kayla szczepanik's graphic design portfolio
DESCRIPTION
ÂTRANSCRIPT
PortfolioK a y l a S z c z e p a n i k
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kayla
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Artist Statement
ThisisaportfoliofilledwithallofwhatIhaveproducedthisse-mesterinmygraphicdesignclass.NotonlyhaveIlearnedanumerousamountof information frombothmyprofessorandclassmates,but Ihavelearnedalotaboutmyself.Ihavefoundwithmuchresearchcomesgreatdesigns that containbothmeaningandprocessbehind them. Ittakestimetogetadesignlookingfantasticandtheyarealmostnevercompletelyfinished,alwausneedingconstanteditingandchangesmadetothem.IhopethatyouenjoymybodyofworkandlearnalittlebitaboutwhoIamasadesigner.
Artist Statement
TableofContents
Scale is a very important factor when it comes to graphic de-sign. During the critique in our last class, I noticed that my design was lacking this. I learned by exploring other students’ designs and reading “Graphic Design: The New Basics”, how successful designs can be when they utilize this sense of scale. It allows for a broader variety and also creates that strong sense of manipulation of the original logo that we are looking for. I am planning on incorporating the cropping to imply scale technique into my work. This is when objects on the page bleed off, creating an illusion of the object being very large. I found that the reading allowed me to explore this technique more and learn how to be successful in my own work when utilizing it. One part that I found easily to identify with was when it talked about the first printing usually being unpleasantly surprising. Seeing things on a computer screen usually never look exactly as they would when printed. It gave an example of using a small point font that would eas-ily be seen on a computer screen, however when printed it would look rather small and menacing. I have definitely learned in this graphic de-sign course that it takes many drafts and prints to find the best design and layout for a final piece.
// Scale
template 01 complimentary
AdvantagesJAVASCRIPT
Code is executed on the user’s processor instead of the web server, thus saving bandwidth and strain on the web server
saving bandwidth + strain
06 14 18 24 32 36 46
Project 01
Exercise 01
Project 02
Project 03
Exercise 02
Project 04
Exercise 03
Alexey Brodovitch1898-1971
Work
Roots of Modern American Design1925-1950
“We learn by making mistakes. We must be critical of ourselves
and have the courage to start all over again after each failure. Only then do we really absorb,
really start to know.”-Alexey Brodovitch
Alexey Brodovitch is best known for his 25 year contribute as an art director for Harper’s Bazaar Magazine. Originally from Russia, Brodovitch moved to Paris when he was 22. There he designed for restaurants and created poster ad-vertisements. When he came to the United States in 1930 he decided to bring his knowledge of modern style that he had learned with him. He trained many students the art of design that was going on in Europe. A huge part of Brodovitch’s designs dealt heavily with photography. Some of his favorite photographers to work with included Leslie Gill, Richard Avedon, and Hiro. His main focus was making designs that lacked boringness. If someone presented something that did not interest him, he hated it. Howev-er, when something engaged him, even if it was not the best craft, he enjoyed it. Not only did he work for Bazaar, Brodovitch also worked on a magazine known as Portfolio. The magazine contained articles on outstanding artists and Brodovitch was in charge of the design and finding the content for it. Although only 3 issues were distributed, Portfolio left a lasting impression. Alexey Brodovitch may have had a very succesful career, however his family life was opposite. Many said he was very unhappy. In the 1950’s he also had a string of house fires that destroyed much of his work including his pait-ings, archives, and expansive library. He continued to teach his knowledge of design, however left Bazaar in 1958 and retreated back to France where he later died just over a decade later.
