key digital things we didnt see coming but really wish we did
TRANSCRIPT
Key Digital Trends for 2016
By Marshall Manson & James Whatley @marshallmanson / @whatleydude
An Ogilvy Public Relations and Ogilvy & Mather Advertising collaboration
THING II: INSTAGRAM STORIES
“Let’s talk about the big thing. Snapchat pioneered a lot of this format. Whole parts of the concept, the implementation, down to the details…”!
!“Totally,” Systrom interrupted me. “They deserve all the credit.”!
THING II: INSTAGRAM STORIES
http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/!
THING III: THE RISE OF CHATBOTS
What are Chatbots? !!Chatbots are computer programs that mimic conversations using artificial intelligence. !!They can transform the way you interact with brands from a series of self-initiated tasks to a quasi-conversation.!!!
THING III: THE RISE OF CHATBOTS
Bots are an opt-in branded experience in a platform consumers trust!!
In short: !!
Bots can help make brands more human!
COMING SOON The 2017 Digital Trends Report !!Written by these two shifty characters. !!ETA: Dec 2016. !!!Marshall Manson !@[email protected]!!!James Whatley!@[email protected] !!!!