keynote microsoft dynamics crm | david brown, microsoft
DESCRIPTION
Nét voor Explore Dynamics CRM vond Convergence 2013 plaats. Tijdens dit Amerikaanse Microsoft Dynamics klantenevenement werden de meest recente ontwikkelingen van Microsoft CRM bekend gemaakt. Het evenement in Ede had de Europese primeur van deze ontwikkelingen, gepresenteerd door David Brown. Hij is verantwoordelijk voor de Europese CRM-markt binnen Microsoft.TRANSCRIPT
Keynote Microsoft Dynamics CRM David Brown, CRM Lead Microsoft EMEA & LATAM
The New Era in CRM
David Brown CRM Lead EMEA Microsoft
Why 40,000 Customers Chose Microsoft CRM
Simple
Usable
Modern
Fast
Loved
Focus on the essential functions with a clear, consistent purpose that
matches user intention
Measure usability, incorporate feedback into designs
Create delightful, engaging people and process centric experiences
Design and deliver great perceived performance
Design for Love. Create experiences people want and simply can’t
live without
Video
source: Yale Professor Richard Forster
An Unprecedented Rate of Change Average lifespan of a company on the S&P 500
Business Fundamentals have not changed
ACQUIRE RETAIN
GROW
A New Era of Acquiring Customers Optimizing Sales & Marketing Performance
Changes how
we work
65% of
companies are
deploying at least
one social
software tool
Acquire
Acquiring customers today and in the future will require
companies to have the right insights that drive the right
action and ability to close business
57% thru buying cycle
before sales contact
2017CMO
spending on technology will
exceed that of the CIO
By
50/50 CMO rule.
50% of technology and marketing
spend is driving results, 50% is not,
but which?
Gain powerful insights by having a single source of truth with: • Real-time data • Behavioral analysis across leads,
prospects and customers • Campaign budget management
Collaborative tools make it easy to: • Share information • Foster creativity • Automate processes
DATA DRIVEN,
CUSTOMER FOCUSED
Execute and monitor campaigns across all channels, including : • Traditional • Online • Social media
MULTI-CHANNEL
ENGAGEMENT
EFFECTIVE
MARKETING MGMT
Demo: David Brown
MarketingPilot Demo
Next Era of Retaining Driving a customer-centric business
Retaining customers tomorrow will require you to Listen,
Analyze, and Engage customers in the channel they prefer
that meet their expectation
Companies
that are the
leaders
in CX
have
higher return
than industry
laggards
128% 20% of customers who complain via social media expect a response within one hour
of consumers today complain about products and services via their social networks
44%
Social is a two-way street – when the time is right you can use these tools to have meaningful conversations with your stakeholders.
An avenue by which you can listen and really hear what it is your customers are
thinking and saying, to uncover trends and identify key influencers.
ENGAGE
LISTEN
Garner insights by monitoring buzz, understanding sentiment and measuring impact.
ANALYZE
Listen & Act Intelligently
Demo: David Brown
Next Era of Growing your Business
In order to grow a greater share a wallet that drives top line
revenue companies need to provide simple guided sales tools
that are proactive, collaborative and on the device of choice.
number of devices
consumers use every day
4
84% of organizations have
remote workers A 2nd
degree
connection
InMail has
67%response rate on LinkedIN
A cold email sent by
marketing/sales has less
than 3% response rate.
Seamless experience across sales, service marketing and customer process regardless of the
choice of device, browser and location
Deliver delightful user experiences that promote end-user productivity and
demonstrate the rich, “better together” value of Microsoft Technologies
Connecting your people across channels including social to make it easier for your people to
collaborate and get work done
PRODUCTIVE
COLLABORATIV
E
UBIQUITOUS
Next Generation Experiences demo
Demo: David Brown
3
1
2
Maniacal focus on your success
Deliver social and mobile solutions for everyone in your
organization regardless of role
Continued rapid innovation to drive successful outcomes
for your business