keynote bart schutz chinwag london may 2014 / dialogue thursday utrecht june 2014

@BartS | Online Dialogue # WheelofPersuasion .com ChinWag Psych

@BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych @BartS | Online Dialogue WheelofPersuasion.com #convcon

@BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych


ü  Rational ü  Reason & logic ü  Rules ü  Lazy & slow ü  Requires attention ü  Effortful ü  Controls Maxima


Filmpje Maxima met lijst kenmerken

ü  Emotional ü  Intuitive & associative ü  Naughty ü  Fast & never sleeps ü  Multi-tasker ü  Effortless ü  No control

@BartS | Online Dialogue # WheelofPersuasion .com ChinWag Psych


ü  Rational & logic ü  Conscious reason ü  Rules ü  Slow & lazy ü  Requires attention ü  Effortful ü  Control

ü  Emotional ü  Subconscious ü  Intuitive & associative ü  Fast & always on ü  Large capacity ü  Effortless ü  Automatic

S e p a r a t i n g m o n e y f r o m b r a i n s

@BartS | Online Dialogue WheelofPersuasion.com #convcon


Wake Wi l lem up

Von Restorff Effect Willem is woken up when something is

“significantly different”


Than get Wi l lem to focus on one thing

Focusing Effect Willem can only consciously pay attention to one thing at a time

Ego Depletion Willem is exhausted

really quickly


And chunk the other info for h im

Chunking Group information into manageable

units


WheelofPersuasion.com!





Or just leave i t out

Less is more Willem can’t deal

with more than 3-5 pieces of "

information


Informat ion Over load And real ize he is a rat ional iz ing being

Post-decision rationalization Treat USP’s as

nothing more than alibi’s


BTW: How good is your Wi l lem?

How much is: 15 + 6 3 + 56 89 + 2 12 + 53 75 + 26 25 + 52 63 + 32 I Know! Calculations are hard work.

But it’s nearly over.

Come on, one more…

123 + 5 QUICK!

THINK ABOUT A COLOR AND A

TOOL!

At the end of this test, I ask a question.

Don’t stop and think about it Answer it immediately!


I t ’s more about Maxima!


Reassure Maxima

Subliminal reassurance Use green

checkmarks "(but not more than 3)


Offer her tr iv ia l choices

One Choice "Paradox

Offer Maxima 2 choices istead of

one


Let her f ree

“Optional field” Autonomy Let Maxima "

think she is free in her choices

“Mandatory field”


Make her look good with her f r iends

Social Proof Maxima is rather sensitive to the

opinions of others!


And make sure you touch each other

Foot in the door Maxima "

loves touching "each other


@BartS [email protected] nl.linkedin.com/in/bartschutz/

online-dialogue.com online-persuasion.com

wheel-of-persuasion.com

For more 2ps: h"p://Persuasion.0ps

h"p://WheelofPersuasion.com

Access Code :

boston

(available un2l March 27th 2

014)

keynote bart schutz chinwag london may 2014 / dialogue thursday utrecht june 2014

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restorff effect willem

convcon information

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choice paradox offer