kids care & development centre

8/12/2019 Kids Care & Development Centre

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EXECUTIVE SUMMARY

Physical fitness is vital to the health of youngsters, an this is a great ti!e to have a

career involving chilren" The chilren#s fitness inustry offers a vast !ar$et %lace &here

the %otential has no& 'eco!e even greater"

()is Care * +evelo%!ent Centre# o'ective is to hel% chilren at various %hysical,

e!otional an intellectual levels evelo% confience an self-estee! through love,

unerstaning an %ositive reinforce!ent" .ur innovative an carefully structure

%rogra!s, an nonco!%etitive at!os%here, allo& chilren to iscover &hat great things

they can acco!%lish/ ()is Care * +evelo%!ent Centre# $is have so !uch fun

evelo%ing their coorination, agility, fle0i'ility, fine an gross !otor %roficiency, 'alance,

strength an social s$ills as $is run, u!%, tu!'le, ance an sing" Each &ee$,

%rogressively structure classes an a %ositive learning environ!ent create o%%ortunities

for chilren to try ne& things an 'uil self-confience, all &ith a grin that stretches fro!

ear to ear"

()is Care * +evelo%!ent Centre# &ill 'e esta'lishe on 1 st2an 3415 an &ill 'e locate

in 136, 2alan Ta!'un, 71844 I%oh Pera$" The area is u%scale an affluent an has a

nu!'er of fitness centers an clu's, 'ut none that serve chilren only" Currently, there are

a'out 94,444 resients living in Ta!'un area, &hich is the centre of 'usiness facility" .ur%rogra! &ill 'e the !ost innovative in the chilren#s eucational fitness inustry, a fiel

that has e0%erience ra%i gro&th &ith chilren at the forefront" ()is Care *

+evelo%!ent Centre#s goal is to al&ays re!ain at the cutting ege an evelo% a true

ca!araerie &ith clientele an &ith others"

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TA:;E .< C.=TE=TS

1.0 CHAPTER 1: INTRODUCTION

1.1 Introduction

1.2 Problem Sttement

1.! Timeline

1." Pro#o$e Solution

1.% Ob&ecti'e$ ( Sco#e

1.) *imittion ( Con$trint

2.0 CHAPTER 2: *ITERATURE RE+IE,

2.1 Com#n- c/round

2.1.1 Re$erc nd Anl-$i$

2.1.2 Strtu# Summr-

2.2 Current Prctice3Current Proce$$2.2.1 Ser'ice Pro'ided

2.3 Stud- on $olution model$ or relted 4or/$

2.!.1 5r/et Anl-$i$

2.!.2 5r/et Sementtion

2.!.2.1 Strent$ nd Core Com#etencie$

2.!.2.2 Cllene$

2.!.2.! Indu$tril Anl-$i$

2.!.2." ene6it$ nd 7eture$

!.0 CHAPTER !: 5ETHODO*O89

!.1 Tem$ Role$ ( Re$#on$ibilitie$

!.1.1 Per$onnel Pln

!.2 Im#lementtion Strte-

!.2.1 +lue Pro#o$ition

!.2.2 rndin

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!.2.! 5r/etin Ob&ecti'e$

!.2." Strte-

!.2.% S,OT Anl-$i$

!.2.) 5r/etin 5i;

!.2.< Promotion

".0 CHAPTER ": 7INANCIA*

".1 Sle$ nd 5r/etin

".2 Co$tin

".! Sle$ 7orec$t

"." Pro6it nd *o$$ Pro&ection

".% Pro6orm C$ 7lo4

".) lnce Seet

".< re/e'en Anl-$i$

".= Attcment

%.0 CHAPTER %: CONC*USION

%.1 Conclu$ion

%.2 Re6erence$

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CHAPTER 1

INTRODUCTION

1"1 Introuction

The early years of a chil#s life is ac$no&lege to 'e the ti!e of !ost ra%i learning,

gro&th an evelo%!ent" The care an eucation of young chilren are long-staning

res%onsi'ilities of the %ri!ary carers, na!ely their %arents" >o&ever, the traitional caring

%ractices are altere &hen %arents are face &ith econo!ic set'ac$s &hich significantly

influence their arrange!ents for the care of their chilren" ?ith the ra%ily increasing

costs of living an econo!ically-riven evelo%!ent, 'oth %arents !ay have to &or$, an

!a$e non-traitional care arrange!ents for their chilren, incluing care %rovie 'y

e0tene fa!ily !e!'ers such as aunts, uncles an gran%arents"

Every chil has the right to 'e love an to receive a%%ro%riate care an su%%ort in

accorance to his@her evelo%!ental nees" This care an su%%ort shoul inclue

relevant healthcare an eucation, as &ell as o%%ortunities to socialie an 'e value an

acce%te as an i!%ortant %erson in the fa!ily an society" It is then crucial that accessi'le

an affora'le chil care 'e %rovie to ensure that chilren#s rights an &ell-'eing are

%rotecte" Provision of Buality chil care is thus a concern that involves the entire society,

fa!ilies, e!%loyers, chil care %roviers an the overn!ent"

The overn!ent has ta$en !any ste%s to regulate an %rovie services for chilren

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uner the fra!e&or$ of the Convention on the Rights of the Chil1 DCRC"

1"3 Pro'le! State!ent


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SUR+E9 RESPONDENT P*ACE O+ER ,EI8HT > OESS >

Ruita, 344H Pri!ary School

Stuents

Peninsular

Malaysia, Sa'ah

an Sara&a$

13"6 17"5

Is!ail, 344H 11,544 chilren age

'et&een 6-13

years

Peninsular

Malaysia

14 6

Tee, 3443 5,HH5 chilren age

'et&een J-14

)uala ;u!%ur H"J :oys

J"1 irls

-

)hor * Tee,

1HHJ

7,444 Chilren

fro! Rural area

- ;ess than 3 -

htt%F@@!oh"gov"!y@i!ages@gallery@aris%anuan@nutri@J-=utritionKResearchKPrioritiesKAreaK5"%f

5
http://moh.gov.my/images/gallery/Garispanduan/nutri/7-Nutrition_Research_Priorities_Area_5.pdfhttp://moh.gov.my/images/gallery/Garispanduan/nutri/7-Nutrition_Research_Priorities_Area_5.pdf


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1"7 Ti!eline

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1"8 Pro%ose Solution

After e0tensive research, it is conclue that there is a lac$ of e!%hasis on the

i!%ortance of 'oth !otor s$ill an cognitive evelo%!ents uring early gro&ing years of

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young chilren" Chilren in Asia %reo!inantly 'eing 'rought u% cognitively only an

!any %arents ignore the significance of chilren#s %hysical an !otor s$ill evelo%!ents"

?e are fir! 'elievers of eBually i!%ortance of cognitive an !otor s$ill evelo%!ents

uring chilren#s early years of learning" el%ing %arents to reuce or control on chilren o'esity

E0cee 54 class ca%acity 'y the en of the first year of o%eration"

AcBuire 344L $is# !e!'ershi%s 'y the en of the first year of o%eration"

Incre$e member$i# b- 1%0> b- te end o6 te $econd -er o6

o#ertion.

The sco%e of )is Care * +evelo%!ent is as focusing on s%ecific e!ogra%hic seg!entF

)is 'et&een the age of 5 to 13 years ol an

Teenagers 'et&een 17 to 19 years ol"

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1"6 ;i!itation * Constraint

)is Care * +evelo%!ent Centre o not cater for $is 'elo& 5 years as the reBuire!ent

an the facilities for 'a'ies an tolers 'elo& 5 year-ol is ifferent fro! the targete

seg!ent" :a'ies nee constant, iniviualie care an a chil care %rovier shoul not

have the res%onsi'ility of caring for !ore than 3 'a'ies at a ti!e" Se%arate roo! an

'athroo! is reBuire for chilren uner 3 years of age &ith hygiene na%%y-changing

facilities" Chilren a'ove 8 years are a'le to follo& si!%le instructions an learn self-hel%

s$ills therefore a chil care %rovier can su%ervise u% to 5 chilren at a ti!e an the area

nees to 'e secure an have age-a%%ro%riate facilities"

+ue to these constraints, )is Care * +evelo%!ent Centre &ill 'e focusing on chilren

age 'et&een 5 to 13 years ol an teenagers 'et&een 17 to 19 years ol"

Asie of the a'ove li!itation, )is Care * +evelo%!ent Centre o not %rovie

trans%ortation services to the clients" As alternative, )is Care * +evelo%!ent Centre

