1. ECE15 NETWORK, INC. COMPANY PROFILE

1.1. COMPANY NAME

ECE (ELECTRONICS ENGINEERS) 15 NETWORK, INC., the Company name

complements the profession of the company owners.

1.2. COMPANY AND NETWORK LOGO

1.3. ORGANIZATIONAL CHART OF THE COMPANY

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2. ECE15 NETWORK, INC. BUSINESS OVERVIEW

2.1. BUSINESS DESCRIPTION

The company is mainly involved in television, advertising and as well as

in the production of television shows for local and international viewers and other

related industry. ECE 15 Network, Inc. produces a wide variety of appealing, and

outstanding entertainment programs in various genres, credible and reliable news

program that are aired to a free to air television.

2.2. MAJOR PRODUCTS AND SERVICES

The company provides advertising services for companies who want to

advertise their own products as well as advocacies, campaigns and others that can be

associated in advertising. The main product of the company includes television

shows and programs and other related industry that is based from the customers

demand. The products and services offered by the ECE 15 Network, Inc.is surely

with high quality and will reach the customer’s satisfaction.

3. ECE 15 NETWORK, INC. MISSION, VISION AND OBJECTIVES

3.1. MISSION

The company exists to provide quality service for Filipinos worldwide, in

the field of broadcasting through informative and entertaining programs using the

latest and high quality equipments

3.2. VISION

We are the most valued, acknowledged leader in the Philippine broadcast

industry, advertiser’s ideal partner and the Filipinos’ most loved television network.

 

3.3. FINANCIAL OBJECTIVE

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To attain a full return of investmests after three years and maintain the sales

perfomance of the company for the succeeding years.

3.4. STRATEGIC OBJECTIVE

To be the source of diverse programs that achieves high viewer ratings and

be a provider of low-cost advertising services to numerous companies and

organizations.

4. ECE CORPORATION SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Strong

relationships

with the

suppliers that

offer credit

arrangement,

flexibility and

response to

special product

requirements

Young leaders

with innovative

leadership

Company

leader/owners

has many

connections

Broadcasts

programs with

fresh contents

and new

Access to

capital

Cash flow

continues to be

unpredictable

Lack of

experience in

the field of

business

management of

the young

leaders of the

company

Growing market

with a

significant

percentage of

our target

market still not

knowing we

exist

Conituing

opportunity

through

strategic

alliances for

referrals and

marketing

activities

Changes in

design trends

can initiate

updating and

therefore sales

New companies

with potential

are emerging.

Existing

companies are

competitive

People are more

familiar with

the existing

networks

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concepts

Leaders have

superios

knowledge ing

the field of

broadcasting

Positive

aatitudes of the

company

owners as well

as the

employees

Good

relationship of

individuals

inside the

company

Strong

advertising

skills and

product

presentation of

the company

Provides

superior quality

of transmission

Offers low but

profitable TV

broadcast rates

Increasing sales

opportunities

beyong “100-

mile” target

area

Internet

potential for

selling products

to other markets

Changes in the

needs and wants

of the

customers

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5. ENVIRONMENTAL ANALYSIS

This section involves the ealuation of the business environment of the

organization. This section involves a systematic process that starts from identification of

environmental factors, assessing their nature and impact, auditing them to find their

impact to the business.

Environment of firm are classified into two: namely;

a. Macro-environment; and

b. Micro-environment or task environment.

5.1. MACRO-ENVIRONMENT ANALYSIS

This section is primarily concerned with major issues and upcoming changes in

the environment. It includes the following:

a. Economic conditions

b. changes in demographic structures

c. social and political trends

d. technology; and

e. the natural environment.

5.1.1. ECONOMIC CONDITIONS

Statistics

GDP $224.8 billion nominal(2011)

$411.903 billion PPP (2011)

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GDP growth  7.1% (3rd Quarter of 2012)

GDP per capita $2,462 (2012)[4] (nominal 126th)

$4,264 (2012)[4] (PPP 126th)

GDP by sector agriculture (12.3%), industry (33.3%), services (54.4%) (2011

est.)

Inflation (CPI) 3.2% (2012)

Population

below poverty line

national – 22.9% (2006 est.)

international – 22.6% (2006)

regional – 27% (2006)[8]

Gini coefficient 43.0 (2009)

Labor force 59.81 million (2011 est.)