Influential Photographers
Lesl
ie G
ill
RIc
hard
Av
edon
Hiro
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01 Alexey Brodovitch. (n.d.). AIGA. Retrieved April 28, 2014, from http://www.aiga.org/medalist-alexeybrodovitch/02 Saturday’ s quote! | marilou. (n.d.). marilou. Retrieved April 28, 2014, from http://www.lillyspapillon.com/2012/04/saturday-s-quote.html
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K50 54
Exercise 04
Project 05
Project01
WiththeadditionoflightsandgraphicdesignintotheRailyardthispastyear,theblockofconstructionwastransformedintoahipandlively atmosphere that somanyenjoy today.ByusingGooglemaps, IwasabletolocatetheblockofareathatIdesiredtostudy,allowingmetocloselyobservethearealikeIhadneverdonebefore.Ihavealwaysthoughtofmyselfasapersonwho isobservanttohersurroundings,howeverthisprojectchallengedmetobemoreobservantthanever. Duringmystudy,Iidentifiedmanyuniquepiecesofgraphicde-sign and began to understand the different aspects and history thatbelongedtothespecificblock.Thisgotmethinking,notonlyabouttheblockIwasstudying,butalsoalltheotherblocksinthecityandhowthegraphicdesigninthosewerespecifictothatblock. SincetheblockthatIchosetostudywassorecentlyconstruct-ed, aperfect ideawascreatedbehind it, this ideaof“Lightingup theRailyard”.Toexpress this theme, Idecidedto focuson lightupsigns,printsigns,andlightpolestoprovehowmuchgraphicdesignplaysonpopulating a certain area and it is becauseof these designs that theRailyardisaslivelyasitistoday.Byshowcasingthisthemeof“Lightingup theRailyard” by showcasing the lights, the theme is easily identi-fied, creating a great solution to the above stated problem. Becausetheproblemwasidentified,lotsoftimewentintoobservation,andanoverallsolutionwasfound,thisprojectwassuccessful.
Form as a Typology /What is Graphic Design?
Project01Location - The Railyard in Lincoln, NE
Subheading 26pt
Project01
index
Light Up Signs
mataphor core connotative
micro macro denotative
subjective objective
sign
Final Matrices
Light Up Signs
connotative core metaphor index
denotative macro micro
subjective objective
sign
Light Up Signs
connotativecoremetaphorindex
denotativemacromicro
objective subjective
sign
Project01Final Typologies- Street Lights
Final Typologies- Print Signs
Exercise01Outlining of Chapters in “Graphic Design: The New Basics”
Scaleisaveryimportantfactorwhenitcomestographicdesign.Duringthecritiqueinourlastclass,Inoticedthatmydesignwaslackingthis.Ilearnedbyexploringotherstudents’designsandreading“GraphicDesign:TheNewBasics”,howsuccessfuldesignscanbewhentheyutilizethis senseofscale. Itallows forabroadervarietyandalsocreates thatstrongsenseofmanipulationoftheoriginallogothatwearelookingfor.Iamplanningonincorporatingthecroppingtoimplyscaletechniqueintomywork.Thisiswhenobjectsonthepagebleedoff,creatinganillusionoftheobjectbeinglarge. Ifoundthatthereadingallowedmetoexplorethistechniquemoreand learnhowtobe successful inmyownworkwhenutilizing it.OnepartthatIfoundeasilytoidentifywithwaswhenittalkedaboutthefirstprintingusuallybeingunpleasantlysurprising.Seeingthingsonacomputerscreenusuallyneverlookexactlyastheywouldwhenprinted.Itgaveanexampleofusingasmallpointfontthatwouldeasilybeseenonacomput-erscreen,howeverwhenprinteditwouldlookrathersmallandmenacing.Ihavedefinitely learnedinthisgraphicdesigncoursethat ittakesmanydraftsandprintstofindthebestdesignandlayoutforafinalpiece.
// Scale Scale is a very important factor when it comes to graphic de-sign. During the critique in our last class, I noticed that my design was lacking this. I learned by exploring other students’ designs and reading “Graphic Design: The New Basics”, how successful designs can be when they utilize this sense of scale. It allows for a broader variety and also creates that strong sense of manipulation of the original logo that we are looking for. I am planning on incorporating the cropping to imply scale technique into my work. This is when objects on the page bleed off, creating an illusion of the object being very large. I found that the reading allowed me to explore this technique more and learn how to be successful in my own work when utilizing it. One part that I found easily to identify with was when it talked about the first printing usually being unpleasantly surprising. Seeing things on a computer screen usually never look exactly as they would when printed. It gave an example of using a small point font that would eas-ily be seen on a computer screen, however when printed it would look rather small and menacing. I have definitely learned in this graphic de-sign course that it takes many drafts and prints to find the best design and layout for a final piece.