&oul offer o%%ortunity to trans%orters to %rovie the services to the clients"

)is Care * +evelo%!ent Centre also inten to have a lo& $is-instructor ratio" The ratio

is 1 instructor@trainer to 13 chilren, an !a0i!u! 15 chilren"


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CHAPTER 2

*ITERATURE RE+IE,

2.1 Co!%any :ac$groun

Entre%reneur is an innovator an inventor" So is()is Care * +evelo%!ent Centre#" :irth

of ()is Care * +evelo%!ent Centre# e!erge &hen a father ecie to get hel% for his 9

year ol son#s &eight %ro'le!, he foun that al!ost all the gy!#s in I%oh oes not allo&

chilren to co!e in an &or$ out an the ones that i &elco!e chilren o not have the

right sie eBui%!ent for the! an &ithout any safety !easure"

Seeing an o%%ortunity to e0%an $is !ar$et, ()is Care * +evelo%!ent Centre# conce%t

is a hot one right no& featuring &or$outs" The 'usiness !oel focuses not on the general

consu!er, 'ut on one e!ogra%hic seg!ent - $is 'et&een the age of 5 to 13 years ol

an teenager 'et&een 17 to 19 years ol"

The 'est &ay to encourage chilren to try their 'est is &ith a s!ile" That is &hy ()is Care

* +evelo%!ent Centre# teaching %hiloso%hy is Buite ifferent fro! others" ?e challenge

chilren to strive for success in a %ositive, nurturing environ!ent"

Each ne& acco!%lish!ent %ro!otes confience an each successful e0%erience

!otivates the! to try for the ne0t" .ur coaching style is nonco!%etitive, &hich !eans

chilren are encourage to strive for their %ersonal 'est"

?e are not the only ones &ho see the value of this a%%roach" Maor stuies note the

!yria 'enefits of early chilhoo %hysical evelo%!entF

Chilren &ith a high level of %hysical activity ten to re!ain highly active

throughout aolescence" Starting early lays the founation for a healthylifestyle"

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Physically active %re-school chilren %erfor! 'etter in $inergarten an

grae school" ?ith age-a%%ro%riate e0ercises an grou% activities, The ()is

Care * +evelo%!ent Centre# %rovies a ifferent conte0t for learning"

Chilren &ith !ore evelo%e !otor coorination have a lo&er incience of

social an eucational %ro'le!s" :y co!'ining %hysical evelo%!ent &ith

activities that %ro!ote sharing, listening an frienshi%, The ()is Care *

+evelo%!ent Centre# sets the stage for critical life s$ills"

The %ri!e e0a!%le is (The ;ittle y!# locate in +a!ansara an >arta!as )uala

;u!%ur, the &orl#s %re!ier e0%eriential learning an %hysical evelo%!ent center for $i

ages four !onths through 13 years" (=ifty after


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.ur %hiloso%hy in )is Care an +evelo%!ent Centre, &e 'elieve that chilren learn 'est

through co!'ining eucation &ith fun an fitness" ?e 'elieve in %roviing learning

o%%ortunities in a safe, fun-fille an carefree environ!ent to !a0i!ie chilrens learning

%otential to gro& into ha%%y, healthy aults"

)is Care an +evelo%!ent Centre vision state!ent is NTo instill e!otional Bualities of

life, isci%line, !ental, %hysical, an health fro! a tener age#"

The right !ission is so %o&erful that it can literally u!%-start the future of an organiation,

an our !ission is (To !aintain a state-of-the-art gy! an fitness facility that offers the

clientele iverse, %rouctive, affora'le, an accessi'le !eans of e0ercise an fitness

that is su%ervise 'y a &ell-traine staff#"

3"1"1 Research an Analysis

>aving narro&e the !ar$et focus 'y co!%letion of the vision an !ission,

the !anage!ent of ()is Care * +evelo%!ent Centre# &ill no&

concentrates on researching the s%ecific !ar$et seg!ent, to eter!ine the

nee for its o&n services"


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a'roa" As franchising !ay not 'e one of the o%tions, &e %lan 'ase on

three criteriaF

?hat is =.T currently 'een offere in the !ar$et"

To offer a ne& e0%erience that &ill lea the! to a healthy

aulthoo"

To offer =.T only health 'ut love, interaction, self-estee!,

$no&lege, 'uils confience, unerstaning an %ositive

reinforce!ent G in line &ith 1 Malaysia conce%t"

13
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Stti$tic$ About 5l-$i:

Hi Cole$terol !000000

Dibete$ 2100000

Ne4 cncer c$e$ nnull- "0000

Di$e$e lin/ed to -#erten$i'e:$tro/e ert ttc/ ( renl 6ilure

? 10000 det$ #er nnum

Su66er $tro/e dil- 110 5l-$in$

H-#erten$i'e onl- ) out o6 100under control

1 in ! 5l-$in$@e !0 ( bo'e

5o$t o'er4eit ( obe$e #eo#lein A$i

2%>

AD5ISSION IN 8O+ERN5ENT HOSPITA* 9EAR 200% B 1="2)== CASES!.% AD5ISSIONS #er minute

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Source: Planning and Development Division, Information & Documentation System Unit, Ministryof Health Malaysia, July !!"

:ase on the Pera$ %o%ulation in 3417, &e esti!ate nu!'er of chilren age of 5

to 19 years ol is 6J4,444" Assu!e that 1 of chilren are staying in Ta!'un

istrict that &oul give esti!ation of 6,J44 %a0" This nu!'er has given huge

i!%act of o%%ortunity for ()is Care * +evelo%!ent Centre# to %enetrate into

fitness centre for chilren"

Attache 'elo& is Pera$ %o%ulation ata for 3417"

Population('000) :2,446.6

Population by age,PERAK, 2013

Population in Perak('000)Age

2,446.60Total

0 - 4 181.8

5 - 9 197.3

10 - 14 233.3

15 - 19 246.3

20 - 24 241.5

25 - 29 193.2

30 - 34 150.1

35 - 39 140.6

40 - 44 140.3

45 - 49 144.8

50 - 54 139.7

55 - 59 124.7

60 - 64 105.4

65 - 69 79.570 - 74 54.1

75 - 79 40.5

80 - 84 20.2

85+ 13.4

Source: Department of Statistics, alaysia

!otes 1" #$e a%%e% total may %i&er %ue to roun%ing"

2" Estimate"


Population by age an% se', PERAK, 2013('000)

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Age Total Male Female

Total 2,446.60 1,237.20 1,209.40

0 - 4 181.8 93.4 88.4

5 - 9 197.3 99.2 98.2

10 - 14 233.3 116.9 116.415 - 19 246.3 122.4 123.8

20 - 24 241.5 125.1 116.4

25 - 29 193.2 103.1 90

30 - 34 150.1 79.4 70.6

35 - 39 140.6 72.6 68

40 - 44 140.3 70.2 70.1

45 - 49 144.8 71.8 73

50 - 54 139.7 70.1 69.6

55 - 59 124.7 62.6 62.2

60 - 64 105.4 52 53.4

65 - 69 79.5 38.8 40.7

70 - 74 54.1 26.2 27.8

75 - 79 40.5 18.4 22.1

80 - 84 20.2 9 11.2

85+ 13.4 6 7.3

Source: Department of Statistics, alaysia

!otes 1" #$e a%%e% total may %i&er %ue to roun%ing"

2" Estimate"


Population by age, se' an% et$nic group, PERAK,

2013('000)

