kate knowles portfolio 2013
DESCRIPTION
Third year at Northumbria University studying Design for IndustryTRANSCRIPT
K a t en o w l e s
P O R T F O L I O
+44 (0)7595742651kate.m.a.knowles@northumbria .ac.uk
E d u c a t i o n
W o r k E x p e r i e n c e
P a r t n e r s h i p P r o j e c t s
S k i l l s
O t h e r I n t e r e s t s
2010 - 2014 Design for Industry (BA) at Northumbria University
A b o u t M e . .
Summer 2012 - A month placement with Crown Cork working in many departments to widen my skill set and understanding of metal packaging.
• Mamas & Papas• Unilever
• Philips• Bowers & Wilkins
I am always eager to learn and develop new skills in every aspect of my life. As well as my keen interest in design, I also enjoy skiing, running and netball.
Competent with; Photoshop, Illustrator, InDesign, Flash, Solidworks and Graphite.
Hel lo!
C o n t e n t s . .1 . 2 . 3 . 4 .
5 . 6 .
B I R D F E E D E R
B O W E R S & W I L K I N S
T H E G O O D J O U R N E Y
L i v e P r o j e c t s
N O N - L I T E R A L F O R M
S H O W E R G E L B O T T L E
S h o w e r g e l b o t t l e . .A shower gel bottle designed for Smirnoff using the branding and values of the company.
1 .
SMIRNOFF
VALUESWithin the market i t is well known for i ts quality with their brand morals and product. Smirnoff is seen as a fair ly high end but affordable goods.
QUALITY HERITAGE VARIETY ICEFounded by Pyotr Smirnov in the 1860s in Moscow Smirnoff is a brand very proud of i ts heritage. Even though it ’s now owned by Diageo it ’s Russian blood is st i l l prominent.
Smirnoff products include vodka, f lavoured vodka, and malt beverages. There is also a huge variety with the packaging ranging from cans to bott les.
The brand’s aesthetics reflect words l ike ‘ ice’ , ‘clear’ and ‘fresh’. I t f i ts perfectly with the quality tr iple dist i l led vodka served at cold temperatures for the optimum experience.
B i r d F e e d e r . .A new innovative bird feeder designed to f it into the RSPB range of products and branding.
2 .
In it ial Sketches
IMAGE: http://www.thatcutesite.com/uploads/2011/05/ground_squirrel_eating_lettuce.jpg
Available to order at www.rspb.co.uk from Jan 2012!
a mil l ion voices for nature
•Easy to clean
• Refillable
•Holds a variance of food for different species
..I needed to go on a diet,
anyway!
dynom
The NEW innovative and simple bird feeder is designed to tip and spin off any unwanted visitors!
dynom
Feed the birds, and not the squirrels,with this new bird feeder from the RSPB!
Visit www.RSPB.co.uk for more detai ls and prices
1
2
FILL
HANG
3
4
SPIN
EAT!
N o n L i t e r a l F o r m . .3 .A non literal form conveying rationally encapsulated electronics.
Balance
minimal
FUNCTIONAL
Final concept
T h i s p r o d u c t g i v e s t h e u s e r a w o r t h w h i l e e x p e r i e n c e . T h e s a t i s f a c t i o n o f c l i c k a n d s l i d e a l s o d e f i n e s t h e c l e a r s t a t e s o f ‘ o n ’ a n d ‘ o f f ’ .
T h e s i m p l e a n d b r i g h t i n t e r f a c e m a k e s i t i n t u i t i v e t o u s e . T h e t o u c h s c r e e n m a k e s t h e u s e r h a v e a n i n t i m a t e a n d h o n e s t e x p e r i e n c e w i t h t h e p r o d u c t .
T h e g o o d J o u r n e yThe RSA annual des ign compet i t ion with the t i t le of “The good Journey”
4 .
A Journey on the MetroI followed a passenger who has never used the metro before to do a journey from Byker to Airport and observed how easy he found it to change at monument and where the confusion comes into place.
Ticket machine a bit confusing with where to put what. Zones where clearly labelled.
He was also confused since the map makes it look like he could change at a number of the other stops after Monument.
The metro was quite busy but wasn’t unpleasant. Whilst on the metro there was no communication between any of the passengers. Most passengers read or were occupied their phone.
At monument he followed the rest of the passengers and ended up going up the escalator to the concourse of Monument station.
Here, he had another look at the map and the signs above each platform. We went down the right set of escalators.
Once back down the other escalators it took him a few minutes to realise which platform he needed.
Here he waited for a few minutes until the metro arrived. A few children were being loud and disruptive.
Monument station was confusing. “The atmosphere on the metro was fairly tense. Makes you feel quite isolated and lonely.
“I only saw one metro worker through the whole journey. No one checked my ticket, made me feel like I shouldn’t have bothered getting one.
He failed to realise the shortcut situated at the front of platforms 1 & 2 and the back end of 3 & 4. He didn’t even realise it was there.
“
“
-RICH, FIRST TIME METRO USER
When changing at Monument, the signs for the exit, or changing platforms are confusing and are not very easily visible.
The ‘Metro Map’ boards that are shown everywhere are confusing to first time passengers as most platforms have a number of metros that pass through them.
Some of the confusion comes from the fact that every platform looks so similar, and as its underground, the passenger loses their conception of where they are in the station.
There are four platforms at Monument; Platforms 1 (southbound) and 2 (northbound) are for Green and Yellow line trains running between South Gosforth and Pelaw, and Platforms 3 (eastbound) and 4 (westbound) are for Yellow Line trains between St. James and the North Tyne coast. Yellow line trains call at both sets of platforms on their journey from St. James to South Shields.