// Scale
TimeandMotionaretwoprinciplesthatareimportanttotheproj-ectthatwearecurrentlyworkingoninclass.Itisonethingtocreateanin-terestingnewlogo,howevertomakeanevolutionfromtheoriginaltothenewlogoisdefinitelychallenging.Inthereading,Ifounditveryhelpfulwhenitwasdiscussingabouttheimportanceofstoryboarding.Theyalsotalkedaboutspendingjustasmuchtimeonthemiddleframesastheonesinthebeginningandend.ThisisoneproblemthatIdefinitelyneedtoaddressandworkoninordertomaketheframesinbetweenasvisuallyinterestingasthebeginningandendframes. Tomakemymotiongraphicinteresting,Ihavebeenworkingwiththe changes in position, rotation, and scale.Utilizing the three of thesechangeswillallowformyevolutiontobemorevisuallyinterestingandcon-tainastrongamountofvariety.IdonotplanonusingthechangeinshapeeffectbecauseIwanttostickwiththesimilarstyleoftheoriginallogo.Ibelievethatusingthesetechniquestocreatetimeandmotionwillallowmyevolutiontobeverysuccessful.
// Time and Motion
Exercise01Outlining of Chapters in “Graphic Design: The New Basics”
FigureGroundrelationship is the techniqueofutilizingboth thepositiveandnegativespace inadesign.Designsthatkeepabalancebe-tweenthepositiveandnegativespacearemostofthetimeverysuccessfulbecausetheyhelpstimulatetheeyesoftheviewer.Theykeepthemwon-deringand interested inwhattheyare lookingat.Viewersbecomeveryattractedtothedesignwhentheycanputtogetherpatternsandcomposewithformsthatarecreatedinthenegativespace. UtilizingboththepositiveandnegativespaceisonetechniquethatItrytoworkwithinmanyofmydesigns.Ilovetheideaofcreatinginterestinthenegativespacebecauseitfeelsalmostrewarding.Inprojectthree,Iutilizedmorenegativespacetobalanceoutmylogobyseparatingtheonesquarefromtheoriginalintofoursmallersquares,leavingnegativespaceinbetweentocreatethatimpliedline.OverallIbelievethatthenewlogothatIcreatedstillreflectsthatoftheoriginalhoweverIwasabletorebalanceitinanewandexcitingway.
// Figure Ground
Project02
Presentedwiththisassignment,therewasavastamountofva-riety.Thefirstcalltoactionwasfindinginterestingmaterialsthatwouldcome together tomake a unique and eye catching piece.With littlerestrictions, Ifirstsoughtoff tofindprintmaterialsat theUniversityLibrary.Themostluckcamewithlookingthroughbooksofphotogra-phers,especiallyolderimagery.Thisreallyinterestedme.Myideacameaboutafter I foundagreatphotographofavacantparkwithvibrantgreensandahillsideinthebackground.Whensketching,Ialsobecamefascinatedby thedesigns Iwascreatingusing sharpieasmymaterial.Byaddingthetwoelementstogetheroftheparkandasharpiedrawncityscape,athemewascreated,this ideaofbuildingsandcitiestakingovertheparksandlandoftheworld. Tomakethepointmoreintense,protestorswereaddedintotheforeground,creatingahighcontrastbetweenthecolorofthelandscapeand theblack andwhitephotosof thepeople.This created a strongtensionbetweenthemesofthisideaofmovingforwardwithbuildingsbeingconstructedandtheideaofkeepingnature’slandsimplisticandbeautiful.Theaudiencethisbookistargetingisthatofthosewhoareenvironmentallycautiousandlovethebeautyofnaturethatislesscivi-lized.Thisprojectwasasuccessbecausenotonlydothelayeringofel-ementscreateabeautifulcomposition,butthereisalsoastrongthemetogoalongsideitthattellsastoryandkeepstheviewerinterested.
