yun,
chief economist for the
Washington, DC-based NAR.
“The number of houses for
sale is higher than a year ago
and tamer price increases
are giving prospective buy-
ers less hesitation about
entering the market,” Yun
observed. “More people are
buying homes compared to
earlier in the year, and this
trend should continue with
interest rates remaining low
and apartment rents on the
rise.” Yun warned, however,
that afordability is likely to
decline in upcoming years.
“Although interest rates have
fallen in recent months, me-
dian family incomes are still
lagging behind price gains,
and mortgage rates will
inevitably rise with the up-
coming changes in monetary
policy,” the economist said.
CABINET & VANITY SALESSales of kitchen cabinets
and vanities continued to
make positive strides in
July, as they have through-
out all of 2014, the Kitchen
Cabinet Manufacturers As-
sociation said last month.
According to the Reston,
VA-based KCMA, manu-
facturers participating in
the association’s monthly
“Trend of Business” survey
reported that July sales of
cabinets and vanities rose
7.3% over the same month
in 2013. Sales of stock cabi-
nets increased 7.4%, while
semi-custom cabinet sales
gained 6.3% and custom
cabinet sales rose 11.9%,
the KCMA said. Year-to-date
sales through July were up
11.0% over the same seven-
month period in 2013, the
KCMA added.
Recession-Bred Wounds Continue to Heal
Housing Afordability
Remaining A Positive
Force
MARKET ANALYSIS
Washington, DC — The latest
figures regarding nation-
wide housing afordability
“refect the slow but steady
march toward the historic
levels of price appreciation
and interest rates that re-
sult in affordability levels
we experienced before the
mid-2000s boom.”
So says David Crowe, chief
economist for the National
Association of Home Builders,
who noted last month that,
while the housing market
witnessed a slight decrease
in afordability in the second
quarter, “it is still fairly high
by historical standards.”
According to the latest
fgures from the Washington,
DC-based NAHB, 62.6% of
new and existing homes sold
in the second quarter were af-
fordable to families earning
the U.S. median income of
$63,900. This is down from
the 65.5% of homes sold that
were afordable to median-
income earners in the frst
quarter. The national me-
dian home price rose from
$195,000 in the frst quarter
to $214,000 in the second
quarter. Meanwhile, aver-
age mortgage interest rates
dipped from 4.57% to 4.44%
in the same period.
“The deepest housing
wounds suffered during
the Great Recession are
beginning to fully heal,”
said Lawrence Yun, chief
economist for the National
Association of Realtors. “Ris-
ing home values are helping
owners recover equity, while
strong job creation is as-
sisting those who may have
fallen behind on their mort-
gage due to unemployment or
underemployment.”
Despite occasional setbacks and lingering fragility, the nation’s housing market is expected to continue its steady
recovery at least into 2015, as refected in the table above. According to analysts, positive housing momentum is being
fueled primarily by stronger job growth, a rise in consumer and builder confdence and improving inventory conditions.
Afordability, however, is likely to decline in upcoming years, with median family incomes lagging behind home price
gains and rising mortgage rates.
LATEST FORECAST FOR KEY HOUSING MARKET INDICES
Source: National Association of Realtors
2013 2014 (projected) 2015 (forecast)
Housing Starts $925,000 $1.07 million $1.4 million
New-Home Sales $430,000 $510,000 $710,000
Existing-Home Sales $5.09 million $4.98 million $5.20 million
Median House Price $197,000 $209,000 $219,000
30-Year Mortgage Rate 4.0% 4.7% 5.5%
Dollar Volume Estimate +21% +3% +11%
KBD_8-9_1014 BarCBT.indd 8 9/17/14 8:36 AM
Consumer Buying Trends { Demographics & buying patterns for the home }
October 2014 ForResidentialPros.com | 9
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‘Modern Family’ Seen Reshaping Market, Product MessagingNew York — The modern family is rapidly evolving as a re-fection of changing gender roles and social norms, yet many brands and marketing initiatives are failing to portray the “new reality” of household compositions – or speaking to their needs.
That’s the key conclusion of a major consumer trend re-port issued last month by JWTIntelligence, a New York-based research and marketing communications frm.
According to JWT, the broad, traditional notion of the nu-clear “family” is evolving rapidly into many variations, and that shifting dynamic has major implications for marketers, includ-ing kitchen/bath product manufacturers and design frms.
“The traditional nuclear family – a husband and wife, plus kids – is no longer the norm,” the JWT report fnds. “Today’s parents may not be married; often just one parent heads the household, while more couples are choosing not to become parents. At the same time, gay couples are embracing these traditional milestones as attitudes and laws change. And, as people live longer, more are starting afresh in later decades, and households are expanding to include multiple generations.
“On the other end of the spectrum, more people are liv-ing in households of one, forming families out of friends or even treating pets as family. The emergent diversity in family life includes partnerships without marriage, multi-genera-tional families, ‘silver’ (aging) families, parenting without co-residence and various forms of ‘blended,’ ‘reconstituted’ and ‘chosen’ family.”
As JWT notes, these families and ways of living have long existed. What’s new, however, is that they are growing more common and are likely to increasingly impact kitchen/bath design, consumer purchasing patterns and the way products and design services are marketed.
In fact, the marketing frm notes, only 20% of U.S. house-holds ft the conventional defnition of the nuclear family, down from 40% in 1970. Unmarried parents represent the most common variant on tradition, as more people delay or forego marriage. In the U.S., single parents have more than tripled as a share of households since 1960. People are also remixing tradition and improvising family arrangements. For instance, it’s becoming more common for couples to split up but remain in their home, jointly raising their kids while forming other romantic relationships.
As more people divert from life’s traditional milestones, fewer are also choosing to have children. An array of factors – including the growing cost of child care, women’s rise in the workforce, the trend toward extending careers while delay-ing marriage and children, and urbanization – are driving this shift in cultural norms. Gay marriage is also becoming increasingly popular as public acceptance spreads and laws change. Pets are increasingly becoming full-blown members of the family, with owners treating animals much like humans.
“The nuclear family has become both more complicated and more fexible, taking on new forms to suit new mindsets, JWT observes, noting that fathers are taking on many more domestic duties, while more women are becoming the primary breadwinner and society is moving toward “a more nuanced concept of gender that questions some stereotypes and revises old assumptions.
“Women are less likely to be in charge of household tasks and child care,” JWT points out. “Dads are now co-parents. We’re moving away from the days when men provided for the family fnancially and women took care of most other needs. Couples are rethinking the way household and child care
duties are apportioned. Conventional ideas about male and female domains, activities, behaviors and styles are evolving. Millennials are leading the way, less confned to traditional gender roles and more willing to break long-standing norms, and Gen Z is poised to hold the least rigidly defned view of gender as they reach adulthood.”
JWT adds: “Just as we saw a feminization of the workplace in the past few decades, with more emphasis on such skills as empathy and listening, we are seeing the opposite at home – a ‘masculinization’ of domestic tasks and routines.”
According to JWT, although many brands aren’t yet por-traying the reality of today’s family, or speaking to its changing needs, a growing number of marketers have broadened their defnition of what a family means and have incorporated new types of images into their messaging, recognizing and afrm-ing these consumers.
“At a time when married couples may not be planning on kids, parents could be same-sex or a dad might be the primary caregiver, brands must think carefully about the language and imagery they use and the way they target products and services,” the company said.
“Marketers should acknowledge every type of family. Brands should not only update their assumptions about their consumers, they should seek to better refect the new reality of nuclear families. Don’t hesitate to take a stance: Consumers expect brands to help drive social change, and today’s con-sumer is increasingly open-minded about new forms of family.”
Changes in the nuclear family require a rethinking of brand positioning and marketing initiatives, according to a new report published by JWTIntelligence.
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10 | Kitchen & Bath Design News October 2014
Industry Update { Noteworthy developments impacting the kitchen and bath market }
New Ownership Announced for Kitchen & Bath Design NewsWilmette, IL — Kitchen & Bath Design News’ print, digital and event assets were recently purchased by Sola Group Inc., based here. The closely held partnership of media profes-sionals, headed up by Paul DeGrandis and Patrick O’Toole, bring decades of experience in the remodeling and home improvement industries, joining a team of industry pros that includes founding editor and publisher emeritus Eliot Sefrin.
“Eliot Sefrin and his team have a strong track record of industry leadership, and we look forward to continuing this rich tradition,” said Paul DeGrandis, president of Sola Group, Inc. and publisher of KBDN. “That is why we are so pleased that long-time thought leaders like Eliot, Janice Costa and Anita Shaw, who built the brand, will be staying on board, along with an outstanding stable of columnists and industry experts such as Mary Jo Peterson, Ellen Cheever and Eric Schimelpfenig, among many others.”.
“I look forward to working with Sola Group management on KBDN in retaining the high editorial, marketing and educational standards that we have had in place for more than 30 years,” noted Sefrin.
“With Kitchen & Bath Design News, the go-to source for kitchen/bath designers, our goal is to support the brand in ways that will help it grow along with the industry, particularly with the opportunities presented by new Web and mobile venues,” said DeGrandis.
Sola takes over from Cygnus Business Media, which had operated the brand for almost 20 years. Sola also took ownership of Qualifed Remodeler magazine and For ResidentialPros.com.
All circulation and advertising inquiries can be made to Sola Group Inc., 724 12th St., Suite 1W, Wilmette, Illinois 60091; [email protected].
Stamford, CT Site of KBDN Seminar This MonthMelville, NY — Stamford, CT will be the latest site for “Art + Science,” the series of all-day seminars being presented by Kitchen & Bath Design News in key markets throughout 2014.
The highly acclaimed seminar series is scheduled to continue its eight-city run Oct. 23 at the Hilton Stamford Hotel, in Stamford, CT.
The educational initiative, currently in the second of a three-year run, has already been presented this year in Fort Lauderdale, St. Louis, Philadelphia, Milwaukee, Seattle and Denver. After its Stamford stop, the program will con-clude its 2014 schedule on Nov. 13 in Dallas, according to KBDN Publisher Emeritus Eliot Sefrin.
Location and dates for 2015 will be announced shortly, Sefrin said.Designed for kitchen and bath designers looking to refresh their creative
talents and expand their technological skills, “Art + Science” is aimed at identi-fying “what’s next” in design and technology so that design professionals can better address the needs of a younger, less-traditional client while increasing company profts in the New Digital Age.
“Art + Science” spotlights the growing trend toward contemporary kitchens
and baths that require an entirely new way of managing the space and con-necting the elements of the room. Also featured is a multi-media program that presents a vision of the industry’s digital present and future, including ways design professionals can leverage cutting-edge technological tools from initial client contact through fnal contract.
Leading the programs is a pair of KBDN contributors: Ellen Cheever, CMKBD, ASID, CAPS, widely considered to be the nation’s premier kitchen and bath design authority, and Eric Schimelpfenig, AKBD, a leading authority on cutting-edge technology impacting the kitchen and bath industry.
2014 sponsors have included BEST, Geberit, Hafele America, Jenn-Air, Rev-A-Shelf and Showplace Wood Products.
Information about attending any of the 2014 programs can be obtained by visiting KBDN’s web site, www.forresidentialpros.com.
Seminars Set for Kansas City, DenverMelville, NY — Kansas City and Denver will serve as the locations this month for the fnal two in a year-long series of all-day seminars being produced under the terms of an exclusive alliance between Kitchen & Bath Design News and the SEN Design Group.
The seminar series will conclude its 2014 run at the Cosentino showrooms in Kansas City and Denver on Oct. 1 and Oct. 29, respectively.
Titled “Systemizing Your Sales Approach for Maximum Proft,” the program is led by SEN President Ken Peterson, CKB. Created specifcally for showroom owners, managers and sales designers, the programs focus on how kitchen and bath dealers can improve closing percent-ages, sales volume and gross margins by implementing a well-thought-out selling system keyed to today’s market.
Sponsors of the 2014 seminars have included Silestone by Cosentino, Hafele America, Dura Supreme, Medallion/Yorktowne/MasterCraft/Design Craft, Autokitchen, Signature Kitchen & Bath magazine, Cambridge Steel Works, Task Lighting, WoodTrac and Warmly Yours.
Information, including registration details, is available by contacting the Chapel Hill, NC-based SEN Design Group, at (800) 991-1711.
Electrolux Purchases GE Appliance BusinessFairfeld, CT — General Electric has signed a defnitive agreement to sell its century-old home appliance division to Electrolux. The deal is estimated at $3.3 billion.
As part of the transaction, GE has entered into a long-term agreement with Electrolux to continue use of the GE Appliances brand. The transaction has been approved by the boards of di-rectors of GE and Electrolux and remains subject to customary closing conditions and regulatory approvals, and is targeted to close in 2015.
“This transaction is consistent with our strategy to be the world’s best infrastructure and technology company,” said GE Chairman and CEO Jef Immelt.
GE has taken steps in 2014 to reshape and focus its portfolio, purchasing Alstom’s Power and Grid businesses in June and, in August, completing the IPO of its North American Retail Finance business, Synchrony Financial.
The activity continues the company’s longer-term redeploy-ment of capital from non-core assets like media, plastics and insurance to higher-growth, higher-margin businesses in Oil & Gas, Power, Aviation and Healthcare. The company hopes to achieve 75% of earnings from its Industrial business by 2016.
“GE Appliances is a great business and we are proud of the role it has played in GE’s history,” Immelt continued. “Electrolux is the right global business for our customers, consumers and employ-ees. We have greatly strengthened this franchise in the past few years. GE Appliances’ people, valuable home appliances brand, products, distribution and service capabilities make it a perfect ft with Electrolux and its goal of accelerating growth in the U.S. Like GE Appliances, Electrolux has a nearly 100-year history in home appliances and they share the same principles of quality, innova-tion and customer value as GE. They are committed to supporting the growth of GE Appliances and value the GE Appliances team and its capabilities.”
“GE Appliances is a well-run operation with strong capabilities in key areas such as R&D, engineering, supply chain and customer service,” said Keith McLoughlin, president and CEO of Electrolux. “We look forward to joining forces with their team of talented and competent people.”
The acquisition will nearly double Electrolux’s business in North America and put it on the same playing feld with the Whirlpool Corporation, which posted revenue of $18.8 billion last year. to Las Vegas.
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Sterling’s acquisition of Aquatic from
Tomkins is the latest of the frm’s “carve-
out” deals. During its 32-year history,
Sterling has sponsored the carve-out
of 22 businesses from larger corporate
parents, including multiple acquisitions
from DuPont, British Petroleum and
Tomkins.
“Aquatic is an industry leader poised
to outperform as a stand-alone enter-
prise with supportive partners,” said
Kevin Garland, a partner at The Sterling
Group. “We look forward to achieving
new levels of proftability and creating
value for all shareholders.”
Aquatic Sold To SterlingAnaheim, CA — Aquatic has an-
nounced its acquisition by The
Sterling Group, a middle market
equity frm renowned for acquir-
ing and accelerating the growth
of businesses in the manufactur-
ing, distribution and industrial
service categories.
Aquatic is the third business
that Sterling has acquired from
the former Tomkins group in a
three-year period.
“Aquatic is a great ft for Ster-
ling’s portfolio in terms of size,
industry and growth potential,”
said Stuart Leigh, president,
Aquatic. “We’re well positioned
to take full advantage of the
housing market recovery, and
are confdent that this partner-
ship will help propel us forward
at an even faster rate.”
Industry Update { Noteworthy developments impacting the kitchen and bath market }
Wood-Mode Opens CenterLancaster, PA — Wood-
Mode has opened its first
Wood-Mode Lifestyle Design
Center, located in LuxeHome
on the frst foor of Chicago’s
Merchandise Mart.
Wood-Mode has had a
successful presence in the
Merchandise Mart for more
than 20 years, according to
the company, and has made
the strategic move to open
its own design center that
will be available to all Wood-
Mode dealers. Homeowners,
designers, architects, build-
ers and trade professionals
are also welcome to use the
facility.
The center will act as
a showcase for the latest
product releases and lifestyle
design themes from the frm.
“We will develop and man-
age this space in LuxeHome
in the Merchandise Mart as a
strategic location for inspiring
and capturing the attention
of our customers, architects,
interior designers, builders
and trade professionals,” said
Brooks Gronlund, president
and COO of Wood-Mode Inc.
