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DEVELOPERS: THE HEART OF AMD INNOVATION LISA SU NOV. 11, 2013

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Keynote, Developers: The Heart of AMD Innovation, by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.

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Page 1: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

DEVELOPERS: THE HEART OF AMD INNOVATION LISA SU

NOV. 11, 2013

Page 2: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

2 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

WELCOME TO

SHARE the latest innovations in heterogeneous computing

DURING THE NEXT THREE DAYS, WE WILL…

LEARN from HSA technology experts

NETWORK with key developers and industry experts

DRIVE an open ecosystem across the industry

Page 3: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

3 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

COMPUTE APPS INCREASING GAMES ADDING MORE REALISM DISPLAYS & DEVICES EVOLVING

4X MORE PIXELS

CLIENT: UNQUENCHABLE DEMAND FOR COMPUTE

Corel WinZIP Blender Bullet Physics Chaos Group V-Ray

Corel AfterShot Pro

eyeon Fusion Viewdle Photo

Uploader

CyberLink PowerDirect

or

Dassault Systemes SIMULIA

Dem Solutions

EDEM

MotionDSP Ikena Handbrake

MainConcept H.264/AVC Pro Encoder

Magix Movie Edit Pro Plus

Mixamo Facial

Animation

OPTIS THEIA RT

MotionDSP vReveal

Nemetschek Maxon

Nuvixa Stage Presence

Open Cascade

Sony Software Vegas Pro

Paraken Musemage

Russian Geometric 3D Kernel (RGK)

Side Effects Software Houdini

Sony Software

Movie Studio HD

x264 The Foundry Mari

The Foundry Nuke

Vratis OpenFOAM

SpeedIT plugin

Wolfram Mathematica

ArcSoft Link+ AccelerEyes Adobe

Photoshop CC

Adobe Premiere Pro

CC

ANSYS Fluent (Viewfactors)

BaoFeng Storm Player

Arcsoft MediaConver

ter

ArcSoft Panorama

Maker

Assimilate Scratch

Autodesk Maya 2012

(Bullet Physics)

HAIR

DEPTH OF FIELD

AUDIO

LIGHTING

SHADOWS

BALANCING PARALLEL COMPUTE & VISUALS WITH ENERGY EFFICIENCY

Page 4: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

4 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

TRANSLATES INTO DEMAND FOR: More compute More data in the cloud Many more small, parallelizable

workloads More cloud graphic processing

CLOUD: MORE DEVICES, USERS AND APPS TRANSFORM THE DATA CENTER

MORE DEVICES

MORE USERS

MORE APPS …TO BE ACHIEVED WITH GREATER ENERGY EFFICIENCY AND GREATER COMPUTE DENSITY

Page 5: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

5 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

TO MEET THESE DEMANDS, AMD CREATED THE APU

AMD High Performance Multi-core CPU

AMD High Performance Discrete Graphics

A NEW CATEGORY OF PROCESSOR

Since our first APU design in 2011, AMD has shipped more than 100 million Accelerated Processing Units

Page 6: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

6 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

IMPROVING THE APU DESIGN TO MEET NEW CHALLENGES

2011 APUs 2012 APUs 2013 APUs World’s first design with multi-

core x86 and discrete-level GPU on single die

Radeon Memory Bus and Fusion Compute Link

A-Series and E-Series for PCs, G-Series for Embedded

New generations of x86 and GPU IP incorporated

Dedicated video encode/decode New A-Series for PCs, R-Series

for Embedded

First full System-on-Chip APUs First tablet APUs New G-Series Embedded SOC World’s first Server APUs World’s first Semi-Custom APUs

?