Form as Language/Designing Visual Communications
Elements of the Design (Scanned, found, and drawn)Project02
Landscape Design
Project02Final Book Design
Taking Over
Taking OverWhitfield
Calvin Whit� eld, born and raised on the outskirts of NYC in New Rochelle, has written a raw and inspirational story about a sub-urban paradise, and the social in-� uences that perpetrated its de-struction. Whit� eld gives a unique and compelling perspective into
the life of his childhood while growing up in an environment that re� ects the values of a utopian community. By con-
trast, he gives powerful insight into the issues of drug use, domes-
tic violence, building construction, and the system of welfare,
that would even-tually transform his life, those of his communi-
ty, and forev-er change their way
of living.
“What a great story of a time in our lives when we lived in a place that seemed isolated from the rest of the world. City Park for me was straight out of a Norman Rockwell painting and that’s the im-age and memory that’s etched in my mind, and that’s what this book reminds me of.” -Derryck Bailey; Childhood friend
“From the heart, Calvin Whit� eld has written an honest, straight-forward memoir about growing up during a transformative era in the history of New Rochelle, NY - and America. His reminiscences of his childhood years provide a unique glimpse into the post World War II culture that was fostered by the people and the setting of the MacLeay (“City Park”) Municipal Housing Proj-ects, while also relating a personal perspective that is � lled with engaging details and keen perspectives. Taking Over serves as a genuine testament to the power of a strong community, and the life-altering in� uence of sagacious, caring mentors.” -Barbara Davis; City of New Rochelle Historian
Mockup
Project03
Project 3 took a whole lot of trial and error. In the reading,thisconceptofseeingthingsonacomputerscreenandthemdifferingwhenprintedwascrucial.Manyprintswereneededtoensurethattheevolutionwassuccessfulandutilizingtheforcesactingonthesymbolto ultimately form a brand new logo. In the first attempts, I focusedmostlyonmovement,howevernoticedthattokeepviewersinterested,itwasnecessary formetoaddchange inscaleandutilizethe frame.Thesetechniquesaddedmoremovementthroughouttheevolutionandinterest.Many trials tookplace tofind thefinalevolutionbecauseofthelargeamountofvarietythatcouldbecreatedwithinthosesevenframes. OnethingthatIkeptinmindwaskeepingsimilarcharacteristicstotheoriginalsymbol.SomethingthatIreallywantedtoutilizeintothenewsymbolwastheuseofmorepositiveandnegativespace.Byseper-atingtheonesquarefromtheoriginalintofourseperatesegments,thenewsymolwasabletoformmanyimpliedlines,creatingvisualinterest.Accordingtothereading,whenpeopleareabletomakeuseofnegativespace,theyfindenjoymentandlikingtowardsthedesign.Italsoaddeddepth and variety to the final symbolwhichmade it very successful.Keepingbothlogosthesameweightwasalsoimportanttoshowtheirconsistency.Overall,Ithinkthatthefinallogoandevolutionweresuc-cessful.Theyshowlotsoftrialanderrorandalsoastrongcompositionthatmanywillfindinterestingandwillkeepthemlooking.