KBD_10-16_1014 IndustryNewsA.indd 13 9/17/14 8:37 AM
Industry Update { Noteworthy developments impacting the kitchen and bath market }
GE Appliances Announces Dream Kitchen Competition Louisville, KY — GE Appliances will award kitchens that include GE Monogram appliances in its Mono-gram $150,000 Dream Kitchen Design Contest. A total of $150,000 in cash prizes will be awarded, including a grand prize of $25,000.
Kitchens must in-tegrate GE Monogram cooking appliances and refrigerators. Judges will consider criteria of visual ap-peal, creativity, innovation, overall kitchen workfow and design ele-ments/principles in their evaluation.
The $25,000 grand prize will be awarded to the Best Kitchen Inte-grating GE Monogram Appliances. Additionally, a frst-place prize of $15,000, second-place prize of $5,000 and third-place prize of $3,000 will be granted in each of the follow-ing categories: Best Home Kitchen
Design – Traditional, Best Home Kitchen Design – Transitional, Best Home Kitchen Design – Contempo-rary, Best Showroom Display Kitchen
Design and Best Use of GE Mono-gram Appliances “Outside
of the Kitchen” Design. Seven regional winners will be awarded $1,500 each, and all winners will achieve national expo-
sure through an awards ceremony and GE marketing
eforts.The contest is open to all kitchen
designers, architects, professional builders and remodelers. Up to three entries may be submitted (one per category) by the same entrant/entrants, but each entry must be submitted separately. All submis-sions must be received by March 31, 2015, and winners will be announced at the 2015 Dwell on Design show.
14 | Kitchen & Bath Design News October 2014
Marble Institute of America Launches Midwest ChapterCleveland, OH — The Marble Institute of America has announced the Mid-west Stone Fabricators Association (MWSFA) will become the MIA Midwest Chapter. The goal of the chapter will be to increase educational oferings and networking opportunities to stone professionals in the region (Iowa, Minnesota, North Dakota, South Dakota and Wisconsin).
During the next 18 months of operation, the Midwest Chapter plans to ofer six educational courses. Oferings during this period could include:
• MIA Midwest Chapter Kickof Event• Midwest Stone Summit• Geology in the Natural Stone Industry• Panel Discussion of Key Industry Issues• A Technical Session on Stone Installation• CEU for Architects and Designers
The MIA Midwest Chapter joins the MIA NY Metro Chapter and the MIA Toronto Chapter as the third chapter in the program. Like the other MIA Chapters, the Midwest Chapter will hold quarterly meetings.
Jim Hieb of the Marble Institute said, “This is a great opportunity for the MIA to provide strong educational programming to stone professionals in the region. The MIA looks forward to working with regional members to create a dynamic curriculum which provides benefts for every segment of the industry.”
For more information about the MIA Midwest chapter, visit the chapter Web site at www.marble-institute.com/midwest.
KBD_10-16_1014 IndustryNewsA.indd 14 9/17/14 8:37 AM
Earthquake Ousts Western DovetailMare Island, CA — The recent earthquake in the Napa Valley, CA area partially destroyed the Mare Island, CA location of cabinet drawer manufac-turer Western Dovetail, Inc. The building that houses the company has been red-tagged for demolition as it is no longer safe.
According to brothers and business partners Max and Josh Hunter, they were allowed three short extraction opportu-nities, escorted by ofcials, to salvage what they could from their business. “We did it like a revolving door, tag team, with three trucks, going in, flling up, going out and unloading and going back in, reported Max Hunter to the Vallejo Times Herald.
They were able to rescue fn-ished products, materials and
some equipment, but retrieval of other equipment will take planning and permission to go back inside, he reported.
Western Dovetail is currently op-
erating out of Dimensions Unlimited, one of their customer’s companies. The brothers are hoping to relocate on the island, though they had no earthquake insurance and the move
alone is going to cost hundreds of thousands of dollars. They hope to raise about $100,000 to set up a new shop. For information, visit www.drawer.com.
www.TopKnobs .com
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Cabinets To Go Donates To VeteranSan Diego, CA — Cabinets To
Go raised $36,000 for veteran
Eric DeLion on behalf of the
Wounded Warrior Project. Jef
Linden, president and CEO
of Cabinets To Go, recently
presented DeLion with the
check.
“Cabinets To Go wants to
make a diference in the lives
of injured service members,”
said Linden. “All of our loca-
tions donated a percentage
of sales from the Memorial
Day Weekend to help fund
vital programs at Wounded
Warrior Project.”
DeLion served two tours
in Iraq, and had many linger-
ing efects from the frefghts.
Wounded Warrior Proj-
ect’s purpose is to raise
awareness and to enlist the
public’s aid for the needs of
injured service members and
to help injured servicemen
and women aid and assist
each other.
KBD_10-16_1014 IndustryNewsA.indd 15 9/17/14 8:37 AM
Danze Bikes for Children’s HospitalTeam Danze was a participant
in the 2014 Children’s Hospital
Colorado Courage Classic, suiting
up more than 60 riders who
climbed over 15,000 vertical feet
during the three-day, 200-mile
bicycle tour. Participants of Team
Danze included senior leadership
and employees, friends, partners and customers from around the U.S.,
including John Petrie of Mother Hubbard Custom Cabinetry, who is
the current president of the National Kitchen & Bath Association. In its
sixth year participating, Team Danze raised nearly $40,000 for Denver
Children’s Hospital.
Vernon Hills, IL — Scotsman Ice Sys-
tems executives rose up to the ALS Ice
Bucket Challenge recently at the com-
pany’s Vernon Hills, IL headquarters.
Ali Group North America CEO Filippo
Berti accepted the challenge from Rich
Gleitsmann, Chief Operating Ofcer of
Ali Group North America. Berti went on
to extend the challenge to Glen Tellock,
CEO, Manitowoc Group; Steve Trulaske,
Owner, True Manufacturing Company,
Inc.- Refrigeration, and Selim Bassoul,
CEO, Middleby Corporation.
They executives joined thousands
of people across the country the past
few months to complete the challenge,
in an efort to raise money and aware-
ness of amyotrophic lateral sclerosis,
also known as Lou Gehrig’s disease.
Video of Scotsman’s Ice Bucket
Challenge can be viewed on the Web
on YouTube.com.
Circle No. 8 on Product Card
Industry Update { Noteworthy developments impacting the kitchen and bath market }
Fisher & Paykel Partners With Famed Chef LefebvreHuntington Beach, CA — Fisher & Paykel Appliances, Inc. has announced
an exclusive partnership and culinary alliance with their Fisher & Paykel
brand and renowned Chef Ludo Lefebvre. The alliance exclusively covers
the category of premium kitchen appliances in which Ludo will serve as a
brand ambassador.
“Chef Ludo is one of the most infuential chefs in the world, and is well
known for his pioneering and revolutionary work in the culinary industry,”
says Scott Davies, brand marketing manager for Fisher & Paykel. “Chef Ludo
and what he stands for align perfectly with the premium brand of Fisher &
Paykel. Our goal is to provide products that fulfll the need and deliver on
the promise to make life that little bit better. A partnership with Chef Ludo
creates a brand alliance and enables us to leverage our brands to reach
our core demographic and raise awareness throughout our marketplace.
Together, we look forward to inspiring the highest standards of culinary
precision, creativity and expression in the kitchen.”
“I am extremely excited about working with Fisher & Paykel and to have
the opportunity to come together in an efort to inspire chefs everywhere
to push their limits, their creativity and their successes in the kitchen,” says
Chef Ludo. “I look forward to working with such an innovative manufac-
turer of appliances who understands how to improve life in the kitchen
through design.”
Scotsman Ice Joins ALS Fight
KBD_10-16_1014 IndustryNewsA.indd 16 9/17/14 8:37 AM
October 2014 ForResidentialPros.com | 17
Appointments
Jarmo Koponen has joined The Corsi
Group, based in Indianapolis, IN, as
v.p., Operations.
Rudd
Kerry Rudd has joined
New York, NY-based
Duravit USA as v.p.,
Sales and Business De-
velopment.
For m ic a Cor p . , lo c ated i n
Cincinnati, OH, has
named Jefrey F. Taylor
to the post of global v.p.
and general manager of
innovation and research
and development.
BSH Home Appliances, based in
Irvine, CA, has signed a new three-
year agreement with Purcell Murray
to continue as the exclusive distributor
for Bosch, Thermador and Gaggenau
products in California and northern
Nevada.
Morrow, GA-based TOTO has entered
into a distribution agreement with
Blackman Plumbing Supply, which
will feature TOTO products in its 19
branch locations in New York and New
Jersey.
BHK of America, Inc., based in South
Boston, VA, has forged a new distri-
bution agreement with New York,
NY-based Manhattan Laminates
to handle the New York metro area.
In addition, BHK has appointed Eric
Johnson of Johnson Sales Co., Inc.,
as its sales rep for the Alabama and
Mississippi region.
LAUFEN, based in Miami, FL, has
signed agreements with Associated
Sales and Mid-Pacifc Sales for rep-
resentative coverage in Southern
California, Las Vegas, NV, Arizona
and Hawaii.
Greenwood, MS-based Viking Range,
LLC has appointed Ron Brooks to
senior v.p./sales for Viking Distribut-
ing East.
ThermaSol, based in Simi Valley, CA,
has named Level5 Sales and Market-
ing as its representative in Southern
California, where it will cover the
region from San Luis Obispo to San
Diego.
Los Angeles, CA-based Samsung has
appointed LEEZA Surfaces as the dis-
tributor of Staron Solid Surfaces in
New York and a majority portion of
New Jersey. LEEZA also distributes
Staron throughout Canada.
Caldwell, ID-based Best Bath Systems
has named Greg Wells director of
marketing.
Milwaukee, WI-based U-Line has
partnered with Almo Corpora-
tion to distribute U-Line’s products
in Maryland, Virginia, Washington
DC, North Carolina, South Caro-
lina, Tennessee, Georgia, Florida,
Alabama, and parts of Mississippi,
Arkansas and West Virginia.
Kohler, WI-based Kohler Co. has
selected The L.E. Smith Co. to
distribute its products in Ohio,
Indiana, Michigan and the Chicago-
Land area.
ATI Decorative Lami-
nates, based in Greens-
boro, NC, has named
Dave Orbegoso western
regional sales manager.
Taylor
Orbegoso
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KBD_17_1014 Appts.indd 17 9/17/14 8:38 AM
18 | Kitchen & Bath Design News October 2014
While generous
kitchens exist
in many of the
homes that we design for,
we can also fnd ourselves
working in smaller spaces.
Recently, I was reminded of
this when I was teaching.
I was using a case study of
an aging-in-place home in
Arizona, where things are
long and low and on one
level, when an architect in
class commented that his
home turf in the older part
of Boston included kitchens
that would ft into my kitch-
en’s island.
When I stopped to think
about it, I realized that my
last two private residential
projects had been a small
kitchen in a new construction
in Connecticut and a serious-
ly space-challenged condo in
Manhattan. It made me think
that it might be appropriate
to review a few of the things
we all must remember when
we are working in these little
jewel boxes.
This may be a bit regional,
from the Southwest where
things are more spread out
to the Northeast where they
are more stacked, or it may be
more the diference between
country and urban environ-
ments. This may also be seen
more with the downsizing
that some of us experience in
the moves we make as we age
– something I’ve seen more of
as many of my recent clients
are in the 65+ group.
There are many things we
might say about the smaller
kitchen, but here is a quick
top ten list of things to review
as you plan your eforts to
think big in a smaller-sized
kitchen space.
1. Prioritize. There are
several layers to this process.
The frst occurs during the
initial client interview when
you’ll discuss food prep, serv-
ing and entertaining habits
and inventory needed. This
inventory must include items
related to food prep utensils
and gear, tableware and serv-
ing items, small appliances,
cookbooks, items related to
other kitchen activities and
everything to be stored in the
kitchen. The second phase
of this prioritizing occurs
when the conceptual plans
have been reviewed and the
client can use trace layered
over the plan, or best, over
elevations to identify where
they might place the items
they wish to store, which
can help with the balancing
process. This is the point at
which decisions are made as
to which items must be kept
at the point of use and which
items can be stored in auxil-
iary spots, or which items are
redundant and might not be
necessary. Gale Steves’ book,
Right-sizing Your Home,
has wonderful tips for this
process.
2. Steal space. During
this process, or really prior
to this process, you will have
been reviewing adjacent
spaces in the home to see if
and where inches might be
stolen for additional storage.
The big ones are obvious –
taking down a wall, or a mud
room, family entrance, back
hall, or laundry that might be
redesigned to include pan-
try storage – these are huge
gains of storage. Beyond the
big changes, it’s important
to remember that inches re-
ally do make a difference.
Canned goods can be stored
in six inches or less, so a back
hall that can aford a pocket,
even between studs, might al-
low for some serious added
storage where before there
was none. Sometimes, areas
where headroom has been
cleared around stairs can of-
fer additional storage – just
remember that inches make
a diference. Another recent
wealth of storage for me has
been in furniture pieces,
whether used as hutches for
a client’s dishes, barware or
children’s items located just
out of the main kitchen space.
3. Find the views. Espe-
cially in interior spaces, which
are common in condos and
apartments, a small kitchen
with no windows can really
beneft with a peak through
to some natural light – espe-
cially if it introduces a view.
Look to see if there is a blank
section of wall where cabine-
try can’t be added where a
solar tube or sky light, or bet-
ter yet, a cut-out or window
can be added, incorporating
light and a view. This can go
a long way toward brighten-
ing the mood and the sense
of space, connecting it with
adjacent spaces and hope-
fully outdoors.
4. Be realistic. The
kitchen designer who told
me that my dream of a double
36" integrated refrigerator/
freezer just was not to be in
the kitchen space I had avail-
able became my dear friend
and brought me into this
business. Sometimes we just
have to be realistic and help
our clients get the best of
what they want within the pa-
rameters of their space. This
may mean a single refrigera-
tor or dishwasher, a smaller
cooktop or a microwave/con-
vection as a second oven.
We must help our clients be
realistic and balance their
wishes and their beautiful
appliances, sets of equipment
and utensils with appropri-
ate and workable amounts
of storage at the point of use
and work surface.
5. Double duty. We have
wonderful opportunities to-
day to make small spaces
work better through double-
duty applications of fxtures
and appliances. A favorite
example of mine is the in-
duction cooktop, which is a
beautifully smooth work sur-
face that never overheats. It
can be covered with a chop-
ping block and it’s a perfect
work surface when not in
use. Think of the many ac-
cessories available to make
today’s sinks into work sta-
tions, helping to make them
serve double duty. This is
perfect for the small kitchen
with limited counter space, as
long as we provide for storage
of those chopping blocks and
strainer covers.
6. Remove the un-
necessary. We have a
responsibility to guide our
clients in filtering out the
unused, the unnecessary and
the oversized items that can
be stored or given away.
7. Improve the lighting.
Quality and adjustable light-
ing, both ambient and task,
are readily available and can
dramatically enhance the
size and sense of the space.
8. Maximize storage.
We have unlimited options
for accessing whatever space
is available to us. While not
ideal for those of us who don’t
wish to use step ladders, go-
ing vertical is also an option
for items used infrequently,
or for display.
9. Use/appreciate every
inch. As an example, in the re-
cent condo project, we opted
to go from a 36" refrigerator
to a 24" integrated unit and
a 12" pull-out pantry, pro-
viding a single woman with
plenty of refrigeration plus a
full-height pantry. Sometimes
shrinking a sink or creating a
pocket for storage can make
a huge diference.
10. Expand the bound-
aries. Do this in every way
and in every direction. Re-
member that color can be
used to visually expand a
space’s boundaries. Light-
en the palate but use rich
texture; add interest in the
ceiling; draw the eye to the
window or the view.
Thinking Big With Small KitchensWhen designing a small kitchen, it’s important to prioritize, steal space where available, maximize views and storage, give plenty of thought to the lighting scheme, remove unnecessary clutter and be realistic about what is and isn’t possible.
“We must help our clients be realistic and balance their wishes and their beautiful
appliances, sets of equipment and utensils with appropriate
and workable amounts of storage at the point of use and
work surface.”
