keys to online success point2 overview ce tedit[1]
DESCRIPTION
Point2 Agent is a complete marketing solution for real estate professionals. With a website, the largest syndication network in real estate, and an integrated blog, you can get started for free.TRANSCRIPT
Keys to Success Online
Business PlanMarketing
Strategy• Conventional• Internet
Technology Strategy• Website• Other tools (Treo,
IPhone)
Before choosing a website solution, start with a strategy...
WHY?
Websites are billboards. . .
in the middle of nowhere.
- Saul Klein
Website Strategy
1. Define your audience2. Get relevant information3. Put the information on the site4. Drive traffic to your site
Now you are ready for a website solution
What are the criteria for choosing a website?
Websites
What to look for in a website solution:• Listing Syndication• Analytics• Profiling and Marketing Tools• Instant Response Features
In 2007 the
median age of new home
buyers was 31*
“Distribution trumps destination.” Saul Klein
*2007 NAR profile of home buyers and sellers
Syndication
AnalyticsWhat do you need to know?• How many times someone looked at it?• What piqued a viewer’s interest?• How many times they looked at it before they
called?• How much money they have to spend vs how much
money they SAY they have to spend?
Predictive Marketing
Instant Communication
• 90% of home buyers list with the agent that responds first
• Tools to keeps you in touch instantly.– Email to notify you of web activity on your site– Messages sent to your phone using text or SMS– Auto responders to your prospects
Drive Traffic• Relevant content
– Rich Listings– IDX Compatibility– Content Control
Look for Low-Risk Solutions
Let’s Talk About Point2 Agent
Point2 Websites
Syndication Pioneer
Point2 sells Technology Tools, NOT PROSPECTS
Point2 Agent Manage Listings
Point2 Agent Manage Prospects
Overview
• Syndicate Listings• Measure Results• Predictive Marketing• Instant Communication
This spring’s online marketing is 2009’s revenue
Point2 Packages
Standard ProAll partners All Partners
Basic Analytics Advanced Analytics
Manual Predictive Marketing Automatic Predictive Marketing
Template Website Enhanced Customizable Website
Rich Listings Richer Listings
Free for 6 months, then $9.95/mo.
$49.95/mo.
http://mikebowlerwebsite.internetcrusade.com
Where do I sign up?
Sign up for your free for 6 months website here
Or below:
http://www.mikebowlersr.com/ForAgents.aspx
Support References
– Reference Materials• Case Studies• Printable Marketing Material• Press Releases/News Releases
– Support and Training • Point2 NLS This Month (Monthly Newsletter)• User Manual• Members’ Message Board• Training (Coaching, Videos)
– Features List • Point2 NLS This Month (Monthly Newsletter)• User Manual• Members’ Message Board• Training (Coaching, Videos)
Sign up for your free for 6 months website here