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Age Total MalayOthers

Bumiputera

Chinese

Indians

Others

Non-Malaysi

anCitizen

s

JumlahTotal

Jumlah

2,446.60 1,299.30 69.1 703.1 287.1 9.2 78.9Total

0 - 4 181.8 113.5 8.4 37.3 19.2 1.4 1.9

5 - 9 197.3 118.1 8.4 45.9 22.4 1.7 0.810 -14 233.3 137.4 8.4 58.3 27.1 1.3 0.8

15 -19 246.3 140.9 7 63.4 29.1 0.8 5.1

20 -24 241.5 128.5 8 61.2 27.2 0.6 16

25 -29 193.2 102.1 6.4 44.4 21.8 0.5 17.9

30 -34 150.1 79.8 4.7 33.4 18.4 0.4 13.4

35 -39 140.6 70.7 4.1 38.3 17.9 0.4 9.3

40 -44 140.3 70 3.4 43.3 17.4 0.4 5.8

45 -

49 144.8 71.8 2.9 47.8 18.7 0.4 3.250 -54 139.7 68.9 2.4 47.4 18.7 0.4 1.9

55 -59 124.7 60.2 1.7 45.7 16 0.3 1

60 -64 105.4 49.1 0.9 42.2 12.4 0.2 0.6

65 -69 79.5 33.7 0.8 35.7 8.7 0.1 0.5

70 -74 54.1 22.3 0.5 25.9 5 0.1 0.3

75 -79 40.5 17.4 0.5 18.6 3.7 0.1 0.3

80 -84 20.2 8.8 0.3 8.9 2 0.1 0.1

85+ 13.4 6.1 0.2 5.6 1.2 0 0.2

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Bumiputera

Chinese

Indians

Others

Non-Malaysi

anCitizen

s

elaki

Male

Jumlah

1,237.20 649.2 34.5 358 139.9 4.6 51

Total

0 - 4 93.4 58.3 4.3 19.3 9.9 0.8 0.8

5 - 9 99.2 59.2 4.5 23 11.1 0.9 0.510 -14 116.9 69.1 4.3 28.9 13.5 0.7 0.4

15 -19 122.4 70.8 3.4 31.4 14.1 0.4 2.4

20 -24 125.1 66.5 3.5 31 13.5 0.3 10.3

25 -

29 103.1 53.5 3.1 22.6 11.1 0.2 12.530 -34 79.4 41.3 2.5 16.9 9 0.2 9.4

35 -39 72.6 35.8 2.1 19.6 8.8 0.2 6.2

40 -44 70.2 34.3 1.7 21.9 8.3 0.2 3.9

45 -49 71.8 35 1.4 24.5 8.7 0.2 2

50 -54 70.1 34.2 1.3 24.6 8.8 0.2 0.9

55 -59 62.6 29.3 0.9 23.9 7.7 0.2 0.560 -64 52 23.2 0.4 21.9 6 0.1 0.4

65 -69 38.8 15.5 0.4 18.5 4 0.1 0.3

70 -74 26.2 10.1 0.2 13.4 2.2 0.1 0.2

75 -79 18.4 7.1 0.2 9.4 1.6 0 0.1

80 -84 9 3.5 0.1 4.5 0.9 0 0.1

85+ 6 2.6 0.1 2.6 0.6 0 0.1

18


20/82


Bumiputera

Chinese

Indians

Others

Non-Malaysi

anCitizen

s

Perempuan

Female

Jumlah

1,209.40 650 34.7 345 147.2 4.6 27.9Total

0 - 4 88.4 55.3 4.2 18 9.3 0.7 1.1

5 - 9 98.2 58.9 4 22.9 11.2 0.8 0.410 -14 116.4 68.4 4.2 29.4 13.6 0.6 0.4

15 -19 123.8 70.1 3.7 32 15 0.4 2.7

20 -24 116.4 62 4.6 30.1 13.7 0.3 5.7

25 -29 90 48.6 3.3 21.8 10.7 0.2 5.4

30 -34 70.6 38.5 2.2 16.4 9.4 0.2 3.935 -39 68 34.9 1.9 18.7 9.1 0.2 3.1

40 -44 70.1 35.8 1.7 21.4 9.1 0.2 1.9

45 -49 73 36.8 1.4 23.3 10.1 0.2 1.2

50 -54 69.6 34.7 1.2 22.8 9.8 0.2 1

55 -59 62.2 30.9 0.7 21.7 8.2 0.1 0.4

60 -64 53.4 25.9 0.5 20.3 6.4 0.1 0.3

19


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65 -69 40.7 18.1 0.4 17.2 4.7 0.1 0.2

70 -74 27.8 12.2 0.2 12.5 2.8 0 0.1

75 -

79 22.1 10.3 0.3 9.3 2.2 0.1 0.180 -84 11.2 5.3 0.2 4.4 1.2 0 0.1

85+ 7.3 3.4 0.1 3 0.7 0 0.1

Source: Department of Statistics, alaysia!otes 1" #$e a%%e% total may %i&er %ue toroun%ing"

2" Estimate"

3"1"3 Start-u% Su!!ary

Start-u% e0%enses for ()is Care * +evelo%!ent Centre#

The start-u% e0%enitures for ()is Care * +evelo%!ent Centre# are

su!!arie as 'elo&F

Strtu# E;#en$e$

Source$ o6 c#itl

In'e$tment reuirement RM 544,444

C#itl in nd RM 144,444

*on 6rom n/ RM 844,444

Totl In'e$tment R5 %00000

Strtu# E;#en$e$


22/82

Personnel RM 111,644

Ca%ital E0%enitures RM 54,444

Consulting Services RM 14,444

Pro!otion RM 13,444

;iBui cash RM J4,844

Totl Strtu# E;#en$e$ R5 %00000

2.2 Current Prctice3Current Proce$$

2.2.1 Ser'ice Pro'ided

()is Care * +evelo%!ent Centre# &ill %rovie follo&ing health relate

%hysical activity servicesF

)is Care * +evelo%!ent Centre#s Montessori Playgrou%

21


23/82

()is Care * +evelo%!ent Centre# 'elieves that chilren at the age of 5 to

13 years ol are in the Ncreative %erioO of evelo%ing life" ?ithin each chil

is an inner energy that guies hi!@her to !anifest his@her %otentialities"

That is &hy ()is Care * +evelo%!ent Centre# avocate the i!%ortance

of chilren#s freeo! to choose activities &ithin an environ!ent es%ecially

esigne to hel% the! fulfill their nees"

At )is Care * +evelo%!ent Centre#s Montessori Playgrou%, the centre

&ill 'uil such an environ!ent to cater the nee for chilren age 5 to 13

years ol an teenagers age 17 to 19 years ol to have freeo! for self-

irecte learning"

The centre offers a &ie variety of activities %ertaining to all facets of life

into the classroo!, fro! Practical ;ife D%ractice %ouring solis an liBuis,

caring for oneself an the environ!ent, grace an courtesy, Sensorial

Drefine the senses through interaction &ith the a%%aratus %rovie,

Cultural De0%ress oneself through art an !usic, introuce continents of

&orl an %eo%le, 'otany, oology, science e0%eri!ents, ;anguage

DacBuire voca'ulary through songs, stories, finger %lays, (I s%y# ga!e,

%re%are for &riting, learn to rea %honetically, to Mathe!atics Dlearn

counting an the conce%t of eci!al syste! an the functions of four

o%erations using concrete 'eas 'efore introucing a'stract nu!erals"

22


24/82

The chilren are free to choose their o&n activities accoring to their o&n

ca%acities an natural interest, an !ost i!%ortantly they &or$ at their o&n

s%ee" ()is Care * +evelo%!ent Centre# strongly 'elieves that only this

&ill 'ring natural oy of e0%loration an the love of learning"

)is Care * +evelo%!ent Centre#s y!"

:esies the Montessori %rogra!, another avantage at ()is Care *

+evelo%!ent Centre# is that it is locate right ne0t to a full facility chilren#s

gy! that the chilren have access to as their %laygroun for one D1 hour

each ay"

23


25/82

As for teenager age of 17 to 19 year-ol, it is e%ens on their aily

activity scheules, either half ay or full ay %rogra!" The chilren an

teenagers &ill have o%%ortunities to strengthen their 'oies, an !ost

i!%ortantly, they &ill have fun/

.ne of the !ost effective &ays to introuce gy! to the chilren an

teenagers is to teach s$ills in a non-co!%etitive environ!ent" An &hen

they are reay for !ore serious ty%e gy!, their 'oies an !ove!ents &ill

o the tal$ing" >ere at ()is Care * +evelo%!ent Centre#, it %rovies 'oth

introuctory an inter!eiate gy! %rogra!s for $is fro! the age of 5 to

19 years ol"

.ur age-s%ecific %rogressive %rogra!s fill &ith !ove!ent, learning,

coo%eration, e0cite!ent an oy" Each age-s%ecific curriculu! 'uils u%on

the ne0t one" Chilren an teenagers %rogress at their o&n %ace,

evelo%ing their self-estee! as they evelo% their s$ills"

o A S%ring'oar to Success

)i age of 5 to 13 year-ol are still gro&ing li$e cray, 'ut no&each is evelo%ing at a uniBue %ace" )is Care * +evelo%!ent

centre#s %rogra! a little ifferent"

Classes are 'eing seg!ente to allo& for gener-s%ecific

isci%lines an varying evelo%!ent a'ilities, giving stuents

the chance to tac$le ne& challenges at their o&n s$ill level"