Read past columns and features and send us your comments about this article
and others by logging onto our Web site: www.ForResidentialPros.com
Planning & Design { Mary Jo Peterson, CKD, CBD, CAPS }
KBD_18-19_1014 PlanningDesign.indd 18 9/17/14 8:39 AM
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20 | Kitchen & Bath Design News October 2014
Years ago we were promised the “smart home.” Along with
that, we were also promised fying cars. If the documen-tary “Back to the Future 2” is correct, we should also have hoverboards next year. In the future, as portrayed by Marty McFly, there’s a great scene where he enters his future home. Aside from being a hilarious mashup of gaudy old ’80’s decor and fu-ture technology, there are a lot of things that came true from that fantasy view of the future.
In that movie, they por-tray the smart home as a voice activated, nearly seam-less operation. We’re getting close to that today, but we’re not quite there yet.
The smart home that was promised and delivered years ago was a proprietary, all-in-one solution that was best installed in a new home during the wiring phase of construction. That’s not great, or even possible for people remodeling, so the market is severely limited. The new way we’re seeing the smart home manifest itself is in the “ap-pifcation” of the home.
Typically this means installing a smart phone-con-trolled device to smarten up a particular part of the home. I’ve had the pleasure, and dis-pleasure, of playing around with a lot of these devices, and I’ll walk you through them so you can better ex-plain them to your kitchen and bath clients looking for smarter home automation.
LOCKITRONLockitron is an app-con-trolled add-on for a deadbolt lock. You just snap this device
over your lock and it will lock or unlock your door with a smartphone app. It’s easy to install, and non permanent. This is great for renters or places where you can’t mod-ify or change your existing lock set.
The promise here is that you never have to use your keys again. The company has come close to that promise, but not close enough. To use this, you have to use the app to unlock your door. This is
fantastic for those moments when you’re away and you can’t remember if you locked your door or not. Where it’s not fantastic is when you have armloads of groceries and you just want your door to be unlocked. Having to pull out your smartphone and open an app is no more convenient than using a tra-ditional key, which is what I find myself doing in this situation. Lockitron says it’s working on this, but there aren’t any updates as of yet.
KEVO SMARTLOCKHaving had trouble with the Lockitron, I turned to the
Kevo Smart Lock. This is an app-controlled smart lock much like the Lockitron. The diference here is that you ac-tually replace your deadbolt.
Additionally, when you ap-proach your door, you leave your phone in your pocket and just touch the metal part of the lock. Upon sensing your phone, the lock will un-
lock without you ever having to take your phone or your keys out of your pocket. As
with the Lockitron, you can still use your regular keys. While I think this is a great implementation, I found my particular unit to be less than reliable.
PHILLIPS HUEMoving on from locks, I also purchased some smart lights. You may have seen these for sale in Apple stores; they’re called the Phillips Hue. These are smart phone-controlled lights. They can come on when you come home, turn
of when you leave, and the colors and dimmer levels can be changed any way you want.
These lights are great. Out of the box installation was as simple as changing a light bulb and plugging a little box into your router. After that, I’ve been enjoying dim candle-colored lights during movies, and bright and cheer-ful lights when I’m cleaning or working. The ease and simplicity of these things is really futuristic. You can also use them with a traditional lightswitch if your smart-phone isn’t around.
NEST THERMOSTATThis is by far one of my fa-vorites. If you haven’t yet encountered this device, it’s the most beautiful thermo-stat you’ve ever seen. It was designed by the former prod-uct designer from Apple who created the frst iPod.
On paper, it’s a program-mable thermostat with much the same feature set as any other dreary white plastic thermostat available in your local hardware store.
What’s diferent here is the thought put into its de-sign. This thing is incredibly easy to install. In just a few minutes, you can have it con-nected. Once done, it asks you a few simple questions and
it’s of and running. There is no programming needed.
This thermostat learns how your furnace and AC work; it knows the weather outside, and it also knows
when you’re home or away. All you need to do is turn it up when you want to be warm, and down when you want to be cooler, and it does all the thinking for you. This device is truly design and technology melded together in one beautifully simple and easy-to-use device. Just as the iPhone made smartphones fun and easy to use, Nest does that for thermostats.
So, do we have a modern smart home? In a way, yes. But everything is separate. This is good on the one hand as we can install these devices easily (and as need-ed) into existing homes. But now we’ve got one company making a great thermostat, and another company mak-ing some fantastic lights. To be truly smart, these devices and services need to talk to each other.
Right now when my thermostat knows that I’m sleeping, it can’t turn of my lights. If I leave my house and I lock my front door, my smart garage door doesn’t go down automatically.
There have been a few companies that have tried to solve this. Google made an attempt with Android Home a few years ago. Apple re-cently announced a universal method for devices like this to communicate with each other. If they pull this off, you’ll be able to ask Siri to turn on your lights, and even set “scenes.” These “scenes” will allow you to have your lights go off, garage door shut, thermostat down and lock the front door when you go to bed.
Apple typically has a way of coming into a market and solving problems like this. Keep an eye on the smart home space. There are a lot of great products out now, and a lot more innovation coming. Today’s tech savvy consumers are going to be demanding this in their de-signs. Marty’s future home is coming!
Is the Smart Home Really That Smart?While the promised ‘smart home’ of the future may still be a work in progress, an increasing array of smart products are helping to automate the home.
“The new way we’re seeing the smart home manifest itself is in the ‘appifcation’ of the home.”
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22 | Kitchen & Bath Design News October 2014
Bettering Your Bottom Line { Ken Peterson, CKD, LPBC }
More than 20 years ago I was in Germa-ny to research the
success of European buying groups in the kitchen indus-try. I was taken aback by the scale of the dealer members in those groups. Indeed, most dealerships had chains of 15-20 showrooms, with revenues in the tens of millions of dol-lars and earning 47%+ gross proft margins – very diferent from the single shop, mom-and-pop $1-2M design frms that populate the landscape in our kitchen/bath industry!
How could there be such a diference in development between the European and U.S. kitchen industries? In my interviews with German and Dutch kitchen business owners, I discovered one key factor common to all of them: their sales designers were re-quired to follow a precisely written sales process.
In the U.S., I believe a col-lective lack of discipline has characterized our kitchen/bath industry since its incep-tion, consigning American kitchen dealers to a lifetime of marginal proftability. I also believe this continued lack of discipline is holding back the industry from realizing its full growth potential despite the recent upturn in the economy.
AN UNDISCIPLINED BUSINESSAn undisciplined business is one in which the same is-sues, processes and systems are handled diferently every time. These operations are characterized by displays without discernible themes, incomplete displays, samples strewn around the showroom, an absence of helpful signage that describes the company’s
mission or process of doing business, and sales designers who fail to acknowledge your presence in a timely and pro-fessional manner.
The vast majority of kitch-en/bath frm owners spend their time putting out fres in the feld, chasing checks to make payroll, dealing with
irate customers, procrastinat-ing on major decisions, hiring staff without adequate due diligence or organizational support in place, buying un-necessary things on the fy and cancelling appointments or educational seminars be-cause they’re “too busy.”
Many exhibit such behav-iors because they’ve failed to take the time to design, document, train and clearly communicate how prospects are to be approached, de-veloped, sold and handled throughout the conception and birth of a new kitchen or bathroom. Rather, they ignore the preparation of an annual budget, lack a strategic plan, conduct business without a written Operations Manual, prefer to hire fully trained personnel rather than develop their own and fail to articulate their corporate culture.
As a result, sales designers
follow whatever sales proce-dure they feel comfortable with, regardless of whether it’s efectively designed around the target customer’s needs.
A WRITTEN SALES PROCESSAmerican kitchen dealers would do well to have each
sales designer (1) write down their sales procedure step-by-step, (2) track how many hours on average it takes to get a signed commitment (and retainer check), and (3) track how many days on aver-age it takes from point of lead to signed commitment. Then they should ask themselves:
• Does each team member follow the same process?
• If “no,” which process is the most efcient time-wise in securing a commitment/retainer check?
• Does the most efficient sales process take more than 3-4 hours to land a signed commitment?
• Does the most efficient sales process equal or exceed a 75% closing rate on all leads initiated by an
appointment in the show-room or consumer’s home?The value of a written, ef-
fcient and successful sales process that everyone fol-lows is manifold. First and foremost, it ensures that all prospects will be treated in the same professional man-ner, regardless of which sales designer they engage; commonality of positive experience is critical if you aspire to operating multiple showrooms. Consistently using the most efcient, cus-tomer-friendly sales process will increase the closing per-centages of all sales designers and, as a result, each of your sales designers will increase their individual sales volumes, so you’ll have a happier sales team with a much higher per-sonnel retention rate. Finally, your company reputation will spread, making it easier to plant an additional showroom in a promising secondary or tertiary market.
DEALER SYSTEMS AUTOMATIONI liken the development and production of a new kitchen or bath to that of a car, with both built from an assembly of hundreds of parts. Henry Ford “industrialized” the process of assembling cars, injecting a huge dose of per-sonnel discipline into it. Each person on the assembly line had a specifc task and could be held accountable for per-forming that task properly. As a result, the quality of each car improved dramati-cally, many more cars could be produced, the automo-
tive industry blasted of and “team-building” became a new consulting enterprise.
The kitchen/bath industry is just about ready to blast of because a comparable pro-duction line has fnally been developed. It’s been nearly 30 years since computer-aided design (CAD) was introduced – but there hasn’t been much in the way of new software technology since then.
One stumbling block has been the lack of automated management systems for the k/b dealer to link CAD on the front-end with an accounting package like Quickbooks on the back-end. That dealers have had to perform over a dozen key procedures manu-ally – from client interview to job estimating to contract writing to cabinet ordering to installation scheduling – in-vites errors, delays and poor customer service.
The lack of systems auto-mation has not only hindered dealer revenue growth, but also reduced gross profit margins when there has been growth due to errors from the increased workload.
At this year’s KBIS, an in-dustry-specifc management software was introduced that embraces a proven “Good-Better-Best Selling System” and embodies best dealer business practices while linking with both CAD and Quickbooks.
The Europeans may have much larger and more disci-plined kitchen dealerships with chains of satellite show-rooms. But this new systems technology will give Ameri-can k/b dealers the missing tool to catch up quickly.
Ken Peterson, CKD, LPBC, is president of the Chapel Hill, NC-based SEN Design Group. For more info about the Good-Better-Best Selling System, please contact Peterson at 1-800-991-1711 or kpeterson @sendesign.com. Peterson also welcomes comments, questions or concerns.
“A written, efcient and
successful sales process ensures
that all prospects will be treated
in the same professional manner,
regardless of which sales
designer they engage.”
Read past columns and features and send us your comments about this article
and others by logging onto our Web site: www.ForResidentialPros.com
The Value of Having a Written Sales ProcessHaving a consistent, written sales process can provide numerous advantages for kitchen and bath dealerships, including a more organized sales process, higher closing percentages, increased proftability and an improved company reputation.
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By Kim Berndtson
Industry Profle
There is l itt le about
Patricia Dunlop’s nearly
20-year design career
that is conventional. Ear-
ly on, the designer and
principal of Fine Kitchens & Baths by
Patricia Dunlop in Boise, ID, worked
in commercial interiors and 5-star
hotel design/project management in
North America as well as overseas –
mostly in southeast Asia, but also in
Australia and New Zealand. This expe-
rience brings a unique perspective to
her current work in residential kitchen
and bath remodels, broadening her
understanding of how spaces can
work diferently for diferent people.
“Living and working abroad taught
me about how to refect the culture
of a hotel’s location while trying to
appeal to a broad audience of people
who stay there,” she says. “These spac-
es have to function, but at a 5-star
level, they also have to be aestheti-
cally appealing. It taught me there are
so many ways to accomplish the same
thing, so now when clients come to me
with an idea that is out of the ordi-
nary, I am perfectly happy to explore
it and look at all the angles to make it
work for them. I know there are a lot
of ways to approach things.”
The commercial environment, in
particular kitchens, exposed her to
the idea of designing in zones. “This
concept has bled over into residential
kitchen design,” she notes. “We’re mov-
ing away from the traditional triangle
and into zones, such as a prep zone
that is based on the refrigerator and
sink. Cooking zones focus on ovens,
ranges, etc. There can also be serving
and clean-up zones, as well as baking
zones and storage zones. Within each
zone, there can be a small triangle, but
having one overriding triangle in the
kitchen is not necessarily applicable
as kitchens have gotten larger. There’s
also usually more than one person in
the kitchen. People no longer work by
themselves. Cooks want a space for
family and guests to work, too.”
Dunlop complements her hospi-
tality/commercial experience with
a degree in interior design, gaining
ASID certifcation that balances her
CMKBD and CAPS accreditations. “My
interior design background makes me
more aware of the principles of design,
such as balance, rhythm, harmony,
proportions and scale,” she says. “It
also helps me connect kitchens and
baths with the rest of the home.”
With an ever-growing interest in
and desire for Universal Design, be-
ing able to seamlessly incorporate
accessibility results in a better space,
she suggests. “Accessibility does
not have to look institutional,” she
stresses, “and it is appreciated and
This kitchen was part of a great room/living room
environment where the homeowners wanted to
showcase an elegant kitchen. As such, Patricia Dunlop
highlighted the cabinetry with olive ash burl insets
that add a touch of elegance.
24 | Kitchen & Bath Design News October 2014
Beautiful SpacesCreating
Beautiful Spaces That Function BeautifullyA focus on function and aesthetics is at the heart of this Idaho designer’s creations.
p These homeowners, who also had Dunlop design a previous kitchen, love to
entertain and are often asked to host parties. The long island is perfect for such
events and flows easily through to the dining room.
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KBD_24-25_1014 IndProfile.indd 24 9/17/14 8:42 AM
used by people of all ages and abilities.
It’s another way I am able to ofer my
clients excellence and timelessness in
design… beautiful spaces that function
beautifully!”
STRIKING A BALANCEA focus on function and aesthetics
is at the heart of all of Dunlop’s de-
signs. “Function is important because
a space has to work,” she says. “At the
same time, it has to look beautiful.
There isn’t much point in having one
without the other.”
Achieving that design goal is unique
to each client, where the designer bal-
ances lifestyles and aesthetics with
budgets to ensure a fnal project that
refects personal style. “It’s very much
my clients’ kitchens and baths,” she
stresses. “My role is to take their needs,
aesthetic and budget and mesh them
together to refect their taste. I recall
walking into a project one day that was
only bare walls and studs. I could im-
mediately tell who the designer was
based on the style. I don’t have a spe-
cifc style, but rather a diverse portfolio.
I think it’s important that my clients
don’t feel pushed into a certain style. I
would much rather have someone know
it’s my project because it’s a beautiful
design that functions well, rather than
because it has a particular look.
“I want to give my clients the best
version of what they want,” she con-
tinues, “while making sure that it
functions well.”
UNIQUE WORKING KITCHENLike other designers, Dunlop welcomes
clients into her showroom. However,
her showroom is unlike others since it’s
her own home’s kitchen. The designer
lives in downtown Boise in a somewhat
commercial environment, so when the
building where her previous showroom
was located was sold, she decided to
turn her own kitchen into her show-
room. “It has really worked out well,”
she says. “People love to
see a kitchen designer’s
kitchen!”
She designed her ap-
proximately 400-sq.-ft.
kitchen with cabinets and
accessories in a variety of
styles and fnishes as well
as four diferent counter-
tops. “It’s an interesting
kitchen from that perspec-
tive,” she admits. “It really
is a working display.”
Dunlop ma inta ins
a separate office in her
home where she keeps
samples, but she also
relies on manufacturer
showrooms – including
those with displays she
has created – when need-
ed. “I can also take clients
to other kitchens I’ve de-
signed,” she says, adding
that referrals and word-
of-mouth advertising is
important to her market-
ing program, which also
includes a Houzz profle
and Facebook page in ad-
dition to her Web site.
With limited paper ad-
vertising, Dunlop focuses
on being a visible part of
her community. “I’m in-
volved in the local ballet,”
she says. “I’m considering
hosting some community
events, such as the open-
ing party for the ballet.
It keeps me involved in
the community so people
know who I am and what
I do.”