Labor force

by occupation

services (52%) agriculture (33%), industry (15%) (2010 est.)

Unemployment 6.8% (October 2012)

Main industries electronics assembly, Business Process

Outsourcing, garments,footwear, pharmaceuticals, chemical

s,wood products, food processing,petroleum refining, fishing

Ease of Doing

Business Rank

136th of 183 countries ranked

External

Exports $48.02 billion (2012)[12]

Export goods semiconductors and electronic

products, transport equipment,garments, copper products, petroleum

products, coconut oil, fruits

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Main export

partners

Japan 18.5%, United

States 14.8%,China 12.7%, Singapore 8.9%, Hong

Kong 7.7%, South

Korea 4.6%, Taiwan4.2%, Thailand 4.0%, Netherlands3.6%, Germa

ny 3.5% (2011)

Import goods electronic products, mineral fuels, machinery and transport

equipment, iron and steel, textile fabrics, grains, chemicals, plastic

Main import

partners

Japan 10.8%, United

States 10.8%,China 10.1%, Singapore 8.1%, South

Korea 7.3%, Taiwan 6.9%, Thailand5.8%, Saudi

Arabia 5.4%, Malaysia4.4%, Indonesia 3.9% (2011)

Gross external

debt

$32.431 billion (September 2011)

Public finances

Revenues $31.38 billion (2011)

Expenses $35.95 billion (2011)

Economic aid $1.67 billion

Credit rating Standard & Poor's:

BB+ (Domestic)

BB+ (Foreign)

BB+ (T&C Assessment)

Outlook: Positive[19]

Moody's:

Ba1

Outlook: Positive

Fitch:[22]

BB+

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Outlook: Stable

Foreign

reserves

 $84.106 billion (November 2012)

Main data source: CIA World Fact Book

The First Metro Investment Group sees 2013 to be another banner year for

the Philippines, expecting the domestic economy to expand by 7.5-8 percent

alongside a benign inflation environment, record-low interest rates and a bullish

stock market.

The above-trend economic growth forecast for 2013 is seen supporting a 20-

percent average growth in corporate earnings and, in turn, propelling the main-

share Philippine Stock Exchange index toward 6,800 this year. - Doris C. Dumlao,

Philippine Daily Inquirer

Impacts:

The company will be encouraged to spend more due to increased access

to capital and higher portfolio valuations.

More clients will be encouraged to spend moreof their funds in order to

advertise their products and services.

It will result to increase in profit for the company.

Due to increase in clients and in profit, we are required to improve and

grow our operations and employ additional labor.

5.1.2. SOCIO-CULTURAL AND DEMOGRAPHICS

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Filipino kids are hooked in watching TV- a survey was conducted by

Nielsen that kids 7-12 years old are fonder of watching TV than eating and

playing with their toys especially in weekends.

Impacts:

More clients with kids-related products are encouraged to advertise in

our company.

It will require the company to advertise products and broadcast shows

that are suitable for young audiencies in a certain time of the day.

More producers with child-friendly shows will be encouraged to have

their shows broadcast in our company.

The company will accept shows and advertisements with child friendly

contents.

Filipino families are fond of watching TV – 7.3 hours is the average

viewing hours of Filipino families per day.

Companies with family-related products and services will be

encouraged to advertise in our company.

The company will accept projects with family-related contents.

Females watch longer than males – More females are left at home because

males are the ones who are working outside.

Companies with beauty and wellness products and services will be

encouraged to advertise in our company.

The company will accept more beauty and wellness advertisments.

Filipinos are fond of Koreanovelas- an overwhelming response by the

Filipinos towards the K-POP culture and Koreanovelas can have an impact in our

company.

More producers will be encouraged to broadcasts Koreanovelas in our

company.

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The company will allow producers to broadcast Koreanovelas.

Filipino teenagers are more likely to watch in the internet than TV – due to

rapid increase in technology, the young generation spends more hours online than

watching TV.

Companies with teenager-related products and services will choose to

advertise in internet websites than using TV ads.

The company to improve the company website in order for the

teenagers to visit it oftenly and make companies with teenager-related

products and services to invest and advertise in the said website.

5.1.3. DEMOGRAPHIC STRUCTURE

STATISTICS

Total Population 103,775,002

Life expectancy at birth Male-67; Female-73

Probability of dying after five (per 1000

live births)25

Probability of dying between 15 to 60

( per 1000 population)Male – 240; Female – 130

*Statistics based on WHO, World Health Organization 2012.

A large number of Filipino viewers- Filipinos are TV addict and most information that

they are receiving are coming form TV. New products and services offered by a certain

company spread rapidly beacause of TV ads.

Impact:

Due to large population, it can attract local and foreign businesses to

advertise the products and services that is being offered by them. It is

assumed by them that the Philippines can be a large market and the way to

attract consumers is by using TV advertisements.

The company will accept projects that are able to give real and valid

information for the Filipino viewers.

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Short life span of male and female Filipinos- It is stated that an average Filipino male can

live up to 67 years and a Filipina can only reach the age of 73 which implies that Filipino

lifespan is short.

Impacts:

Companies with wellness, health, fitness and medical products and

services will be encouraged to advertise because they see a large market in

terms of health and medical assistance for Filipinos.

Companies that offer life-insurance will also be encouraged to have their

services advertise.

The company will then allow companies which offers wellness, health and life

insurance programs to be broadcast.

5.1.4. POLITICAL TRENDS

May 2013 Elections – This coming May will be the National Elections and

advertisements are very important during the set campaign period.

Impacts:

Lots of candidates for elections will be encouraged to advertise for their

campaign thru Television.

An opportunity for the company to increase rates of advertisements

because of rivalry between parties.

More profit for the company.

More work for the company, requiring the company to employ additional

labor.

The company will accept and allow candidates for elction to do their

campaign using the companies’ equipment with reasonable rates.

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5.1.5. LEGAL/LAWS

2007 Broadcast Code of the Philippines

It will be necessary for the company to follow all the rules stated in the law above

in order to maintain a good reputation and have a legal permit.

 Executive Order 546, series of 1979 and Republic Act 3846 or the Radio Control

Law- Philippines would utilize the Japanese ISDB-T standard; the NTC issued

Memorandum Circular 02-06-2010 on June 11, 2010 implementing the standard for

digital terrestrial television broadcast service.  It is a circular stating that the country's

broadcasters must discontinue their analog services by the transition deadline of 11:59

p.m. (Philippine Standard Time,UTC+8) on December 31, 2015. 

Impacts:

The company will be required to terminate analog frequencies upon the

termination of its analog television broadcast transmission.

A large amount of funds from the company will be used for its transition

to digital television.

Company employees will not be so familiar with the means of

transmission that will be implemented. Seminars and forums must be held

in order for the transmission to be successful.

Unfamiliarity with the newly implemented transmission can deteriorate

the performance of the company.

The company will then organize seminars and forums regarding the new

transmission system in order for us to be ready.

5.1.6. TECHNOLOGY

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Digital Television Broadcasting - broadcasts can be received through digital

cable and direct broadcast satellite. It provides a high definition television format and a

pay-per-view feature.

Impacts:

The company will be required to relinquish analog frequencies upon the

termination of its analog television broadcast transmission.

Large amount of funds will be used in transition.

The company will then organize seminars and forums regarding the new

transmission system in order for us to be ready.

5.1.7. NATURAL ENVIRONMENT

Overpollution- due to excess plastics and excess vehicle smoke, the country is

now experiencing its result which is overpollution.

Impacts:

Environmental advocates will most likely organize a go for green

movements and will be advertise using TV. Also, TV advertisement for

encouraging people to help the environment will be more prevalent.

The company will support the advocacy of any environmental groups. It will lead

the company to have a better reputation at the same helping environmental groups to

attain their objectives.

5.2. MICRO-ENVIRONMENT ANALYSIS

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5.2.1. COMPETITORS

ABS-CBN CORPORATION- is a diversified Filipino media conglomerate and

the country's largest and foremost media and Entertainment Company. Its assets include

two national television networks (ABS-CBN and Studio 23), two radio stations in Mega

Manila (DZMM Radyo Patrol 630 andTambayan 101.9), a regional networks of AM

stations (branded as Radyo Patrol) and FM stations (branded as My Only Radio For

Life!), five international premium television networks (ABS-CBN News

Channel, Bro, Cinema One, Myx TV, and The Filipino Channel) along with subsidiaries

dealing in print publication (ABS-CBN Publishing, Inc.), cable television (Creative

Programs, Inc.), communications (Sky Cable Corporation) film production (Star

Cinema), digital visual effects (Roadrunner Network, Inc.), music production (Star

Records), new media (ABS-CBN Interactive), talent development and management (Star

Magic) and other related businesses.

GMA INC. - is a major commercial television & radio network in the

Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company.

Its first broadcast on television was on October 29, 1961, GMA Network (formerly

known as DZBB TV Channel 7, RBS TV Channel 7, GMA Radio-Television

Arts then GMA Rainbow Satellite Network) is commonly signified to as the "Kapuso

Network" in reference to the outline of the company’s logo. It has also been called the

“Christian Network” which refers to the apparent programming during the tenure of the

new management, which took over in 1974. It is headquartered in the GMA Network 

Center in Quezon City and its transmitter is located at Tandang Sora Avenue, Barangay

Culiat also in Quezon City.

PTV - (Television of the Nation), abbreviated PTV) is the flagship government

television network owned by the Philippine   Government through People's Television

Network, Inc. (PTNI). Its head office, studios and transmitter are located at Broadcast

Complex, Visayas Avenue, Diliman, Quezon City .

ABC - ABC Development Corporation is a Filipino media company based in

Novaliches, Quezon City, Philippines. The company was spearheaded by the veteran

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broadcaster Edward Tan in 1992 as a revival of the Associated Broadcasting Company

who was originally founded by Joaquin "Chino" Roceson June 19, 1960. It is owned

by MediaQuest Holdings, Inc., a wholly owned subsidiary and part of the beneficial trust

fund of the Philippine Long Distance Telephone Company headed by business

tycoon Manuel V. Pangilinan. Among its assets are the broadcast television

networks TV5 and AksyonTV, sports network blocktimer AKTV which is aired over IBC

13, and the radio network Radyo5 92.3 News FM as well as the satellite television

channels Colours, Hyper and Weather Information Network.

Eagle Broadcasting Corporation – a Philippine television and radio network.

Its head office and studios are located at the EBC Building, Central Ave., Brgy. New

Era, Quezon City. The network named after the national bird Philippine Eagle.

Broadcast Enterprises and Affiliated Media, Inc. (BEAM) - a broadcast

company in the Philippines with primary focus on UHF broadcasting and will use

the Digital Terrestrial Television (DTT) platform for the convergence of multimedia.[2] Originally created by Radio Mindanao Network, it is owned by a joint consortium led

by Bethlehem Holdings, Inc., an investee of Globe Telecom Retirement Fund through its

holding company HALO Holdings Inc., which acquired 39 percent of Altimax

Broadcasting Company as part of Globe's rollout multi-channel multipoint distribution

system (MMDS) service nationwide.

Sky Cable is a cable television service of Sky Cable Corporation, the Philippines'

largest cable television provider.[1] Its franchise area coversMetropolitan Manila and its

suburb, and it has 700,000 subscribers controlling 45% of the cable TV market.

Destiny Cable is a direct-to-home cable TV subscription service. Destiny Cable

is the 2nd largest cable TV company in the Philippines.[1] It is owned by Sky Cable

Corporation.

Cignal Digital TV is a subscription-based Direct-To-Home (DTH) satellite

television service provider in the Philippines. Cignal is owned byMediaScape, a wholly

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owned subsidiary of the MediaQuest Holdings, Inc. under the PLDT Beneficial Trust

Fund.

5.2.2. SUPPLIERS

The equipments that will be presented are the ones with the need of often

upgrading, so the suppliers must be of good reputation. The list of equipments and

possible suppliers are as follows:

SERVERS

IBM and Hewlett-Packard remaining the leading suppliers, according to the latest figures

from market research firm IDC. Their Global revenue from server sales grew 5.5 percent

year-over-year to $11.5 billion in the third quarter of 2004,

IBM led server suppliers with sales of $3.6 billion, or 31 percent of the market, followed

by Hewlett-Packard, with sales of $3.1 billion, or 26.8 percent. Sun Microsystems, Dell,

and Fujitsu rounded out the top five but trailed well behind IBM and H-P, according to

IDC.

Volume server revenue grew 18.2 percent year-over-year and remain the primary growth

engine for the server market overall. Revenue for midrange enterprise servers declined

10.2 percent year-over-year, marking the third consecutive quarterly decline as traditional

midrange workloads continue to migrate to volume systems. Buoyed by renewed

enterprise spending, the high-end enterprise server market grew 1.9 percent year-over-

year, its forth consecutive quarter of positive revenue growth, said IDC.

