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Sirius Business Solutions, Inc. 2011 Simplifying Online Marketing Designer Network Meeting October 10, 2011 Presented by Craig Ruess, Digital Marketing Professional

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Interior Designers can be found easily by search engines if they follow a few basic best practices for local marketing. This presentation was given to the San Francisco Bay Area Interior Design Network, October 10, 2011 at Mimi's Cafe, San Mateo CA.

TRANSCRIPT

Page 1: Interior Designers

Sirius Business Solutions, Inc.2011

Simplifying Online Marketing

Designer Network Meeting

October 10, 2011

Presented by Craig Ruess, Digital Marketing Professional

Page 2: Interior Designers

Sirius Business Solutions, Inc.2011

Local Marketing• How consumers buy now

Page 3: Interior Designers

Sirius Business Solutions, Inc.2011

Process

• How we market to today’s consumer buying behavior

Page 4: Interior Designers

Sirius Business Solutions, Inc.2011

Process

Page 5: Interior Designers

Sirius Business Solutions, Inc.2011

Analytics&

Updates

Website

Search•Local•SEO•PPC•Video

Social Media•Blogs•News•Reviews•PR•Forum

Traditional Media•Yellow Pages•Magazines•Newspapers•Community•Visibility

Reputation•Monitor•Contribute?•Yelp•Twitter•Industry

Newsletters•Lists•Clients•Segments•Frequency•Track

Sales•Calls•Demonstrations•Trade Shows•Mail

Process

Page 6: Interior Designers

Sirius Business Solutions, Inc.2011

Local Marketing• Digitization has resulted in media chaos

Page 7: Interior Designers

Sirius Business Solutions, Inc.2011

Local Marketing• Media chaos organized

Page 8: Interior Designers

Sirius Business Solutions, Inc.2011

• Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where).

• Examples– Interior decorating 94063– Kitchen design San Mateo CA– ADA designer Burlingame– Palo Alto interior designer– Bathroom decorator South Bay– 84,929 Interior design searches in SF Bay Area last month!

Local Search

Page 9: Interior Designers

Sirius Business Solutions, Inc.2011

• Blended Search (Close Up)Evolution of Google

Page 10: Interior Designers

Sirius Business Solutions, Inc.2011

• What it takes to be successful today

Local Search

Page 11: Interior Designers

Sirius Business Solutions, Inc.2011

• Need to Understand the “Local Search Ecosystem”

Local Search

Page 12: Interior Designers

Sirius Business Solutions, Inc.2011

• Need To Control First Page of Search Results

Local Search

Page 13: Interior Designers

Sirius Business Solutions, Inc.2011

Digital Data Management

• Website and Mobile Site

• Google Places Listing

• Citations

• Online Reputation

Page 14: Interior Designers

Sirius Business Solutions, Inc.2011

Digital Data Management• Names, Address & Phone Number (NAP) Consistency

Page 15: Interior Designers

Sirius Business Solutions, Inc.2011

Digital Data Management• Volume of Reviews from 3rd Party Websites

Page 16: Interior Designers

Sirius Business Solutions, Inc.2011

Digital Data Management• Volume of Citations

Page 17: Interior Designers

Sirius Business Solutions, Inc.2011

Facebook

Page 18: Interior Designers

Sirius Business Solutions, Inc.2011

LinkedIn

Page 19: Interior Designers

Sirius Business Solutions, Inc.2011

LinkedIn Header

Page 20: Interior Designers

Sirius Business Solutions, Inc.2011

LinkedIn Summary

Page 21: Interior Designers

Sirius Business Solutions, Inc.2011

Thank You

Questions?

Craig [email protected]. 650.321.4229LinkedIn http://www.linkedin.com/in/craigruessdigitalmarketingpro