Platform 1
South Shields South Hylton Pelaw
Platform 2 Airport CoastRegent centre Monkseaton
Platform 3
Whitley Bay via Wallsend
Platform 4
St James
“
“
-NEXUS’ DESCRIPTION OF PLATFORMS AT MONUMENT
Green line Yellow line
• No key stations highlighted• No information about North, East,
South West
Although the London Underground has 11 lines as opposed to the metro’s 2lines,
it’s a long clearer. Once on the correct line trains only go two directions. It has some exceptions, but these are clearly
marked.
The underground constantly reminds you of which line you are on through colour,
and also which direction you wish to travel, e.g. North or South.
The metro offers none of these.• Yellow line confusing as there is
four ways out of Monument on the same line
Nexus estimate 3% - 5% of all users are tourists or first time users
The Problem
Current issues passengers outlined wrong with the metro map;
Improvements
• KEY STATIONS HIGHLIGHTED. Easier to work out which is your desired line because end stations are more visual. End of the line stations and also peek hour extra metro termination stops visible.
• COMPASS POINTS PUT ON MAP. Easier to quickly work out which direction to travel.
WEST EAST
NORTH
SOUTH
Platform 4 Platform 3
Platform 2
Platform 1
Having the extra map around monument will make it simpler for passengers who don’t know where they’re going because;• Breaks up the possible journeys• Lets the user understand that more trains
will be going from platform 1 and 2 so there is less chance they get on the wrong one
• Tells the user directly which platform they need to be at
• Makes the two possible lines a lot more visual
OLD NEW
Improvements to Monument• All maps changed• Clear arrows heading down to all platform• Clear and more informative announcements for platform 1 and 2• Clear markers for exit or further travel on every platform• Clear platform markings
WEST EAST
NORTH
SOUTH
Platform 4 Platform 3
Platform 2
Platform 1
Platform 3
EAST
Platform 1
SOUTH
Platform 3EAST21 3
The next train at platform 1 will be the train on heading North on the green line to Airport
4 5 Changing platforms
Platform 3
Exit
Platforms 1&2
ExitExitExit
Platforms 1&2 Platforms 1&2
WEST EAST
NORTH
SOUTH
Platform 4 Platform 3
Platform 2
Platform 1
AirportThe CoastSouth HyltonSouth Shields
Board of whole line and board showing connections from monument
Extremely visible directions. Passengers are in control of their journey at all times
Extremely clear which platform and direction you are heading
Platform 3 Platform 3
Platform 3
B o w e r s & W i l k i n sA group project looking into developing the current branding and three concepts to f it within the company.
5 .
Packaging Journey
Packaging Journey
360 Degree Sound The speaker hosts 360 degree surround sound, giving a fuller, more complete audioexperience. This function is controlled by rotation of the feature dial, giving the user opportunity to immerse themselves with 360 degree sound or alternatively choose a single direction
Fully Portable The large bidirectional carry handle creates an easy method of transporting the speaker throughout the day into different scenarios and environments. It doesn’t have a ‘docking station’ - it has no ‘home’. it is designed to go anywhere, charging via mains or USB.
DurabilityCareful material specifications enable the product to inhibit durable and robust properties allowing it to perform in a variety of environ-ments and situations whilst remaining high quality in aesthetical ap-pearance.
R e s o n a n c e
“With your Resonance app you can customise your playlists, so your ambi-ent light can adapt to you”
iPhone / iPad App
Time-lapse Scenario
Ambient Mood LightingThe in built mood light automatically mimics the tempo and beat of the music being streamed giving visual feedback of the ambiance the speaker is creating.
UsabilityThe interface for the speaker is located on the front face with a majority of the functions being con-trolled by a central dial. The dial allows the user to choose whether they want the functionality of the mood light to be on or whether they solely want to listen to music.
Diffusion
L i v e P r o j e c t sA number of l ive pro jects which can’t be shown becuase of c l ient conf identual i ty.
6 .
Social trends Strategic planning Campaigning
Researching the market Understanding the needs for ALL users Brand DNA
Conceptual Future design
DESIGN FORINDUSTRY
We often undertake live projects with industry collaborators, this year is no exception.
Such things can be a double-edged-sword, in that the things we do are often restricted by terms of a
Non-Disclosure Agreement. We always try to balance the educational benefit of the experiences the
projects provide with such restrictions.
The Design for Industry course has a 30+ year proven track record in working closely with industry,
one that we are proud of. We firmly believe that this helps to train design graduates that have real
world experience of working with clients to innovate and add value to their business.
We get some great feedback from those we work with – students are lauded for their ability to
quickly understand the values of a brand and translate that into new offerings and opportunities.
We would therefore like to beg your indulgence and perhaps to look beyond the veneer of ‘sketches’
and ‘renderings’ to their skills in defining the context of the design opportunity and their appreciation
of the key design criteria – ones that we feel set us apart from other courses. Our aim is for our
students to be able to add value and gain valuable insights that can allow you to innovate.
If you would like to know more about any particular student then please don’t hesitate to contact us
(details to the right), we would be more than happy to talk about what you’re looking for.
We wish you all the very best for a prosperous 2013 and beyond.
David O’Leary on behalf of the DFI teaching team.
HelloContacts;
For any third year students;David O’Leary,Third year [email protected] 243 7224
Second year students, contact;Simon Scott-HardenSecond year [email protected] 227 3157
General Placement Enquries;Lee SweeneyPlacement [email protected] 227 4893
Faculty of Arts, Design and Social Sciences
Northumbria University
Ellison Place,
Newcastle upon Tyne,
NE1 8ST. UK
Tel:+44 (0) 191 243 7224
+44 (0)[email protected]
THANKYOU