key designers 3.1 ppt feb
TRANSCRIPT
Achievement Standard 3.1 (90515) 4 Credits
This achievement standard involves:
researching and analysing approaches,
within established design practice.
Relationships between approaches will be investigated
to consider the influences, methods and ideas in context.
You will have to choose 1 of the following “key”
designers:
•Rodchenko
•Rand
•Brody
•Carson
And then compare this chosen designer to another
designer of your choice …
Alexander Rodchenko
Neville Brody
David Carson
But how do I
use Artists or
Designers’
ideas?
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EXPLICIT
David Carson – Book Jacket Design”
“I have always been fascinated with
the way David Carson messed around
with types and fonts, so this book
cover design is completely influenced
by those elements.”
www.cmykmag.com/.../cicilia_sutjiono/index.html
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David Carson
IMPLICIT
This is what good assignments look like…
This example shows:
•A wide range of artworks collected and analysed for each artist
•This includes discussion on influences and ideas
•Methods are unpicked and explored through annotated sketches
•A chosen theme of masks is visually brainstormed
•The ideas of both artists are combined with this theme to produce
implicitly influenced artworks
•These artworks are evaluated and linked to the chosen artists using notes
Research exemplar by Glen Hutchins