Despite admitting he can neither ski nor play tennis, Spanish-born artist Frank Kozik compensates for this with his work, which is always graphically compelling. Originally making his name by creating full-color silk screened posters for various legendary rock bands of the 90s, Kozik rose to the challenge of collaborating with Swatch with his usual energy and creativity: “I wanted to make the designs as clean as possible,” he explains. “I like Swatch for its plastic future sense.”

FRANK KOZIKSWATCH-SKI INSTRUCTOR (GJ130)

Dividing his time between two studios – in New York’s SoHo and Bondi Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s fi rst book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a diff erent part of the world, and diff erent time zone. So a watch was the perfect product to release, relating to the time diff erences in the story.”

JEREMYVILLESWATCH-THE SO FAR AWAY (GB252)

With over 13 years of experience as a professional illustrator and toy designer, Kansas-based MAD boasts an impressive resume fi lled with collaborative projects for global brands as well as promotions, packaging and character designs. Always busy, he constantly develops unique toys, T-shirts and art. “With all the craziness being thrown at us in the world, sometimes words aren’t enough,” explains MAD, about his new designs for Swatch. “Sometimes you just need to scream. This design pulls elements from my various illustration artwork and transforms it into an all over pattern that we can all relate to at times.”

MADSWATCH-SHOUT OUT (GP133)

Born in Toulouse, France, Tilt has been a self-confessed ‘graffi ti fetishist’ since his teens – daubing his debut tag on a skateboard ramp, before subsequently making his mark upon local trains and streets. Now based in New York, his paintings derive infl uence from his extensive travels, are exhibited all over the world, and always emphasizes fun – though primitive, high impact, brightly colored shapes. They routinely feature ‘bubbly’ curvaceous forms inspired by his love of beautiful women. Tilt reveals his design for Swatch, “Illustrates the lyrics of a famous French rock band from the 80s called Telephone – the story of a man who wants to go to NYC with the girl he loves.”

TILTSWATCH-LOVE SONG (GE232)

Dividing his time between two studios

Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s fi rst book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a diff erent part of the world, and diff erent time zone. So a watch was the perfect product to release, relating to the time

SWATCH-THE SO FAR AWAY

Despite admitting he can neither ski nor play tennis, Spanish-born artist Frank Kozik compensates for this with his work, which is always graphically compelling. Originally making his name by creating full-color silk screened posters for various legendary rock bands of the 90s, Kozik rose to the challenge of collaborating with Swatch with his usual energy and creativity: “I wanted to make the designs as clean as possible,” he explains. “I like Swatch for its plastic future sense.”

FRANK KOZIKSWATCH-SKI INSTRUCTOR (GJ130)

Dividing his time between two studios – in New York’s SoHo and Bondi Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s fi rst book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a diff erent part of the world, and diff erent time zone. So a watch was the perfect product to release, relating to the time diff erences in the story.”

JEREMYVILLESWATCH-THE SO FAR AWAY (GB252)

With over 13 years of experience as a professional illustrator and toy designer, Kansas-based MAD boasts an impressive resume fi lled with collaborative projects for global brands as well as promotions, packaging and character designs. Always busy, he constantly develops unique toys, T-shirts and art. “With all the craziness being thrown at us in the world, sometimes words aren’t enough,” explains MAD, about his new designs for Swatch. “Sometimes you just need to scream. This design pulls elements from my various illustration artwork and transforms it into an all over pattern that we can all relate to at times.”

MADSWATCH-SHOUT OUT (GP133)

Born in Toulouse, France, Tilt has been a self-confessed ‘graffi ti fetishist’ since his teens – daubing his debut tag on a skateboard ramp, before subsequently making his mark upon local trains and streets. Now based in New York, his paintings derive infl uence from his extensive travels, are exhibited all over the world, and always emphasizes fun – though primitive, high impact, brightly colored shapes. They routinely feature ‘bubbly’ curvaceous forms inspired by his love of beautiful women. Tilt reveals his design for Swatch, “Illustrates the lyrics of a famous French rock band from the 80s called Telephone – the story of a man who wants to go to NYC with the girl he loves.”

