kaizen institute advertising materials...ensure kaizen institute is perceived as a premium brand. in...

Kaizen InstituteAdvertising Materials

Status: May, 2019

Advertising Materials Status: May, 2019

kaizen.com

2Kaizen Institute Advertising Materials – Status: May, 2019

Content

Introduction

1. Paper Bag

2. Press Folder

3. Notebook

4. Clipboard

5. Pen

6. Lanyard

7. Cake

8. Mouse Pad

9. Desktop Background

10. Poster

11. Reference Cards

12. Bag

13. Booklet

14. Silver Metal Gifts


Introduction

As we expand our business, it becomes more critical to improve the consistency of the organization, perceived by our clients all over the world. Therefore, we have developed standardized templates for advertising materials such as paper bags, notebooks, clipboards, and more, which can be used as excellent items for increasing our brand awareness.

This guideline is written for those respon-sible for adapting or producing Kaizen Institute branded advertising materials, whether a Kaizen Institute Business Unit or a vendor. All items should be produced locally and the inquired vendor should be provided with this guideline and the created templates, which are available on KIM/Branding/Advertising Materials.

Please ensure that all items are compli-ant, consistent and of high quality to ensure Kaizen Institute is perceived as a premium brand. In case a Kaizen Institute Business Unit produces any other advertising material, which is not part of this policy, please make sure that the layout of the item is approved by the Brand and Licensing team prior to use. If in doubt please contact Kaizen Institute at [email protected].

Risa CoxManaging DirectorKaizen Global Enterprises

Ulrich WolfersDirector, Brand and LicensingKaizen Institute


All templates are available on KIM / Branding / AdvertisingMaterials and all logos on kaizen.com/brand-portal

!

1. Paper Bag

kaiz

en.c

om

kaiz

en.c

om

a)

PureImprovement

b)

PureImprovement


!

2. Press Folder

All templates are available on KIM / Branding / AdvertisingMaterials and all logos and legal disclaimer on kaizen.com/brand-portal

!

Front Back

kaizen.com

PureImprovement

Contact

Kaizen Institute, Ltd.Global OperationsBahnhofplatz 6300 ZugSwitzerland

Phone +41 (0) 41 725 42 [email protected]

kaizen.com

09_REA_Press_Kit.indd 1 07.03.19 13:59


3. Notebook

kaizen.comkaizen.comkaizen.com

kaizen.com

kaizen.comkaizen.com

Front

Back

All templates are available on KIM / Branding / AdvertisingMaterials and all logos and legal disclaimer on kaizen.com/brand-portal

!


!

4. Clipboard

Back BackFront FrontFront FrontBack

Pure

Improvement

Back


!

a) b)


All logos are available on kaizen.com/brand-portal

!

On white pens the colored corporate logo should be used and on blue pens the white logo. The blue color of the blue pens should match the color RGB code 16/50/115

!

5. Pen

c) Logo sidewise, claim and progressing line on the clip

Pure Improvement

a) Logo sidewise

b) Logo on the clip



!

6. Lanyard

On white lanyards the colored corporate logo should be used and on blue lanyards the white logo. The blue color of the blue lanyard should match the color RGB code 16/50/115

!

a) b)


! All logos are available on kaizen.com/brand-portal

!

7. Cake

a) b)


8. Mouse Pad

a) Mouse Pad “Mission” b) Mouse Pad “Masaaki Imai Quotation”


!


9. Desktop Background

Both desktop backgrounds are available on KIM/Branding/Advertising Materials

!

a) Desktop Background “Corporate Slogan” b) Desktop Background “The Core of KAIZEN™”


10. Poster

!Printable templates in A4 andA0 format are available for coatedand uncoated paper on KIM/Branding/Advertising Materials

!

Poster “The Core of KAIZEN™”

MUDA

+


11. Reference Cards

!Printable templates of all Reference Cards are available in A6 format on KIM/ Branding/Advertising Materials

!

kaizen.com

v2/02.2019

1 Excessive Production• Producing more than required• Producing materials before

they are needed• The biggest waste as it is

responsible for all other forms of waste

2 Material Transportation• Moving materials from one

place to another• Cargo Capacity unused or

inefficient• The only transportation that

adds value is that towards thecustomer

3 Material Waiting• Parts that wait for a production

cycle to complete• Raw material, work in

progress or finished goodsin excess of requirements necessary to produce “just in time”

• Inventories in multiple locations without transparency of total stock position

4 Motion• Incorrect Work Sequence• Maladjusted Layout• Lack of Ergonomics

5 People Waiting• Waiting to be able to

continue your work• Waiting for materials• Quality inspections

6 Over Processing• Repair /Rework• Deburring• Excessive time of heating,

cooling and drying

7 Defects and Errors• Second Quality• Rejected• Junk

v2/02.2019

2 Material Transportation• Moving materials from one

place to another• Cargo Capacity unused or

inefficient• The only transportation that

adds value is that towards thecustomer

just in time• Inventories in multiple

locations without transparency of total stock position

4 Motion• Incorrect Work SequenceIncorrect Work SequenceIncorrect Work• Maladjusted Layout• Lack of Lack of Lack Ergonomics

• Repair /Rework• Deburring• Excessive time

cooling and drying

7 Defects and Errors• Second Quality• Rejected• Junk

© Kaizen Institute

7 Muda in Production

1 Excessive Production

5 People Waiting

2 Material Transportation

6 Over Processing

3 Material Waiting

7 Defects and Errors

4 Motion

Reference Card “7 MUDA in Production”

kaizen.com

1 SortEliminate the unnecessary• Define what is necessary• Identify what is not necessary• Free the workplace of what

is not necessary• Search inside shelves, under

machines, in closets, etc.