2014 APUs

Heterogeneous System Architecture Features

…and more details to come

EVOLVING WITH THE GRAPHICS, EFFICIENCY and COMPUTE NEEDS OF MODERN WORKLOADS

Page 7: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

7 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

APUs NOW POWER A WIDE ARRAY OF DEVICES AND WORKLOADS

DESKTOPS NOTEBOOKS TABLETS

NEXT-GEN CONSOLES SERVERS EMBEDDED

Page 8: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

8 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

APUS: BROADENING AND DEEP INSTALLED BASE

2011-2012

2014

Over 80 million AMD APU installed base

Future

Estimated 150+ million AMD APU installed base

Estimated 300+ million AMD APU installed base

See Endnotes for details

AMD APU Units for non-PCs AMD APU Units for PCs

Page 9: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

9 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

‘HSA WILL ULTIMATELY DRIVE INNOVATION INTO THE FUTURE OF BILLIONS OF MULTI-CORE DEVICES’ MOOR INSIGHTS AND STRATEGY

HSA FOUNDATION MEMBERS BIGGEST MARKET POTENTIAL

For more information go to: http://hsafoundation.Com/ Source http://pinterest.Com/pin/193021534001931884/

See Endnotes for details

2 OUT OF 3 (OVER 800 MILLION UNITS)

SMART CONNECTED DEVICES SHIPPED TODAY ARE DESIGNED BY

HSA FOUNDATION MEMBERS

APUs: BREAKING INTO NEW MARKETS WITH HSA FOUNDATION MEMBERS

HSA potential market share

EST. 1.2 BILLION CONNECTED DEVICES IN 2012

INTEL approx. market share

NVIDIA approx. market share

BY 2016, THERE WILL BE EST. 2.1 BILLION CONNECTED DEVICES

Page 10: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

10 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

CLOUD

Market-maker for dense servers and 64-bit ARM servers

CUSTOMERS

All Global PC OEMs Next-Gen Console

Makers Dense-Server and

Large Data Centers Embedded Design

Customers

DEVELOPER-CENTRIC

Heterogeneous System Architecture (HSA)

Mantle OpenCL C++AMP DirectX Java And more!

DEVICES

Graphics Gaming Performance

Mobile Clients Embedded

DEVELOP WITH AMD FOR A NEW WORLD OF OPPORTUNITY

Page 11: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

What’s next?

Page 12: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

12 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

MEET AMD RADEON™ R9 290X

Graphics Core Next Architecture

Mantle Support

AMD TrueAudio Technology

4GB memory for 4K Gaming

DirectX® 11.2 capable

2816 Stream Processing Units

5.6 TFLOPS

A NEW GPU FOR THE NEXT GENERATION OF GAMING

“AMD’S RADEON R9 290X PILEDRIVES NVIDIA’S HIGH-END GRAPHICS CARDS.” http://www.extremetech.com/gaming/169402-to-slay-a-titan-amds-radeon-r9-290x-piledrives-nvidias-high-end-product-line

Page 13: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

13 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

A NEW APU FOR A NEW ERA OF COMPUTING

FIRST WITH HSA FEATURES

“Kaveri”

MEET THE NEXT GENERATION APU

856 GFLOPS

Page 14: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

14 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

THE FUTURE BELONGS TO THE APU: BETTER GRAPHICS, EFFICIENCY AND COMPUTE

*Percentage estimated by AMD based on relative portion of the GPU to the entire die

Intel “SANDY BRIDGE” 2011

Intel “IVY BRIDGE” 2012

Intel “HASWELL”

2013

17% GPU* 27% GPU* 31% GPU*

2014 ELITE AMD A-SERIES CODENAMED “KAVERI”

DELIVERS BREAKTHROUGHS IN APU-BASED:

47% GPU

Compute Gaming Experiences Efficiency

(Estimated)

Page 15: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

15 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

“KAVERI”: UP TO 12 INTEGRATED HETEROGENEOUS COMPUTE UNITS

“STEAMROLLER” GCN ARCHITECTURE

Up to four new multi-threaded AMD “Steamroller” x86 cores designed to: ‒ Expand computation

efficiency ‒ Feed the cores faster ‒ Improve single-core

execution

Fetch

Decode Decode

Integer Scheduler

Integer Scheduler

Shared L2 Cache

FP Scheduler

Pipe

line

Pipe

line

Pipe

line

Pipe

line

Pipe

line

Pipe

line

Pipe

line

Pipe

line

MM

X U

nit

128-

bit F

MAC

128-

bit F

MAC

L1 DCache L1 DCache

“Steamroller”