IBM Systems

With expert integrated systems; mainframes; x86 and POWER-based servers; and

disk, tape and network storage systems, IBM can offer the right combination of systems

and expertise to help you tune your IT investment for the needs of your business today –

and into the future. The IBM System provides a balance of performance, availability,

scalability and ease of management in a compact 4U tower footprint to help meet general

business requirements. It also offers flexibility, reliability and security as well as

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enhanced systems management features that make it an ideal choice for small, midsize

and distributed businesses.

Hewlett-Packard Company  Hewlett-Packard Company or HP is an American

multinational  information technology corporation headquartered in Palo Alto,

California, United States. It provides products, technologies, software, solutions and

services to consumers, small- and medium-sized businesses (SMBs) and large enterprises,

including customers in the government, health and education sectors.

HP has successful lines of printers, scanners, digital cameras, calculators, PDAs,

servers, workstation computers, and computers for home and small business use; many of

the computers came from the 2002 merger with Compaq. HP today promotes itself as

supplying not just hardware and software, but also a full range of services to design,

implement, and support IT infrastructure.

MONITORS

Sony Corporation commonly referred to as Sony, is a Japanese multinational

conglomerate corporation head quartered in Kōnan Minato, Tokyo, Japan. Its diversified

business is primarily focused on the electronics, game, entertainment and financial

services sectors. The company is one of the leading manufacturers of electronics products

for the consumer and professional markets. Sony is ranked 87th on the 2012 list

of Fortune Global 500.

Sony Corporation is the electronics business unit and the parent company of the

Sony Group, which is engaged in business through its four operating segments –

Electronics (including video games, network services and medical business), Motion

pictures, Music and Financial Services.[7][8][9] These make Sony one of the most

comprehensive entertainment companies in the world. Sony's principal business

operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures

Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile

Communications (formerly Sony Ericsson), and Sony Financial. Sony is among

the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television

manufacturer in the world, after Samsung Electronics and LG Electronics.

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Toshiba Corporation ( 株 式 会 社 東 芝  Kabushiki-gaisha Tōshiba?) is a

Japanese multinational engineering and electronics conglomerate company headquartered

in Tokyo, Japan. Its products include information technology and communications

equipment and systems, electronic components and materials, power systems, industrial

and social infrastructure systems, household appliances, medical equipment and lighting.

Toshiba is organised into four main business groupings: the Digital Products Group, the

Electronic Devices Group, the Home Appliances Group and the Social Infrastructure

Group. In 2010, Toshiba was the world's fifth-largest personal computer vendor

measured by revenues (after Hewlett-Packard,Dell, Acer and Lenovo).[3] In the same

year, it was also the world's fourth-largest manufacturer of semiconductors by

revenues (after Intel Corporation,Samsung Electronics and Texas Instruments).

5.2.3. CUSTOMERS

FILM/TV PRODUCERS – delivers a film or tv  project to the film studio or other

financing entity, while preserving the integrity, voice and vision of the film. They will

also often take on some financial risk by using their own money, especially during

the pre-production period, before a film or tv show is fully financed.

Examples: VIVA films, Regal films etc.

PRODUCTION COMPANIES- In order to make their product famous, these

companies use television broadcasting for theor advertisements.

Examples: P&G, San Miguel, Selecta, Purefoods etc.

SCHOOLS- For schools to be well known, they use television as a means of

advertisement.

Examples: St. Augustine, STI, ACLC, ABE etc.

BANKS- These companies also use television broadcast in order to convey

people their offers for a better living.

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Examples: BPI,BDO,PNB etc.

CANDIDATES FOR ELECTIONS- these people use television for their

campaign, it is because of the large scope that the television broadcasting can provide

instead of a door-to-door campaign.

Examples: Sonny Angara,

MALLS- these companies are also with television advertising, they see that

people are more attracted to places that they see in Televisions.

Examples: Ayala Malls, SM, etc

FAST FOOD CHAINS- these companies use television advertising to inform

people about their new productts, improvements and even their branches.

Examples: Jollibee, Mcdonalds, KFC, Chowking etc.

5.2.4. UNIONS AND EMPLOYEES

CHIEF EXECUTIVE OFFICER (CEO)- is the highest-ranking corporate

officer (executive) or administrator in charge of total management of an organization.

