kathryn brown strategic development - commercial radio australia jakarta dab+ workshop and...
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Kathryn BrownStrategic Development - Commercial Radio Australia Jakarta DAB+ Workshop and Technology Demonstration September 2012
Kath Brown, Strategic Development, CRA
Bringing it all together Sunday 3 March, Session 7
NBTC/ITU Workshop on Digital Radio Technologies 1-3 March 2013The Emerald Hotel & MCOT, Bangkok, Thailand
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Radio Listening Healthy & PopularRadio Listening in the Region
SLIDE 4
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Time Spent Listening to Radio Growth
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Where is Thai radio heading??
And how can all the stakeholders work together to make it happen?
And how can all the stakeholders work together to make it happen?
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Broadcast radio sectorKey players
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Important elements of the cycleAll these groups must be informed
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Broadcaster stakeholders
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Receiver manufacturerAll parts of the chain
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Communicate with all retailers
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Where People Listen to Radio In car listening continues to grow
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Vehicle manufacturer & aftermarket supplierAll parts of the chain
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Share of young people remains steady over the last 5 years
Source: Nielsen Radio Ratings, Average of Five Capital Cities, Survey #1-6, 2012 Monday-Sunday 12.00am to 12.00am
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Commercial Radio Listening - People 14 to 24
Source: Nielsen Clear Decisions Survey 6. People 14-24, Commercial Radio Listeners
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Features of DAB+
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DAB+ Content choice appeals to young people
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DAB+ into Mobile Phones Drive click through
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Regulators Keep regulators updated on all areas