ken courtright at lacosta gmp
TRANSCRIPT
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23 years… What led us to Dubai3100 clients -- 600+ rev. gen. sites
Often…Problem
Solved in DifferentIndustry
We haveUnique
Perspective
Found unique way to combat “ENTROPY”
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Today…
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What, exactly, does our 2 companies do?
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1. Build “Revenue Generating Websites”
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2. Buy “Revenue Generating Websites”
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
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4. Allow “Everyone” to play…
We “live out” 1 / 75 rule - 5% of our half, for LIFE !!
Does your business “Allow Everyone to Play” ?
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4 M’s run business
The Model is most difficult to get right…
Model + # marketing = “Working Model”
Working Model = Relax in #’s
McD’s – 4% - 30 years – 13 executives
Market ModelManagement Money
…because you are inside it
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McD’s – 4% - 30 years – 13 executives 2% & 2% - 1975 – 2005 up and to the right
?Model + # marketing = “Working Model”
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Working Models “RUN” businesses * People manage Models
Model + # marketing = “Working Model”
Goal 600+ websites
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Model vs. Marketing TestQuick Test: (paper / pen)
Can you relax in the #’s or… …what are we going to try next?
What % in Zone of Influence “Know You Exist” ____?
What % would business grow if 100% knew you existed?
Could you relax if 100% knew you existed?
Yes = Marketing Problem No = Model Problem
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Few different types of MarketingRadioTelevisionBillboardsPR – Media Tours (book / movie launches)Drip Campaigns (usually to a landing page / trip wire)Buy and Bring BackSocial Media (Nissan & Ford)Review Campaigns (travel / amazon)Belly to Belly - cold calling / networkingDirect Mail (with hard stop)Rewarding Referrals
Which one’s best? Entropy forces 3+ Google Search
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Online vs. Offline Marketing80% of business STARTS or FINISHES online ??
What “Precedes” marketing?What has to be SOLID before marketing?
Brand – Product - Reputation
Your Online CredibilityOften Determines Your
Over-All Income…
First Sentence of “Guerrilla Marketing Today” -Ken Courtright
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The “Attorney” storyGreat ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?
Nobody is Willing to be…YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?
Your Online CredibilityOften Determines Your
Over-All Income…The “Attorney” had NO credibility
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?Which of these financial advisors did76% of people trust with their money?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
If everyone judged these two men…
… Is EVERYONE judging: you your website your business
?
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Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients NEED To See
to BUY from us?
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Power of “Social Proof”
We Follow Suits Sell
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Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
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Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8
1 out of 3.5
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* Recommends Endorsements* Testimonials* Local Media* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +Linkedin
Facebook (fan page)TwitterPositions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
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Is there anything on this page “little old you” CAN’T do?
For some, this just made you 1MM+, EASY!!
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“ Can the people finding your siteTrust YOU with
THEIR MONEY? ”
What Proof do you give?Only acceptable proof is
“Social Proof”
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Stand up, Turn to your left neighbor and say:
“I need to STRENGTHEN my Online Reputation…
…my businessDepends on It”
Now your right neighbor and say:
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Credibility Popularity Author Equity
Next up… How Google “Ranks” or “Stacks”
Important? #1 on “Insurance” / 1 up = 2x views
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•Tools we use
Google AlertsGoogle Adwords Keyword ToolBuzzSumoSemRush
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Anyone interested in “Rookie to Expert”12 months - NO training - NO school?
Editorialize Content“ContinuityCompliance.org”
1 – 2 x per week…** 300 words - Like / Disagreed with / Full Article click here
6 – 12 months, you WILL be expert, website have LARGE following
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Next…Maybe the most powerful revenue generatingTool we use on all 600+ websites
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How Great Would It Be?
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If you click“Oreo” Ad
Snackworks paysGoogle $1.16
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If you click“Oreo” Ad
Snackworks paysGoogle $1.16
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Next Post on WebsiteNext Book Title
Next Book ChapterNext PRODUCT LINE
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Where’s the Money?
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Corning took MONTHS to figure out next product
Your Product / Company / Industry WILL die!
Why Tool So Valuable?
Entropy -- Any heard of “Corning”?
Today…5 Minutes