keys to creating thumb- stopping content - umd.edu · it's all love bruno bry fernando show...
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Keys to Creating Thumb-Stopping Content
Sean EllenbyTaylor Smyth
University of Maryland Athletics Media Relations
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Pillars of Thumb-Stopping Content1. Timeliness2. Platform Recognition3. Attention to Voice4. Harness Emotion5. Elicit Engagement
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Timeliness1. Quick on your feet2. Enter the conversation3. Disrupt the narrative
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Platform Recognition1. Know Your Audience 2. Imagery
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Attention to Voice1. How do you want the audience to perceive you?2. Be economical with your characters.
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1. Succinct text2. Brief personal opinion3. Tease with text intended
for the viewer to consume the video
Make the text aesthetically pleasing! Too much blocky text will deter engagement.
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Harness Emotion1. FEEL IT!2. Create nostalgia
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Elicit Engagement 1. Drive clicks to links2. Engage audience with questions
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Questions?