BOARD OF DIRECTORS- board of directors is a body of elected or appointed

members who jointly oversee the activities of a company or organization

VICE-CHAIRMAN OF THE BOARD-  officer of the Board of Directors who

may stand in for the CEO in his/her absence. 

CHIEF CORPORATE COMMUNICATIONS OFFICER-  is the corporate officer

primarily responsible for managing the communications risks and opportunities of a

business, both internally and externally. This executive is typically responsible for

communications to a wide range of stakeholders, including but not limited to employees,

shareholders, media, bloggers, and influential members of the business community, the

press, the community and the public.

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CHIEF FINANCE OFFICER- is a corporate officer primarily responsible for

managing the financial risks of the corporation. This officer is also responsible

for financial planning and record-keeping, as well as financial reporting to higher

management. In some sectors the CFO is also responsible for analysis of data

CHIEF HUMAN RESOURCES AND ORGANIZATIONAL DEVELOPMENT

AND LEARNING OFFICER- is a corporate officer who oversees all human resource

management and industrial relations operations for an organization. Roles and

responsibilities of a typical CHRO can be categorized as follows: (1) workforce

strategist, (2) organizational and performance conductor, (3) HR service delivery owner,

and (4) compliance and governance regulator. 

CHIEF INFORMATION OFFICER-  is a job title commonly given to the most

senior executive in an enterprise responsible for the information technology and

computer systems that support enterprise goals.

CHIEF LEGAL OFFICER-  is the highest-ranking corporate officer concerning

legal affairs of a corporation or agency. Chief legal officers typically hold the title

of general counsel

CHIEF RESEARCH AND BUSINESS ANALYSIS OFFICER-  is someone who

analyzes the existing or ideal organization and design of systems, including businesses,

departments, and organizations. They also assess business models and their integration

with technology.

HEAD,BUSINESS DEVELOPMENT- THE ONE WHO GENERATES NEW

BUSINESS RELATIONSHIPS AND NEW REVENUE FOR ECE 15 AGREED

TARGETS.

HEAD,SALES- RESPONSIBLE FOR ASSESSING THE SALES OF ECE 15

NETWORK.

HEAD, CUSTOMER RELATIONS- managing the company’s interactions with

current and future customers. It involves using technology to organize, automate, and

synchronize sales, marketing, customer service, and technical support.

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HEAD. SPECIAL PROJECTS AND LICENSING- responsible for new projects

and its licensing, involves the permit of the projects and the talents that are associated in

it.

MANAGING DIRECTOR, TECHNICAL OPERATIONS DIVISION- provides

direct operational support, management, advice and policy in technical and specialized

areas of policing to enable front-line members.

CHIEF OPERATING OFFICER (COO)- Chief Operating Officer (or Chief

Operations Officer; COO) or Director of Operations (or Operations Director) can be

one of the highest-ranking executives in an organization and comprises part of the "C-

Suite". The COO is responsible for the daily operation of the company,[1] and routinely

reports to the highest ranking executive, usually the Chief Executive Officer(CEO).[2] The

COO may also carry the title of President which makes him or her the clear number-two

in command at the firm, especially if the highest ranking executive is the Chairman and

CEO.

BROADCAST ENGINEERS/TECHNICIANS- Broadcast and sound engineers

install, test, operate and repair electronic equipment that is used to transmit radio,

television, and cable programs. Broadcast engineers also produce soundtracks for motion

pictures, operate sound for live events and concerts, and record music in recording

studios.

5.2.5. OWNERS AND SHAREHOLDERS

The ECE 15 Network is owned by the following:

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Engr. Keem E. Baybay

Engr. Mark Kevin Paul B. Cee

Engr. Kathleen F. Idica

Engr. Crisan L. Penaflor; and

Engr. Ma. Concepcion V. Santos

SHAREHOLDERS:

ECE 15 Network, Inc. owns 100% of share in the ECE 15 network.

6. INTERNAL ANALYSIS

6.1. ECE 15 TANGIBLE ASSETS

The company owns the following assets:

a transmitter or radio antenna;

master control room for the transmitter;

Studio transmitter link (STL);

studio control room;

five studios;

The master control room consists of character generator, vision mixer,

camera control units , patch panels, VTRs video servers and etc. with a

total amount of P500,000,000

The company has subsidiaries which are:

ECE Film productions

ECE Center for Communication Arts

ECE International

ECE Recording

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6.2. ECE 15 INTANGIBLE ASSETS

Our company possesses vast arrays of intangible assets. Intangible assets have

real vale and are very important to a company's success, but are much harder to measure

and quantify than their tangible counterparts. 

