kfc(kentuky fried chicken)

7/29/2019 KFC(kentuky fried chicken)

1/11

"Colonel" Harland David Sanders

(September 9, 1890

December16, 1980) was an American

restaurateur who founded the

Kentucky Fried Chicken(KFC) fast

food chain.

Harland David Sander had a

hard time selling his chicken

at first. In fact , his famoussecret chicken recipe was

rejected 1,009 TIMES

before a restaurant

accepted it.


2/11

IN 1930Harland was 40.

He buys a roadsideMotel and Cafe inCorbin, Kentucky.Always an avid cook, heputs his talents to use and starts to serve his

take on southern fried chicken to the public.Sanders opened a service station in Corbin,

Kentucky where he cooked chicken dishes andother meals such as country ham and steaks

for customers.Since he did not have arestaurant, he served customers in his

adjacent living quarters. His local popularitygrew, and Sanders moved to a motel and 142seat restaurant, later Harland Sanders Caf

and Museum. Over the next nine years hedeveloped his "secret recipe" for frying

chicken in a pressure fryer that cooked thechicken much faster than pan frying. Sanders

was given the honorary title "KentuckyColonel" in 1935 by Governor Ruby Laffoon.


3/11

IN 1939Food critic Duncan Hines visited

Sanderss restaurant incognito and wasso impressed he listed the place in

Adventures in Good Eating, his famous

guide to restaurants throughout the US.

IN 1935The restaurant is doing well.

So well that State Governor, RubyLaffoon commissions Harland as

''Kentucky Colonel'' for outstandingachievement in the community.


4/11

IN 1955

Disaster strikes: Interstate 75

opens up and sucks awaytrade.

The restaurant closes and at 65 Harland has to

start again from scratch.Down, but not out, he takes his first social

security check, pressure fryer and recipe, andsets out to sell the idea of southern fried

chicken


5/11

Harland David Sandersfounder of KENTUCKY

FRIED CHICKEN , had ahard time selling hischicken at first. In

fact , his famous secretchicken recipe wasrejected 1,009 TIMES

before a restaurant

accepted it again.


6/11

1964

A growing network of franchisees across

the US.Nine years later and with a growing networkof franchisees across the US, Harland feelsit's time to slow down. He is 74 after all.

So he sells the Kentucky Fried ChickenCompany to a group of investors for $2million. But he keeps his hand in, making

sure quality is still high and lending his image

to the brand.


7/11

1980

December16, 1980At 90, Colonel HarlandSanders passes away,

but the KFC brand continues

to grow,with restaurants now all over

the world.


8/11

2006

November 16It's time to refresh our image

with a new logo.

To celebrate we make a version sobig you can see it from space. Ittook around 24 days to assemble

the 87,000 square foot image deepin the

Mojave Desert.


9/11

In fact, KFC is the world's most popular chicken

restaurant chain, specializing in Original Recipe,Extra Crispy, Colonel's Crispy Strips and Honey

BBQ Wings, with home-style sides and freshlymade chicken sandwiches. Since its founding by

Colonel Harland Sanders in 1952, KFC has beenserving customers delicious, already preparedcomplete family meals at affordable prices. Thereare over 15,000 KFC outlets in 105 countries and

territories around the world.


10/11

Right Now

160 India

RestaurantsWe now have 160

restaurants across

35 cities and will

have 500

restaurants

across 75 cities by

2015.


11/11

kfc(kentuky fried chicken)

Documents