business online reputation in 20 key figures
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Business online reputation in 20 Key Figures
89% of the population of United Kingdom use Google’s search engine.
*Return On Now
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Business online reputation in 20 Key Figures
In the US, 59% of consumers use Google every month to find a reputable, local business.
*Search Engine Watch
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Business online reputation in 20 Key Figures
74% of Internet users ‘google’ a company name in order to get information on that company before buying.
*Weber shandwick & Krc research, 2012
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Business online reputation in 20 Key Figures
*Reputation VIP (2014) – Study based on the Google pages of 1700 companies
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Business online reputation in 20 Key Figures
The risks of business online reputation
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Business online reputation in 20 Key Figures
40% of businesses today (as opposed to 26% in 2010) consider online reputation to be their number 1 risk
*Study carried out in Spring 2013 by the firm Deloitte with Forbes Insight
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Business online reputation in 20 Key Figures
41% of risks are attributed to bad working conditions for employees.
* ACE Group
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Business online reputation in 20 Key Figures
51% of top executives think that risks to reputation should be addressed in Board meetings.
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Business online reputation in 20 Key Figures
83% of businesses will, at some point in the next 5 years, face an online crisis.
*Return On Now
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Business online reputation in 20 Key Figures
Online business reputation
in time and speed
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Business online reputation in 20 Key Figures
5 minutes are all it takes to destroy a company’s reputation.
*Warren Buffet
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Business online reputation in 20 Key Figures
The moment a business crisis is declared, its announcement, particularly on social networks,
is potentially seen by 2.2 billion people worldwide.
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Business online reputation in 20 Key Figures
In the hour that follows that announcement, 30% of company crises are being talked about by international media.
*Survey conducted by Freshfields Bruckhaus Deringer
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Business online reputation in 20 Key Figures
Less than 72 hours is how long 90% of crises last.
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Business online reputation in 20 Key Figures
Never is when a business will erase all online traces of a crisis as the digital footprint they leave behind is ineradicable.
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Business online reputation in 20 Key Figures
Business online reputation management
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Business online reputation in 20 Key Figures
92% of businesses feel that reputation risk is the trickiest risk category to handle
* ACE Group
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Business online reputation in 20 Key Figures
61% of businesses claim they control their online reputation.
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Business online reputation in 20 Key Figures
40% of businesses don’t have an emergency plan for times of crisis.
*Freshfields Bruckhaus Deringer
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Business online reputation in 20 Key Figures
80% of businesses that set up an online reputation monitoring system do it to know what is being said about themselves and their products.
*ACE Group
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Business online reputation in 20 Key Figures
25% of monitoring systems are less than a year old.
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Business online reputation in 20 Key Figures
Companies devote on average 7 hours per week to their online reputations.
*ACE Group
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Business online reputation in 20 Key Figures
18% of businesses that set up an online reputation monitoring system come from Telecommunications, Communications or Publicity sectors.
*ACE Group
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Business online reputation in 20 Key Figures
90% of businesses that manage their online reputations create and animate content on social networks.
*ACE Group
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Business online reputation in 20 Key Figures
Follow @reputationvip to learn more about online reputation!
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Business online reputation in 20 Key Figures
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