kasthuri rangan - presentation

8/8/2019 Kasthuri Rangan - Presentation

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Womens Era is the first store in the

Thiruverumbur area of Tiruchirapalli

catering exclusively to women. This storewould satisfy the apparel and cosmetic

needs of young women population in

the area. The store of 1000 square feet

would provide wide choice and amodern shopping environment.

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Formal dresses

Sarees

Chudithars

Chupkis

T-shirts

Lingerie

Cosmetics.

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The retail store should satisfy the needs of

the target market consisting of

College going women

Teenage girls

Working class women

House wives of BHEL employees and itsancillary units

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Sole Ownership by S.R.Kasthuri Rangan.

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Three Months Inventory ( Apparel )

Rs. 12,00,000/-

One Month Inventory ( Cosmetics ) - Rs. 1, 00,000/-.

Interior Decorations and Start up -

Rs. 10,00,000/-.

Cash - Rs. 3,00,000/-.

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Located on the Trichy-Tanjore Main

Road

Located near to the emerging shoppinghub of Thiruverumbur

The shopping hub already has two big

private malls. These malls attract a largenumber of visitors. But these malls dont

have a specialized store for women.

WOMENS ERA can close this gap.

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The first store to cater to the demand

exclusively to the needs of women.

Stock a combination of well knownnational brands and private labels and

hence able to cater to various pricepoints and needs of the customers.

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The potential market size is estimated to

be 4 lakhs apparel pieces for women.

Calculated as (2 pieces per woman peryear * 2 lakhs woman population).

We aim to capture 25 % of the market

share i.e. 1 lakh pieces

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We will be the first womens wear apparel retailer inThiruverumbur, Trichy.

The Women First' will entitle customers to a 15%

discount after ten purchases. We will offer clothing to fit plus-size women. We will create a sense of culture and bonding with

the community by offering products that combineboth the Indian and western cultures.

Our location is central to our target customer base. We will maintain a detailed record on each

customer, logging addresses, their purchases, size,and brand for customer follow-up and in-housepromotional purposes.

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Create awareness about the presence

of the store amongst women

Get them to visit the store and make apurchase

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Two Months Credit Surat

Chudithar

Chupkis Lingerie Sarees

Bangalore T-Shirts Formal dresses Jeans

One Month Credit Trichy

Cosmetics

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ERP - Software As A Service

Keep inventory records up to date

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Job Description Requirement Salary per Month

Cashier cum

Operations

2 5000

Store Salesmen 3 2000

Inventory Helper 1 2500

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The management is headed by KasthuriRangan who has 2 years of corporate

experience and undergone professionalmanagement training.

He has deep knowledge of retailing anddresses.

He would be assisted in the running ofthe business by the two cashiers whowould take care of the daily running ofthe retail store

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The store is located in a strategic placewhich is easily accessible to many and hasthe ability to attract a large number ofcustomers

Sourcing, the management would be ableto source the required apparel of latestdesign from diverse places and the best

prices Design of the store is attractive both from

the interior and the exteriors

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The store has limited space and cannot

have large collections as present in big

stores The store room of the retail store is limited

in size and hence cannot have inventorywhich is higher than 3 months. This limits

the capability of the store to meet the

festival rush.

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Increased buying of apparel by youngwomen at increased number of times

every year in order to be up to date withfashion

Buying a dress has become anincreasingly casual purchase item; this

has resulted in increase local purchaserather than one requiring specialattention

New and changing customer needs

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Competitors - An increased number of

new stores are coming up in the area

which want to cater to this demand Women of this area may go to the town

instead of shopping locally

Customer preferences and trends

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Item 2010 2011 2012

Sales 4000000 5000000 7000000

Less : Cost of Sales 2666666.7 3333333.333 4666666.667

Gross Profit 1333333.3 1666666.667 2333333.333

Less Expenses

Salaries 240000 300000 350000

Building Rent 200000 200000 200000

Utility Costs 100000 100000 100000

Marketing & Advertisement 200000 300000 400000

Administration and general expenses 25000 35000 45000Total Expenses 765000 935000 1095000

Net Profit before interest and tax 568333.33 731666.6667 1238333.333

Less interest payable 254800 290000 350000

Profit before taxation 313533.33 441666.6667 888333.3333

Tax charge on profit 94060 132500 266500

Profit afterTax 219473.33 309166.6667 621833.3333

Retained profit carried forward 119473.33 109166 421833.3333

Money Reinvested in business 100000 200000 200000

Net additional cash flow 119473.33 109166.6667 421833.3333

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Start-up Funding (INR)

Start-up Expenses to Fund 100000

Start-up Assets to Fund 800000

Total Funding Required 900000

Assets

Building lease, cost & chairs ,tables 50000

Buffet counters& fixtures and fittings 50000

Total Assets 100000

Liabilities and Capital

Liabilities

Long-term Liabilities (loan from bank) 1820000

Investment by self 480000

Total Capital and Liabilities 2600000

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kasthuri rangan - presentation

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