The Point2 Difference

200,000 Point2 Subscriptions

105 Countries

1 Powerful Technology Solution

RICH LISTINGS

Rich Listings- Typical Point2 listing

Listing content augmentation (rich data) and syndication proven to enhance exposure, ‘stickiness’ and results.

Point2 research: listings with richer data generate significantly more response.

Rich Listings- Typical Point2 photos

Rich Listings – Listing Activity

Based on listing reports, Point2 members can easily identify how to best market their listings.

Finally understand where YOUR listing traffic is generated.

Rich Listings – Prospect Activity

Easily and quickly determine hot prospects based on listing activity.

Using the Predictive Marketing platform, Point2 creates a pipeline of prospects and surfaces those prospects that are ready for action.

SYNDICATION

Syndication Partners

The most widespread exposure online, period.

Over 30 Syndication partners and growing..

Dare to compare Point2’s extensive list of Syndication partners to others.

Syndication – Spotlight Advertisements

Spotlight Ads afford optional, paid listings advertising

• New York Times• Google Adwords• Point2 Homes

Providing Point2 members even more online exposure to their listings.

Syndication partners may also be determined on a ‘Per Listing’ basis.

Syndication - Reporting

Point2 does NOT believe in ‘Fire and Forget’ when it comes to syndication.

Syndication reports are provided back to every Point2 member, identifying which Syndication partners are providing the most exposure and visitors to their listings.

Syndication – Handshake

Handshake is your ticket to hyper-local, targeted syndication, providing transparent, predetermined and flexible listings control within reciprocal advertising relationships.

PROSPECT MANAGEMENT

Prospect Management - Profiling

Comprehensive and detailed prospect reporting for tuned-in prospect management.

Follow listing activity and reports to deliver targeted assistance to prospects.

Point2 Predictive Marketing Platform

Point2’s Predictive Marketing Platform automatically sends prospects timely email updates on listings of interest… the next generation of drip email marketing.

Prospect Management - Email

Branded, relevant and timely emails are sent to prospective buyers and sellers based on their website activity.

Point2 Predictive marketing platform ensures that they are only sent information that matters to them.

POINT2 FOR BROKERS

Point2 For Brokers

• Tools that facilitate quick and easy prospect routing

• Expedite response time to prospects and agents using SMS and Text messaging

• Allow for complete broker control• Enable seamless collaboration on online

marketing efforts

Consistent, Branded Broker Solution

Broker Website Agent Website

SYNDICATION DASHBOARD

(FREE FOR ALL MEMBERS THROUGH THE ENTERPRISE SOLUTION)

Syndication Dashboard

Listings Syndication – Opt Out On ‘Per Partner’ Basis

Syndication Dashboard – Listing Reports

All prospects (through Point2 Syndication network) are delivered back to Brokers free of charge.

Reports indicate the number of prospects generated per listing as well as number of detailed views across Syndication network.

Syndication Dashboard – Detailed Listing

Syndication Dashboard – Listing Reports By Agent

Syndication Dashboard – Recently Updated Listings

REVENUE OPPORTUNITY FOR MLS

Revenue Opportunity – Point2 Residual Program

Under our Residual Program, Point2 provides a potential revenue stream for MLS associations.

Earn up to 10% residuals through upgraded subscriptions through your membership.

Turn your cost center into a revenue center

Revenue Opportunity – Point2 Residual Program

Subscription pricing:

• Standard: Free for three months, then $19.99USD/month

• Professional: $49.95USD/month

• Premium: $119.95USD/month

Up to 10% Residual payment back to the MLS from your members’ subscription payments

‘Powered by Point2’

• Rich Listing Data• Syndication• Prospect Management• Predictive Marketing• Point2 for Brokers• Free Syndication Dashboard For All Members• Revenue Opportunity for Enterprise Partners