Circle No. 13 on Product Card
p While the layout of this bath is fairly typical, Dunlop
jazzed it up by adding special elements such as detailed
travertine tile. “The approach was to take a standard
hall bath and elevate it to an elegant space,” she says.
A focus on function and aesthetics is at the heart of
all of Dunlop’s designs, including this bath. “It has a lot
of details with an Old World formality,” says Dunlop,
“but the tower adds functionality and space to store
modern-day conveniences.”
Ph
oto
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KBD_24-25_1014 IndProfile.indd 25 9/17/14 8:42 AM
Project Case Study { Spotlight on creative, problem-solving kitchens and baths }
Kitchen Gets Design Do-Over Designer updates her original 20-year-old kitchen plan, incorporating sleek lines and open shelving in a layout that is ideal for cooking and hosting gatherings.
26 | Kitchen & Bath Design News October 2014
The second time is
the charm when
it comes to this
Lake Erie home’s kitchen.
Kimberly Martin designed
its first kitchen when the
lakeside residence was origi-
nally constructed in 1995.
“I was fortunate enough to
be part of the project when
the home was built,” says the
designer/founder of Custom
Kitchens by Martin & Co.,
in Rochester, NY. “Its current
kitchen is Round #2. I’ve been
in the business long enough
now that I’m doing kitchens
twice…that’s really a treat!”
ONE-OF-A-KIND LOOKUpdates to this kitchen origi-
nated with the homeowners’
desire to build an adjacent
addition to accommodate a
Circle No. 15 on Product Card
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HONED
GRANITE
ISLAND
COUNTERTOP
Ofers the
timeless character of
beautiful stone that’s
weathered and worn
STAINLESS STEEL POT RACK
Ties in with other stainless steel
elements within the space and is
accented by typewriter-style numbers
INTERIOR
WINDOW
Adds a unique
twist to the
kitchen while
providing a
view to the
family room
MERLOT CABINTRY
Contrasts with stainless and
white elements while adding
richness and depth
By Kim BerndtsonP
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to: K
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KBD_26-31_1014 PCS.indd 26 9/17/14 8:43 AM
Circle No. XX on Product CardCircle No. 28 on Product Card
KBD_26-31_1014 PCS.indd 27 9/17/14 8:43 AM
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Project Case Study { Spotlight on creative, problem-solving kitchens and baths }
family room, a dining space
and a butler’s pantry. While
some designers might be
tempted to completely open
up the space between the
two, Martin took the oppor-
tunity to give the space a
one-of-a-kind look by keeping
the exterior wall and turning
it into an interior one. “And
I left the window above the
sink,” she says. “Now she can
look through the kitchen win-
dow into the family room.”
Glass plays an integral
role throughout the design,
she continues, noting that it
extends to the 10' high ceil-
ings along the sink wall while
glass cabinets fank each side
of the window. Martin also
carried glass – with a unique
twist – into the newly built
6'x6.5' butler’s pantry where
she added a large, circular
window to the exterior wall,
then accented it with glass
cabinets in front of it to pro-
vide a glimpse to the outside.
“It’s very nautical,” she says,
giving a nod to the homeown-
ers’ interest in sailing and the
home’s lakeside location.
MAINTAIN CONSISTENCYOther themes car r ied
throughout the space include
stainless steel and various
shades of white that contrast
with dark merlot Tedd Wood
cabinetry.
Stainless steel makes its
way into the kitchen via ap-
pliances, including a Wolf
range, custom Vent-A-Hood
ventilation hood, undermount
sink, Miele steam oven, Asko
dishwasher, Sub-Zero refrig-
erator – with glass front – and
stainless steel-faced cabine-
try with smoke glass accents
that mimic the refrigerator.
The designer also included
Sub-Zero refrigerator draw-
ers. A stainless steel pot rack,
adorned with quirky type-
writer-style numbers, hangs
over the island.
White Tedd Wood cabi-
netry is complemented with
Donna Sandra granite that
tops the island and white
quartz that goes along the
perimeter. “The granite looks
like marble,” Martin notes.
“Blends of white and gray
give it the ageless appeal of
old Carrara marble, yet it is
granite that ofers more du-
rability. We chose a honed
fnish to give it the timeless
character of beautiful stone
⬆ CONTINUE THE LOOK
White cabinetry is carried into the family room, which, although physically not part of the kitchen,
is still visible from the kitchen. Martin notes, “The cabinets surrounding the freplace are very
symmetrical,” adding that she custom designed them to hide the TV. “A lot of engineering and
math went into those cabinets! When you open the doors to reveal the TV [above the freplace],
they are sized perfectly to conceal the display cases.”
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KBD_26-31_1014 PCS.indd 28 9/17/14 8:43 AM
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that’s weathered and worn. A
double build-up on the edge
gives it an eclectic blend of
old and new, traditional and
modern. It’s a fun blend be-
tween the white and dark
cabinetry.”
White cabinetry is carried
into the family room, which
although physically is not
part of the kitchen, is visible
from the kitchen and is part
of today’s lifestyle, Martin
explains. “The cabinets sur-
rounding the fireplace are
very symmetrical,” she says,
adding that she custom de-
signed them to hide the TV. “A
lot of engineering and math
went into those cabinets!
When you open the doors to
reveal the TV, they are sized
perfectly to conceal the dis-
play cases. It’s a unique
feature that is a continuation
of the kitchen.”
Merlot cabinetry ofers a
deep contrast to the brighter
stainless steel and white.
“It’s a cherry color, rather
than espresso,” she stresses.
“It’s deep and dark, rich and
stunning. It reminds me of
old boats that are rich with
deep, aged wood.”
A peninsula that sepa-
rates the kitchen from the
‘morning room’ also features
merlot cabinetry, specifcally
Circle No. 16 on Product Card
⬆ SURPRISE NOOK
Stainless steel, white and merlot are carried consistently
throughout the home, including into the cofee bar. “It’s
a fun little nook that is a surprise as you come around the
corner,” says Martin. Its furniture-style appeal is evident in
the stainless steel feet and radius cabinetry in merlot hues.
Brushed stainless steel and a decorative shelf accent the wall
and were included at the homeowner’s request.
⬆ IMPRESSIVE AND PRACTICAL
While the footprint of the kitchen remained the same, there’s
little about the space that resembles its former self. “It looks
signifcantly diferent within the same space,” says Martin.
“It’s an easy room to be in, too. It isn’t a huge kitchen, but
it’s scaled just right. It’s incredibly practical and everything
is within steps to her reach. The footprint fows well and
the kitchen isn’t overdone. It’s planned just right – from
storage to functionality – and it’s impressive without being
ostentatious.”
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KBD_26-31_1014 PCS.indd 29 9/17/14 8:44 AM
Circle No. 17 on Product Card
BIG THINGS in a small package
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RE
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KBD_26-31_1014 PCS.indd 30 9/17/14 8:44 AM
in a tower where the artist homeowner
can display some of her three-dimen-
sional work. A bar – located on the
family room side of the window –
also features merlot cabinetry and is
topped with slate.
These three fnishes – stainless
steel, white and merlot – are carried
consistently throughout the home, in-
cluding into the cofee bar, which was
an important feature for the husband.
“It’s a fun little nook that is a surprise
as you come around the corner,” she
notes. Its furniture-style appeal is
evident in the stainless steel feet and
radius cabinetry, again in merlot hues.
Brushed stainless steel and a deco-
rative shelf accent the wall and were
included at the homeowner’s request.
“She’s an artist,” Martin notes, add-
ing that her background provides an
eclectic vibe throughout the home.
“Rochester by nature is a very
traditional market,” the designer con-
tinues. “She brings something fresh
to her home – which has traditional
bones with a Nantucket fair – yet is
still modern.”
STAND THE TEST OF TIME“The beauty of this kitchen is that it
is so incredibly unique, yet timeless
and stunning,” Martin says. “There are
so many elements that will stand the
test of time.”
And, while the footprint of the
kitchen remained the same, there’s
little about the space that resembles
its former self. “It looks signifcantly
diferent within the same space,” she
says. “It’s an easy room to be in, too.
“It isn’t a huge kitchen, but it’s
scaled just right,” Martin states
about the room. “It’s incredibly
practical, and everything is within
steps of the homeowner’s reach. The
footprint fows well and the kitch-
en isn’t overdone. It’s planned just
right…from storage to functionality,
and it’s impressive without being
ostentatious.”
Project Case Study { Spotlight on creative, problem-solving kitchens and baths }
⬆ SMART STORAGE
One goal with the new addition
was to include space for a butler’s
pantry. Kimberly Martin carried
the glass theme into this area by
adding a large circular window to
the exterior wall, then accented it
with glass cabinets in front of it to
provide a glimpse to the outside.
“It’s very nautical,” she says, giving
a nod to the homeowners’ interest
in sailing and the home’s lakeside
location.
Circle No. 18 on Product Card
Ph
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KBD_26-31_1014 PCS.indd 31 9/18/14 4:03 PM
32 | Kitchen & Bath Design News October 2014
After a long, tough road, the last couple of years have fnally
seen tangible economic im-provements, with the housing and remodeling sectors show-ing slow but steady growth. Kitchen and bath dealers have reported increased traffic, and while consum-ers are still cautious in their purchases, pent-up demand for home improvement pur-chases is fnally translating to increases in kitchen and bath remodeling – and even some luxury splurges.
But, have these economic gains translated to wage in-creases for kitchen and bath designer/salespeople? The short answer is “somewhat.”
On the positive side, the number of designer/sales-people earning salaries on the lowest end of the spec-trum has decreased since 2012, with 17.7% saying they earn less than $35,000, com-pared to 26.3% in a similar 2012 survey. At the higher end, slight increases were evident, with 8% reporting annual incomes in excess of $100,000, compared to 7.2% in 2012.
Additionally, more than half of those polled (52.2%) said they received a salary in-crease in the last two years, compared to 46% in 2012, and nearly 45% said they anticipate increased earn-ings in 2015.
However, it’s not all good news: More than a third of those surveyed said they had not received a salary increase since before 2011. And, the gender gap remained woe-fully evident in the survey results, with women repre-
senting a disproportionate 71% of those making less than $35,000 annually.
That’s according to a re-cent survey by Kitchen & Bath Design News, which polled more than 280 kitchen and bath designer/salespeople across the country about their compensation packages.
SALARY RANGESWhen asked to estimate what their total compensation range would be for 2014, the majority reported earning ei-ther $35,000-$49,999 (33%) or $50,000-74,999 (28.9%), with only 20% expecting to earn in excess of $75,000 (see Graph 1).
Encouragingly, fewer re-spondents reported earning under $35,000 compared to a similar survey done in 2012 – suggesting that salaries are slowly climbing again as the market improves.
When asked how they see the market going with regard to compensation, one survey respondent noted, “Things are getting better…but it’s
slow going.”Another pointed out,
“No one is that fast to throw money around anymore – not the clients, and not the dealerships, either. Everyone is still in cautious mode, so we’re not going to see any kind of real increases unless we can do more and bigger projects.”
While traditionally, sala-ries tend to be higher on the East and West Coast – and, indeed, the higher salary categories were clearly more prevalent among East Coast respondents – the survey results showed some of the highest salaries coming from the Midwest, particularly in major metropolitan areas.
Disappointingly, profes-sional credentials such as a CKD or CBD did not seem to correlate to a higher sal-ary, according to the survey results. This suggests that de-signer/salespeople may need to be more aggressive about marketing their credentials, and educating consumers to
the value of these.The vast majority of those
polled (78.7%) reported working 40-60 hours per week (see Graph 2), with fewer designer/salespeople reporting working part time hours as compared to a 2012 survey. Interestingly, those who said they worked in ex-cess of 60 hours per week did not report seeing mark-edly higher salaries. As one designer stated, “Working 80 hours a week is so over. It doesn’t get you anywhere except exhausted, and then you make mistakes. I’d rather do my job well, be as efcient as I can and achieve some work/ life balance, and I think when you do that, you have a better chance of being successful anyway.”
Not surprisingly, there was a strong correlation be-tween years of experience and salary, with the high-est compensation being reported by those with more than 10 years of experience. Likewise, some of the high-
Salary Survey
By Janice Costa
$75,000—$99,999
12.2%
$100,000—$150,000
5.1%
$150,000+
3.1%
1. Average 2014 Compensation Range for K/B Designer/Salespeople
$35,000—$49,999
33.0%
$50,000—$74,999
28.9%
Under$35,000
17.7%
60+
5.1%2. Average Number of Hours Worked Weekly
40 - 6078.7%
Under 40
16.2%
3. Average Compensation Range by Gender
Under $35,000
$35,000 -$49,999
$50,000 - $74,999
$75,000 -$99,999
$100,000 - $150,000
$150,000+
28.6%
MaleFemale
47.7%
39%
58.3%
60%
66.7%
71.4%
52.3%
61%
41.7%
40%
33.3%
Salaries Edge Upwards, but Gender Gap RemainsWhile salaries for kitchen and bath designer/salespeople are slowly edging up, particularly at the lowest end of the scale, the gender gap remains strongly evident.
KBD_32-33_1014 SalarySurvey.indd 32 9/17/14 11:25 AM
October 2014 ForResidentialPros.com | 33
est compensation was seen at dealerships whose sales volume exceeded $2 million annually; however, there was far less of a correlation be-tween salary and dealership sales volume among those working at frms doing less than $2 million in annual sales volume.
But, while multiple fac-tors were shown to impact salary, according to survey results, gender was the num-ber one predictor of salary, with women scoring far lower salaries across all categories.
THE GENDER GAPRecent White House reports noted that full-time working women earn roughly 77% of what their male counterparts earn. And, from the survey results, it appears the kitch-en and bath industry is not immune to this gender gap. Not only did female designer/salespeople surveyed repre-sent a whopping 71.4% of the lowest salary range (see Graph 3), but, disturbingly, it appears that the correlation between gender and salary was stronger than the cor-relation between years of experience and salary, geo-graphic region of the country and salary, or professional ac-creditations and salary.
“Everyone thinks the gender gap is a myth, that it’s some retro 1950s thing that’s long past, but the truth is, it’s still alive and well in
the 21st century,” noted one East Coast designer. She added, “Although it’s a female dominated feld, there’s still a ‘boys’ club’ in play, and the men still tend to command the top salaries.”
However, it’s not all bad news: At the higher salary ranges, the wage disparity between the genders was far less evident, with women accounting for 40% of those making between $100,000 and $150,000 annually and a third of those earning $150,000+. This represents a vast improvement over the results of a similar sur-vey conducted in 2012, where women represented
only a third of those mak-ing $100,000-$150,000 and 16.7% of those earning in excess of $150,000 per year.
PROJECTED INCREASESWhile more than a quarter of those polled reported receiv-ing a raise this year, and more than half reported receiving a raise sometime in the past two years (see Graph 4), oth-er designer/salespeople were not so fortunate. In fact, more than a third (35.2%) of those polled said their last raise dates back before 2011.
However, looking ahead, the view was a bit more optimistic, with nearly half (44.7%) anticipating in-creased earnings for 2015 as compared to 2014 (see Graph 5).
“It seems to be getting better,” one Midwest de-signer noted. “There were a couple of years where you were fghting to get any jobs at all, but now the clients are coming back, and the money is coming back in. This year has been pretty good for me so far, and I think next year is going to be even better.”
COMPUTING COMPENSATIONThere are a variety of ways to calculate compensation, but most frms seem to go with hourly wages, straight sal-ary, salary plus commission
or commission against draw. Of those polled, more than a third (36.2%) said they are paid salary plus commission, while 21.9% receive a straight salary, 23% are paid commis-sion against draw and 18.9% are paid hourly (see Graph 6).
Those who work on com-mission reported a pretty even split between salary and commission income, citing an average of 49.85% of their in-come coming in the form of salary and 50.15% coming in the form of commission.
These numbers are simi-lar to 2012 numbers, though the number of respondents paid on an hourly basis has dropped by several percent-age points, suggesting that, in the light of a recovering economy, dealerships may be moving away from part-time hourly help in favor of hiring full-time salaried staf to man showrooms that are seeing more trafc.
Interestingly, there has been a shift in how commis-
sions are paid, with 37.2% being paid on the net proft of the job (see Graph 7), up from 29.3% in 2012, 33.3% being paid on the gross proft of the job, compared to 38.6% in 2012, and 29.5% being paid on the actual price of the job, compared to 32.1% in 2012.