TILTSWATCH-LOVE SONG (GE232)

Dividing his time between two studios

Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s fi rst book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a diff erent part of the world, and diff erent time zone. So a watch was the perfect product to release, relating to the time

SWATCH-THE SO FAR AWAY

“Taking one of the coolest characters from my Gamma Mutant Space Friends, Carina the 3-Eyed Space Kitty, and putting her on the watch was a perfect fi t to me,” reveals New York-based artist Tara McPherson, when discussing her collaboration with Swatch. Famed for her internationally exhibited work – which continuously explores people and their quirky ways – the characters she paints exude stylized innocence combined with steely wisdom. McPherson is also a highly successful illustrator and poster artist, whose highly collectable gig posters have further ensured her cool credentials.

TARA McPHERSONSWATCH-THE EYES ARE WATCHING (GP132)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he fi rst began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camoufl age patterns,” when realizing his concept for Swatch.

SSURSWATCH-TIC TIC BOOM (GB251)

Fashion, toys, magazines and TV have long-been rich sources of inspiration for pop culture-obsessed artist Gary Baseman. Both his raw-yet-playful illustrations for Cranium and the Emmy-winning Teacher’s Pet have unleashed this L.A-based talent’s otherworldly and humorous aesthetic into the public consciousness. For Swatch, Baseman cites his self-created character of The Midnight Magi as the catalyst: “The Midnight Magi is always in the shadows“, he reveals, “restraining your darkest nightmares from destroying your sweetest dreams...”

GARY BASEMANSWATCH-MIDNIGHT MAGI (GB249)

“Taking such an iconic design as the Swatch Watch and turning it into a lovable character was a challenge and a great thrill!” confi rms L.A. artist Joe Ledbetter. Having formerly worked as a graphic apparel artist, Ledbetter began honing his distinctively mischievous and upbeat painting style back in 2003 – infl uences typically include classic animation, graphics, trips to the zoo, nature documentaries and his two cheeky pet cats – and has since exhibited his work extensively in prestigious galleries around the globe.

JOE LEDBETTERSWATCH-BENGALI (GB250)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he fi rst began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camoufl age patterns,” when realizing his concept for Swatch.

“Taking one of the coolest characters from my Gamma Mutant Space Friends, Carina the 3-Eyed Space Kitty, and putting her on the watch was a perfect fi t to me,” reveals New York-based artist Tara McPherson, when discussing her collaboration with Swatch. Famed for her internationally exhibited work – which continuously explores people and their quirky ways – the characters she paints exude stylized innocence combined with steely wisdom. McPherson is also a highly successful illustrator and poster artist, whose highly collectable gig posters have further ensured her cool credentials.

TARA McPHERSONSWATCH-THE EYES ARE WATCHING (GP132)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he fi rst began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camoufl age patterns,” when realizing his concept for Swatch.

SSURSWATCH-TIC TIC BOOM (GB251)

Fashion, toys, magazines and TV have long-been rich sources of inspiration for pop culture-obsessed artist Gary Baseman. Both his raw-yet-playful illustrations for Cranium and the Emmy-winning Teacher’s Pet have unleashed this L.A-based talent’s otherworldly and humorous aesthetic into the public consciousness. For Swatch, Baseman cites his self-created character of The Midnight Magi as the catalyst: “The Midnight Magi is always in the shadows“, he reveals, “restraining your darkest nightmares from destroying your sweetest dreams...”

GARY BASEMANSWATCH-MIDNIGHT MAGI (GB249)

“Taking such an iconic design as the Swatch Watch and turning it into a lovable character was a challenge and a great thrill!” confi rms L.A. artist Joe Ledbetter. Having formerly worked as a graphic apparel artist, Ledbetter began honing his distinctively mischievous and upbeat painting style back in 2003 – infl uences typically include classic animation, graphics, trips to the zoo, nature documentaries and his two cheeky pet cats – and has since exhibited his work extensively in prestigious galleries around the globe.