Cele'rate &ith cheers an high-fives, each ne& achieve!ent

leas to ne&foun confience, eter!ination an a esire to

continue i!%roving"

o Three i!ensional learning

et Moving/

24
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=3wEThnu_K5mdoM&tbnid=rX8-cXnpqZxCeM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.bodyfuelfit.com%2F&ei=o0yLU9L2FtDqrQfAnYGIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572


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Avance 'alance, fle0i'ility an %o&er through

gy!nastics training, enurance, agility an rhyth!,

s%ecific gy! s$ill %roficiency"

:rain :oost/

Maintaining attention an sustain concentration,

increase %ro'le!-solving an the a'ility to follo&

!ore co!%le0 irections"

Citien )i/

I!%rove confience in social settings, active grou%

%artici%ation, learning to !ane e!otions, increasing

&illingness to ta$e on leaershi% roles"

:elo& is 'rea$o&n of ()is Care * +evelo%!ent Centre# age-s%ecific gy!%rogra!F

25


27/82

Age-S%ecific rou%2unior :eans F 5 to J yearsE0%lorers F 9 to 13 yearsSurvivors F 17 to 15 years

Elite F 16 to 19 years

2unior :eans

The %rogra!s are structures in a &ay &here gy!, %hysical activities,

ga!es an other as%ects of learning are co!'ine &ith a goo a!ount of

cheer factors"

E0%lorers grou%

26


28/82

The chilren an teenagers are encourage to ta$e ste%s in %rogressing

to&ars a !ore challenging &ay of learning gy! &here they gets to

i!%rove their !otor s$ill as &ell"

Survivors

27
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=1alz1ES_v8tcCM&tbnid=a5LoK0lNF4vcfM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.thearchitectureofearlychildhood.com%2F2011%2F09%2Fkids-now-needing-to-hit-gym.html&ei=MUqLU5qMH5GzrAfK9YCABA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572


29/82

This is the grou% &here'y they are reay to ta$e gy! e0ercises a little 'it

!ore serious than the others"

Elite"

This is the grou% &here'y they are reay to ta$e gy! s$ills to the ne0t

level"

>ere at ()is Care * +evelo%!ent Centre#, the centre is intens to create a

oyful environ!ent &here chilren an teenagers &oul ust &ant to stay

an have fun/ Classes are 'ase on the %er ter! &hich consists of a 13

&ee$s %rogra!" .ur age-s%ecific %rogra! ensures chilren an teenagers

can %rogress at a suita'le %ace, an level"

?e are targeting to have a lo& ratio of $is to instructor to ensure chilrenget enough attention fro! the instructor or trainer"

28
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=QWFTQq6FxMp5bM&tbnid=mQm88LyDFNiMoM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.my719moms.com%2Fmy-gym%2F&ei=mEqLU5zlBce8rAe874GwBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=QWFTQq6FxMp5bM&tbnid=mQm88LyDFNiMoM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.my719moms.com%2Fmy-gym%2F&ei=mEqLU5zlBce8rAe874GwBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=QWFTQq6FxMp5bM&tbnid=mQm88LyDFNiMoM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.my719moms.com%2Fmy-gym%2F&ei=mEqLU5zlBce8rAe874GwBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGXe0KT7t4sAIehBhjp7olqLlxYWA&ust=1401723693571572


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14 Station


31/82

30


32/82

Aventure Mae

The Aventure Mae is esigne %ri!arily using natural !aterials &ith the %lay

facilities are active aventure facilities &hich incor%orate ti!'er, ro%e, steel,

netting, slies, 'riges an other si!ilar activates"

The !ae is 'uiltfor those &ho have an a%%reciation for aesthetic Buality an an

aventurous s%iritfor their chilren to e0%lore" Unli$e the schloc$y %lastic Buality of

orinary chilren#s %lay areas, ()is Care * +evelo%!ent Centre# aventure !ae

stans a%art to %rovie Buality aventure %lay e0%erience"

The enclose !ae structure starts &ith a !ore o%en geo!etric structure &ith

!ulti-activity features an %rogressing into a s%iral ty%e structure &ith rising levels

an ifficulties of %lay %assage"

+ifferent featuressuch as flying fo0, %yra!i !ulti net-islan, floating leaves, net

tunnels, slies etc" are incor%orate &ith connecting aventure ele!ents through a

structure"

31
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33/82

Chilren an teenagers ages fro! 5 to 19 years ol &ill fin fun, %hysical

challenges, ne& friens, along the &ay of the !ae structure to %lay &ith" It offers

the! a goo &or$out an hangout %lace"

Menu for chilren an teenagers at ()is Care * +evelo%!ent Centre#"

Meals &ill 'e serve 8 ti!es a ay for all chilren an teenagers e%ening on

their %rogra! sessions"


34/82

School-age

Even after school#s out for the ay, chilren an teenagers nee to 'e engage in

a co!forta'le, yet sti!ulating environ!ent" This innovative 'efore an after school

%rogra! allo&s ()is Care * +evelo%!ent Centre# to 'alance learning an fun

through a variety of e0%eriences"


35/82

Ma$ing ne& friens

The centre uses grou% ga!es, activities, the gy!, an the %laygroun an

aventure !ae to evelo% leaershi%, %lanning, organiing, an tea!-'uiling

s$ills"

34
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=4ziFW91QAKW6lM&tbnid=6D6ORjsHmt7GoM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.newyou.com.ph%2Fsmart-planning-for-your-childs-healthy-meal&ei=2E6LU_jWC4zqrQfEtYGIBQ&bvm=bv.67720277,d.bmk&psig=AFQjCNHJbR55NsPtOf3AuM4wyqBZDFiJ-g&ust=1401724920719698


36/82

ro&ing a healthy 'oy

The centre 'uils sta!ina through s!all- an large-grou% ga!es focus on

enurance, 'alance, an strength uring aily fitness activities an %ro!ote the

lin$ 'et&een %hysical activity an %ro%er nutrition in creating a healthy lifestyle"

=urturing creativity through %lay

)is Care * +evelo%!ent Centre encourages e0%eri!entation &ith color, sha%e,

te0ture, esign, an !usic %rovie o%%ortunities to 'uil a'stract conce%ts an

%ro'le!-solving s$ills an sti!ulate creative &riting an e0%ression through

%oe!- an story-&riting, %erfor!ance, an &or ga!es"

35
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IMwuEm0fItxAHM&tbnid=G517gW9SbzhhdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kidsandfitness.org%2Fkids-gym-kendall.html&ei=rFCLU7fVLsTqrAfmvYEg&bvm=bv.67720277,d.bmk&psig=AFQjCNG-uW3Ww347zTvWhHVVrY605dkFqw&ust=1401725460220794http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IMwuEm0fItxAHM&tbnid=G517gW9SbzhhdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kidsandfitness.org%2Fkids-gym-kendall.html&ei=rFCLU7fVLsTqrAfmvYEg&bvm=bv.67720277,d.bmk&psig=AFQjCNG-uW3Ww347zTvWhHVVrY605dkFqw&ust=1401725460220794http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IMwuEm0fItxAHM&tbnid=G517gW9SbzhhdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kidsandfitness.org%2Fkids-gym-kendall.html&ei=rFCLU7fVLsTqrAfmvYEg&bvm=bv.67720277,d.bmk&psig=AFQjCNG-uW3Ww347zTvWhHVVrY605dkFqw&ust=1401725460220794http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IMwuEm0fItxAHM&tbnid=G517gW9SbzhhdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kidsandfitness.org%2Fkids-gym-kendall.html&ei=rFCLU7fVLsTqrAfmvYEg&bvm=bv.67720277,d.bmk&psig=AFQjCNG-uW3Ww347zTvWhHVVrY605dkFqw&ust=1401725460220794http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IMwuEm0fItxAHM&tbnid=G517gW9SbzhhdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kidsandfitness.org%2Fkids-gym-kendall.html&ei=rFCLU7fVLsTqrAfmvYEg&bvm=bv.67720277,d.bmk&psig=AFQjCNG-uW3Ww347zTvWhHVVrY605dkFqw&ust=1401725460220794http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=MHdD_GAkJlY0-M&tbnid=z1qGnTz-Z58TpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Feducationnews%2F7692256%2FSchool-homework-is-polluting-family-life.html&ei=AVCLU57TCobOrQei_YDIBA&bvm=bv.67720277,d.bmk&psig=AFQjCNGNQ-fFqHZkghtgGvCvp21PZ9Xv0Q&ust=1401725304697775


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+aily activities @ scheules

;ocation of )is Care * +evelo%!ent CentreF

136, 2alan Ta!'un, 71844 I%oh, Pera$"

36
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.%eration hours

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etailsF

o >alf-ay %rogra!F Monay to SaturayF HF44a! G 1F44%! or 3F44%! to

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39/82

an follo&e

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38


40/82

8F74%! 8F74%! 8F74%! 8F74%! 8F74%! 8F74%!