Up to eight GCN compute units powering parallel compute and next-gen gaming ‒ Enhanced to support DirectX® 11.2 ‒ Scalar architecture with improved compute logic ‒ Matches architecture with latest graphics cards and

game consoles

Branch & Message Unit Scalar Unit Vector Units

(4x SIMD-16)

Vector Registers (4x 64KB)

Texture Filter Units (4)

Local Data Share (64KB)

L1 Cache (16KB)

Scheduler Texture Fetch Load / Store Units (16)

Scalar Registers (4KB)

Page 16: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

16 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

HSA FEATURES: FEEDING THE “KAVERI” APU COMPUTE UNITS

UNLOCKING All APU GFLOPS EQUAL FLEXIBILITY TO DISPATCH EQUAL ACCESS TO ENTIRE MEMORY

UNLOCKS THE UNMATCHED COMPUTE POTENTIAL AND EFFICIENCY OF APUs

Access to full potential of APU compute power

Heterogeneous queuing (hQ) defines how processors interact equally

GPU and CPU have equal flexibility to create/dispatch work

First time ever: GPU and CPU have uniform visibility into entire memory space (up to 32 GB)

APU GFLOPS

GPU GFLOPS

CPU GFLOPS

CPU GPU

hQ hUMA

CPU GPU

Page 17: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

17 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

PLAY UPCOMING GAME TITLES SUPPORTING AMD TRUEAUDIO ON “KAVERI”

AMD TRUEAUDIO TECHNOLOGY

THIEF MURDERED STAR CITIZEN LICHDOM

Page 18: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

18 | AMD DEVELOPER SUMMIT | NOVEMBER 2013 * Based on information obtained from www.battlefield.com | AMD DEVELOPER SUMMIT | NOVEMBER 2013

MANTLE WILL IMPROVE “KAVERI” APU GAMING*

ENABLES “CONSOLE-LIKE” OPTIMIZATION TECHNIQUES

Page 19: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

19 | AMD DEVELOPER SUMMIT | NOVEMBER 2013 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

1080P GAMING “Kaveri” LIVE Demonstration

“Kaveri” A10 APU vs. Intel Core i7 4770K + Nvidia GeForce GT630

Page 20: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

20 | AMD DEVELOPER SUMMIT | NOVEMBER 2013 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

THE MOST POWERFUL APU, EVER…

…IS ALSO THE MOST DEVELOPER FRIENDLY

Coming to desktops (FM2+), notebooks, plus embedded and server products in 2014

Initial availability for FM2+ planned for Jan. 14th, 2014

More details to come at CES 2014

Page 21: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

21 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

DEVELOP WITH THE GLOBAL LEADER IN COMPUTE TECHNOLOGY

UNDISPUTED GRAPHICS AND MULTIMEDIA LEADERSHIP 1 LEADERSHIP CORES, SoC

ROADMAP AND PLATFORMS 2 THE INVENTOR AND CONSTANT INNOVATOR OF THE APU 3

Page 22: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

22 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

One More Thing

Page 23: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

23 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

Who Wants to Win One?

2014 AMD A10 APU-based system

AMD Radeon R9 290X

Page 24: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

THANK YOU!

Page 25: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

25 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

DISCLAIMER & ATTRIBUTION

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. SPEC is a registered trademark of the Standard Performance Evaluation Corporation (SPEC). Other names are for informational purposes only and may be trademarks of their respective owners.

Page 26: Keynote (Dr. Lisa Su) - Developers: The Heart of AMD Innovation - by Dr. Lisa Su, Senior VP and GM, Global Business Units, AMD

26 | AMD DEVELOPER SUMMIT | NOVEMBER 2013

FOOTNOTES

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies. Unless otherwise indicated, AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results.

1. Theoretical GFLOPs calculated by AMD as 856 for AMD A10-7850K with AMD Radeon™ R7 Series Graphics. GFLOPS = CPU GFLOPS + GPU GFLOPS= CPU Core Freq (3.7 Ghz) x Core count (4) x 8 + GPU Core Freq (720MHz) x Radeon Core (512) x 2

2. AMD TrueAudio technology is offered in select AMD APUs and AMD Radeon™ GPUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities.