kcmta final project review
DESCRIPTION
Powerpoint for Kansas City Music Teacher's Association (Multi-Piano Concert) final project review.TRANSCRIPT
12/2/11
Allison PorterfieldGreg Castro
Jonathan Brown1
Kansas City Music Teacher’s
Association (KCMTA)Multi-Piano Concert
Introductions
• Greg Castro – Senior at Blue Valley North– Project lead - animation major– Planning on going to film school
• Jonathan Brown– Senior at Blue Valley Northwest– Graphic design major– Plays piano
• Allison Porterfield– Senior at Blue Valley Northwest – Graphic design major– Involved in choir and NHS at BVNW
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Allison PorterfieldGreg Castro
Jonathan Brown2
The Client
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Allison PorterfieldGreg Castro
Jonathan Brown3
Kansas City Music Teachers Association:• Multi-Piano Concert
– Destination: Musique– Annual – 2 committee chairs– Repertoire features
music from all around the world
– Want to revolve concert around a global/travel theme
Overview• Objective:
– We will create print and digital media advertising and branding the concert; this includes invitations, brochures, a website, and social media
– We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions
• Target Audience: – Family members of pianists (mostly ages 13-16) – Audience’s average = ages 40-50
• Message:– This concert will take you away on a trip around the world.
• Strategy: – Through the unified imagery of travel in our print, digital, and
video media, we will convey our message.– Our audience will be reached through mature, professional grade
product, but with the underlying reminder that this is all centered around their kids.
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Allison PorterfieldGreg Castro
Jonathan Brown4
Deliverables
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Allison PorterfieldGreg Castro
Jonathan Brown5
• Multi-Piano Logo • Program Cover Design/T-shirt • Brochure Design • Concert Flyer Design Social Media • Film Clips for Transitions
NO Multi-Piano logo in past yearsNO travel related theme
Competitors
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Allison PorterfieldGreg Castro
Jonathan Brown
MEYER MUSIC:• Teach multiple instruments:
• Band• Orchestra• Miscellaneous
• Leases Instruments• Location:
• 10122 West 119th St Overland Park, KS 66213
www.meyermusic.com/
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CompetitorsMUSIKA LESSONS:• Teach Many Instruments:
• Piano• Guitars• Brass• Woodwinds• Strings
• National• In home lessons• Phone lessons• In studio lessons
www.musikalessons.com/
Allison PorterfieldGreg Castro
Jonathan Brown
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Competitors
http://www.ksmea.org/home/index.php
KSMEA:• Teach Multiple Instruments:
• Piano• Voice• Guitar• Cello• Bass• Violin
• They Have Monthly Recitals & Performances.
• Location:• 143rd and Metcalf• Overland Park, KS 66223
Allison PorterfieldGreg Castro
Jonathan Brown
04/10/2023 CAPS Student: xxxxxx xxxxx 9
Competitors
• NO other music associations in the Kansas City Area have a multi-piano concert
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Allison PorterfieldGreg Castro
Jonathan Brown
LogoDrafts Modern look,
but decided that the “A” doesn’t really represent anything.
Contemporary
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Jonathan Brown12/2/11 11
T-shirt Design Draft
1210/26/11 12
Allison PorterfieldGreg Castro
Jonathan Brown
Process
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Allison PorterfieldGreg Castro
Jonathan Brown
Final Logo
Rounded corners Icon looks like Facebook, Twitter. Represents modern feel
Piano implemented into the “P”.
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Program CoverDraft
Helicopter to keep consistency with video clips, but no one travels in a helicopter.
Created authentic-looking passport stamps.
Decided antique feel didn’t fit with the modern multi-piano logo.
Used stock images provided by client to create collage background.
More stamps.
Incorporated multi-piano logo.
Has to be gray-scale.
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Greg CastroJonathan Brown
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Concert info in stamp.
Black background to make logo pop.
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Greg CastroJonathan Brown
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Program Cover/FlyerFinal
Increase info importance.
Stamp corresponds to larger stamp above.
Balanced all area of the page.
Stamp direction creates movement: left to right.
Checklist/Timeline
2010/26/11
• Multi-Piano logo (Jonathan - Done)• Revise and format design for white/black t-shirts and
website (Jonathan - Done)• Program cover (Allison - Done)• Revise and format design for each country (Greg - Done)• Format design for t-shirt (take background out) (Jonathan
- Done)• All white to go on black t-shirt (Jonathan – Done)• Brochure (Allison – Done)• Use same program cover design for brochure and flyer
(Allison - Done)• Revise (Nov. 25)• Social Networking (In progress – Jonathan/Allison)
Completed by Dec. 9Allison Porterfield
Greg CastroJonathan Brown
Checklist/Timeline
2110/26/11
• Storyboarding (Greg – Done)• Filming (Greg – Done)• Animating (Greg - Done) • Running Tech (Greg - In progress –
Completed by end of December) We hope to be able to go down to the Lied Center at some point, so that we may test our videos and make sure that they are performing properly at the venue of the concert.
Allison PorterfieldGreg Castro
Jonathan Brown
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Any Questions?
THANK YOU for your time!