keeping great volunteers
TRANSCRIPT
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Nonprofit 101
Keeping Great
VolunteersDonor Experience 101Bridget L. Brandt
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HELLO!
Bridget L. BrandtDonor Experience 101#bridgetlbrandt
I don’t know everything, but I’m usually right…and always funny!
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What we are going to do today…
1 Learn why great volunteers matter
2 Listen to ways to keep great volunteers
3 Discuss strategies we can implement
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Why do this?1
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The Harsh Reality
#bridgetlbrandt
VOLUNTEERS
VOLUNTEERS
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So let’s do something!2
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1. Survey Volunteers
2. Accept the Feedback (No excuses allowed!)
3. Make the changes to serve your customers
#10 Face it. Maybe your baby is UGLY.
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Tactic #9Set Your Team Up for Success
•Fast Facts
•Who to call
•Who does What
•Emergency Management
•FAQs
#bridgetlbrandt
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Set Your Team Up for Success
#bridgetlbrandt
Create a Fact Sheet-
Mission statement: Include a brief statement on what your nonprofit does Summary of programs: Outline what programs you offer Summary of clients served: Include who you serve and how many Annual budget: In addition to your budget, let them know where donations
can be sent Legal status: Include a statement on your status like “ABC Nonprofit is a
Texas nonprofit corporation; it is tax-exempt under Internal Revenue Code section 501(c)(3)”
Ways to help: Let individuals know how they can help your nonprofit accomplish its mission whether its donating, volunteering, or fundraising
Contact information: Include names, email addresses, mailing address, and website address
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Tactic #8Stay in Touch
Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization
Email marketing- Volunteer focused
Events- Great way to connect in person with 1:Many
In person visits- BEST and always will be (Connect/Network)
#bridgetlbrandt
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Tactic #7Use Technology to Help
What:Volunteer Spot
Why:Track VolunteersEasy Sign UpReminder EmailsEfficiency Efficiency Efficiency
#bridgetlbrandt
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Tactic #6
Stalk Your Donors
#bridgetlbrandt
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Tactic #5Get Social
Be where your customers are!1. Social ads
• Facebook Ads Resource
2. Infographics to share• Hubspot How to Use Power Point to Create Infographics
3. Engage and Monitor• Hootsuite
*Eloqua 2011
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Tactic #4Use Video to Educate
Bandicam
PowToon-http://supportbehindthebadge.org/
Tips:•Post on You Tube and your site
•Keep it short
•End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf
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Tactic #3
One Bad Apple
#bridgetlbrandt
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Tactic #2Their time is just as valuable as your time
#bridgetlbrandt
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Show your appreciation in many ways, as often as you can.
Tactic #1
“The deepest principle in the human nature is the craving to be appreciated.”
-William James
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Bonus Tactic- Hand write thank-yous.
#bridgetlbrandt
THANK YOU
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ACTIVITY Donor Experience 101
Bridget L. Brandt
What I do to keep GREAT Volunteers!
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THANK YOU!BRIDGET L. BRANDT
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