Form as Identity /Logo Transformation
new logo
Project03Original Logo
1. icon [as is] redrawing it using Illus-trator2. Disturbance3. Disintegration4. Di�usion5. Re-collection6. Re-organization7. Evolution of a new symbol
Sketches
Redesigned LogoProject03
1. icon [as is] redrawing it using Illus-trator2. Disturbance3. Disintegration4. Di�usion5. Re-collection6. Re-organization7. Evolution of a new symbol1. icon [as is] redrawing it using Illus-trator2. Disturbance3. Disintegration4. Di�usion5. Re-collection6. Re-organization7. Evolution of a new symbol1. icon [as is] redrawing it using Illus-trator2. Disturbance3. Disintegration4. Di�usion5. Re-collection6. Re-organization7. Evolution of a new symbol1. icon [as is] redrawing it using Illus-trator2. Disturbance3. Disintegration4. Di�usion5. Re-collection6. Re-organization7. Evolution of a new symbol
Evolution Process
Final Design of EvolutionProject03
1. icon [as is] redrawing it using Illus-trator2. Disturbance3. Disintegration4. Di�usion5. Re-collection6. Re-organization7. Evolution of a new symbol
Exercise02Color Theory
template 01 monochromatic
template 01 analogous
template 01 complimentary
template 01 triadtemplate 01 contrasting pairs of conditions
Exercise02Color Theory
template 01 complimentary template 01 custom
Project04
Inthisproject,muchresearchandexploringtookplace,focusingconstantlyonthegridsystem.Themostimportantstepinthebeginningwasfindingagreatvarietyoftypefacesinfoundobjectssuchasmag-azinesandlibrarybooks.Itwasimportanttofindbodytext,headingsbothbigandsmall,andtextthatwasalsouniqueandeyecatching.Byputtingalotofresearchandeffortintofindingthese,theultimatede-signbecamemoreandmoresuccessful. Ifoundbalancetoalsobeveryimportantbecauseinpagedesigntheeyefindsalikingintheentirepagebeingbalancedthroughoutit.Inthefirststageofpinningitup,Ifoundittoalsobeimportanttohavecleanedgesthroughoutthetextandalsocleanupthebackgroundsothatitwaspurewhite,notcreatinganydistractions.Also,elminatingthereadingofactualwordsonthepageswasawaytokeeptheviewerfromgettingdistractedandwanttostartreadingastheywerelookingatthedesign. Another large factor that I did not think about early onwassequencing.Theorderofthe8x8designswascrucialtocreatingalargebodyofworkthatflowedthroughoneanotherandlookedcohesive.BythinkingaboutthislateronIknewIwasgoingtoneedmoremockupstoaddintosomeoftheonesIalreadyhadinordertocreatethissenseofflow.Overall,Ibelievethatthefinalpieceswereverysuccessfulwithmuchresearchandtheamountofprocessthattookplacetoproducethem.
Type + Image /Page Layout and the Grid
Project04The Grid
Sketches
Project04Found Type
Project04Mock-Ups Using the Grid
Project04Final Design
Exercise03Language of Inter-Activity
AdvantagesJAVASCRIPT
Code is executed on the user’s processor instead of the web server, thus saving bandwidth and strain on the web server
saving bandwidth + strain
Foraclassexercise,wewerepairedupandgivenatopicfromalistofinter-activitylanguage.Wehadalittlelessthanonehourtore-searchourtopicandmakeapowerpointthatwasvisuallyappealing.Wehadslidesof informationasaresource,howevertheywerecompiledwithtoomuchinformationoneachpageandlackedanysortofimageorgraphic. Mypartnerand Idecided tokeep the sameorganization thattheresourceinformationwasin,howeverwemadesuretospreadthepointsoutontoseveraldifferentslides.Wealsoknewweneededtoaddfungraphicstogetthepointacrossandgrabtheaudiencesattention.Wechoseasimplesansseriftypefaceandkeptallofourtextualinfor-mationalignedleft. ThelastpartoftheassignmentwastofindacoupleexamplesthatusedJavascritsuccessfully.Oneofourfavoritesiteswasthatofaportfoliowebsite thatusedcreative scrollingeffects andallowed theviewer to play around and be entertained.The assignmentwas veryuseful inlearninghowtoputasmallamountof informationtogetherinastrongvisuallycompellingwaywithlittletime.Italsowasbeneficialgettingtoworkwithapartnerandlearningthebestwaystosplituptheworkloadandpresentitalltogethersuccessfully.
