afds 2012 keynote lisa su june 12

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HETEROGENEOUS COMPUTING THE AGE OF ACCELERATION Dr. Lisa Su SVP and GM, Global Business Units AMD

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Page 1: AFDS 2012 Keynote Lisa Su June 12

HETEROGENEOUS COMPUTING THE AGE OF ACCELERATION

Dr. Lisa Su

SVP and GM, Global Business Units

AMD

Page 2: AFDS 2012 Keynote Lisa Su June 12

2 | Heterogeneous Computing: The Market. The Roadmap.| June 14, 2012

AGENDA

Leading with an Open Ecosystem

Heterogeneous Computing Momentum

Why We’re Here

Page 3: AFDS 2012 Keynote Lisa Su June 12

3 | Heterogeneous Computing: The Market. The Roadmap.| June 14, 2012

WHY WE’RE HERE

Page 4: AFDS 2012 Keynote Lisa Su June 12

4 | AFDS Welcome | June 12, 2012

WELCOME TO THE EPICENTER OF HETEROGENEOUS COMPUTING!

Page 5: AFDS 2012 Keynote Lisa Su June 12

5 | Heterogeneous Computing: The Market. The Roadmap.| June 14, 2012

AGE OF ACCELERATION

Page 6: AFDS 2012 Keynote Lisa Su June 12

6 | AFDS Welcome | June 12, 2012

Source: EtForecast, 2011; USGS Report 2006, 2008, Steinmueller, 1995

Compute industry

1 K

1 M

1 B

1 T

1960 1970 1980 1990 2000 2010 2020

Un

its S

old

An

nu

ally

Mainframes

Convergence

Internet

Client &

Server

Cloud

Mobility

A MAJOR SHIFT IN COMPUTING DEVICES THIS DECADE

Explosive Growth of Devices, Data, and Cloud Computing

Page 7: AFDS 2012 Keynote Lisa Su June 12

7 | AFDS Welcome | June 12, 2012

AMD PRODUCT FOCUS: FULLY ALIGNED TO MARKET TRENDS

Exceptional user experience across device categories

Leadership IP, Compute & Visualization at lower power and cost

Flexible SoCs, differentiated APUs across a complete range of platforms

Page 8: AFDS 2012 Keynote Lisa Su June 12

8 | AFDS Welcome | June 12, 2012

MULTI-GENERATION GPU LEADERSHIP T

FL

OP

S

0.36 90nm

0.48 80nm

1.20 55nm

2.72 40nm

3.79 28nm

Delivering MORE PERFORMANCE

* All compute power values rounded to the nearest hundredth of a TFLOP.

Page 9: AFDS 2012 Keynote Lisa Su June 12

9 | AFDS Welcome | June 12, 2012

APUs DELIVER LEADERSHIP GRAPHICS/COMPUTE IP

1st Gen “Llano”

APU

2nd Gen “Trinity”

APU

3rd Gen “Kaveri”

APU

0

200

400

600

800

1000

1200

2008 2009 2010 2011 2012 2013

APU

Conventional x86

Compute Performance/GFLOPS1 AMD first to introduce heterogeneous

computing to mainstream applications

“Trinity” APUs offer over 3X higher

compute performance than conventional

CPUs in the same power envelope

Our Mission: Drive innovation and

adoption of APUs across all markets

Source: AMD Performance labs. See Appendix A for footnotes.

