Ray Poynter

Director @ Vision Critical University

Key Trends in Market Research

Ray Poynter, Director @ Vision Critical University

Ray Poynter, Director @ Vision Critical University

Key Trends 1. The shift to qual

2. Social Media

3. Mobile (inc. auto & mass ethnography)

4. Big Data

5. The death of the web

6. Communities

7. DIY

8. Some funky bits

Gamification

Neuroscience-ish

Behavioural Economics

9. Q & A

Ray Poynter, Director @ Vision Critical University

The shift to qualitative

Left brain

Surveys

Scales

Stated recall

Stated drivers

Prompted awareness

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Ray Poynter, Director @ Vision Critical University

Ray Poynter, Director @ Vision Critical University

Ray Poynter, Director @ Vision Critical University

Ray Poynter, Director @ Vision Critical University

Big Data

Ray Poynter, Director @ Vision Critical University

RIP Worldwide

Web

Communities

Ray Poynter, Director @ Vision Critical University

Ray Poynter, Director @ Vision Critical University

DIY

Ray Poynter, Director @ Vision Critical University

Funky 3

Ray Poynter, Director @ Vision Critical University

Gamification

Ray Poynter, Director @ Vision Critical University

Neuroscience - ish

Ray Poynter, Director @ Vision Critical University

Facial Coding from

Webcams

Implicit Association

Behavioural Economics

Ray Poynter, Director @ Vision Critical University

5 Top tips

1. Big Data

2. Mobile

3. Communities

4. Text analytics

5. Observational research

Ray Poynter, Director @ Vision Critical University

Thank You

Ray Poynter, Director @ Vision Critical University