kent house design and technology seminar 22 june.ppt [co
DESCRIPTION
The Kent House Design and Technology Seminar focused on getting the balance right online between artistic design and usability, accessibility and search engine optimisation. Julius Wiedemann, design expert and author spoke about the development of design through the ages and how we have gotten to where we are today with online design.TRANSCRIPT
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Kent House Design and Technology Seminar
22 June 2009The Salvin Room, Keele Hall
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The Kent House Product Basket
Websites E-commerce Search Engine Optimisation Pay-Per-Click Advertising Pay-Per-Click Advertising Email Marketing Content Management – Do It Yourself Event Management
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Kent House Design and Technology Seminar
Your site – Design and UsabilityKevin Holdridge
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“Ten years ago, the Web was exciting to people. Today, it’s routine. It’s a tool. If it’s convenient, they will use it; if not, they won’t ... Users are getting less tolerant of difficult sites, so every getting less tolerant of difficult sites, so every design flaw means lost business. Usability has
become more important than ever.”Jakob Nielsen, 2006
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When websites go bad ...
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www.sharperfx.com OTT design – by designers!
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www.adamobydell.com Nice site but what is it selling exactly?
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www.jacksonsofpiccadilly.co.ukMystery meat navigation with a splash page!
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www.msy.com.auHow much??! My nephew will do it for £50...
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www.genicap.com/Site/Mystery meat navigation and what is it exactly that you do?
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http://www.evangelcathedral.net/Obsessive use of flash
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www.itfx.co.uk/ Splash page and a website built entirely with flash
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Usability and Accessibility
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“A usable website gives the visitor exactly what they are looking for as quickly as possible”they are looking for as quickly as possible”
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“Every design flaw means lost business- if a user can’t find the product they can’t buy
the product”the product”
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Key usability principles
Users who can’t use your site, will leave your site Users should never need to ask “where am I?” Make your navigation obvious Structure your content – taxonomy Structure your content – taxonomy Designing for usability means increased conversions Convention is convention for a reason Design for users not “robots”
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“Once you discover how people interact with your design, you can make it better
than your competitors”than your competitors”
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Accessibility is making your website accessible or “usable” by people with disabilities and by people
using different browsers, devices and systems.using different browsers, devices and systems.
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Accessibility
Inclusive design – design for everybody DDA Website Accessibility Initiative (WAI) Accessibility standards Accessibility standards
• WAI “A”• WAI “AA”• WAI “AAA”
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Accessibility
Some simple accessibility factors:• Font size• Overuse of graphics such as “text images”• Moving text• Colour• Colour• Text and background contrast• Having sound on your site
Visual impairment simulatorhttp://www-edc.eng.cam.ac.uk/betterdesign/
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Design, usability and accessibility
i-frames links that don’t change colour when visited taxonomyscrolling pop-up windows breaking the back button
putting text inside imagery pages that are too big
websites built entirely in flash splash pages websites built entirely in flash splash pages
information architecture broken design links
pages that take too long to load no search functionbad navigation frames broken forms complex URLs
cross browser compatibility privacy screen size
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The 5 Biggest Causes of User Failure
Search Information Architecture Content Product Information Product Information Workflow
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Kent House Design and Technology Seminar
Design, usability and search engine optimisation
Kevin Holdridge
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If a user cannot find you, he cannot buy from you....
If he finds you and cannot find what he is looking for, he still cannot buy from you.looking for, he still cannot buy from you.
...If he cannot buy from you,
he will buy from your competitor
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SEO – the basics
Search engine optimisation is the act of improving a website’s position in the results of a search engine query for a target set of keywords.
This includes:This includes:• Optimising your own pages by building a well designed, easily
navigated site. • Having great, frequently updated content.• Ensuring your site is easily used by human visitors. • Making the site easy for search engines to crawl or read it. • Encouraging other sites to link back to you.
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Other factors influencing SEO include • The age of your site• The speed of your server• Any duplicate content• Number of visitors – importance to internet users• Number of visitors – importance to internet users• The size of your site (the number of pages)• Weighting of content <h1>’s <h2>’s
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The importance of appearing top
Position on page 1 Click Through Percentage
1 89%
2 33%
4 17%
5 17%
7 6%
Study carried out by Microsoft
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“We can get you to number 1 on Google”
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Design “v” SEO
Everything is OK... in moderation Style and code Flash JavaScript JavaScript Using headers just for style Text images i-frames
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2/3 of world’s Internet population visit a social network site
overtook personal
10% of all Internet time
the global consumer phenomenon of 2008
Social Networking
the world’s 4th mostpopular online sector
businesses examinehow SNS can help theirorganisations
advertising on SNS sites is not
greatest growth comes from people aged 35-49 years of age
overtook personal emailSocial Networking
facebook is the 5th
most popular site onthe Internet and the9th strongest brand
sites is not consummate withthe size and levels of audience
social networks onlinestarted out amongyoungsters butcurrently the age ofpeople is broadening
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Types of Social Media
Social Networking Sites Blogging Microblogging Photo and Video Sharing Photo and Video Sharing Bookmarks Social News Podcasts Online Forums
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The Golden Rules of Social Networking be genuine, human and upfront with your “fans”,
“customers”, “friends” and “followers”“customers”, “friends” and “followers”
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Why Social Networks Matter
To listen! Your competitors, vendors, customers and prospects are talking about you, right now.
To build a presence To build a presence
To enhance search engine ranking
To communicate (but not to sell!)
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Social Networking and SEO – The Benefits...
links links links...links links links...content content content...
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Thank you again for taking the time to come along to our seminar
Do not hesitate to contact us with any questionsKevin Holdridge – [email protected] Conway - [email protected]
0845 638 0700