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2.! Stud- on $olution model$ or relted 4or/$

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istrict %o%ulation, it &ill 'e targeting t&o ifferent ty%es of e!ogra%hic seg!ent -

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ol"

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39


41/82

tal$ing to %eo%le in the inustry, DThe ;ittle y! an =ifty an


42/82

7iure 2: Porter$ 7i'e 7orce Anl-$i$

Threat of ne& entrants

o Currently there are no ne& entrants at the !o!ent in the inustry

since this is niche !ar$et focusing on $is an teenage seg!entation"

Moreover, ()is Care * +evelo%!ent Centre#&ill 'e the !ar$et leaer

for this ty%e of 'usiness in I%oh"

:argaining %o&er of su%%lier

o

Since ()is Care * +evelo%!ent Centre# is going to venture in $is#gy!, there is no su%%liers 'argaining or franchise !ono%oliation"

:argaining %o&er of 'uyer

o +ue to li!ite facilities availa'ility in I%oh area, there is no 'uyers#

'argaining %o&er at the !o!ent"

Threat of su'stitute %rouct

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o There are fe& threats e0%ecte fro! other local gy! &hich cater for

aults 'ut the co!%etitive avantages that &e &ill sustain is greater

ue to the !ar$et tren an right seg!entation"

Co!%etitive rivalry

o Currently there is no co!%etitor availa'le for $is# gy! 'usiness in

I%oh"

Ieally, our 'usiness shoul have a co!%etitive avantage that is sustaina'le" This

fra!e&or$ is Buite hany to use to unerstan inustries an our co!%etitive %osition&ithin the inustry"

Manage!ent can o a high level analysis very Buic$ly" ?hether &e use this

fra!e&or$ or any other, &e have to s%en at least so!e ti!e thin$ing a'out our

'usiness, the inustry it o%erates in an the ifferent as%ects of our 'usiness that give

us a co!%etitive avantage"

2.!.2 5r/et Sementtion

Every 'usiness is esta'lishe &ith a funa!ental set of core values" These are

usually the 'eliefs an %assion of the founer that has flo&e through to the

'usiness &ithout a lot of conscious effort" .nce &e have ientifie our core values,

&e nee to loo$ at their strengths an &ea$nesses" Then &e &ill 'e a'le to

for!ulate our vision an !ission state!ents for the 'usiness !uch easier"

()is Care * +evelo%!ent Centre# vision an !ission state!ents &ill outline

%roecte 'usiness gro&th that &e e0%ect to achieve an the ste%s that &ill ta$e to

get there" These ste%s &ill for! the 'asis for our overall roa !a% for our 'usiness

gro&th"

2.!.2.1 Strent$ nd Core Com#etencie$

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*o4e$t co$t o6 $er'ice$

Certi6ied triner$

O4ner$ commitment nd dediction to4rd$

elt cre $er'ice$.

E;tremel- 4ell mned to en$ure te $6et- o6

it$ -oun clientele.

2.!.2.2 Cllene$

()is Care * +evelo%!ent Centre# !ight not face any challenging situation in

creating its 'ran i!age an attracting custo!ers Dchilren to&ars its services

'ecause there is no chilren gy! or fitness centre esta'lishe at Ta!'un area an

cater for local !ar$et"

2.!.2.! Indu$tril Anl-$i$

A gy! can 'e escri'e as a service facility that is intene to %rovie %hysical

health care e0ercises &ith the hel% of s%ecialie eBui%!ent" It nor!ally serves

the chilren custo!ers# seg!entation" =or!ally, the environ!ent is !ae casualto %rovie custo!ers co!forta'le e0%erience that hel%s the! %erfor!ing %hysical

activity in a fun an nurturing environ!ent"

At ()is Care * +evelo%!ent Centre#, &e &ill strive to give the chilren the 'est

founation for success an focuse on hel%ing chilren achieve a lifeti!e of

success" )is &ill co!e to our gy! to learn, laugh an e0%erience ne& things an

our ai! is to !a$e a ifference in $is# lives"

()is Care * +evelo%!ent Centre#%rogra!s are esigne to introuce chilren to

%hysical activity in a fun an nurturing environ!ent" The activities 'ase

curriculu! &ill hel% increase their fle0i'ility, 'alance an coorination &hile also

i!%roving listening s$ills, attention s%an an the a'ility to follo& irections" The

chilren &ill 'eco!e !ore confient, !ore &illing to ta$e %ruent ris$s, an 'e

challenge in &ays they never ha 'efore" ?ith each ne& achieve!ent, self-

confience an self-estee! &ill soar" :est of all, the chilren &ill ta$e along &hat

they learn at ()is Care * +evelo%!ent Centre# into their ho!e, onto the

%laygroun an %laying fiel, an into the classroo!"

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2.!.2." ene6it$ nd 7eture$

()is Care * +evelo%!ent Centre# is the coolest chilren gy! in to&n &ith a

'right colorful s%ace &ith interactive ga!ing gy! eBui%!ent s%ecially esigne for

youth ages 5 to 19"

.ur %ri!ary focus is creating a fun gy! &or$out e0%erience for $is in a non-

inti!iating environ!ent" The selection of s%ecialie e0ercise eBui%!ent uses

co!%uter-generate evicesGincluing virtual reality ga!es an activity

si!ulators !eans there is so!ething for every chil to enoy &ithout

co!%ro!ising on Buality of service"

:est of all, the interactive nature of their state-of-the art eBui%!ent actually !a$es

$is enthusiastic a'out e0ercising 'yF

State of the art facility &ith latest eBui%!ent fro! Buality

!anufacturers

;o& cost &ith !onthly, Buarterly an annual su'scri%tion %lans"

Personal Bualifie trainers to hel% their !e!'ers achieving

results in a fun an nurturing environ!ent

()is Care * +evelo%!ent Centre# has s%acious s%ace for chilren#s area as &ell

as for all other a!inistrative facilities" The activity area a'le to cater for 64

chilren an 84 teenagers at a ti!e" An, for the first t&o years, &e are targeting

for 154 !e!'ershi%s"

3"7"3"5 Infrastructure etail is as 'elo&F

()is Care * +evelo%!ent Centre# activity area is 7"5 sB" !eters %er chil,

availa'le s%ace availa'le J44 sB" !eters

A!inistration .ffice@Staff Roo! 9! 0 5!, 1 unit - 84 sB" !eters

)itchen@Pantries 14! 0 7! , 1 unit - 74 sB" !eters

Storage S%ace@Resource Centre 5! 0 5! ,1 unit -35 sB" !eters

Chil-sie Toilets@:ath@+ressing Roo!s 1 toilet to every 14 chilren D1F14 ratio, &ith 7 for 'oys an 7 for girls 6 94 sB"

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!eters

Ault Toilets 3 D!ale@fe!ale, 3 unit -13 sB" !eters

+ining 5! 0 5!, 1 unit- 35 sB" !eters

=a% Roo! for Chilren 5-6 years 14! 014! Dest" 74 $is 1 unit -144 sB"

!eters

;i'rary 6! 0 5!, 1 unit- 74 sB" !eters

Sic$ :ay 8! 0 5!, 1 unit - 34 sB" !eters

Meeting Roo! D%arent conferences 8! 0 5!, 1 unit- 34 sB" !eters

Rece%tion 8! 0 5!, 1 unit - 34 sB" !eters

;ounge D%arents@visitors 8! 0 5!, 1 unit - 34 sB" !eters

Auio-Visual Roo!@;arge rou% Activity 5! 0 9 !, 1 unit- 84 sB" !eters

Inoor Playgroun or .utoor

Playgroun 15! 0 14!, 1 unit- 154 sB" !eters

Total esti!ate s%ace 1,753 sB" !eters"

()is Care * +evelo%!ent Centre# cares for chilren li$e %arents &oul" Eucation an

evelo%!ent are i!%ortant, 'ut our centre $no&s that nothing !atters !ore than the

safety, security an health of the chilren" That#s &hy %rotection an %re%areness are

critical consierations in everything at )is Care * +evelo%!ent Centre"

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3"7"3"6 )is Care * +evelo%!ent Centre ensures health an safety 'yhaving 'elo& features