As far as benefts are con-cerned, similar to 2012, paid vacation/sick time topped the list of most commonly ofered benefts, followed by medical insurance, an end-of-year bonus, a 401K plan with company contributions and proft sharing.
Far fewer respondents reported receiving dental in-surance, disability insurance or a company vehicle. While the majority of those polled said medical insurance is part of their benefts pack-age, that number is down by nearly 10% compared to 2012, perhaps a result of the rising costs of medical insur-ance premiums.
4. When Designer/Salespeople Received Their Last Salary Increase
Before 2011
35.2%
In 2014
26.4%
In 2013
25.2%
In 2012 - 10.1%In 2011 - 3.1%
Decreasing - 1.5%
5. How Designer/Salespeople See Their 2015 Compensation
Increasing
44.7%
Staying the Same
53.8%
6. How Designer/Salespeople Are Paid
StraightSalary
21.9%
Salary + Commission
36.2%
Commission Against Draw
23.0%
Hourly
18.9%
7. How Commissions Are Calculated
On the net proft of the job
37.2%
On the price of the job
29.5%
On the gross proft of the job
33.3%
KBD_32-33_1014 SalarySurvey.indd 33 9/17/14 11:36 AM
Size of Space: 7'x9'
Design Goal: One of the homeowners has multiple sclerosis
and is expected to be wheelchair bound within a year. Hofmann
needed to redesign the space – the home’s only bathroom – within
the same footprint and into something that could be accessible
for his needs.
Design Solutions: Hofmann started the process by removing
the tub and replacing it with a curbless shower. She equipped it
with amenities that will simplify use for everyone, such as a teak
shower seat that can be raised and lowered based on need, and
niches at two diferent levels to provide easy access to shampoo,
etc. A bi-fold door helps facilitate trafc fow through the bathroom.
The 36"x60" shower is a bit wider than the tub it replaced, so
Hofmann chose a shallow vanity – just 12" deep – and a semi-
recessed sink. “We’ve taken up as little space as possible so he can
still move around easily,” she says. Drawers on one side of the vanity
and a pull-out on the other provide easy access to contents. “No
reaching is required,” she says.
Additional Small Bath Design Tips: When you include
a shower pan, keep it the same color as the foor tile, unless vision
problems with the client are a concern. “Visual blocks make a space
feel smaller,” Hofmann says.
Consider a tile size other than 12"x12". “Our brains are familiar
with that size and can subconsciously calculate the size of a room,”
she says. “Instead, choose an overscaled tile, such as an 18"x18"
or 12"x24", or something that is smaller [than 12"x12"]. When you
take away the scale of things we look at every day, our brains don’t
calculate that size as quickly and the space will feel larger.”
Choose a wall-mount faucet. “It can save a few inches where a
faucet would otherwise sit on the counter,” she says.
Small Bath Myths to Dispel: You need at least one tub in
your home. “Most people take showers, even those with kids fgure
out how to shower their young ones,” she says.
Small baths require a pedestal sink. “You can still have a vanity in
a small bath,” she says. “The extra storage space minimizes clutter,
and clutter makes the space feel smaller.”
All master baths need two sinks. “Even if a small master bath
has enough space for two sinks, the extra sink takes away elbow
room and makes the space feel smaller,” she says.
‘Must Haves’: Hofmann suggests an electrical outlet near the
toilet. “Even if a client doesn’t want to include a bidet seat at the
time of the renovation, it costs just pennies to put the outlet in
now versus later,” she says.
Another must have is a two-in-one showerhead where a hand-
held shower is included with the main showerhead. “It’s perfect
for a tiny space where you don’t have room for any extras,” she
comments.
Other essentials include recessed cabinets with electrical outlets
and medicine cabinets with integrated lighting.
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Living LargeIn a Small Bath
34 | Kitchen & Bath Design News October 2014
By Kim Berndtson
Creative Small Bath Design
A space will
never be
physically
larger than
its actual footprint. But
designers often use their
creativity to incorporate
design techniques and
elements that make a
space feel and function
like it’s much bigger than
it is. This month, Kitchen
& Bath Design News asked
several designers to share
projects that focus on liv-
ing large in a small bath.
Designers work within small footprints to create spaces that look great and function beautifully.
• Designer: Alisa Hofmann, Design Set Match, Oakland, CA
KBD_34-37_1014 Small Baths.indd 34 9/17/14 8:46 AM
• Designer: Julie Palmer, president, Charlie Allen Renovations, Cambridge, MA
October 2014 ForResidentialPros.com | 35
Size of Space: 5'x7'
Design Goal: These clients wanted a frst-foor bath
that was as close to a full bath as possible to serve the
needs of an aging mother who was living in the home.
Design Solutions: The small space didn’t al-
low for a tub, so Palmer opted for a pre-fabricated,
angled shower. The clients had acquired an inventory
of antiques, and they wanted to highlight at least
one piece in the bathroom. “This small piece ft per-
fectly,” says Palmer, who adds that, in this particular
space, it is a better option than a built-in. “It can be
a temptation in a small bath to put in lots of built-in
storage. But that can take up a lot of room, and it can
end up feeling a little closed in. We certainly could
have included a built-in here that was taller than the
antique piece we used, and that would have provided
for more storage, but it would have overwhelmed the
room. Storage is a key for small baths, but you want
it to be on scale with the room.”
Additional Small Bath Design Tips: Incor-
porate elements from the rest of the house. Heat is
also important, in particular radiant heat or a radiator
that is recessed into the cavity of a wall.
Recessed built-ins, especially above a toilet, can
gain extra storage space when needed. “Keeping
things neat and tidy is key in a small bath,” she says.
“The more you can put away, the cleaner the bath
looks, and therefore, the bigger it appears.”
Small Bath Myths to Dispel: You need lots of
storage. “A medicine cabinet and/or an over-the-toi-
let cabinet can provide all the storage really necessary
in a bathroom,” she says. “An adjacent closet for tow-
els and other items is fne, since we really don’t need
that much to be stored in the physical space. A hook
on the door allows you to bring a towel into the space
when you need it. If no closet is available nearby, a
basket on the foor for towels tucked under a wall-
mounted or pedestal sink works well.”
‘Must Haves’: Palmer recommends a pedestal
or console sink. “Vanities take up a lot of space,” she
says, “especially visual space. While the footprint for
a vanity and pedestal may be similar, a pedestal is
light and airy, which helps the space look larger. You
can always add a basket on the foor, or a recessed
cabinet to make up for any storage space that is lost
by not having a vanity.
“But don’t buy a pedestal or console sink that is
too small,” she cautions. “Make sure it has enough
deck space to function. Choosing a wall-mount faucet
can give you more room on the sink ledge.”
Proper lighting is also essential, according to
Palmer. “The brighter the room, the less cramped it
feels,” she concludes.
• Designer: Ivonne Ronderos, principal, DKOR Interiors, Aventura, FL
Size of Space: about 350 square feet
Design Goal: Since this space is a cabana bath-
room, Ronderos collaborated with her design team
to give the space a connection with the outdoors, as
well as make it feel soothing, “as one might imagine
a spa would feel,” she says.
Design Solutions: They designed the tile to
give the illusion that this small bath was larger than
it actually was. “By wrapping the foor tile into the
shower, up the shower wall and onto the ceiling,
we created an effect that made the bathroom
feel wider,” she explains. “Rather than break up
the sink and shower areas, we combined the two.
Only wrapping a portion of the ceiling is important,
otherwise, the ceiling will feel too ‘heavy’.”
The other challenge associated with this par-
ticular bath was how to address the window above
the toilet, which only allowed for a 12"-14" wide
mirror. “With the ledge-wrapped carpentry piece
that looks like a reverse ‘C’ – which also follows the
path of the material that is wrapped in the shower
– we encased the mirror and window to give the
illusion that the vanity area is longer,” she explains.
“Additionally, since there was no space on the sink
for accessories, this ledge became the perfect place
for the soap pump, etc. Using neutral tones in the
small space also helps it feel larger.”
Additional Small Bath Design Tips: If
the vanity area is small, extend the mirror beyond
the sink space to enhance functionality, as well as
broaden the feel of the space, she suggests. Ad-
ditionally, neutral tones and accent tile on a wall
that is not disrupted by a door or large architectural
element will ‘enlarge’ the room. “This way, the ac-
cent color is on the ‘visually’ largest wall,” she says.
“Wrapping a material, whether it is tile or even
just a paint color, is always fun and out of the box,”
she continues. “But again, it is important that the
wrapping has a purpose and isn’t a full wrap so the
space does not get claustrophobic.”
Adding a unique design element to the space
allows guests to focus on the element rather than
the size of the space. “But, like all designs in any
space, the key is restraint!” she stresses. “If all ele-
ments in a space compete, they won’t get noticed.
One or two design elements that complement each
other will be more impactful than fve design ele-
ments…quality over quantity.”
Small Bath Myths to Dispel: Not every-
thing has to match exactly. “There’s a fine line
between pieces complementing each other and
matching,” she explains. “For example, in this
bath we introduced diferent tones of green from
the accent wall, rather than using the exact color.
This actually creates more depth and interest. We
achieved the same efect with the variety of taupe
colors through the tile, accent color and wood ve-
neer tones.”
‘Must Haves’: Get creative with storage, she en-
courages. “Use hidden/concealed storage as much
as possible,” she says. “The less clutter, the larger
the space will feel.”
For baths that require a shower curtain, use an
extra-long curtain and hang it near the ceiling, she
advises. “Just like the great trick with drapery, the
curtain starting at the top of the ceiling will make
the space feel more grand,” she says. “Finally, use
larger scale tiles on the foor to create less grout
lines, which will clutter up the space.”Photo: Alexia Fodere
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KBD_34-37_1014 Small Baths.indd 35 9/17/14 11:41 AM
36 | Kitchen & Bath Design News October 2014
Creative Small Bath Design
• Designer: Bryanne Prichett, BRY design, Austin, TX
Size of Space: 8'x10'
Design Goal: This space – which previously
was a small, uninspired hall bath and part of an
adjacent bedroom – is a husband’s master bath.
He wanted a soaking tub, shower…and TV.
Design Solutions: The client insisted on in-
cluding a tub, as well as a shower, which meant
Prichett had to look for something other than a
standard-size tub. “I included a Japanese-style tub,
40"x40"x32", which he loves!” she says.
The designer changed the width of the win-
dow to gain enough space for the shower, which
is about 54"x54". The TV, another request from the
client, was concealed in a built-in cabinet above
the toilet. Additionally, an outlet in a small cabi-
net built into the wall near the sink conceals his
toothbrush to keep clutter at bay.
Additional Small Bath Design Tips: Keep tub decks small if space is at a premium and
remove any extra ‘lines’ that impair your vision,
such as framed shower walls and tile lines that
harshly contrast with walls. “I also try to keep colors
lighter as a whole to keep the space from closing
in,” she says.
Small Bath Myths to Dispel: “Just because
a bathroom is small doesn’t mean you can’t have
it all!” she says in reference to tubs, TVs and high-
end fnishes.
‘Must Haves’: Built-ins are a great space saver,
says Prichett. “Shower niches built into the wall
keep the shower tidy and add more open space,”
she reports.
“I also do built-in niches/cabinets – with
electrical outlets – in walls near the sink to hide
unsightly cords from electric toothbrushes, razors,
etc.,” she adds. “These items can always be charg-
ing, but ft nicely in the wall.
“If there is room, I also include cabinet towers
on top of countertops,” she continues, “especial-
ly when there are wasted corners on L-shaped
vanities.”Photo: Bryanne Prichett
• Designer: Fardid Biglar, BiglarKinyan Design, Toronto, Ontario, Canada
Size of Space: 6'x9'
Design Goal: Since this bathroom was located in
the basement, Biglar wanted to remove the stigma
associated with subterranean spaces. As such, he fo-
cused on creating a visually rich space. “To make it feel
more exciting to use, I played up on various senses…
for example, the feel of a raised wood foor, marble
pebbles, etc.” he says.
Design Solutions: Biglar used a number of tech-
niques to achieve his goal, including layering textures,
establishing a focal point and extending materials
beyond existing boundaries. “We utilized some
smooth elements with those that have a bit of pat-
tern or texture,”
he says, adding
that he took into
consideration
visual weight as
well. “You can
highlight what
you want people
to see…identify
the focal point.
T h i s c r e a t e s
depth. In this
bath, the wall
with the mirror
has a lot more
texture than the
other walls. When you walk in, your eye goes to that
wall, rather than to items that are closer. It gives the
illusion that the space is deeper than it actually is.
By stretching the textured material into the shower
space, it also makes the space feel wider. The use of
glass helps, as well.”
Additional Small Bath Design Tips: Don’t
incorporate too many design elements. “That can
break the coherence,” he says, adding that it also
weighs down the space. “When you have a small
space, you don’t want to break it up too much…rather
just enough to establish a focal point. Reducing the
number of materials also makes the space easier to
digest, making it more peaceful and serene. Limit the
number of materials to maybe three or four.”
Incorporate unifying elements. “Small bathrooms
are great spaces to be bold, but don’t completely devi-
ate from the style of the rest of the house,” he says.
Utilize bumpouts to gain function. “Consider
pushing vanities or the toilet tank back,” he says,
adding that even 6" can ofer a lot of storage. “You
can generate extra foor space and gain storage or
countertop.”
Small Bath Myths to Dispel: Small bathrooms
don’t have to feel small, and they don’t have to be
plain. “Make it special,” he says. “And look for oppor-
tunities to generate more function, without weighing
it down.”
‘Must Haves’: Good lighting is critical, so is ad-
equate counter space, storage and beautiful fnishes
and details. “Choose fxtures that have clean lines and
aren’t fussy,” he recommends. “Easy-to-maintain fn-
ishes are also important because, in a small space,
every bit of it will be used. Also, remember that you are
a lot closer to fnishes and elements. Make informed
decisions regarding things like tiles and how they’re
composed, cut and installed. Every bit of construc-
tion matters because you are so close to everything.
Finally, don’t be scared to splurge on luxury fnishes…
it won’t impact the budget as much due to the small
square footage.”
Ph
oto
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igla
rKin
yan
De
sig
n
KBD_34-37_1014 Small Baths.indd 36 9/17/14 8:46 AM
www.blancoamerica.com
Taking beautiful kitchens to new heights.
BLANCO continually raises the bar when it comes to beauty. And with the
CULINA™ MINI and CULINA™ Semi-Professional, we’re proud to take that
beauty to new heights: 17-3/4" and 21-1/2" to be exact. Each of our faucets
— more than 100 size, shape and color combinations — radiate sophistication
and livable style, helping to elevate the kitchen in more ways than one.
Circle No. 19 on Product Card
KBD_34-37_1014 Small Baths.indd 37 9/17/14 8:46 AM
38 | Kitchen & Bath Design News October 2014
Flexible Functionality, Customized Style
The latest trends in kitchen appliances favor fexible designs,
smart functionality, healthy cooking
options and customized style.
Appliances are designed to make kitchen tasks as easy
as possible, but they must also bring a certain amount
of style or fair to the overall design in the kitchen.
“An appliance’s major task is to help people in their everyday
life,” says Valentina Bertazzoni, brand manager for Bertazzoni,
based in Guastalla, Italy. “Our homes are full of appliances
because we buy the big potential they have to make our lives
simpler. Saving time, eliminating the uncertainty of results,
making work more enjoyable or less heavy – these are just
examples of the reasons why we love them,” she says.
Current trends call for appliances that ofer fexibility,
customized design and functions, technology that increases
convenience and efciency, and options geared toward healthy
living and responsible energy use. That’s according to manu-
facturers recently surveyed by Kitchen & Bath Design News.
“We are observing that the current trend of fully custom-
ized kitchens that incorporate a mix of textures and fnishes
is becoming extremely popular in home renovations. As
appliance manufacturers, it is important to provide consum-
ers with compact, yet efcient, appliances that will fawlessly
ft within their kitchen’s design,” says Josef Steigmiller, v.p. of
Liebherr Refrigeration, The Americas, based in Burlington,
Ontario, Canada.
