Key Features of a High Performance Online Reputation Management Software

Selecting an Online Reputation Management Software is an important decision for any organization. You are essentially entrusting your company image and business credibility to a software. This is a critical choice, and you need to ensure that the software you choose has a proven track record of delivering excellence.

There is little doubt, though, about the value of some of the better software that is available. Some of the insight provided by this software can significantly enhance your decision making ability related to the online commercial activities as well as the overall business practices of your company.

Essential Features of Online Reputation Management Software

For an Online Reputation Management Software to be truly effective it needs to demonstrate a high functional utility.

The software should be able to accurately track the progression of your brand's value over a period of time. A basic feature here is the ability to assess the impact of any marketing or public relations campaign on your brand. This includes the effect that any communications released over the internet have on the perceived value of your brand. Assessment should not be simply limited to tracking the conversation volumes generated, but should provide an understanding of how this conversation has an effect on the brand.

It is necessary that the software allows you to accurately track results for a particular campaign and measure any effect on your company's profitability.

Comparative results are also important, and the ability of the software to measure the relative success and failures of past and current campaigns is important. This offers a better understanding of what types of communications and campaign messages work best for your brand.

One of the traditional drawbacks with a Social Media campaign utilizing channels such as Facebook and Twitter was the inability to assign a real money value to any benefits

that were achieved. However, some of the more sophisticated software available includes the ability to link real world monetary gains to a social media campaign.

Quick results and reporting are essential to any online campaign, and the software must have the ability to deliver immediate status reports. Reports should not just be available after a campaign, but at any point during the process.

The Intuitive Ability of Online Reputation Management Software

Most types of Online Reputation Management Software keep track of a set of variables that are then used to measure a brand's online reputation. Typical examples of these variables include Brand Relevancy, Language, Country, Type of Media, Influence, and Public Sentiment. For the software to be truly effective, it is necessary that you have the ability to customize the weight and valuations that are assigned to each of these variables. This ensures that the software is totally tuned to your needs and requirements, and delivers accurate results time after time.

For the most part, http://socialsinergy.com/reputation-management-software/ is fairly easy to use for the management professional and offers a variety of options that can help you measure the success of your online marketing/publicity activities.

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