6.2.1 CONTRACT-BASED INTANGIBLE ASSETS

Broadcast rights

ECE15 network is firmly followed the rights and regulations of the

Broadcast Code. It rigorously prohibited the copyrights and official

documents of the network.

Employment contracts

Service contracts

Licensing agreements

6.2.2. TECHNOLOGY-BASED INTANGIBLE ASSETS

Patented technology

Computer software

6.2.3. ARTISTIC-RELATED INTANGIBLE ASSETS

Performance events

Literary works

Musical works

Picture

Motion pictures and television programs

6.2.4. CUSTOMER-RELATED INTANGIBLE ASSETS

Customer relationships

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Customer lists

6.3. CAPABILITIES AND COMPETENCIES

For ECE15 Network, Inc. has the capability to maintain cultural pluralism and

communication diversity that ensure the vitality of living sub-cultures are a core

competence. Diversity of programs and divergence of program choices are still tightly

linked with ECE15, especially important in light of turbulence in the contemporary

Philippine media market.

ECE15 network sustain a sense of security and reliability which is important in a

social environment that is increasingly international and frequently unsettled as

repeatedly verified by audience research results. EcE15 will be considered as the most

reliable media source in the Philippines. EcE15 journalism is understood by Filipinos to

be independent of political, cultural and economic interest groups.

ECE15 serves as a benchmark for commercial rivals by establishing professional

and industrial standards in various program genres. In doing so, ECE15 secures a desired

quality for broadcasting overall in the Philippines. Such benchmarking is relevant for

both audiences and media professionals. Thus, ECE15 is the premier developer and

creator of Philippine broadcasting competencies and skills.

Finally, ECE15 network has the best and most comprehensive knowledge

necessary for developing, elaborating and building the national broadcasting

infrastructure and applied technologies needed for digital broadcasting. ECE15 is the

only Philippine media company with mandated societal obligations to invest in both

infrastructure and content development needed for digital services in the converging

information society, and the only sure guarantee that such will be available for every

Filipino. For ECE15, universal service is a core competence.

7. FINANCIAL STRATEGICS PERFORMANCE OBJECTIVES

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COSTS

Programming cost P 12, 000,000

Original production costs P 17,000,000

Programming staff P 7,200,000

Creative services cost P 9,000,000

Playout cost P 17,500,000

Transmission costs P 32,000,000

Marketing and publicity cost P 20,000,000

General and administrative cost P 11,000,000

TOTAL COST (ANNUALLY) P 125,700,000

SALES

Advertising sales P 131,400,000

Licensing and Merchandising sales P 25,000,000

Network distribution sales P 30,000,000

TOTAL SALES (ANNUALLY) P 186,400,000

ROI=Gains ¿investment−Cost of Investment ¿Cost of Investment

×100

ROI=186,400,000−125,700,000125,700,000

×100

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ROI=48.29%

8. SPECIFIC STRATEGIC PERFORMANCE OBJECTIVES:

8.1. AUDIENCE FOCUSED AND QUALITY PROGRAMMING

Commission and conduct research

Improve production standards, research, methods, resources and

compliance

Improve quality control

Multimedia system plans

Network and IT systems problems

Content sourcing

Monitor and evaluate programmers

Marketing plan

Production and commissioning plan

Plan for designing templates and formats for programmers

8.2. EFFECTIVE FINANCIAL MANAGEMENT

Review, implement financial policies/procedures

Develop or acquire integrated systems

Ownership and accountability for cost centres

Monthly business performance reports

8.3. HIGH REVENUE

Sponsorship for programmers

Sales plan linked to special event

Develop action plan for other revenue streams

Define and implement property management strategy

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8.4. PASSIONATE, EMPOWERED AND MOTIVATED TEAM

Implement HR management system

Develop stakeholder relationship plan

Develop Performance Management Plans

Develop an organizational development plan

Review, implement and enforce policies and procedures

Instil corporate purpose and objectives with staff

Review and implement corporate values

Equipped staff with right tools

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