chinwag insight: facebook marketing - ross breadmore, nixon mcinnes - beyond the page
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Chinwag Insight: Facebook Marketing - Ross Breadmore, Nixon Mcinnes - Beyond The PageTRANSCRIPT
Page 1 | Beyond the page | October 2011
Beyond the page
Ross Breadmore
Page 2 | Beyond the page | October 2011
Hello!
not Ross
Page 3 | Beyond the page | October 2011
Beyond the page…
• Objectives
• Structure & process
• Insight
• Results
Page 4 | Beyond the page | October 2011
Objectives
Page 5 | Beyond the page | October 2011
Objectives
20k fans 89k fans3.4m fans
Page 6 | Beyond the page | October 2011
Objectives
Page 7 | Beyond the page | October 2011
Structure & process
Page 8 | Beyond the page | October 2011
Structure & process
SMS
PR
Agency 2
Digital
Brand/advertising
Insight
Agency 1Internal comms
Business teams
HR
Legal
Customer service
Parent brand
Page 9 | Beyond the page | October 2011
Structure & process
Page 10 | Beyond the page | October 2011
Insight
Page 11 | Beyond the page | October 2011
Insight
Page 12 | Beyond the page | October 2011
Results
Page 13 | Beyond the page | October 2011
Thanks!
nixonmcinnes.co.uk@rossbreadmore