“More consumers are making the kitchen the focus of
the home,” adds Zach Elkin, director, brand marketing for
Thermador and Bosch at BSH Appliances in Irvine, CA. “Over
the past two years, the largest increases in budgets for kitchen
projects have been for major appliances.” In these appliances, he
says, consumers are looking for options that ft their personal
style, in terms of both design and performance.
FLEXIBLE AND FUNCTIONALFor consumers to have the exact culinary experience they de-
sire, appliances must be fexible, with features that provide
both convenience and maximum functionality. Versatility is key,
according to manufacturers. Designers must take into account
the varying needs of the homeowner, and identify specifc ap-
pliances that best accommodate those needs.
“Appliances had to adapt signifcantly in the recent past to
our new lifestyle that is faster, more educated and extremely
demanding,” says Bertazzoni. “Flexibility is the best feature you
can give to today’s users. Why should I choose between gas
or induction if I can have the two in the same cooktop? Why
should I pick between microwaves and electric when I can have
both technologies in one oven and use one, the other or the two
combined together according to my needs?” she asks.
People are looking for convenience and smart design in
their appliances, says Colleen Kasel, a spokesperson for Perlick
Corp. in Milwaukee, WI. Consumers are looking for quality, but
also expect appliances that conform to their lifestyle. Perlick’s
undercounter refrigeration solutions, ofered in a variety of
sizes, ft the bill, the company notes. This undercounter refrig-
eration can replace upright units to add stylish and convenient
refrigeration throughout the home.
By Elizabeth Richards
Product Trend Report
Ranges in the new European
style range collection from
Fagor America are designed
with a European convection fan
system and a built-in rotisserie
feature. Available in 24" and
36" sizes, the stainless steel
ranges operate on 15 amps of
power and run on natural gas or
liquefed petroleum. The oven
features seven pre-set cooking
programs, including Bake, Pizza,
Top Cooking, Broil, Convection
Broil, Turbo Plus and Defrosting.
Circle No. 161 on Product Card
MLD Hood Designs creates
standard and custom residential
range hoods that are light
weight and easy to install. A
variety of ventilation packages
is available depending on
consumer needs.
Circle No. 157 on Product Card
Electrolux’s latest dishwasher
model features a 30-minute fast
wash cycle that cleans and dries
dishes in 30 minutes. A Third
Level Rack ofers a convenient
space for spatulas and unique
kitchen tools, or extra room for
everyday utensils.
Circle No. 158
on Product Card
The Bertazzoni 24" Segmented
Cooktop ofers a choice between
three and four gas burners, and
installs into any standard 24"
counter cut-out. The three-
burner model includes the
signature Bertazzoni dual-
control power gas burner that
features an inner and outer
fame that can be controlled
independently or together with
a range of 750 BTU – 18,000 BTU.
The aluminum four gas-burner
cooktop features diferent
heating zones including rapid,
semi-rapid and auxiliary burners.
Circle No. 156 on Product Card
The K400 Household Compactor
supplements Krushr’s K300-
style bin with a can crush that
compresses drink cans and food
tins to as little as one-sixth of
their original size. Cans and tins
are stored separately, thereby
freeing up storage space
within the main bin for all other
recyclables. The compactor
is available fully integrated,
undercounter or freestanding,
with stainless steel door
optional.
Circle No. 159 on Product Card
Streamline Hoods will be ofering a line of range
hoods at a value price point in addition to its
higher-end products. The new line completes the
company’s Good, Better, Best pricing. Streamline
Hoods provides a range of hoods that match
cabinets or appliances, as well as those that can
be imprinted with photos or feature
glass colors.
Circle No. 160 on Product Card
The Big Chill 30" Pro Range
features four sealed burners: an
18,000 BTU power burner, 15,000
BTU and 10,000 BTU burners, and
a 6,000 BTU simmer burner. The
oven fts a full-sized sheet pan
and features convection baking,
a ceramic infrared broiler and full-extension racks. The range
is available in stainless steel as well as 11 colors, including
French Blue, Cabernet Red, Basil Green and Sunfower
Yellow, or any one of 200 custom colors.
Circle No. 155 on Product Card
KBD_38-47_1014 PTR.indd 38 9/17/14 11:52 AM
October 2014 ForResidentialPros.com | 41
Modular refrigeration means that appliances can be stra-
tegically placed throughout the space, says Diana Franklin,
brand marketing for U-Line Corp., in Laguna Beach, CA. “This
increases kitchen choreography and the overall efciency of
the space,” she adds.
According to Juliet Johnson, manager of brand experience
for Jenn-Air, based in Benton Harbor, MI, appliances are also
helping to reshape the kitchen. She explains, “The demand for
specialty appliances is impacting kitchen designs. As consumers
request steam ovens, microwaves with speed cook technology,
built-in cofee systems, warming drawers, etc., it impacts the
layout of the kitchen, the work triangle, etc.”
She adds, “There’s a growing demand for point-of-use appli-
ances – built-in cofee systems near the breakfast bar or dining
room, wine cellars and beverage centers near the Great Room
or TV room, refrigerator drawers placed out of the work tri-
angle to allow children to grab their after school treats, second
dishwashers in the bar area, etc.
“New appliances are being introduced in the marketplace
that ofer real innovations for real cooks,” says Elkin. “Culinary
enthusiasts want appliances that can fulfll their every cooking
need all in one appliance,” he adds, such as the Thermador Pro
Grand Steam Range, which features six Star Burners, a griddle,
convection oven, steam and convection oven, and warming
drawer. Unique options from Bosch include perfect symmetrical
horizontal oven installation, and SideOpening ovens that create
a fush line that works in any design style, he notes.
“Performance features that efortlessly assist consumers
in the kitchen are of high value,” says Michele Bedard, v.p./
marketing for Sub-Zero and Wolf, citing the 10 cooking modes
ofered on Wolf ovens, and the dual refrigeration technology
on Sub-Zero refrigerators as examples. She also says that, as
technology becomes more advanced, appliances follow suit. “We
believe ‘smart’ appliances will continue to grow in popularity
as time progresses, and as long as the technology meets a real
consumer need,” she states. Sub-Zero and Wolf products have
the ability to sync to home-automated control systems like
Control4, Crestron and Savant, she notes.
“The luxury segment of the appliance marketplace demands
high performance combined with beautiful design,” adds
Johnson. She cites Jenn-Air’s new refrigeration with an Obsidian
interior as an example of a product that ofers this combination,
along with the frm’s 24" built-in cofee system.
Melissa Haber, director of sales and marketing at EuroChef,
USA in Edgewood, NY, says that consumers are “sizing-up” and
making more room for their cooking appliances. “We continue
to see huge sales in 36" and 48" ranges. Consumers want more
oven capacity and additional burners to prepare their meals
than the old standard 30" options ofered,” she reports. They
also want their appliances to work for them, as much of today’s
technology does. “The more function an appliance can ofer,
the better,” she notes.
Electric ovens are also being re-vamped, Haber adds, as this
technology becomes more efcient and powerful. EuroChef just
Stanisci Design &
Manufacturing manufactures a
range of hoods that complement
today’s kitchen designs. A
transitional look, with simple,
clean lines, is showcased in
this kitchen, which features
Candlelight Cabinetry and the
Stanisci Design S-Series Hood.
Circle No. 166 on Product Card
Vinotemp’s Mirrored Touch
Screen Wine & Beverage Cooler
features patent-pending mirrored
trim design, digital touch-screen
temperature control and front
exhaust for seamless integration.
With two compartments – each
with a separate, adjustable
temperature zone – the mirrored
cooler accommodates 54
standard wine bottles and up to
120 12-ounce cans.
Circle No. 165 on Product Card
Fireview cookstoves from Elmira Stove Works include the Fireview
viewing door, high-efciency burn with secondary air, and glass-wash,
antique or country styling and optional
propane side burners. The Fireview is
available in three models, including a
36" wood-burning stove, 48" stove with
a second warmer on the right and a work
surface above, and 48" unit with
second warmer and two
11,000 BTU propane burners
on the right side. An optional
hot water jacket that produces
up to 12 gallons of hot water
per hour is available.
Circle No. 168 on Product Card
Each of the UIX series
of one-piece custom
inserts from Wind Crest
comes complete with
an internal blower with
Sone ratings as low as 1.2 on the 600 CFM models and 3.5 on the 1200
CFM models. The six-speed electronic control allows the user to select
the amount of power needed for the task. Other program options
include a Clean Filter reminder, Delay Of and a Refresh Air cycle.
Circle No. 162 on Product Card
With the ability to store up to 32 bottles of red and white
wine in two temperatures zones, the Perlick 24" Signature
Series Dual-Zone Wine Reserve is a space-saving wine
storage solution. Two independently controlled temperature
zones, each with a range of 40°- 68°F, are completely
interchangeable. The shelves are fully-adjustable to
accommodate over-sized (magnum) bottles.
Circle No. 167 on Product Card
The Vent-A-Hood Designer
Series of range hoods combines
sleek form with function and
includes the JDH/C1 canopy with
unlimited options to personalize
the fnished look. Each product
the company manufactures
is individually engineered for
performance, the frm notes.
Circle No. 164 on Product Card
LG’s Double Oven Range with
EasyClean features an oven
cavity enamel technology that
cuts oven cleaning time from
hours to minutes. EasyClean
works in three steps: spray
water throughout the interior
walls of the oven, press the
EasyClean function and, after 20
minutes, wipe away the grime.
The range also features infrared
grill technology for indoor
grilling.
Circle No. 169 on Product Card
Ph
oto
: Kim
Sm
ith
Thermador’s Built-in
MicroDrawer Microwave
includes a 1.2-cu.-ft. cavity
space and 10 cooking modes.
The drawer also features a perfect fush installation capability for a
standard depth cabinet that eliminates the need for an additional
installation kit while providing access and ease of use. The Built-
in MicroDrawer Microwave also incorporates microwave sensor
technology.
Circle No. 163 on Product Card
KBD_38-47_1014 PTR.indd 41 9/17/14 8:47 AM
Product Trend Report
42 | Kitchen & Bath Design News October 2014
introduced four new high-power electric cooktops and six new
electric built-in ovens. “We are fnding that improvements in
electric power sources allow for the same power that can be
found in gas sources, with additional benefts such as convec-
tion, self-clean and rapid cooking options,” she says.
Indeed, technology is evident in everything from smart
ovens to induction cooktops to refrigerators that can call the
repair center when they’re malfunctioning.
INTEGRATED OPTIONSWith more and more kitchens opening into other living spaces,
homeowners are often asking designers to help their appliances
blend in with their surroundings.
It is essential to ofer the option to seamlessly integrate
appliances into the cabinetry, says Franklin. “Consumers want
the option to have their appliances ‘disappear’ in their space,”
she says.
Steigmiller states that new technology and techniques allow
refrigerators to become virtually invisible in what he calls “a
big leap forward” in built-in refrigeration. “Cabinetry panels
discreetly hide these appliances, allowing the room’s style to
take center stage,” he says.
Elkin agrees that custom cabinetry and appliances that
virtually disappear into a kitchen design remain prevalent. The
Thermador Freedom Collection allows cold storage to disappear
into custom cabinetry, taking on the look of a beautiful piece
of furniture rather than an essential appliance, he notes. The
new Thermador frameless Freedom Induction Cooktop with a
solid black surface also supports this trend.
At Perlick, the company fnds that disappearing kitchens
or kitchens that feature white, fat cabinetry without hardware
are very popular. The company’s units, with zero-clearance
hinging and fully integrated depth, allow a fush ft with sur-
rounding cabinetry.
Johnson says that warmer colors and softer fnishes are
trending in kitchen design. “Soft, matte black, rose gold and
champagne gold are the latest fxture oferings for those who
are exhausted by the sea of stainless steel and brushed nickel
options that currently dominate in the kitchen,” she says. Driv-
ing this trend for warmer colors is the desire for seamlessness
and comfort, she adds. “With more emphasis on open-concept
kitchens, appliances become better integrated with the cabinets.
As the kitchen truly becomes the hub of the home, colors that
instill a sense of comfort help us feel more connected to each
other and our surroundings,” she says.
DISTINCTIVE STYLEOn the fip side, there are those who would like to see their
appliances “pop” in the design, rather than demurely blending
into their surroundings. This desire for a customized experi-
ence drives choices in colors and fnishes, manufacturers note.
“People like perfectly integrated products but still [want
products that are] distinctive,” says Bertazzoni. She notes that
many consumers want applianc-
The new free-standing Profle
Series gas and electric ranges
from GE allow users to preheat,
set the time and check
cooking status using the GE
Brillion mobile app on their
smartphone. The ranges feature
True European Convection with
Precise Air, a warming drawer,
self-clean roller rack, oven
meat probe, tri-ring burners
and notifcation lighting that
turns on when the oven has
preheated.
Circle No. 173 on Product Card
SMEG has launched the retro
Victoria 36" free-standing
range, which marries European
design with high-tech, chef-
inspired cooking functions.
The range features ultra-rapid
18,000 BTU brass burner;
eight pro-cooking functions,
including double European/
true convection features;
chrome shelves with telescopic
guides; advanced rotisserie, and
EverClean technology. The range
is available in classic cream,
stainless steel and gloss black
fnishes.
Circle No. 176 on Product Card
The KitchenAid Architect Series II 24"
dishwasher includes the company’s AquaSense
Recycling System, which recycles water from
the fnal rinse cycle and uses it in the next
load’s pre-rinse cycle, resulting in 33 percent
less water consumption. Fresh water is used
to fnish the cleaning cycle. The fve-cycle/
six-option dishwasher also features a ProWash
Cycle that determines the appropriate setting
for washing dishes, a ProScrub Option and
Whisper Quiet System.
Circle No. 175 on Product Card
RangeCraft Manufacturing now ofers an
oval-shaped range hood with LED lighting top
and bottom, creating a halo efect. The range
hood can be made oval in any
size, width and height, out
of copper, brass or stainless
steel or powder coated in
nearly 200 RAL colors. It can be
fnished with accent bands, rivets and buttons for a custom look.
Circle No. 179 on Product Card
Prizer Hoods presents the
Jewel Tones collection of range
hoods, available in six gemstone
color options: Ruby, Amethyst,
Topaz, Emerald, Mahogany and
Sapphire. Finished in a glossy
sheen, the hues can be added
to any of the line’s 50+ hood
designs. Metals, colors and trims
allow for customization of the
range hoods.
Circle No. 177 on Product Card
The new Verona 36" Electric
Ranges, available from EuroChef,
include electric single and
double-oven versions. Each oven
includes fve high-power sealed
elements on a black ceramic
cooktop surface. A multi-
function European Convection
oven and touch-control digital
clock and timer are also featured.
Circle No. 178 on Product Card
The BEST iQ Blower System is now available in 18 range hoods –
including eight brand new designs – from chimney to island to
built-in. The iQ Blower System makes it possible to calibrate the
hood to each installation, providing individualized performance.
The new Intesa Island Hood, shown, is one of fve island hood
designs available with iQ Blower technology. The contemporary,
slim glass brick design features four-speed control along the side
of the fue and includes a remote control.
Circle No. 171 on Product Card
New Slim Bafe flters from
Imperial Cal. Products have
a pro-style look. The flters are
available on all of the company’s
deluxe models – wall or island
styles.
Circle No. 172 on Product Card
Bosch Home Appliances’ redesigned kitchen line includes
new speed microwave ovens that pair the cooking qualities
of a conventional oven with the speed of microwave
technology. Flush installation matches Bosch wall ovens, the
steam convection oven or warming and storage drawers, and
horizontal alignment allows for easy integration and creates
an even horizontal line when paired with other Bosch kitchen
appliances.
Circle No. 170 on Product Card
Haier America’s Counter Depth
refrigerator with French door
design features 20.6 cu. ft. of
space and is designed to align
with surrounding cabinets.
The Energy
Star-rated
unit includes
Spill Proof
Glass Shelves
that prevent
liquids from
leaking from
one shelf to
the next.
Circle No. 174
on Product
Card
KBD_38-47_1014 PTR.indd 42 9/17/14 8:47 AM
WHAT WILL A DETAIL INSPIRE?