JOE LEDBETTERSWATCH-BENGALI (GB250)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he fi rst began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camoufl age patterns,” when realizing his concept for Swatch.

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Despite admitting he can neither ski nor play tennis, Spanish-born artist Frank Kozik compensates for this with his work, which is always graphically compelling. Originally making his name by creating full-color silk screened posters for various legendary rock bands of the 90s, Kozik rose to the challenge of collaborating with Swatch with his usual energy and creativity: “I wanted to make the designs as clean as possible,” he explains. “I like Swatch for its plastic future sense.”

FRANK KOZIKSWATCH-SKI INSTRUCTOR (GJ130)

Dividing his time between two studios – in New York’s SoHo and Bondi Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s first book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a different part of the world, and different time zone. So a watch was the perfect product to release, relating to the time differences in the story.”

JEREMYVILLESWATCH-THE SO FAR AWAY (GB252)

With over 13 years of experience as a professional illustrator and toy designer, Kansas-based MAD boasts an impressive resume filled with collaborative projects for global brands as well as promotions, packaging and character designs. Always busy, he constantly develops unique toys, T-shirts and art. “With all the craziness being thrown at us in the world, sometimes words aren’t enough,” explains MAD, about his new designs for Swatch. “Sometimes you just need to scream. This design pulls elements from my various illustration artwork and transforms it into an all over pattern that we can all relate to at times.”

MADSWATCH-SHOUT OUT (GP133)

Born in Toulouse, France, Tilt has been a self-confessed ‘graffiti fetishist’ since his teens – daubing his debut tag on a skateboard ramp, before subsequently making his mark upon local trains and streets. Now based in New York, his paintings derive influence from his extensive travels, are exhibited all over the world, and always emphasizes fun – though primitive, high impact, brightly colored shapes. They routinely feature ‘bubbly’ curvaceous forms inspired by his love of beautiful women. Tilt reveals his design for Swatch, “Illustrates the lyrics of a famous French rock band from the 80s called Telephone – the story of a man who wants to go to NYC with the girl he loves.”

TILTSWATCH-LOVE SONG (GE232)

Despite admitting he can neither ski nor play tennis, Spanish-born artist Frank Kozik compensates for this with his work, which is always graphically compelling. Originally making his name by creating full-color silk screened posters for various legendary rock bands of the 90s, Kozik rose to the challenge of collaborating with Swatch with his usual energy and creativity: “I wanted to make the designs as clean as possible,” he explains. “I like Swatch for its plastic future sense.”

FRANK KOZIKSWATCH-SKI INSTRUCTOR (GJ130)

Dividing his time between two studios – in New York’s SoHo and Bondi Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s first book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a different part of the world, and different time zone. So a watch was the perfect product to release, relating to the time differences in the story.”

JEREMYVILLESWATCH-THE SO FAR AWAY (GB252)

With over 13 years of experience as a professional illustrator and toy designer, Kansas-based MAD boasts an impressive resume filled with collaborative projects for global brands as well as promotions, packaging and character designs. Always busy, he constantly develops unique toys, T-shirts and art. “With all the craziness being thrown at us in the world, sometimes words aren’t enough,” explains MAD, about his new designs for Swatch. “Sometimes you just need to scream. This design pulls elements from my various illustration artwork and transforms it into an all over pattern that we can all relate to at times.”

MADSWATCH-SHOUT OUT (GP133)

Born in Toulouse, France, Tilt has been a self-confessed ‘graffiti fetishist’ since his teens – daubing his debut tag on a skateboard ramp, before subsequently making his mark upon local trains and streets. Now based in New York, his paintings derive influence from his extensive travels, are exhibited all over the world, and always emphasizes fun – though primitive, high impact, brightly colored shapes. They routinely feature ‘bubbly’ curvaceous forms inspired by his love of beautiful women. Tilt reveals his design for Swatch, “Illustrates the lyrics of a famous French rock band from the 80s called Telephone – the story of a man who wants to go to NYC with the girl he loves.”

