katrina kaif and advertiments

7/29/2019 katrina kaif and advertiments

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FILM FASHION AND IMAGE

MIDTERMOviya C

B(D)/10/912

KNITWEAR DESIGN

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Katrina Kaif

British Indian actress

Born on 16 July 1983 in Hong Kong

Kashmiri father- English mother.

Religion- Unknown


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Residence

Hong Kong

China

Japan

France(8)

Hawaii

England

London(3yrs)

Mumbai


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Katrina Turquotte

Katrina Kaif started her modeling career, in London, at the age of 14.

After a stint at the London Fashion Week, Katrina found her calling

in Bollywood and went on to star in the disastrous film 'Boom'. After

the movie bombed, Katrina stayed on in Mumbai and continued

modeling while taking up acting classes and, also, lessons in Hindi.

Today, she is one of the top actresses of the country with a box-

office success ratio that others can only look at with envy.


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Sarkar- The breakthrough 2007-2009-- Glamour

Namaste London

Partner

Race

Singh is King(2008)

New York(2009)


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Namaste London

Partner

Race

New York

Singh is King


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RajneetiZindagi na milegi dobara


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Ek tha tiger (third highest

grossing bollywood film)Mere brother ki Dulhan


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Guest appearance and stage shows

Chikni Chameli Temptation reloaded


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IPL-Closing ceremony-

2nd edition

IPL-Opening ceremony -

6th edition


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Awards

Asias sexiest woman (2010 &

2011)Peoples choice awards India


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Film fare best actress award

New York-- 2009Mere brother ki dulhan--

2011


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Barbie doll


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PUBLIC IMAGE


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Endorsements

1. Airtel

2. Alokozay tea

3. Dyna

4. Godrej

5. Telecom

6. 7 heaven

7. Diamond hut

8. Fevicol

9. Provogue

10. Rage knitwear

11. Lakme

12. Laxmipati sarees

13. Silk and shine

14. Old Admiral brandy

15. Loreal


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Ambassador

1. LUX

2. VEET

3. YARDLEY London

4. PANASONIC

5. NAKSHATRA DIAMONDS

6. SLICE

7. RELAXO FOOTWEAR

8. BERGER PAINTS

9. Sony mobiles

10. OLAY

11. ETIHAD AIRWAYS

12. CHOC ON

13. DOUBLE MINT

14. TITAN RAGA

15. UNIBALL PENS

16. RHYMESKOOL


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2002- COCA COLA AD with Vijay


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SLICE Brand history

Slice was launched in India in 1993 as a refreshing mango drink

and quickly went on to become a leading player in the category.In

2008, Slice was relaunched with a winning product formulation

that made consumers fall in love with its taste. With new pack

graphics and clutter-breaking advertising, Slice has built apowerful appeal.


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BRAND ADVANTAGE

With the launch of the Aamsutra campaign in 2008, its winningtaste and appealing pack graphics, Slice created a great deal ofexcitement in its category and celebrated the indulgence inmangoes like no other brand had done before.While other

players have portrayed the mango as a simple and innocent fruit,Slice celebrates the sheer indulgence and sensuality involved inconsuming a mango. The creative Aamsutra idea communicatesthe experience of extreme sensuous pleasure through the act ofdrinking Slice.Slice was the first brand ever in the Juice and JuiceDrinks category to sign on Bollywood diva Katrina Kaif as the

brand ambassador for Slice.In 2009, Slice took the notion ofindulgence to a whole new level with the launch of the Slice PurePleasure Holidays, giving its consumers a chance to winluxurious all-expenses-paid holidays to dream Europeandestinations like Paris, Vienna, Greece and Venice.


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Slice- 2008

The first brand ambassadorof the product.

Also the face for Slice

Mangola, the local brand of

Slice in Mumbai.


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Sony Xperia Z

The commercial of SONY

Xperia Z features Katrina

Kaif.

The commercial begins

The advertisement ends with theactress washing the smartphone

with water thus stressing on its dust

and water proof features.


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BRANDAMBASSAD

OR

PROFESSION

PHYSICALATTRACTIVE

NESS

FIT WITHTHE

ADVERTISMENT IDEA

VALUES

CELEBRITY-PRODUCT

MATCH

CELEBRITY-TARGET

AUDIENCE

POPULARITYCREDIBILITY

BRANDUSER

COST FORACQUIRING

THECELEBRITY

CONTROVERSY RISK

AVAILABILITY

MULTIPLEENDORSEM

ENTS


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WHY Kat?

Ravishing smile

Target customers

Trendy and fashionable

Global image

Freshness

Contemporariness

Physical attraction

Highest Paid BW actress


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katrina kaif and advertiments

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