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[email protected] | Kenshoo.com Cross-channel Tracking, Reporting, and Attribution Integrate your various media channels and back-end systems into Kenshoo™ to activate the business intelligence needed for infinite optimization. CO-01-002.1-EN © 2013 Kenshoo Ltd. HOLISTIC DATA AT YOUR FINGERTIPS View data from search, social, display and other channels in a single dashboard for comprehensive KPI analysis. VALUABLE INSIGHTS ABOUT YOUR CONVERSION FUNNEL See all the interactions people have with your ads across channels through granular path-to-conversion reports. SMARTER OPTIMIZATION DECISIONS Apply dynamic custom attribution models to assign value to each ad placement and identify opportunities for further investment. KENSHOO UNIVERSAL PLATFORM CHANNELS SYSTEMS Display Mobile Affiliates Retargeting Comparison Shopping Search Social Local Tag Management CRM Call Tracking E-commerce Ad Servers Web Analytics

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Page 1: KENSHOO UNIVERSAL PLATFORMkenshoo.com/.../uploads/2013/03/Kenshoo-Universal-Platform-One-S… · Kenshoo-Universal-Platform-One-Sheet1 Author: Kenshoo Subject: The first and only

[email protected] | Kenshoo.com

Cross-channel Tracking, Reporting, and AttributionIntegrate your various media channels and back-end systems into Kenshoo™

to activate the business intelligence needed for infinite optimization.

CO-01-002.1-EN © 2013 Kenshoo Ltd.

HOLISTIC DATA AT YOUR FINGERTIPS

View data from search, social, display and other channels in

a single dashboard for comprehensive KPI analysis.

VALUABLE INSIGHTS ABOUT YOUR CONVERSION FUNNEL

See all the interactions people have with your ads across

channels through granular path-to-conversion reports.

SMARTER OPTIMIZATION DECISIONS

Apply dynamic custom attribution models to assign value to each

ad placement and identify opportunities for further investment.

KENSHOO UNIVERSAL PLATFORM™

CHANNELS SYSTEMS

Display Mobile A�liates

Retargeting Comparison Shopping

Search Social Local

Tag Management CRM

Call Tracking E-commerce

Ad Servers Web Analytics

Page 2: KENSHOO UNIVERSAL PLATFORMkenshoo.com/.../uploads/2013/03/Kenshoo-Universal-Platform-One-S… · Kenshoo-Universal-Platform-One-Sheet1 Author: Kenshoo Subject: The first and only

Universal Channel Integration

[email protected] | Kenshoo.comCO-01-002.1-EN © 2013 Kenshoo Ltd.

*All third-party logos represent companies with whom Kenshoo has completed data integration. Trademarks and copyrights are the property of their respective owners.

With more than 100 completed third-party integrations and capabilities to incorporate any channel

or system, Kenshoo serves as your true north for campaign management, attribution, and optimization.

MANAGED

API support for data integration, reporting, attribution, and

full campaign management.

STANDARD

O�-the-shelf data integration, reporting, and attribution.

Sample integrations include:

TRACKING

Uses Kenshoo tracking system for data integration, reporting,

and attribution.Sample integrations include:

CUSTOM

Uses third-party tracking system to send data to Kenshoo for

integration, reporting, and attribution.Sample integrations include:

Kenshoo is a trademark of Kenshoo (Ltd.) Other company logos and brand names may be trademarks of their respective owners.