Perhaps a sense of beauty. A moment. Even a higher standard. It’s all possible with
the new Jenn-AirTM Built-In Coffee System. Going beyond espresso and cappuccino
to bring you remarkable precision. With 13 levels for grinding beans, control over the
strength and size of every cup and effortless cleaning, its details promise rich new
experiences—and everyday pleasure.
Discover more at jennair.com
Kitchen by award-winning designer Matthew Patrick Smyth. Most design pieces from his personal collection; brass coffee pot from Florian Papp Antiques, New York.
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Circle No. 20 on Product Card
KBD_38-47_1014 PTR.indd 43 9/17/14 8:47 AM
Product Trend Report
44 | Kitchen & Bath Design News October 2014
es that stand out from the cabinetry with elegance and make
the statement: “In this home lives someone with culture and a
passion for design and cooking.” Bertazzoni achieves this with
the Colors of Italy that the frm uses to paint its ranges in bold,
statement-making colors.
While stainless steel remains a popular choice for appli-
ances, manufacturers are also seeing a rise in demand for a
variety of colors, along with a more contemporary look.
“Consumers want the option to put any custom panel on
their appliance and they want to do it easily,” says Franklin.
Rather than requiring kits and accessories, they want the prod-
uct delivered ready for simple panel installation. “This gives
the consumer the option to add whatever fnish they choose,”
she notes.
Elkin says, “Designers and clients remain concentrated
on the timeless look of stainless steel, especially with bold
stand-out appliances that take center stage.” He adds that
custom-panel options are also highly desired. Bosch is add-
ing additional options in custom panels for refrigerators and
dishwashers to meet this increase in demand, like the frm’s
recently introduced pocket handles, available in black, white
and stainless steel. “This new design feature will further meet
the demand for personalized design that fts the style of the
end consumer,” he says.
Haber says that, while white kitchens were trending last
year, color is more in demand now, with a focus on gray – a
color trend that has already had a huge impact on the kitchen
cabinet market.
Today’s consumers want unique looking appliances, she
says, and color brings a diferent spin to the standard stainless
steel options. “Rather than a stainless steel range that blends
in, consumers are choosing colors such as Midnight Blue, Bur-
gundy and Matte Graphite and making the range the focus of
the kitchen,” she says. When consumers do choose stainless,
she says they are doing so to coordinate with other appliances
and the chrome hardware used in many kitchens, rather than
to simply “blend in.”
SOCIAL CONSIDERATIONSImportant social issues also have an impact on the trends in
appliances, such as a focus on healthy living, energy efciency
and sustainability.
A growing desire for healthier lifestyles has brought in-
creased interest in steam ovens. “Steam ovens are relatively
new to the American market, and ofer something that other
traditional thermal and convection ovens cannot – a way to
retain moisture, favor and nutrients typically lost through
other means of cooking, and therefore less need to use un-
healthy additives such as oil or butter,” says Elkin. Thermador
ofers three diferent steam oven designs, and earlier this year,
Bosch introduced the Benchmark Steam Convection Oven for
the premium market. “This trend will have a huge impact on
The 24" REX243B Electric Range
from Summit Appliance
features a smooth ceramic glass
cooktop, as well as a waist-high
broiler, deluxe backguard, oven
window, interior light and lower
storage drawer. Made in North
America, the range is available in
black, white and stainless steel.
Circle No. 186 on Product Card
Jenn-Air has introduced its frst six-burner, 36" gas cooktop, which features an
18,000 BTU PowerBurner, three 15,000 BTU burners, a 9,000 BTU burner and
6,000 BTU simmer burner, all sealed and constructed of brass. At a height of only
3mm, the cooktop’s low profle, near-fush design creates a sleek, built-in look.
The cooktop is available in a Euro-Style stainless design with barrel knobs as well
as a Pro-Style stainless model with heavier grates and diamond-etched knobs.
Circle No. 183 on Product Card
The BlueStar Electric Wall Oven features a built-in, temperature-
controlled artisan baking stone, professional-grade heating
elements, 12 individual cooking modes, a convection cooking
system and an integrated temperature probe. The oven’s
eco-friendly Continu Clean technology permits oven cleaning
without chemicals or extreme temperatures. The oven is
available in a choice of 750+ colors and fnishes.
Circle No. 181 on Product Card
Dacor’s Discovery 36" Gas
TouchTop features a timer on
each burner that extinguishes
the fame upon completion. PreciseCook timers enable homeowners to
pre-program stop times on each burner, which saves energy and prevents
overcooked meals. The cooktop also features digital, glass-touch controls for
cooking precision, as well as safety locks to prevent accidental use.
Circle No. 180 on Product Card
The Fantech Makeup Air System
provides positive pressure,
balanced makeup air direct
from outside, which helps meet
current building codes that
now require makeup air for
kitchen range hood fans that
exhaust over 400 cfm. To achieve
balanced ventilation, the system
can be interlocked with the
range hood to supply the same
volume of air as that exhausted.
Circle No. 184 on Product Card
The outdoor-rated dishwasher
from Kalamazoo Outdoor
Gourmet is designed to
withstand the elements and the
heavy-duty cleaning needs that
come with dining outdoors. The
unit uses as little as 3.8 gallons
of water per load and winterizes
with the push of a button.
Circle No. 185 on Product Card
To complement the minimalist
styling of contemporary
European kitchen cabinets,
Abbaka ofers the Monolith
Hood. This minimalist range
hood has no visible lighting or
motor controls on its face, giving
it a sleek, ultra contemporary
look. Ofered in widths ranging
from 36" to 60" in both wall
mount and island designs, the
Monolith hood can be built
of stainless, copper or brass,
in brushed, mirror polished or
distressed/antique fnishes.
Circle No. 182 on Product Card
Fulgor Milano ofers a range of
radiant and induction cooktops,
as well as single and double wall
ovens. The 600 Series double
oven, shown, features several
preset functions, fve broil levels,
a dual convection system and
oversized oven cavity. Child locks
and cool touch doors provide
added safety when cooking.
Circle No. 187 on Product Card
The Brilliance Nugget Ice
Machine by Scotsman Ice
Systems delivers Original
Chewable Ice to the outdoors.
The 15" residential model fts
into any kitchen, bar or outdoor
setting.
Circle No. 188 on Product Card
Falmec’s Just CookerHoods
incorporate NRS (noise reduction
system) technology for quiet
operation in all models. The Fasteel
‘no fngerprint’ steel material
discourages streaks and prints on
the surface of the hood.
Circle No. 189 on Product Card
KBD_38-47_1014 PTR.indd 44 9/17/14 8:47 AM
Designed to pair beautifully
with Wolf ovens and
microwaves, the system needs
no plumbing; you
can install it anywhere.
The User, And The Kitchen Designer, Call
The Shots. Unlike most built-ins, our system
can customize every detail of the drink from
temperature to foam level. Two distinct looks
give designers their own delicious measure
of control. Meaning, when the question is
“How do you take your coffee?” Wolf ’s answer
is “Any way you want it.” wolfappliance.com
The First Built-In Coffee System Without The
Built-In Limitations. Espresso, cappuccino,
latte, short or long coffee–Wolf not only makes
the drink you want, it can make it precisely
the way that pleases you most.
We be l i e v e “pe r f ect cu p” shou l d be de f i n ed
by th e pe r son mak i ng th e cof f e e ,
not th e people who made th e mach i n e.
Circle No. 21 on Product Card
KBD_38-47_1014 PTR.indd 45 9/17/14 8:47 AM
Product Trend Report
46 | Kitchen & Bath Design News October 2014
the way we cook food, especially with the added emphasis on
healthy eating,” said Elkin.
Bedard adds, “More people are also learning about and be-
coming more interested in cooking with steam because it is
incredibly versatile. Moisture, heat and airfow work in concert
to create delicious results, while preserving foods’ natural nutri-
tion and delivering delicious tasting meals.”
This focus on health also fnds consumers looking for refrig-
erators that incorporate long-term food storage features, says
Steigmiller. “Consumers recognize that proper food storage
can help preserve food quality, including nutrients, favor and
texture. Additionally, homeowners can make the most of their
food dollar by preventing spoilage and save time spent at the
grocery store,” he says, adding that Liebherr’s patented BioFresh
drawers are designed for maximized food preservation.
Socially responsible designers and consumers are also pay-
ing attention to energy use and sustainability when looking at
products.
Steigmiller says, “With the increase in social and environ-
mental consciousness, many consumers are looking for ways
to reduce their impact on the environment. The rapid growth
and widespread support for this green movement will have
a major impact on manufacturers, utility companies and the
environment.”
“Sustainability is extremely important,” agrees Bertazzoni.
“We have an opportunity not only to save money, but to reduce
our impact on the environment as well.”
CONSUMER CONFIDENCEAs the economy has stabilized, home renovations have seen
an upswing, bringing a new surge in demand for appliances.
“Homeowners are investing in their homes as the economy
thrives, and they are seeking out the best appliances that they
can fnd to enhance the spaces they are building,” says Haber.
Steigmiller says that, at Leibherr, they’ve found that appli-
ance sales are directly related to consumer confdence, which
has a direct correlation to home remodeling. “In fact, 2013 saw
some of the highest consumer confdence levels since pre-2007,
which, in turn, has shown an increase in home remodeling,”
he says.
Elkin adds that, with consumer confdence hitting its highest
point in more than six years in June 2014, U.S. businesses are
projecting continued sales growth and profts in the coming
years. Last year’s strong gains in the home improvement sector
translated to great growth in the home appliance market, he
says. “Over the past two years, we have seen that the largest
increases in budgets for kitchen projects have been for major
appliances. It’s a great time to be an appliance company,” he
remarks.
At the same time, consumers are seeking quality and du-
rability more than ever before, says Bedard. “At Sub-Zero and
Wolf, we strive to deliver a high-quality product that will last
for decades, not years. That is why consumers invest in our
products, because they can be confdent they are buying a beau-
tiful, intelligently designed appliance that lasts,” she says.
Wolf’s convection steam oven couples
the power of steam and convection
technology in one unit. New design
options include contemporary black
glass and stainless steel combinations
in fve models. A 30"-wide unit has
been added to the line, which also
includes a 24"-wide oven. Cooking modes include Steam, Reheat, Auto Steam Bake,
Convection Humid, Gourmet, Slow Roast and others.
Circle No. 191 on Product Card
Sub-Zero’s line of Integrated Refrigeration merges into its
surroundings with no visible hinges or grilles. Available in
more than 20 sizes and confgurations for customizable
design options, performance features include freshness
technology, air purifcation system and ‘crisper crisper’
drawers. Installation requires a 1/8" reveal between the
appliance and surrounding cabinetry.
Circle No. 195 on Product Card
Liebherr’s SBS 19H0 Side-
by-Side is comprised of a 24"
fully integrated refrigerator
with BioFresh and a 24"
fully integrated freezer with
IceMaker. The unit includes
digital electronic controls to
maintain constant temperature,
DuoCooling technology and
Quick Chill and Freeze functions.
GlassLine shelving, BioFresh
safes, LED lighting and variable
bottle shelving and VarioSpace
freezer drawers are among its
other features.
Circle No. 192 on Product Card
Viking presents
a new line of
ventilation hoods
that complete the Viking Professional kitchen line. Hoods
are quiet, efcient and maintenance free and feature bright
LED surface lighting and backlit LED knobs that extend and
illuminate to control lighting level and fan speed, then fully
retract when not in use. Hoods are available in 12 colors, as
well as stainless steel.
Circle No. 190 on Product Card
The XPro Series of refrigerators
and freezers from Fhiaba feature
stainless steel exteriors and
interiors for a professional-style
preservation system and look.
The EvenLift patented sliding
shelf system on the inside allows
for a range of possibilities when
organizing the refrigerator’s
interior.
Circle No. 193 on Product Card
DishDrawer Dishwashers from
Fisher & Paykel are drawer-based
dishwashers with smart electronics
and independent wash technology.
Each of the company’s DishDrawer
products, including the DD605FD,
shown, is a self-contained dishwasher
with technology that allows
traditional double-format or separate
modules to be confgured at an
ergonomic height.
Circle No. 194 on Product Card
The ContourLine of appliances, one of two lines that are part of the new
Generation 6000 series from Miele, includes an array of ovens, warming
drawers and built-in cofee systems. The design of ContourLine focuses
on the use of stainless steel, surrounding the appliances for a geometric,
modern design efect. The integrated handle is milled from a single block
of solid metal, and select models also feature the new ComfortSwivel
handle, which rotates as the oven door is opened and closed.
Circle No. 196 on Product Card
The undercounter refrigerators
and wine cabinets from True
Professional Series measure just
15". Handcrafted in the U.S., the units
have several door and hinge options.
The refrigerator comes with two
adjustable shelves and four door
options: solid stainless, stainless glass,
overlay panel and overlay glass. The
wine cabinet preserves nearly two
cases of wine and features three door
choices, incuding stainless glass,
overlay glass and overlay panel. Other features include the patented
TriLumina LED lighting, low-E double pane UV tinted glass and True
Precision Control for temperature control and accuracy.
Circle No. 197 on Product Card
All U-Line Modular 3000
Series, such as the 3060
RF shown, incorporate
U-Select Control, which
provides the ability to
choose settings that
correspond to the types
of foods and beverages
being maintained.
Models maintain temperature within 1°F of the set point, and an
integrated OLED display with intuitive user interface is located on top of
the door. Full-extension bins allow for easy access to all stored foods.
Circle No. 198 on Product Card
KBD_38-47_1014 PTR.indd 46 9/17/14 8:48 AM
Winner of 2013
Good Design Award
Circle No. 22 on Product Card
KBD_38-47_1014 PTR.indd 47 9/17/14 8:48 AM
Only Kitchen & Bath Design News brings the industry an insightful blend of contemporary design and cutting-edge technology in a daylong, in-person educational program. Offered in eight metro areas across the country, KBDN’s Art + Science seminars are led by:
Here are a few of the compliments from seminar attendees:
“Definitely satisfies the more advanced designer, but keeps beginner/ intermediate designers engaged without losing them.”
“Ellen is a tremendous presenter ‒ practical and inspired at the same time!”
“Eric, thank you for speaking ‘designer’ rather than too ‘techy.’ You made sense out of scary digital stuff.”
Note: 0.8 CEU credits from NKBA are applicable
AN INDUSTRY EXCLUSIVE FROM
2014 SEMINAR SCHEDULE
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How
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Ellen Cheever, CMKBD, ASID, CAPS, widely considered to be
the nation’s premier kitchen and bath design authority, and
the industry’s most widely respected educator.
Eric Schimelpfenig, AKBD, founder of SketchThis.Net and a
leading authority on cutting-edge technology impacting the
kitchen and bath industry.
October 23 → Stamford November 13 → Dallas
Companies interested in sponsoring a seminar can contact their KBDN media consultant.
DETAILS & REGISTRATION, visit www.ForResidentialPros.com/KBDNSeminar
Our sponsors' customers attend at no charge. Space is limited.
KBD_48-51_1014 Tile.indd 48 9/17/14 8:49 AM
In today’s kitchen and bath designs, tile is often coming up as the wild
card, where literally anything goes. Going for a classic look? Marble and
neutral stone work seamlessly to bring the design up a notch. Rustic?
How about textured tile and rugged stones? Bold colors and paint patterns
work wonders in an Old World style or internationally inspired theme.
Looking for a little shimmer? Just look for tile with touches of glass or metal.
The possibilities are as endless as the tile being ofered.
Current tile trends include all of these looks, and so much more. Glass, stain-
less, porcelain, stone and terracotta are all making statements of their own, in
a range of colors almost unimaginable. Patterns, textures and painted fnishes
are adding depth and interest where fat surfaces were once the norm.
On these two pages, Kitchen & Bath Design News touches on a few of the
hottest tile trends being seen in today’s kitchens and baths, as well as products
that represent those trends.
Tile StyleTexture, pattern and size guide bold new looks in tile for the kitchen and bath.
October 2014 ForResidentialPros.com | 49
By Anita Shaw
Tile Trends
GLASSGlass tiles add depth and dazzle that ceramic and
stone can’t deliver. Ofered in a range of fnishes
from glossy to fat, glass is shown in an endless
variety of colors, and can work in small doses as an
accent as well as a cover for entire walls.