Javascript
Exercise03Language of Inter-Activity
What is it?JAVASCRIPT
JavaScript [JS], is a computer programming language.
common in server-side programming, game development and the creation of desktop apps
useful with on screen visual effects
AdvantagesJAVASCRIPT
Code is executed on the user’s processor instead of the web server, thus saving bandwidth and strain on the web server
saving bandwidth + strain
AdvantagesJAVASCRIPT
Easy to learn
Close to English
DOM Model
Prewritten functionality to the various objectives on pages, it’s a breeze to develop a script to solve a custom purpose
Awesome ExamplesJAVASCRIPT
http://www.narrowdesign.com/http://highrise.nfb.ca/https://www.pinterest.com/http://www.drawastickman.com/
AdvantagesJAVASCRIPT
Easy to learn
Close to English
DOM Model
Prewritten functionality to the various objectives on pages, it’s a breeze to develop a script to solve a custom purpose
AdvantagesJAVASCRIPT
Updates are seen almost instantly on the web
Doesn’t hog up memory
Exercise04Graphic Design History / Authorship
Alexey Brodovitch1898-1971
Work
Roots of Modern American Design1925-1950
“We learn by making mistakes. We must be critical of ourselves
and have the courage to start all over again after each failure. Only then do we really absorb,
really start to know.”-Alexey Brodovitch
Alexey Brodovitch is best known for his 25 year contribute as an art director for Harper’s Bazaar Magazine. Originally from Russia, Brodovitch moved to Paris when he was 22. There he designed for restaurants and created poster ad-vertisements. When he came to the United States in 1930 he decided to bring his knowledge of modern style that he had learned with him. He trained many students the art of design that was going on in Europe. A huge part of Brodovitch’s designs dealt heavily with photography. Some of his favorite photographers to work with included Leslie Gill, Richard Avedon, and Hiro. His main focus was making designs that lacked boringness. If someone presented something that did not interest him, he hated it. Howev-er, when something engaged him, even if it was not the best craft, he enjoyed it. Not only did he work for Bazaar, Brodovitch also worked on a magazine known as Portfolio. The magazine contained articles on outstanding artists and Brodovitch was in charge of the design and finding the content for it. Although only 3 issues were distributed, Portfolio left a lasting impression. Alexey Brodovitch may have had a very succesful career, however his family life was opposite. Many said he was very unhappy. In the 1950’s he also had a string of house fires that destroyed much of his work including his pait-ings, archives, and expansive library. He continued to teach his knowledge of design, however left Bazaar in 1958 and retreated back to France where he later died just over a decade later.
Influential Photographers
Lesl
ie G
ill
RIc
hard
Av
edon
Hiro
01
01 Alexey Brodovitch. (n.d.). AIGA. Retrieved April 28, 2014, from http://www.aiga.org/medalist-alexeybrodovitch/02 Saturday’ s quote! | marilou. (n.d.). marilou. Retrieved April 28, 2014, from http://www.lillyspapillon.com/2012/04/saturday-s-quote.html
02
AlexeyBrodovitchisbestknownforhis25yearcontributeasan art director forHarper’sBazaarMagazine.Originally fromRussia,Brodovitchmoved to Paris when he was 22.There he designed forrestaurantsandcreatedposteradvertisements.WhenhecametotheUnitedStates in1930hedecided tobringhisknowledgeofmodernstylethathehadlearnedwithhim.HetrainedmanystudentstheartofdesignthatwasgoingoninEurope. AhugepartofBrodovitch’sdesignsdealtheavilywithphotog-raphy.SomeofhisfavoritephotographerstoworkwithincludedLes-lieGill,RichardAvedon,andHiro.Hismainfocuswasmakingdesignsthat lackedboringness. If someonepresentedsomething thatdidnotinteresthim,hehatedit.However,whensomethingengagedhim,evenif itwas not the best craft, he enjoyed it.Notonly did hework forBazaar,BrodovitchalsoworkedonamagazineknownasPortfolio.ThemagazinecontainedarticlesonoutstandingartistsandBrodovitchwasinchargeofthedesignandfindingthecontentforit.Althoughonly3issuesweredistributed,Portfolioleftalastingimpression. AlexeyBrodovitchmayhavehadaverysuccesfulcareer,how-everhisfamilylifewasopposite.Manysaidhewasveryunhappy.Inthe1950’shealsohadastringofhousefiresthatdestroyedmuchofhisworkincludinghispaitings,archives,andexpansive library.Hecontin-uedtoteachhisknowledgeofdesign,howeverleftBazaarin1958andretreatedbacktoFrancewherehelaterdiedjustoveradecadelater.