Page 10: AFDS 2012 Keynote Lisa Su June 12

10 | AFDS Welcome | June 12, 2012

APU Cumulative Unit Sales

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

4Q10 1Q11 2Q11 3Q11 4Q11 1Q12

APU PRODUCT ADOPTION: STRONG END-USER DEMAND

Shipped > 40M APUs to date

11 of the world’s top 12 OEMs shipping

AMD APU-based platforms

“Brazos” APUs shipped more units in its

first year than any previous mobile platform

in AMD history

“Llano” APUs ramped to represent ~ 60%

of mobile processor revenue by Q411

“Trinity” APUs started shipping in Q112

Page 11: AFDS 2012 Keynote Lisa Su June 12

11 | AFDS Welcome | June 12, 2012

INTRODUCING TRINITY: SECOND GENERATION A-SERIES APU

Premium discrete-level graphics

and gaming performance

Up to 726 GFLOPs compute

2X the performance/Watt of Llano

56% improvement in

graphics performance

Up to 12 hours battery life

All in highly mobile, low-power

form factors

Page 12: AFDS 2012 Keynote Lisa Su June 12

12 | AFDS Welcome | June 12, 2012

AMD VISION: LEAD THROUGH OPEN STANDARDS, BETTER DESIGN

Make APUs as easy to program

as today’s CPUs

Expand the heterogeneous

compute ecosystem to create

comprehensive solutions from

cloud to client

Create new categories of

applications and solutions

together with our partners to

drive innovation

Page 13: AFDS 2012 Keynote Lisa Su June 12

13 | AFDS Welcome | June 12, 2012

AMD IS COMMITTED TO OPEN STANDARDS

AMD drives open standards

Compete on the

best implementation

Open standards are the basis

for large ecosystems

Open standards always win

over time

Page 14: AFDS 2012 Keynote Lisa Su June 12

14 | AFDS Welcome | June 12, 2012

TREMENDOUS HETEROGENEOUS COMPUTE SUPPORT

FROM WORLD’S LEADING ISVs

Page 15: AFDS 2012 Keynote Lisa Su June 12

15 | AFDS Welcome | June 12, 2012

20

12

2011

Adobe Photoshop Elements

Dungeons & Dragons Online

Adobe Premiere Elements

Microsoft Internet Explorer

ArcSoft MediaConverter

Microsoft PowerPoint

ArcSoft TotalMedia

Theatre

Microsoft Windows Live

Essentials

Battlefield Bad Company 2

MotionDSP vReveal

Battlefield Play4Free

Muvizu

Corel Digital Studio

Need for Speed World

Corel WinDVD

Roxio CinePlayer

CyberLink MediaEspresso

Roxio Creator

CyberLink MediaShow

Shift 2 Unleashed

CyberLink PowerDirector

Test Drive Unlimited 2

CyberLink PowerDVD

The Lord of the Rings Online

Dragon Age 2

Viewdle Uploader

Battlefield Play4Free

Magix Movie Edit Pro

Total War: Shogun 2

Corel VideoStudio

Pro X5

BlueStacks

Internet Explorer

Viewdle Glance

Muvizu Animator

ArcSoft MediaConverter

Deus Ex: Human Revolution

Shift 2 Unleashed

ArcSoft Link+

Adobe Premiere Elements

CyberLink PowerDVD

Roxio Creator

VLC Player

ArcSoft TotalMedia

Theatre

Dungeons & Dragons Online

Test Drive Unlimited 2

x264

Corel Digital Studio

Microsoft PowerPoint

Microsoft Silverlight 5

Handbrake

Corel VideoStudio Pro

Windows Live Essentials

Mozilla Firefox

GIMP

Corel WinDVD

MotionDSP vReveal

ArcSoft WebCam Companion 5

Nuvixa

CyberLink MediaEspresso

Muvizu

DivX Accelerated Player

WinZip 16.5

Adobe Photoshop Elements

CyberLink PowerDirector

Roxio CinePlayer

Moovida Universe

DiRT 3

Sony Movie Studio

CyberLink YouCam

ArcSoft Panorama

Maker

Dragon Age 2

Sony Vegas Pro

ArcSoft ShowBiz

Adobe Photoshop CS6

Corel AfterShot

Google Chrome

ViVu VuRoom

Battlefield 3

Adobe Flash Player

CyberLink MediaShow

DiRT Showdown

Earthsim 2.0

Fingertapps

The Lord of the Rings Online

ArcSoft MediaConverter

7.5

Musemage

Page 16: AFDS 2012 Keynote Lisa Su June 12

16 | Heterogeneous Computing: The Market. The Roadmap.| June 14, 2012

Industry brings

and accelerated developer

this Accelerated Age through and

We can together and together!

Page 17: AFDS 2012 Keynote Lisa Su June 12

17 | Heterogeneous Computing: The Market. The Roadmap.| June 14, 2012

THANK YOU

Page 18: AFDS 2012 Keynote Lisa Su June 12