3"7"3"6"1 Playgrouns

>igh-Buality %laygroun eBui%!ent is safe, stury an teste

!onthly 'y ()is Care * +evelo%!ent Centre# Bualifie trainers an

ientifie facilities technicians Dvenors to ensure it is secure an

in goo &or$ing orer"

Safe fall ones &ith soft laning areas"

All outsie %lay areas are &ra%%e in secure fencing"

3"7"3"6"3 ?ellness

Every chil#s health is 'eing assesse 'y tal$ing &ith %arents an

!onitoring for sy!%to!s uring the course of each chil#s ay &ith

centre increase assess!ent uring flu season"

Parents are 'eing notifie &hen a chil oes not feel &ell to hel%

%revent an illness fro! s%reaing"

3"7"3"6"7 Sanitation

Centre is 'eing cleane each ay &ith safe, non-to0ic cleaning

%roucts"


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3"7"3"6"5 Security

.ur centre is secure so that only authorie staff an fa!ilies !ay

enter"

Safe, secure %eri!eters ensure that chilren can enoy outoor %lay

safely"

.ur centre uses safety gates, &ino& guars De0ce%t fire esca%es

an ca% electrical outlets"

.ur centre inclues s!o$e etectors an fire e0tinguishers"

Raiators an heaters are covere to %revent a chil fro! touching

so!ething hot"

3"7"3"6"6 Qualifications

The centre has eicate frienly caregivers &ho are traine in

chil evelo%!ent, early-chilhoo eucation or a relate fiel"

The centre conuct cri!inal 'ac$groun chec$s to ensure

trust&orthy staff an %assionate teachers %rovie the 'est care an

eucation for the chilren"

.ur staff an teachers are traine in first ai an CPR"

3"7"3"6"J E!ergencies

()is Care * +evelo%!ent Centre# is serious a'out training for fires

an loc$o&n situations"

3"7"3"6"9


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CHAPTER !

5ETHODO*O89

!.1 Tem$ Role$ ( Re$#on$ibilitie$

Moha!a Aahari &ill 'e the o%erations !anager an &ill oversee the entire

o%eration &hich &ill also inclue accounts receiva'le an o%erational costs" >e

has 'een a %u'lic figure in the I%oh co!!unity for the %ast fifteen years"

!.1.1 Per$onnel Pln

The follo&ing is the %ersonnel %lan for ()is Care * +evelo%!ent Centre#F

.%erations !anager D1

;ea Trainer D1

Personal trainers D3

Chilcare staff D3

Rece%tionist@cler$ D1

+uring the 'eginning of the 3nyear of o%erations, one aitional %ersonal trainer &ill 'e

hire"

Personnel Plan

9er 1 9er 2 9er !

.%erations Manager RM 76,444 RM 76,444 RM 7H,644

;ea Trainers@Personal Trainers RM 64,444 RM H4,444 RM HH,444

Rece%tionist@Cler$@Chilcare staff RM 15,644 RM 15,644 RM1J,164

Total Peo%le 6 J J

Totl P-roll R5 111)00 R5 1"1)00 R5 1%%


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7"1"3 .rganiation Chart

7"1"7 Roles * Res%onsi'ilities

!.1.!.1 O#ertion$ 5ner@O5

Fob De$cri#tion

The o' escri%tion of a )is Care * +evelo%!ent Centre .M is si!ilar to

that of any school a!inistrator" >o&ever, )is care * evelo%!ent center

.M !ainly oversee facilities that house younger chilren" They &or$ in

%reschools, nursery schools, aycare centers, %re-$inergarten %rogra!s,

grou% ho!es, an in so!e cases, school syste!s, to oversee an coorinate

chil care an eucational %rogra!s"

Fob Dutie$

)is Care * +evelo%!ent Centre .M are res%onsi'le for setting the tone for

the facility, !anaging the curriculu!, overseeing %hysical facilities, hiring staff

an !anaging the overall i!age of the center" They so!eti!es also ensure

co!%liance &ith all local an feeral la&s governing chil care, 'oth in regar

to the %hysical environ!ent an the staff, an !anage the financial affairs of

the chil care facility"

.%erationsManager

;ea Trainer Chil Care Staff Chil Care Staff

Cler$@Rece%tionist

Personal Trainer Personal Trainer

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Curriculum De'elo#ment

)is Care * +evelo%!ent Centre .M &or$ &ith Bualifie center staff to

evelo% an a%%ro%riate curriculu! an ensure that it co!%lies &ith state an

feeral reBuire!ents" In the case of s%ecialie schools, such as Montessori

schools, the )is Care * +evelo%!ent Centre .M ensures that the

curriculu! co!%lies &ith the s%ecific reBuire!ents of that esignation"

7cilitie$ 5nement

)is Care * +evelo%!ent Centre .M !a$e sure that the %hysical center

facilities co!%ly &ith local, state an feeral la&s, an are a safe an

a%%ro%riate environ!ent for chilren" +irectors have $no&lege of local,

state an feeral la&s regaring safety reBuire!ents an ins%ection an

certification %roceures, an ensure that the center co!%lies &ith those

reBuire!ents" The )is Care * +evelo%!ent Centre .M also evaluates an

%urchases eBui%!ent an su%%lies for the center, or a%%roves reBuests to

%urchase !aterials an eBui%!ent"

St66in 5nement

Chil care centers are generally staffe 'y teachers, teacher aies,

assistants an other iniviuals for e0a!%le, larger centers !ay have

a!inistrative or custoial staffs" The )is Care * +evelo%!ent Centre .M

!anages this staff, evelo%ing o' escri%tions, intervie&ing caniates,

!aintaining staff evelo%!ent an eucation an, if necessary, !anaging

isci%linary %rocesses" The )is Care * +evelo%!ent Centre .M ensures

that all staff !eets the reBuire!ents for their o's for e0a!%le, the )is Care

* +evelo%!ent Centre .M staff 'ac$groun chec$s an confir!s that

necessary licenses are vali" )is Care * +evelo%!ent Centre .M are also

res%onsi'le for !aintaining their o&n Bualifications !ost states reBuire )is

Care * +evelo%!ent Centre .M to co!%lete continuing eucation courses

each year, in aition to other reBuire!ents"

Prentl Communiction nd In'ol'ement

?hile for !any %arents, their chils teacher is the %ri!ary %oint of contact in

the school, the )is Care * +evelo%!ent Centre .M often serves as theface of the school, !anaging co!!unication &ith %arents an the

50


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co!!unity" The irector evelo%s %olicies for the school an co!!unicates

the %olicies to %arents" )is Care * +evelo%!ent Centre .M also often !eet

&ith %arents of %ros%ective stuents to eter!ine &hether the school is a

goo fit for the fa!ily"

7inncil Re$#on$ibilitie$

)is Care * +evelo%!ent Centre .M are res%onsi'le for the financial

!anage!ent of the center" This !eans that they evelo% 'uget, !anage

the accounting an oversee accounts %aya'le an receiva'le" The )is Care

* +evelo%!ent Centre .M also evelo%s the !ar$eting %lan for the center,

evelo%ing %u'lic relations an avertising ca!%aigns as necessary

!.1.!.2 Cler/ 3 Rece#tioni$t

1" Proviing a custo!er focuse rece%tion@a!inistrative service for the

facility &ith %ro!%t follo& u% of all enBuiries"

3" Ensure that a %rofessional an frienly i!age of )C+C is %ro!ote an

%roecte at all ti!es

7" Unerta$e a variety of a!inistrative tas$s incluing 'ut not li!ite toF

Da ty%ing, sorting !ail, %hotoco%ying an general office uties

D' %re%aring Resient accounts, issuing recei%ts an 'an$ing

Dc !aintaining Resient 'e status files

D entering !aintenance reBuests into co!%uter 'ase syste!"