TILTSWATCH-LOVE SONG (GE232)

“Taking one of the coolest characters from my Gamma Mutant Space Friends, Carina the 3-Eyed Space Kitty, and putting her on the watch was a perfect fit to me,” reveals New York-based artist Tara McPherson, when discussing her collaboration with Swatch. Famed for her internationally exhibited work – which continuously explores people and their quirky ways – the characters she paints exude stylized innocence combined with steely wisdom. McPherson is also a highly successful illustrator and poster artist, whose highly collectable gig posters have further ensured her cool credentials.

TARA McPHERSONSWATCH-THE EYES ARE WATCHING (GP132)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he first began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camouflage patterns,” when realizing his concept for Swatch.

SSURSWATCH-TIC TIC BOOM (GB251)

Fashion, toys, magazines and TV have long-been rich sources of inspiration for pop culture-obsessed artist Gary Baseman. Both his raw-yet-playful illustrations for Cranium and the Emmy-winning Teacher’s Pet have unleashed this L.A-based talent’s otherworldly and humorous aesthetic into the public consciousness. For Swatch, Baseman cites his self-created character of The Midnight Magi as the catalyst: “The Midnight Magi is always in the shadows“, he reveals, “restraining your darkest nightmares from destroying your sweetest dreams...”

GARY BASEMANSWATCH-MIDNIGHT MAGI (GB249)

“Taking such an iconic design as the Swatch Watch and turning it into a lovable character was a challenge and a great thrill!” confirms L.A. artist Joe Ledbetter. Having formerly worked as a graphic apparel artist, Ledbetter began honing his distinctively mischievous and upbeat painting style back in 2003 – influences typically include classic animation, graphics, trips to the zoo, nature documentaries and his two cheeky pet cats – and has since exhibited his work extensively in prestigious galleries around the globe.

JOE LEDBETTERSWATCH-BENGALI (GB250)

“Taking one of the coolest characters from my Gamma Mutant Space Friends, Carina the 3-Eyed Space Kitty, and putting her on the watch was a perfect fit to me,” reveals New York-based artist Tara McPherson, when discussing her collaboration with Swatch. Famed for her internationally exhibited work – which continuously explores people and their quirky ways – the characters she paints exude stylized innocence combined with steely wisdom. McPherson is also a highly successful illustrator and poster artist, whose highly collectable gig posters have further ensured her cool credentials.

TARA McPHERSONSWATCH-THE EYES ARE WATCHING (GP132)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he first began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camouflage patterns,” when realizing his concept for Swatch.

SSURSWATCH-TIC TIC BOOM (GB251)

Fashion, toys, magazines and TV have long-been rich sources of inspiration for pop culture-obsessed artist Gary Baseman. Both his raw-yet-playful illustrations for Cranium and the Emmy-winning Teacher’s Pet have unleashed this L.A-based talent’s otherworldly and humorous aesthetic into the public consciousness. For Swatch, Baseman cites his self-created character of The Midnight Magi as the catalyst: “The Midnight Magi is always in the shadows“, he reveals, “restraining your darkest nightmares from destroying your sweetest dreams...”

GARY BASEMANSWATCH-MIDNIGHT MAGI (GB249)

“Taking such an iconic design as the Swatch Watch and turning it into a lovable character was a challenge and a great thrill!” confirms L.A. artist Joe Ledbetter. Having formerly worked as a graphic apparel artist, Ledbetter began honing his distinctively mischievous and upbeat painting style back in 2003 – influences typically include classic animation, graphics, trips to the zoo, nature documentaries and his two cheeky pet cats – and has since exhibited his work extensively in prestigious galleries around the globe.

JOE LEDBETTERSWATCH-BENGALI (GB250)

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Despite admitting he can neither ski nor play tennis, Spanish-born artist Frank Kozik compensates for this with his work, which is always graphically compelling. Originally making his name by creating full-color silk screened posters for various legendary rock bands of the 90s, Kozik rose to the challenge of collaborating with Swatch with his usual energy and creativity: “I wanted to make the designs as clean as possible,” he explains. “I like Swatch for its plastic future sense.”

