Presented to: Andrea Hill-Marketing Manager Kids Care Dental

Presented by:

Kelly Morrison | Account Executive | Entercom | 916.425.1823 | klmorrison@entercom.com

January 9th, 2017– February 3rd, 2017

To show moms living in the greater Sacramento area that Kids Care Dental is a great community partner. Additionally, to educate families about the importance of good oral health starting at a young age.

Marketing Objective

Valentine’s Day Cards for Kids

Valentine’s Day is a wonderful opportunity to show appreciation for the people we love. Remember how you couldn’t wait to get to school that day to indulge in sugary punch, cupcakes, and most importantly… to see how many Valentine’s Day cards you’d get!? Star 106.5 recognizes that some of our local children are not able to celebrate Valentine’s Day at school due to an illness. To help make lasting memories for this group of children, our host Tanner will invite the community to make Valentine’s Day Cards to be shared with these kiddos. Last year, Tanner’s Valentine’s Day Cards for Kids promotion generated over 50,000 cards that were delivered to local hospitals!

This year we would like to partner with Kids Care Dental as the official drop off location sponsor. The campaign will drive awareness of Kids Care Dental and increase your community outreach efforts in Sacramento.

Kids Care Dental promotional elements:

• Kids Care Dental locations as the drop off for Valentine’s Day well wishes. Entercom will design and deliver custom receptacles located within each waiting room of all Kids Care Dental locations – staffers to come by to pick up cards when necessary

• Kids Care Dental inclusion in all live/recorded promotional mentions – 200x minimum

• Kids Care Dental logo and URL link on the STAR 106.5 details page

• Kids Care Dental inclusion partnership mentions and logo within E-Blasts a minimum of three (3) times over promotional period – Gross impressions – 7-8,000 each send

• Logo and partnership inclusion on STAR 106.5 Facebook – 15x minimum posting including 5x Instagram posts

• Kids Care Dental interview on bag stuffing day including Flossy appearance video posted on STAR 106.5 website

• Kids Care Dental inclusion in Valentine’s Day card delivery with appearance by Flossy video posted on STAR 106.5 website

• Kids Care Dental logo on special Valentine’s Day Card Tote bag each child will receive

• (288) :30 second radio schedule on STAR 106.5 January – March 2017

Photo’s from 2016 Campaign

Daypart LENGTH MON TUE WED THU FRI SAT SUN

6a-7p :30 18x

6a-10p :30 8x

8a-7p :30 2x 2x

6a-12m :30 6x

6am-7pm Match stream 36x

________________________________________________________________________________/____________________Signature / Agreed to by: Date

KUDL – Recommended Schedule

Flight Dates: January 2nd through March 27th 2017 (8 weeks total)

Weekly Reach = 25,300 W25-44

Weekly Frequency = 1.6

# of times commercial heard weekly = 40,400

Total Promotional Campaign Reach = 96,800 W25-44

Total Promotional Campaign Frequency = 3.3

# of times commercial heard = 323,200

Total Radio Commercials = 288x

Total Streaming Commercials = 288x

Total Campaign Investment: $15,000 net