8" Res%onsi'ility for the safe $ee%ing of !oney an other valua'les"

5" E0ercise confientiality, initiative an iscretion to analyse an aress

co!%laints @ reBuests &ithin area of res%onsi'ility in consultation &ith the

:usiness Services Manager an @ or Resiential Site Manager"

6" Co!%ly &ith )C+C %hiloso%hy, ai!s, %olicies, %roceures an Staff Coe

of E!%loy!ent Princi%les"

J" Partici%ate in activities ai!e at the continuous i!%rove!ent of services

to custo!ers"

9" Ensure that all reasona'le ste%s are ta$en to %rotect %ersonal safety at

&or$ an avoi aversely affecting the health or safety of any other

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%erson at the &or$ %lace in accorance &ith reBuire!ents uner the

.ccu%ational >ealth Safety an ?elfare Act D1H96"

H" Partici%ate in the Perfor!ance +evelo%!ent Plan"

!.1.!.! *ed Triner 3 Triner

As a fitness trainer, you &oul lea an organie grou% an iniviual e0ercise

%rogra!s to hel% chilren to i!%rove their health an fitness" Your &or$ coul

involve a range of activities or you coul s%ecialie in a %articular one, li$eF

$ee% fit

&eight training

yoga

Pilates

Your o' coul inclueF

1" fitness assess!ents, consultations an introuction sessions for ne&

clients

3" e!onstrating activities for chilren to follo&

7" sho&ing chilren ho& to use e0ercise !achines an free &eights %ro%erly8" su%ervising clients to !a$e sure that they are e0ercising safely an

effectively

5" leaing grou% e0ercise classes, such as circuit training, aero'ics or

s%inning

6" creating %ersonal e0ercise %rogra!s

J" giving avice on healthy eating an lifestyle

!.1.!." Cild Cre St66

1" .'serve an !onitor chilrens %lay activities"

3" )ee% recors on iniviual chilren, incluing aily o'servations an

infor!ation a'out activities, !eals serve, an !eications a!inistere"

7" Instruct chilren in health an %ersonal ha'its such as eating, resting, an

toilet ha'its"

8" Rea to chilren, an teach the! si!%le %ainting, ra&ing, hanicrafts,an songs"

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5" .rganie an %artici%ate in recreational activities, such as ga!es"

6" Assist in %re%aring foo for chilren an serve !eals an refresh!ents to

chilren an regulate rest %erios"

J" .rganie an store toys an !aterials to ensure orer in activity areas"

9" .%erate in-house aycare centers &ithin 'usinesses"

H" Sterilie 'ottles an %re%are for!ulas

14" Provie counseling or thera%y to !entally istur'e, elinBuent, or

hanica%%e chilren"

11" +ress chilren an change ia%ers"

13" >el% chilren &ith ho!e&or$ an school &or$"

17" Perfor! house$ee%ing uties such as launry, cleaning, ish&ashing, an

changing of linens"

18" Acco!%any chilren to an fro! school, on outings, an to !eical

a%%oint!ents"

15" Place or hoist chilren into 'aths or %ools"

16" Su%%ort chilrens e!otional an social evelo%!ent, encouraging

unerstaning of others an %ositive self-conce%ts"

1J" Care for chilren in institutional setting, such as grou% ho!es, nursery

schools, %rivate 'usinesses, or schools for the hanica%%e"

19" Sanitie toys an %lay eBui%!ent"

1H" +isci%line chilren an reco!!en or initiate other !easures to control

'ehavior, such as caring for o&n clothing an %ic$ing u% toys an 'oo$s"

34" Ientify signs of e!otional or evelo%!ental %ro'le!s in chilren an 'ring

the! to %arents or guarians attention

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!.2 Im#lementtion Strte-

!.2.1 +lue Pro#o$ition

Instill in chilren the esire to o their 'est &ithout the nee to al&ays 'e the

'est"

Professional Bualifie instructors are carefully traine in !ethos an their

instructor-to-chilren ratios are lo& so that they can 'ring out each chil#s 'est

on an iniviual 'asis"

Each location is 'right, clean, colorful an cheery a great %lace for the chil"

Provie chilren &ith structure activities such as ance, running relays, fun

ga!es, gy!nastics, s%orts to i!%rove their health an fitness at a level they

can eal &ith"

Each !onth, a ifferent the!e engages to cultivate chilren# i!aginations an

sense of fun

State of the art facility &ith latest eBui%!ent &ith lo& cost !onthly, Buarterly

an annual su'scri%tion %lans" Starting fro! as lo& as RM144 for enrol!ent"

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7iure !: Gid$ Cre ( De'elo#ment Centre$ +lue Pro#o$ition

!.2.2 rndin

()is Care * +evelo%!ent Centre#&ill create their official &e'site for creating a

'ran an co!%any i!age in the !ar$et, as &ell as %roviing su'scri%tion online"

!.2.! 5r/etin Ob&ecti'e$

()is Care * +evelo%!ent Centre#&ill focus on creating a 'ran i!age in Ta!'un

vicinity" They &ill %artici%ate in the !aor events of health care a&areness an

eucation %rogra!s"

!.2." Strte-

()is Care * +evelo%!ent Centre#&ill start 'y targeting lo& inco!e seg!ent of

!ar$et o&nto&n Ta!'un area" ?e &ill convince %eo%le a'out the 'enefits an

nees of &ellness %rogra!s" This &ill 'e acco!%lishe 'y aggressively %ursuing

interaction an relationshi%s &ith %eo%les in %u'lic health a&areness %rogra!s

an 'y sening ne&sletters an e!ails through &e'site"

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!.2.% S,OT Anl-$i$

7"3"5"1 StrengthsF

Manage!ent co!!itte to&ars to a result orientate a%%roach to attract

an !aintain custo!ers in a highly co!%etitive !ar$et"

ire Bualifie an traine staff"

7"3"5"3 ?ea$nessesF

Personal training services can 'e high in costs"

()is Care * +evelo%!ent Centre# is lo& in staff that can 'e %ro'le! in

%roviing service to a large %ool of !e!'ers"

Clu' is short of !ar$eting 'uget to attract large 'usiness client"

7"3"5"7 .%%ortunitiesF


58/82

Increasing o'esity isease are causing chilren to %ay i!%ortance to

e0ercise an health care activities"

Parents are getting use to sen $is to gy! an fitness clu's in their aily

routine of life"

A large seg!ent of !ar$et is still unta%%e, lo& inco!e area &ill 'e of

s%ecial focus for ()is Care * +evelo%!ent Centre# &hich is totally

ignore"

7"3"5"8 Threats:

Recession an econo!ic o&nturn can slo& o&n the gro&th of fitness

clu's"

;o& cost offer fro! &ell-esta'lishe co!%etitors" Although it#s a s!all

level threat ue to a fact that !ar$et is ra%ily gro&ing"

;o& cost fitness care eBui%!ent availa'ility for ho!e e0ercise"

!.2.) 5r/etin 5i;

()is Care * +evelo%!ent Centre# !ar$eting !i0 is 'ase on the follo&ing factors

of %rouct, cost, istri'ution, avertising an %u'licity"

!.2.).1 Prouct -


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o ;anguage DacBuire voca'ulary through songs, stories, finger

%lays, (I s%y# ga!e, %re%are for &riting, learn to rea

%honetically,

o Mathe!atics Dlearn counting an the conce%t of eci!al

syste! an the functions of four o%erations using concrete

'eas 'efore introucing a'stract nu!erals"

The chilren are free to choose their o&n activities accoring to

their o&n ca%acities an natural interest, an !ost i!%ortantly they

&or$ at their o&n s%ee" ()is Care * +evelo%!ent Centre#

strongly 'elieves that only this &ill 'ring natural oy of e0%loration

an the love of learning"

14 Station


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Sit-U% :ench,

Parallel :ars,

2u!% Touch :ea!,

Vertical ;aer,

:alance :ea!s,

Chin-U% :ars,

Stretching Post,

:ea! Run, an

S%ring U% :ars"

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Aventure Mae

The Aventure Mae is esigne %ri!arily using natural !aterials &ith the

%lay facilities are active aventure facilities &hich incor%orateF

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Plastic S%ring Riers, high Buality Roto-Mole Plastic S%ring Riers, cast

alu!inu! Riers an fun ne& >igh-+ensity Plastic Panel Riers" Cra&l

Tunnels can range fro! si!%le to 8-&ay, curve, character an !ore"

San an ?ater Ta'les" Dfor 5 to 13 years ol $i"

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7"3"6"3 Price - Penetration Pricing

Since $is# gy! is niche !ar$et 'usiness, ()is Care * +evelo%!ent

Centre# oes not face any critical challenging situation in !ar$et of

Ta!'un" Therefore, as a !ar$et leaer, ()is Care * +evelo%!ent Centre#

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&ill offer Buality an fun activities at cost less than e0isting !ar$et

stanar"

