Keep Memory Alive's Month of Memories is a community-wide initiative in support of

National Alzheimer's Disease Awareness & Family Caregiver Month. Dubbed

National Alzheimer’s Disease Awareness Month by President Ronald Reagan, each

November, Keep Memory Alive leverages the month to raise awareness and funds for

Cleveland Clinic Lou Ruvo Center for Brain Health. We also honor those suffering

from brain disease and their friends and family who serve as dedicated caregivers, as

November is also National Family Caregiver Month.

HELP US CREATE & PRESERVE MEMORIES.Without you, none of this is possible!

Keep Memory Alive, whose mission is to provide enhanced treatment andultimately cures for patients and their families suffering from brain disorders, raisesawareness and funds in support of Cleveland Clinic Lou Ruvo Center for BrainHealth. By supporting Keep Memory Alive and its fight against neurodegenerativediseases such as Alzheimer’s, Huntington’s, Parkinson’s, ALS and memorydisorders of all kinds, we can ensure progress towards better treatments andultimately cures will occur in Las Vegas. For additional information call (702) 263-9797 or visit keepmemoryalive.org.

Cleveland Clinic Lou Ruvo Center for Brain Health providesexpert diagnosis and treatment for individuals and families living with Alzheimer’s,Parkinson’s and Huntington’s diseases; multiple sclerosis; frontotemporaldementia and related disorders; and multiple system atrophy. The center offers acontinuum of care with no-cost opportunities for the community to participate ineducation and research, including disease prevention studies and clinical trials ofpromising new medications. For more information, call (702) 483-6000 or visitclevelandclinic.org/brainhealth.

WHY PARTICIPATE IN MONTH OF MEMORIES 2019? … Because we are ALL part of our beloved community!

Today, someone in the United States develops Alzheimer's every 65 seconds. By mid-century, someone in the United States will develop the disease every 33 seconds.

Alzheimer's disease is the only top 10 cause of death in the United States that cannot be prevented, cured or even slowed.

Keep Memory Alive Cares for the Caregiver. 83% of the help provided to older adults in the United States comes from family members, friends or other unpaid caregivers. Alzheimer's takes a devastating toll on caregivers.

Month of Memories, through Keep Memory Alive, aims to find, fund, and facilitate the most effective and innovative research and caregiver programming for patients and their families affected by brain disease. During November, we will bring awareness and help keep our memories alive with our beloved Las Vegas community.

SUPPORT LAS VEGAS’ HOMEGROWN CHARITY

Here Are Samples of Simple Activations:

1) Round-up for Memories Ask customers to round-up check or ask for $1 donation to benefit

Keep Memory Alive

2) Create a Specialty Cocktail or designate a Beer or Menu Item with proceeds of every item sold benefiting Keep Memory Alive

3) Host a Community Fundraiser or Special In-Store Promotion benefiting Keep Memory Alive

About the Keep Memory Alive "Round-up for Memories" Program

Keep Memory Alive's Round-up for Memories is a turn-key round up program that is an ideal fundraising format for retailers, restaurants and other service providers.

Employees simply ask customers, in the month of November, if they would like to round-up their bill or donate $1 to Keep Memory Alive. Round-up for Memories can be easily programmed into most cash registers, restaurant ordering systems and programmable payment systems.

ROUND-UP FOR MEMORIES: A simple way for your customer to participate

EXAMPLE POS RECEIPT

About the Keep Memory Alive “Specialty Item" Program

Keep Memory Alive's Specialty Item Program is a promotion platform in which local restaurants, bars and businesses designate a specialty item throughout the month of November with proceeds of every cocktail, beer, or menu item sold benefiting Keep Memory Alive.

Specialty Item Examples (some are purple, the color that symbolizes Alzheimer's):• Cocktail: Memory Lane in Paris • Cocktail: The Thyme Traveler • Smoothie: Brain Fuel Banana Smoothie • Menu Item: Grilled Salmon

SPECIALTY ITEM PROMOTION:Cocktail … Beer … Smoothie … Menu Item

Have Fun … Get Creative!

What is a “Community Fundraiser“?Keep Memory Alive's Community Fundraising Champions are those in the community who host independent fundraisers in support of Keep Memory Alive. All events, large or small, play a significant role in raising awareness and much-needed support.

Why are “Community Fundraisers“ so important?As a non-profit organization, and because of our limited resources and staff, Keep Memory Alive relies on the generosity of our families, patients and friends to help us continue providing the highest quality care and innovative research. The leading-edge healthcare that patients receive at the Lou Ruvo Center is made possible in part through philanthropic efforts such as Community Fundraising Events.

Examples of Fundraising Events/Special Promotions Benefiting KMA:• Month of Memories Launch Party/Kick-off Event• Designate a day where a % of F&B benefits Keep Memory Alive • Small change drive with employees • Ride to Remember – indoor cycling event

BECOME A COMMUNITY FUNDRAISER:

Every Truly Counts

Useful Collateral:

Bill Stuffers Tent Cards Posters

SHOW YOUR PARTNERSHIP WITHKEEP MEMORY ALIVE:

Corporate Philanthropy is Good for Everyone

MONTH OF MEMORIES PARTICIPANT FORM

Provides contact informationThe KMA team will connect with contact person listed for final donation the first week of December, and to personally thank them.

Provides company’s Month of Memories activation This allows KMA to cross promote.

**New This Year**We ask for a suggested minimum donation of $250 to participate.

Form must be signed and returned by October 25th to participate

2018 COMMUNITY PARTNERS:

WE ARE HERE TO SUPPORT YOUR EFFORTS.

LET’S MAKE NOVEMBER A MONTH TO REMEMBER…

TOGETHER WE CAN WIPE-OUT ALZHEIMER'S, FUND RESEARCH AND SUPPORT CAREGIVERS!