Alexey Brodovitch
Exercise04Graphic Design History / Authorship
Alexey Brodovitch1898-1971
Work
Roots of Modern American Design1925-1950
“We learn by making mistakes. We must be critical of ourselves
and have the courage to start all over again after each failure. Only then do we really absorb,
really start to know.”-Alexey Brodovitch
Alexey Brodovitch is best known for his 25 year contribute as an art director for Harper’s Bazaar Magazine. Originally from Russia, Brodovitch moved to Paris when he was 22. There he designed for restaurants and created poster ad-vertisements. When he came to the United States in 1930 he decided to bring his knowledge of modern style that he had learned with him. He trained many students the art of design that was going on in Europe. A huge part of Brodovitch’s designs dealt heavily with photography. Some of his favorite photographers to work with included Leslie Gill, Richard Avedon, and Hiro. His main focus was making designs that lacked boringness. If someone presented something that did not interest him, he hated it. Howev-er, when something engaged him, even if it was not the best craft, he enjoyed it. Not only did he work for Bazaar, Brodovitch also worked on a magazine known as Portfolio. The magazine contained articles on outstanding artists and Brodovitch was in charge of the design and finding the content for it. Although only 3 issues were distributed, Portfolio left a lasting impression. Alexey Brodovitch may have had a very succesful career, however his family life was opposite. Many said he was very unhappy. In the 1950’s he also had a string of house fires that destroyed much of his work including his pait-ings, archives, and expansive library. He continued to teach his knowledge of design, however left Bazaar in 1958 and retreated back to France where he later died just over a decade later.
Influential Photographers
Lesl
ie G
ill
RIc
hard
Av
edon
Hiro
01
01 Alexey Brodovitch. (n.d.). AIGA. Retrieved April 28, 2014, from http://www.aiga.org/medalist-alexeybrodovitch/02 Saturday’ s quote! | marilou. (n.d.). marilou. Retrieved April 28, 2014, from http://www.lillyspapillon.com/2012/04/saturday-s-quote.html
02
Project05
Whenbrainstorminghow todesign thisportfolio, I lookedatmanyexamplesonboth IssuuandPinterest togetmymindworking.OnestrongcommonfactorthatIfoundinportfoliosthatworkedverywellwastheirsimplicity.Byincorporatingverylittleelementsandkeep-ing all fonts andplacement similar, the viewer is notdistracted awayfromtheworkandismuchmoreengaged. FormydesignIdecidedtousethetypefaceGillSansfromthelist.RightawayIlikedthelookandfeelofitandthoughtthatitwouldmatchmy design verywell. It has amodern look to it.When I re-searchedmoreaboutthetypefaceIfoundoutsomeevengreaterrea-sonsastowhyitwouldworkwellinmyportfolio.GillSanswascreatedin1928byadesignerwhowentbythenameofEricGill.Hewasaverycreativeindividual,likemyself.Therootsofthetypefacearetracedbacktoateacherofhisthatcreatedanadvertisementforanundergroundrailroad1918.AfterreadinguponthehistoryIknewitwouldbegreatformyportfoliobecauseIamcurrentlypersuingacareerinadvertising. ForthelayoutaspectoftheportfolioIdecidedtotryandspreadoutmyworkontonumerouspages.Havingallwhitepageswithasimpleheaderatthebeginningofeachsectionofworkallowsfortheviewertonotget lost in thedesignof theportfoliobut instead lookat thework.Thegridthatworkedbestforthiswasthatoffourcolumnssplithorizontallyinthemiddle.OverallIbelievethatthisportfoliowasverysuccessful.IbelievethatIallowedfortheviewertohaveanenjoyableexperienceandputtheirmainfocusonmywork.
Form + Content =Designed Portfolio KS
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Thank you for your timeTheEnd