2 StraightenA place for everything and everything in its place• Materials and equipment

should be stored according to frequency of use,weight and size

• Files, folders and programs should be organized in order to reduce number of clicksand search time

3 ShineCleaning allows problems to be visible• Clean and inspect the

workplace• Eliminate sources of dirt• Restore original operating

conditions of furniture and equipment

4 StandardizeStandardization ensures the sustainability of the previous 3s• Define visual standards to

highlight defined places• Establish rules for the use

of materials and equipment• Use colour codes and symbols

to facilitate the identification and use of materials and equipment

• Define standards for maintenance of materials and equipment

• Define responsibility and frequency for updatingthe standards

5 SustainSustaining allows us to fulfill and improve standards• Practice the standards

every day• Improve the standards• Perform audits periodically

to ensure the healthy stateof Gemba

• The maintenance and improvement of the workplace organization is continuous in time

v2/02.2019

2 StraightenA place for everything and everything in its place• Materials and equipment

should be stored according to frequency of use,weight and size

• Files, folders and programs should be organized in order to reduce number of clicksand search time

and equipment

4 StandardizeStandardization ensures the sustainability of the previous 3s• Define visual standards to

highlight defined places• Establish rules for the use

of materials and equipment• Use colour codes and symbols

to facilitate the identification and use of materials and equipment

5 SustainSustaining allows us to fulfill and improve standards• Practice the standards

every day• Improve the standards• Perform audits

to ensure the healthyof Gemba

• The maintenance and improvement of the workplace organization is continuous in time

v2/02.2019

1 Sort

2 Straighten

3 Shine

5 Sustain

5S Workplace

Improvement

4 Standardize

© Kaizen Institute

Reference Card “5S Workplace Improvement”

kaizen.com

1 Describe the Problem (Concern)

• Gap to Target: Specific, Customer-related, Measurable

• 5W2H: What-Where-Which-Who-How-How Much

• Pareto diagrams to create focus• Use visual charts for further clarification

2 Analyze Root Causes (Causes)

• Brainstorming• Fishbone diagram• 5 WHYS• Root cause validation

3 Design&Test Solutions (Countermeasures)

• Countermeasures which prevent recurrence of the problem

• Prioritize by Solution impact on targets • Validate by testing in Gemba• Implement

4 Check Results (Confirm)

• Check for KPI impact• Graph data over time • Continuously Improve

v2/02.2019

• Pareto diagrams to create focus• Use visual charts for further clarification

3 Design&Test Solutions (Countermeasures)

• Countermeasures which prevent recurrence of the problem

• Prioritize by Solution impact on targets • Validate by testing in Gemba• Implement

4 Check Results (Confirm)

• Check for KPI impact• Graph data over time • Continuously Improve

v2/02.2019

1 Describe the Problem (Concern)

• Observe Gemba status• Look for Muda symptoms• Use available data

to justify

2 Analyze Root Causes (Causes)

• Cause Analysis with technical proofs

3 Design & Test Solutions (Countermeasures)

• Improvement Assessment• Implementation

Problem Solving

EFF

OR

TS

IMPACT

TAR

GE

T

4 Check Results

(Confirm)

• Compare new and initial situation: Goals achieved?

• Put PDCA in place

5 WHY´S ANALYSIS

ISHIKAWA DIAGRAM

WHY

WHY

WHY

WHY

WHY

TAR

GE

T

© Kaizen Institute

Reference Card “Problem Solving”


!

12. Bag


!

On black and colored bags the corporate logo in white should be used. Avenir should be used as typeface for the web address “kaizen.com”

!

kaizen.com

Front Sidewards


!! All logos are available on kaizen.com/brand-portal

!On leather gifts the corporate logo should be embossed, or the white version should be used

!

13. Booklet

a) with an embossed logo b) with the white logo


!



!On silver metal gifts the corporatelogo should be engraved, or the black version should be used

!

c) Logo sidewise, claim and progressing line on the clip

Pure Improvement

Pena) Logo sidewise

USB Stick with the black logo USB Stick with an engraved logo

b) Logo on the clip


!



!

Bookmark / Paper Clip

Business Card Box

Drinking bottle Pen Holder

On silver metal gifts the corporatelogo should be engraved, or the black version should be used

!


Kaizen Institute, Ltd.Global OperationsBrand and Licensing GSU

Bahnhofplatz 6300 ZugSwitzerland

Phone + 41 (0) 41 725 42 [email protected]

kaizen.com

kaizen institute advertising materials...ensure kaizen institute is perceived as a premium brand. in...

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