Swell an o⒎ering GroN &rin "daN`s brand )ouse 'iGty 5wo Geatures Natte glass tile in a NiYture oG si[es and coNpleNentary colors� $aicos .osaics GroN .ara[[i 6S" draws inspiration GroN traditional art glass�
)ouse 'iGty 5wo
.ara[[i 6S"
MIXED MATERIALSTiles featuring a mix of materials are often mosaics,
and usually feature glass or metal for added sparkle.
In addition to glass and metal, common materials
include stone, concrete and marble.
"Nerican Olean
&Nser 5ile
"Nerican Olean`s .orello (lass and .etal .osaic tiles coNbine glass and aluNinuN in a shining coNbination� glass and stone is the preNier coNbination in -ucente Nosaic tile GroN &Nser 5ile�
MOSAICSShapes aren’t static squares in today’s mosaics, as
they can include rectangles, circles and hexagons,
or patterned designs and irregular forms for added
interest. Currently, mosaics that take their design
cues from textiles and wall coverings are hot.
"rtistic 5ile
BellaWita 5ile
BellaWita 5ile`s 1isces .osaics $ollection includes water�Ket cut curWed tiles in a NiY oG teYtured Natte and glossy pnishes� patterns abound in Dapper Daisy GroN "rtistic 5ile which showcases daisies oG Waried si[es shown in a Blue�SilWer blend�
KBD_48-51_1014 Tile.indd 49 9/17/14 8:49 AM
50 | Kitchen & Bath Design News October 2014
Tile Trends
Ann Sacks
Rookwood Pottery
TEXTURE & RELIEFTexture has never been hotter in the world of tile,
and patterns and depths have never been more in-
teresting. Designers are mixing tiles of diferent
shapes, sizes, thicknesses and textures to add per-
sonality and one-of-a-kind looks to backsplashes
and baths.
Daniel Ogassian has developed six new relief tiles for Ann Sacks, playing on the popularity of geometric shapes; the fve patterns from Rookwood Pottery Company’s Jazz collection showcase a number of free fowing forms that can be mixed and matched.
INTERNATIONAL INFLUENCEPattern is prominent in tiles that draw inspiration
from Spanish, Moroccan and other international
infuences. Styles range from elegant patchworks
to bold-colored prints and shapes.
The Moroccan and Mediterranean Handpainted Collections from Fireclay Tile draw their inspiration from wall coverings and textiles; fowers and shapes from Spain, Portugal and Mexico infuence the design of the Mirafores Collection in glass from New Ravenna Mosaics.
Fireclay Tile
New Ravenna Mosaics
DIGITAL IMAGINGContemporary technology is making its mark in the
tile industry in a big way, with digital printing being
relied on to make ceramic tile look like anything but.
The appearance of natural stone, marble, terracotta,
brick, metal, wood and so many other mediums can
now be transferred to ceramic tile to give rooms the
look without the expense and maintenance associ-
ated with other products.
Ragno USA
Imagine Tile
Villa Medici Porcelain tile from Ragno USA is developed using 3-D digital print techniques, as well as worn, softened edges, to create the look of ancient terra cotta; Imagine Tile’s Brushed Steel features a feathered, gradient graphic to achieve the look of metal.
LARGE FORMATWhile mosaics may add interest and
bling to a design, the increasing popu-
larity of oversized, large-format tile
to achieve a clean look is unmistak-
able. Overscale versions of tile create
a sleek look, due to fewer grout lines
and joints.
Composition, a contemporary glazed ceramic tile from Daltile, is ofered in neutral tones in matte and glossy fnishes to give walls a seamless look; super-large and slim are the buzzwords for Cotto d’Este’s Exedra line, which features six marble looks digitally reproduced on laminated stoneware.Daltile Cotto d’Este
KBD_48-51_1014 Tile.indd 50 9/17/14 8:49 AM
C E R A M I C | P O R C E L A I N | G L A S S & M E TA L | N AT U R A L S T O N E | Q U A R T Z
©2014 Dal-Tile Corporation
THE STUNNING
LOOK OF SLATE
Transform any room with the unique slate-look of Porada™ by Daltile. Offered in
a bold palette and large format sizes, Porada complements a variety of styles and
is sure to make a statement. For more information on Porada or any other Daltile
products, visit www.daltile.com.
Photo features Porada in Deep Grey in 13x20.
A Division of Mohawk Industries
Circle No. 23 on Product Card
KBD_48-51_1014 Tile.indd 51 9/17/14 8:49 AM
52 | Kitchen & Bath Design News October 2014
Product Review { Accessible Products }
With continued interest in aging in place and Universal
Design, the functionality of the bath and the safety
issues associated with it are key concerns for home-
owners and designers alike. Easy access in and out
of the bathing area, touchless technology, optimal
storage and accessories that are both functional
and beautiful are all elements on everyone’s wish list.
This month, KBDN looks at a variety of products for the bath that beautifully
combine accessibility, high functionality and style.
Accessible Bath Products Mix Safety With Style
1
1. Wetstyle’s Glacier ZERO-threshold shower provides accessibility via a
non-slip surface. The ADA-compliant shower is made from WETMAR BiO,
and features a concealed drain channel completely integrated
into the foor base. The shower receptable is available in True High
Gloss and matte fnishes.
Circle No. 210 on Product Card
2. Toto’s ultra high-efciency NEOREST 700H ofers dual-fush,
high-efciency fushing and eWater+ technology. The fxtures
includes an integrated personal cleansing system with warm,
aerated water, warm air dryer, heated seat, auto open/close and
auto fush, in-bowl catalytic deodorizer, and energy- and water-
saving features. The Cyclone dual-fush technology uses one gallon
of water per fush for the full fush and 0.8 gpf for the light. eWater+
technology pre-mists the bowl with the incoming water supply to
keep the bowl cleaner.
Circle No. 211 on Product Card
3. Watermark Designs’ grab bars complement the
bathroom’s overall design while enhancing accessibility.
Solidly constructed, the bars are available in any of the
company’s 38 fnishes.
Circle No. 212 on Product Card
4. The 6030SPAN shower pan from Aquatic measures
60"x30"x20-5/8", allowing it to be retroftted in a standard
bathtub alcove. The pan has a left- of right-hand drain, an
integral left- or right-side corner seat, a low, 3" threshold
and a slip-resistant, textured bottom. A designer-look,
tiled-wall application is ofered.
Circle No. 213 on Product Card
5. The Ascetic Vanity has been added to the JSG Oceana
Bathroom Vanity Collection from JSG Oceana. Available in
black or white, the vanity features sleek, clean lines and a high-
gloss fnish. The Ascetic Vanity is available as a single standing
vanity or wall-mount with the option of installing a vessel or
undermount lavatory.
Circle No. 214 on Product Card
6. The new Made vanity series from Hastings Tile + Bath
features a sleek design and is customizable. Available in several
sizes and functions, the cabinets are ofered in matte and
gloss white plus four oak fnishes (white, brown, grey, light)
or 51 colors (including metallics) with matte, gloss or matte
lacquered oak fnish.
Circle No. 215 on Product Card
2
3
4 5
6
7. The Decor Assist collection of towel bars,
pivoting tissue roll holders and corner shelves from
Delta Faucet are designed to blend in seamlessly
through their varying styles and fnishes. The items
meet ADA load requirements when properly installed.
Circle No. 216 on Product Card
8. Designed for bathers who would like an extra grip,
the AH100 Universal Design Grip Handle from Jason
International fts most Jason baths and helps facilitate ease
of entry and exit of the bath. The vertical positioning of the
acrylic handle across the bath deck allows it to be securely
gripped from the top for safe entry into the bath, as well as
from the side of the bath well when exiting.
Circle No. 217 on Product Card
7
8
KBD_52-53_1014 ProdRev2.indd 52 9/17/14 9:04 AM
October 2014 ForResidentialPros.com | 53
9. The AT200 smart toilet from DXV by American Standard ofers a range of automated, easily adjusted functions. The seat lid
opens automatically as the user approaches, and all cleansing functions are enabled by a sensor as soon as the user sits down,
which has adjustable heating for comfort. When the user departs, the lid closes and the toilet automatically fushes. The toilet
technology includes warm water spray from two separate nozzles for front and rear cleansing, with nozzle positions, spray volume
and strength, and water temperature all adjustable via a remote control. A soft night light in the bowl and in the area around
the feet provides illumination inside and around the bowl. There is also a massage
feature and built-in warm-air drier for use after washing.
Circle No. 218 on Product Card
10. Moen Home Care has expanded its selection of grab bars to include 42"-length
options in its most popular modern designs, including 90°, Iso and Arris. The ADA-
compliant grab bars are available in Chrome and Brushed Nickel fnishes, and are
also ofered in 12", 18", 24" and 36" lengths. Each can support up to 500 pounds, and
features the SecureMount fange, which allows for easy, versatile and secure grab
bar installation. The Iso collection also includes grip pads for enhanced grip.
Circle No. 219 on Product Card
11. Duravit’s DuraStyle collection of toilets and bidets by Matteo Thun includes both wall-
mounted and foor-standing options with a contemporary design. The toilet has an extra-fat
seat, lending it a particularly light and elegant impression, according to the frm. The rimless wall-
mounted toilet allows for improved maintenance and hygiene, and a new fushing technology
provides cleanliness with small amounts of water.
Circle No. 220 on Product Card
12. The Electronica digital faucet collection from Blu Bathworks
replaces mechanical operation with a simple touch-control
digital interface that can be preset to suit the user’s preferred combination of temperature,
fow rate and duration, and allows for three individually saved settings. A colored LED light ring
provides instant visual feedback regarding water temperature – ranging from red to yellow to
blue. The faucets, which are CalGreen and AB1953 compliant, are available for basin, tub and
shower installations, in both in-wall and deck-mount options, in a polished chrome fnish.
Circle No. 221 on Product Card
13. Xylem’s new Sherry bath vanity showcases European contemporary style in a streamlined,
compact design that features a high-gloss elmwood grain. The sleek new wall-mounted vanity,
crafted in Spain, makes efcient use of storage space, and is a ft
for small bathroom environments. Storage is maximized in the
relatively compact design with an oversized top drawer, dresser-
style bottom drawer and vertical side cabinet with shelf. Sherry’s
modern look is highlighted by elongated, brushed aluminum
decorative drawer pulls, featured on full-extension drawers with
carrier-style glides.
Circle No. 222 on Product Card
14. The Odin bath collection from Brizo includes the single-handle
electronic lavatory faucet that features a unique rotating handle
motion. The faucet ofers hands-free SmartTouchPlus Technology
for touch-free operation. Also featured is TempIQ Temperature
Control Technology, which showcases an LED light that changes
color from blue to red to indicate water temperature.
Circle No. 223 on Product Card
15. The Aqueduct LED bath faucet from Altmans generates its own power,
which in turn, stimulates the LED to sense and signal water temperature. The
Aqueduct’s LED temperature sensor can tell whether the water is cold or
hot, and then changes the color accordingly. The water pressure powers the
Aqueduct LED thermometer, which then illuminates diferent colors to signal
the actual water temperature: A red light signals hot temperature; a deep blue
light signals cold water; and a soft purple light signals warm temperature. The
Aqueduct bathroom faucet is WaterSense certifed, ofering water at 1.5 gallons
per minute (gpm).
Circle No. 224 on Product Card
16. Kohler's Touchless toilet technology uses a sensor rather than a traditional
fush lever to allow users to fush the toilet without touching it. Users simply
hold a hand over the tank lid directly above the sensor to activate the fush. The
technology is available in the company's Cimarron toilet, as well as a retroft kit that
will work with nearly any single-fush toilet with a canister or fapper-type fush.
Circle No. 225 on Product Card
13
16
14
15
9 10
11
12
KBD_52-53_1014 ProdRev2.indd 53 9/17/14 9:04 AM
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Produced through an exclusive partnership between Kitchen & Bath Design News and the SEN Design Group
Photo courtesy of Dura Supreme Cabinetry
SEMINAR IS FREE TO GUESTS OF OUR SPONSORS:
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KBD_54-58_1014 ClassifiedsAdIndex.indd 54 9/17/14 8:56 AM
Classifed Advertising Product & Literature Showcase
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October 2014 ForResidentialPros.com | 55
Circle No. 101 on Product Card
Your Ad CouldBe Here!
Helping you reach more than
48,000 Quali ed Readersin KBDN’s Product & Literature Showcase
for information about how you can advertise in
this section, Please call Nancy Campoli at:
800.547.7377 ext. 6127
Call Us
Today!
READY TO RETIRESelling 8,000 sq. ft. commercial bldg. Established (25 yrs.) with
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For more info contact [email protected]
INDEPENDENT SALES REPS
Harlan Cabinets is a 50 year old custom
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Submit resumes to: [email protected]
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Classifieds
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Kitchen & Bath Design News (USPS: 828-410, ISSN 8750-345X) is published monthly by Sola Group Inc., 724 12th St, Suite 1W, Wilmette IL 60091; (847) 920-9513. Subscriptions free to qualifed individuals and frms engaged in retailing, designing, wholesaling or manufacturing of kitchen cabinets, countertops, bath vanities and built-in kitchen and bathroom products. One year subscription to nonqualifed individuals: U.S. $55; Canada/Mexico $80; all other countries $100 payable in U.S. funds, drawn on U.S. bank. Single issues available (prepaid only), $10.00 each. The publisher assumes no responsibility for the opinions expressed by editorial contributions to Kitchen & Bath Design News. The publisher reserves the right to reject any advertising not in keeping with the publisher’s standard. For subscriber information and address changes, write to: Kitchen & Bath Design News, Circulation Dept., P.O. Box 3257, Northbrook IL 60065-3257, or call (847) 920-9513. Postmaster: Send address changes to Kitchen & Bath Design News, Circulation Dept, P.O. Box 3257, Northbrook IL 60065-3257. Periodicals Postage paid at Wilmette, IL and additional mailing offces. Printed in USA. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Kitchen & Bath Design News, P.O. Box 25542, London ON N6C 6B2. Canadian GST#842773848.
KBD_54-58_1014 ClassifiedsAdIndex.indd 55 9/17/14 8:56 AM
56 | Kitchen & Bath Design News October 2014
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COMPANY CIRCLE NO. PAGE
All Wood Cabinetry, LLC 5 12
Antolini 28 27
Bertazzoni 22 47
Blanco America Inc. 19 37
Brizo 12 23
BSH Home Appliances Corp. 4 11
Chief Architect 8 16
Corsi Group 14
Custom Inserts 101 55
Daltile Corp. 23 51
Doug Mockett 9 17
EuroChef USA, Inc. 13 25
Forevermark Cabinetry 26 57
Jenn-Air 20 43
Kohler Company 3 7
COMPANY CIRCLE NO. PAGE
Laufen 6 13
Mid Continent Cabinetry 27 58
Nantucket Sinks 15 26
NKBA-National Kitchen & Bath Assoc. 2 4
Outwater Plastics Industries 102 55
Panasonic 18 31
Perlick Corp. 17 30
RonBow 16 28-29
SEN Design Group 24, 25 54, 56
Stanisci Design 100 55
Sub-Zero Inc. 10, 21 19, 45
SuperbrightLEDs 14 26
Top Knobs 7 15
Toto USA 11 21
Vent-A-Hood 1 2
KBD_54-58_1014 ClassifiedsAdIndex.indd 56 9/17/14 8:56 AM
Circle No. 26 on Product Card
KBD_54-58_1014 ClassifiedsAdIndex.indd 57 9/17/14 8:56 AM
For more information visit www.midcontinentcabinetry.com
Featuring Adams, shown in Cherry Harvest with Chocolate Glaze; and Dawson, shown in Maple Cranberry
© 2014 Norcraft Companies
New to QR codes?
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Think Customization.
If you have a unique space challenge or a desire for additional storage in the kitchen, bathroom, bedroom, or anywhere in the house, you’ll appreciate our popular customization program. With more than 2,500 combinations of design options, we can help you create one-of-a-kind cabinet solutions using standard door and drawer openings and frame parts. And the best part is our standard short lead times apply! Think about the space you’ve dreamed about and then Think Customization.
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Circle No. 27 on Product Card
KBD_54-58_1014 ClassifiedsAdIndex.indd 58 9/17/14 1:15 PM