)is Care *+evelo%!ent Centre offers ifferent enroll!ent to cater for

ifferent neesF

Da Care * +evelo%!entF

Ae

@-erold

Se$$ion Cteor- Rei$trtion

@R5

5ontl-

$ub$cri#tion

@R5

5 to 6 >alf ay Chilren 144 314

alf ay Chilren 144 1H4


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()is Care * +evelo%!ent Centre# &ill not involve in any $in of franchise

or 'ranch net&or$ other than Ta!'un vicinity at the !o!ent" This is an

ae avantage for ()is Care * +evelo%!ent Centre# 'ecause the

targeting younger !ar$et, they have a 'etter chance of esta'lishing long

ter! custo!ers"

!.2.< Promotion

)is Care * +evelo%!ent Centre# &ill use 'elo& !ention !eia for%ro!otionF

Internet, electronic 'ill'oar, ne&s%a%ers, !againes an raio as

the !eiu! of avertise!ent"

Use irect !ar$eting techniBue 'y o%en u% %ro!otion

'ooths at sho%%ing !alls as &ell as going to schools, %ossi'ly

uring Physical Eucation DP"E" an !a$e a Buic$ s%eech to the

$is" Use great visual e0a!%les, Dnina cartoon figures, !ovie

figures, etc" that &ill a%%eal to a younger auience" If they a%%eal

to the right age grou%, the %arents &ill co!e &ith the !oney"

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In aition the centre &ill %rint 5,444 'rochures for

creating a&areness in the !ar$et a'out ()is Care * +evelo%!ent

Centre# services" >aning out flyers at schools is an e0tre!ely

chea% an efficient &ay to !ar$et" Put u% avertise!ent in schools

or outsie of schools, $inergarten, sho%%ing %laas, an %ar$s"

=othing sells li$e a e!onstration" )is es%ecially love to see it"

.rganie an o%en ay in the gy! an let the %arents 'ring their

$is fro! free trial session"

.ffer %ro!otions such as free %ersonal training sessions &ith

!e!'ershi% an a free T-shirt &ith gy! slogan an infor!ation on

it Dthis coul also ou'le as free avertising"

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".0 7inncil Summr-

Detil$ re #ro'ided in te income $ttement. Te bu$ine$$ 4ill rec bre/

e'en once it enerte$ 200 member$ in -er 2. Gid$ Cre ( De'elo#ment

Centre 4ill become #ro6itble be6ore te end o6 te 2nd 6ull -er. Te bu$ine$$

l$o 4ill mintin #rimr- $$et$ o6 eui#ment nd c$ nd t te $me time

4ill 4or/ rd to reduce libilitie$ 4it te ol o6 #-in o66 ll libilitie$ b- te

end o6 our 10t-er. Te$e #ro&ection$ re b$ed on te $$um#tion tt 6itne$$

trend$ 4ill continue nd com#etition 4ill remin relti'el- te $me.

".1 Sle$ nd 5r/etin

to achieve sales in the first Buarter of RM6J,544 'y recruiting

54 !e!'ers

to achieve sales in the secon Buarter of RM6J,544 'yrecruiting an aitional of 54 !e!'ers

to achieve sales in the thir Buarter of RM6J,544 'y recruiting

an aitional of 54 !e!'ers

to achieve sales in the fourth Buarter of RM6J,544 'y recruiting

an aitional of 54 !e!'ers

to achieve 74 !ar$et share 'y the 5 thyear in o%eration

".2 Co$tin

to !ini!ie our overhea cost

to channel %rofit gains into other invest!ent tools

67
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=YqLpbqd_HhEzoM&tbnid=BCbBqljKVh3KWM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fitsugar.com%2FMini-Elliptical-Me-Kid-Sized-Gym-Equipment-2023503&ei=LBOTU6ChGJCgugTPvICgAw&bvm=bv.68445247,d.c2E&psig=AFQjCNH2PIMsnIGnf9ZvuhglJe5fX_OetA&ust=1402233897804174http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=YqLpbqd_HhEzoM&tbnid=BCbBqljKVh3KWM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fitsugar.com%2FMini-Elliptical-Me-Kid-Sized-Gym-Equipment-2023503&ei=LBOTU6ChGJCgugTPvICgAw&bvm=bv.68445247,d.c2E&psig=AFQjCNH2PIMsnIGnf9ZvuhglJe5fX_OetA&ust=1402233897804174http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=YqLpbqd_HhEzoM&tbnid=BCbBqljKVh3KWM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fitsugar.com%2FMini-Elliptical-Me-Kid-Sized-Gym-Equipment-2023503&ei=LBOTU6ChGJCgugTPvICgAw&bvm=bv.68445247,d.c2E&psig=AFQjCNH2PIMsnIGnf9ZvuhglJe5fX_OetA&ust=1402233897804174http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=YqLpbqd_HhEzoM&tbnid=BCbBqljKVh3KWM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fitsugar.com%2FMini-Elliptical-Me-Kid-Sized-Gym-Equipment-2023503&ei=LBOTU6ChGJCgugTPvICgAw&bvm=bv.68445247,d.c2E&psig=AFQjCNH2PIMsnIGnf9ZvuhglJe5fX_OetA&ust=1402233897804174http://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.prana.com/blog/wp-content/uploads/2009/05/jc-and-kids_1.jpghttp://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=YqLpbqd_HhEzoM&tbnid=BCbBqljKVh3KWM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fitsugar.com%2FMini-Elliptical-Me-Kid-Sized-Gym-Equipment-2023503&ei=LBOTU6ChGJCgugTPvICgAw&bvm=bv.68445247,d.c2E&psig=AFQjCNH2PIMsnIGnf9ZvuhglJe5fX_OetA&ust=1402233897804174


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o Unit trust

o Pro%erty

o Shares

o :on

".! Sle$ 7orec$t

The follo&ing chart highlights the %roecte sales forecast for three years"Refer Attach!ent 1 for etail ta'le of sales forecast"

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Revenue


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".) lnce Seet

The follo&ing ta'le highlights the 'alance sheet D%roecte for 'eginning &ith%roecte year 1"

70


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(Gid$ Cre ( De'elo#ment Centre

lnce Seet @Pro&ected

einninPro&ected

9er 1

A$$et$

Current A$$et$

Cash in 'an$

Accounts receiva'le

Pre%ai e0%enses

Totl Current A$$et$

7i;ed A$$et$

Training Machines


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".= Attcment

Attach!ent 1 - Sales


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(Gid$ Cre ( De'elo#ment Centre

Sle$ 7orec$t @! -er$

9er 1 9er 2 9er !

Helt Club member$i#$

Year 1F 835 !e!'ers

Year 3F H44 !e!'ers

Year 7F 1854 !e!'ers

Oter$:

Sales of training eBui%!ent

D34 gro&th each year

RM 39H,444

-

RM 613,444

RM 75,444

RM H96,444

RM 83,444

Totl Re'enue R5 2=J000 R5 )"


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9er 1 9er 2 9er !

Re'enue @Sle$

Me!'ershi%

Sales of training eBui%!ent

Totl Re'enue @Sle$

O#ertin E;#en$e$


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C$ Recei'ed

C$ 6rom O#ertion

Cash Sales

Cash


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Net C$ 7lo4 R5 2=%"00 R5 222!)0 R5 %"J=1)

C$ lnce R5 2=%"00 R5 %0


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+rible Co$t$

Pro!otion RM 15,444

Purchase of asset RM 148,444

Totl +rible Co$t R5 11J000

7i;ed Co$t$

Personnel RM 181,644

Ca%ital E0%enitures RM 54,444

Re%ay!ent of ;oan RM J8,444

Totl 7i;ed Co$t R5 2)%)00

Totl Co$t R5 !=")00

:rea$-even Sales ;evel RM !=")00

:rea$-even PointK %)) member$

CHAPTER %

CONC*USION

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%.0 Conclu$ion

%.1 Conclu$ion

The 'irth of ()is Care * +evelo%!ent Centre# %urely signifies the virtue of a truly

%atriotic Malaysian entre%reneur &ho has no'le ees to %ass on to another

hu!an 'eing G o#s creation"

As our pepatah goes Nmelentur #uluh #iarlah dari re#ungnyaO, ()is Care *

+evelo%!ent Centre# is another !ilestone to&ars e!'ar$ing our national 1

Malaysia %olicy &hich &ill reinforce our culture, har!ony, %eace, tolerance an

to&ars 'uiling a %ros%erous nation for the future"

%.2 Re6erence$

Carter, ="M", artner, ?":", Reynols, P"+", D1HH6" $%ploring startup event

se'uences" 2" :us" Venturing 11 D7, 151G166"

Colin 'arro&, erar :ur$e, +avi Molian an Ro'ert :ro&n D3445" $nterprise

Development: (he challenges of starting, gro)ing and selling #usiness*Th

kids care & development centre

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