FRANK KOZIKSWATCH-SKI INSTRUCTOR (GJ130)

Dividing his time between two studios – in New York’s SoHo and Bondi Beach in Sydney – Jeremyville is an artist, product designer and author of international repute. In addition to writing Vinyl Will Kill in 2003, the world’s first book on designer toys, he has exhibited his art in the US, France, Beijing and Italy. Jeremyville’s design for Swatch features a character named Ibbity Pop - featured in his forthcoming book, The So Far Away. He explains: “The story is about a lost pet being in a different part of the world, and different time zone. So a watch was the perfect product to release, relating to the time differences in the story.”

JEREMYVILLESWATCH-THE SO FAR AWAY (GB252)

With over 13 years of experience as a professional illustrator and toy designer, Kansas-based MAD boasts an impressive resume filled with collaborative projects for global brands as well as promotions, packaging and character designs. Always busy, he constantly develops unique toys, T-shirts and art. “With all the craziness being thrown at us in the world, sometimes words aren’t enough,” explains MAD, about his new designs for Swatch. “Sometimes you just need to scream. This design pulls elements from my various illustration artwork and transforms it into an all over pattern that we can all relate to at times.”

MADSWATCH-SHOUT OUT (GP133)

Born in Toulouse, France, Tilt has been a self-confessed ‘graffiti fetishist’ since his teens – daubing his debut tag on a skateboard ramp, before subsequently making his mark upon local trains and streets. Now based in New York, his paintings derive influence from his extensive travels, are exhibited all over the world, and always emphasizes fun – though primitive, high impact, brightly colored shapes. They routinely feature ‘bubbly’ curvaceous forms inspired by his love of beautiful women. Tilt reveals his design for Swatch, “Illustrates the lyrics of a famous French rock band from the 80s called Telephone – the story of a man who wants to go to NYC with the girl he loves.”

TILTSWATCH-LOVE SONG (GE232)

“Taking one of the coolest characters from my Gamma Mutant Space Friends, Carina the 3-Eyed Space Kitty, and putting her on the watch was a perfect fit to me,” reveals New York-based artist Tara McPherson, when discussing her collaboration with Swatch. Famed for her internationally exhibited work – which continuously explores people and their quirky ways – the characters she paints exude stylized innocence combined with steely wisdom. McPherson is also a highly successful illustrator and poster artist, whose highly collectable gig posters have further ensured her cool credentials.

TARA McPHERSONSWATCH-THE EYES ARE WATCHING (GP132)

Russian-born artist and designer SSUR© (real name Ruslan Karablin) is based in New York, where his work – despite him having received no formal training – has been well respected in the city’s art and design scenes since he first began to make waves there in the late 1980s. He cites, “Responsibility, respect, tolerance, justice and peace” as his recurring creative themes and drew further topical inspiration from, “Politics and protest, current events and camouflage patterns,” when realizing his concept for Swatch.

SSURSWATCH-TIC TIC BOOM (GB251)

Fashion, toys, magazines and TV have long-been rich sources of inspiration for pop culture-obsessed artist Gary Baseman. Both his raw-yet-playful illustrations for Cranium and the Emmy-winning Teacher’s Pet have unleashed this L.A-based talent’s otherworldly and humorous aesthetic into the public consciousness. For Swatch, Baseman cites his self-created character of The Midnight Magi as the catalyst: “The Midnight Magi is always in the shadows“, he reveals, “restraining your darkest nightmares from destroying your sweetest dreams...”

GARY BASEMANSWATCH-MIDNIGHT MAGI (GB249)

“Taking such an iconic design as the Swatch Watch and turning it into a lovable character was a challenge and a great thrill!” confirms L.A. artist Joe Ledbetter. Having formerly worked as a graphic apparel artist, Ledbetter began honing his distinctively mischievous and upbeat painting style back in 2003 – influences typically include classic animation, graphics, trips to the zoo, nature documentaries and his two cheeky pet cats – and has since exhibited his work extensively in prestigious galleries around the globe.

JOE LEDBETTERSWATCH-BENGALI (GB250)

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