ceospace 315 courtright ken
TRANSCRIPT
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http://www.slideshare.net/todaysgrowth/ken-courtright-315-ceo-space
-or-
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1. Build “Revenue Generating Websites”
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2. Buy “Revenue Generating Websites”
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
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Credibility Popularity Author Equity
How Google “Ranks” or “Stacks”
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2. PopularityShoot – Post – Promote
DavidGreg Kerri
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“I’m not a Garbage can with
a hairy lid !!”
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Little BackgroundTGC/IS – Who We Are – What We Do
299/300
+10k / mo. per store-3k / mo. per store
Never Feel Pain of 1 Source of Income AGAIN
2012 - Google’s Awakening Roadways over RankingsI WILL Own – Control Roadways
500+
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Thanks for being my case study(guinea pigs)
“Guerrilla Marketing Today”“The Success Wheel”
Today’s Notes…
“Case Study”
Discoveries
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Let’s Start With Rule-Book
Old
To Win at a Game – Need to Know the Rules
Google Posted the Rules – Most Links + Top Site
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Many chose to Bend the Rules….
#1 Buy Links…500 links $50
Google spent 2007 – 2011 Busting Companies
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Many chose to Bend the Rules….
#2 Spin City
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Googles NEW STANCE…
ENOUGH IS ENOUGH
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NO MORE…
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The Game has Changed!
Who’s most respected seo firm in U.S.?
SeoMoz, nobody’s close
It’s been said that Matt Cutts reads SeoMozTo see how their algo changes are affectingwebsites
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Anybody have an idea of why SeoMoz is Changing it’s name and website?
They have years of branding built…
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Maybe this is the reason?
Google is in MAJOR transition mode right now !!!
Rand… is E.F. Hutton, we may want to change
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Are Google’s growing pains hurting anyone?
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How bout some recognizable companies?
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My three favorites, Here’s one !!!
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My absolute FAVORITE, Here’s number two !!!
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Finally, Here’s number three !!!
Again, does ESPN have an SEO budget?
Why aren’t they growing up and to the right?
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62 Keys and Content - Confused
Fundamental Difference between Base Site & Authority Site
Driven by a misunderstanding
“A steady diet of failure, success always follows”
Driven by a working model
Show of hands if guilty Announcement In / Out
30 down 5 Navs
But We hired an S.E.O.?
Driven by a burst of energy….peters out130 down 5 Navs
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“A steady diet of failure, success always follows”
“Working Model”Authority Driven Content
Old Term – Knowledge Based Content
170 posts
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170 posts
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Cherissa story
Great Military CareerTremendous Experience2500 Emails to Atty’s
Nobody is Willing to be one of…
YOUR FIRST CUSTOMERS
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Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online CredibilityOften Determines Your
Over-All Income…
“What shows up when your personal or company name is typed into
Google?”
First Sentence of “Guerrilla Marketing Today” -Ken Courtright
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
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What if you could achieveSame Results
Without paying for it?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Let’s dig in
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If you looked more trustworthy, Would you be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
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So… Lets put this to the test?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Which of these financial advisors did76% of people trust with their money?
WHY?
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Our “Presence” …gives off Signals:
Physical and Digital
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
As a Rule, can you “Over Dress”in society?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Ironically, the principle of “Over-Dressing” works
the same for your web properties!
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Most Websites Today……a bit under dressed
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow
You aren’t so special that these methods won’t work for you
Best Part…
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Auth. Site – 50/50 $
May 1992
Rev. Gen – 50/50 $
Nov 2011
2 Unique Companies:
500+ Revenue Generating Websites
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof” Let’s test hunch
2013 Personal Goal:Why do some make more $?
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Problem: …can’t “Test” inside our portfolio
130,000,000 + views 2014
30days / 30K
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
500+ Revenue Generating Websites
Small Problem… we are really Growing
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Closer look at “SOCIAL PROOF”
We needed
“Social Proof”What do our potential clients
NEED To Seeto feel comfortable to do business with us?
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Power of “Social Proof”
We Follow Suits Sell
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Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
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Power of “Social Proof”
Social ProofUnquestionablyIgnitesTrust
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Check out ourNew S.U.I.T. #1 ?
Which Company would you Trust more? - Why?
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How do you like ourNew S.U.I.T. #2 ?
Which Company would you Trust more?
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Results:
1 out of 8
1 out of 3.5
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One might say…That’s great for Ken, he’s got a team of Designers, Programmers, Developers…
…What the heck can “little old me” do?Let’s look at what we actually did…
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* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Facebook (fan page)
Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
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Is there anything on this page “little old you” CAN’T do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Facebook (fan page)
Twitter*(haro)
--Even a Comedian…Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
What did this cost us?
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For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like - Trust
1995 – Forever Trust - Know – Like - Trust
Is it Better to HAVE Credibility –or-
To APPEAR to have Credibility?
Best Business Question of our time…
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Question of the day so far…
“ Are the people finding your websiteImmediately sure YOU
can be trusted with
THEIR MONEY? ”
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Unseen CREDIBILITY = Unseen RevenueFact: In the U.S. we are paid in direct proportion to…
MORE SOCIAL PROOF
1/81/3.5
* This slide often upsets people:
Who We Are can only be measured by SOCIAL PROOF
Who We Are… not What We Do or What We
Know
= MORE Credibility= MORE Revenue Allowance
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KEY Question… Is there evidence the Visitor might be your first Customer?
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It’s set to “Relevance”
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Google Adsense 3.3 B
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10 to 3 to 9 method, the ULTIMATE fish finder…
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“The Success Wheel”The “Method” to Recurring, Predictable and Consistent
Success!
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Ken, your done,You went one slide too far
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