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Kenya Utalii College (KUC)
Revamping Kenya’s Tourism Sector: The diplomacy of foreign travel advisories and other challenges
Dr. Kenneth S. Ombongi, OGWPrincipal/CEO
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FOCUS
KUC
CHALLENGES
OPPORTUNITIES
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KUC
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KUC
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Kenya
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ITEM2011 2012 2013 2014
ARRIVALS (Pax) 1,8 million 1.8 million 1.5 million 1.3 million
REVENUE(Kshs)98.9 Billion 96 Billion 93.9 Billion 87.1 Billion
REVENUE(USD in millions)
1,041 1,010 988 917
Kenya
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Greece
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Greece
ITEM 2011 2012 2013
ARRIVALS (Pax) 16 million 16 million 18 million
REVENUE(USD in Millions)
14,984 13,313 16,188
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Egypt
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Egypt
ITEM 2011 2012 2013ARRIVALS (Pax) 9 million 11 million 9 millionREVENUE(USD in Millions)
9,333 10,823 7,253
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Rwanda
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ITEM 2011 2012 2013ARRIVALS (Pax) 688,000 815,000 864,000REVENUE(USD in Millions)
298 337 351
Rwanda
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Tanzania
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Tanzania
ITEM 2011 2012 2013ARRIVALS (Pax) 843,000 1 million 1 millionREVENUE(USD in Millions)
1,383 1,754 1,939
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.What is the trouble with Kenya?
CHALLENGES
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Challenges
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Why advisories (Debunking)?
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Series of paradoxes
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1. State Hegemony Without Power
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2. Order of Disorder
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3. Rising Without Growing
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OTHERS
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1. Brain Drain & Drained Brains
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2. Unpolished Jewel - tourism
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3. Shooting ourselves on the Foot
S 3 P 3
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Is all lost?
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Is all lost?
NO!
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HOPE!
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Opportunities
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1. Falling Without Being Fallen
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Polish Our Jewel
TWO WAY S
a. Diversification
b. Sustainability
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Polish Our Jewel
Diversification = S + Culture + Business + Conference
Tourism
3
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Polish Our Jewel
2. Sustainability. Current situation.P 3
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2. Rejected Stone that Became the Cornerstone
Domestic Tourism
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3. Neighbours who are Strangers-African countries
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Neighbours who are Strangers
We need more cows!!
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COW
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