Keywords That ConvertLeveraging Chat + Google = Results

Automotive Enthusiast Dealer Entrepreneur

Manager Husband Salesman Surfer Strategist

Internet Marketer Google Certified

Music Lover Gadget Guy Twitter Evangelist iPhone

fan Wakeboarder Business

1. Keyword Competition is Fierce2. Broad Traffic is Extremely Costly3. Conversion is Elusive

1.Deliver Measurable Results2.Streamline Click To Customer3.Maximize PPC Budget

What Is YourPay Per Click Strategy

Campaign Elements

AdWord Text Ninjutsu• Can I show you…• Don’t you think that…• You may not know…• Are you interested in…• If you could have…• Imagine what would happen…

Top AdWord Text Tips• Top ads use numbers• Include Price Point in Ad• Exclamation Points Lines 1, 2• “Official Site”• Include Keyword Phrase in Ad Title

Broad Search Terms Are For

HugeCompanies

Broad Search Terms Are For

HugeBudgets

Coverage Metric

When In Doubt Make Them Up

Keyword Buckets

Positioning Keyword TipsBroad Keywords (Browse) position 6-7 on first page

Shop keyword position 2-3

Buy Keywords Position 1-2 and 3

Did You Know?

85% OF ALL SEARCHES END ON THE FIRST PAGE

Got Tail?

Long Tail Keywords

How Do Your Keywords Rank?

Did You Know?

67% OF ALL SEARCHES ARE DONE ON GOOGLE

14% OF ALL SEARCHES ARE DONE ON YAHOO

If It’s Free It’s For ME

Google Conversion

Chat Analytic Integration

Google Chat Conversion

1. Lists the navigation paths that lead to the most chats

2. Reveals the sources and keywords that drive chats

Google Split Testing

A/BMultivariate

Chat Offers Personalized Engagement

WARNING CHATTING WITHOUT PROPER PROCEDURES IN PLACE CAN BE TERRIBLE FOR

SHOPPER SATISFACTION

Leveraging Chat Intelligence

1. Google Search to Chat2. Chat to Google Analytics

Integration

Start InvitingPassive

Proactive

Future

Connecting Directly To Shoppers

On Your Webpage Enter Your Question

When Chat Gets Personal

You recently searched Google for “Certified BMW Orlando” I can assist you further with that and provide you with additional information.

Just Click Here to get started

Where Do I

Find Keywords?

My Preferred Tools• https://adwords.google.com/select/AdTargetingPreviewTool• http://www.google.com/sktool/#• http://www.5minutesite.com/local_keywords.php• Www.wordtracker.com• www.adgooroo.com/• www.adtextgenerator.com/• www.goodkeywords.com/• www.keywordspy.com

Did You Know?

3% OF ALL YOUR WEB TRAFFIC CAN RESULT IN A CHAT

Combining Chat & PPCImproved CTR

Lower Cost Per Click

Improved Click Path

Higher Campaign ROI

Relevant Content Delivery

Must Read Book

Todd L SmithPresidentActivEngage800-775-7358todd@activengage.comTwitter.com/toddlearsmith

THIS PRESENTATION IS AVAILABLE ONLINE

WWW.ACTIVENGAGE.COM/TODDSMITH