k company ebi services
DESCRIPTION
On average, a website which is visible by indexing robots receives 50% of its traffic through search engines. That’s how important it is for a website to have a significant and steady visibility among Google. To satisfy that need, Search Engine Marketing experts are playing with different tactics called SEO, SMO and SEA. It is important to develop a systematic approach to consider and analyze e-marketing efforts in their entirety. Taking into account all recruitment channels and the generated profitability for each lever is according K Company the key to success.TRANSCRIPT
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
E Business Intelligen
ceAnalytics
Content
SEO
Campaigns
Social media
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
Pertinence Confidence AuthorityThink “USER” and “ROI”
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
SEOSearch Engine Optimisation
SEASearch Engine
Advertising
SMOSocial Media Optimisation
SEMSearch Engine Marketing
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
On-PageOff-PageSEF
Search Engine Optimisation
Directory Specific directory Link scouting Articles & press releases Articles for social media Link bait
SEO / SEA: integrated approach
Adwords performanceQuality Score Targetting Remarketing
Tracking
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
Social media presence can increase your sales.Facebook Twitter Linkedin Pinterest Youtube etc.
Web Analytics is your friend!E-marketing Content Structure Profil Errors
Acquisition Conversion Retention
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
Integrated DashboardWA CMS CRM Emailing ERP SM etc.
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
ProjectSEO for the European site and for country sites.
Actions• SEO strategy plan.• Multilingual keywords
research• Content optimisation (text,
videos, images, news, documents, etc.).
• SEO and SEF following.• Common strategy for SEA
and SEO.
Case SolexSEO
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
Case Lampiris-IsolSEA
ProjectFrench and Dutch SEA campaigns for a short term action.
Actions• Definition of ad groups,
keywords, announces, CPC and budget.
• Campaigns launching.• Links between Google
Adwords and Google Analytics.
• Regular optimisation.• End of campaign reporting.
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
Case Infos-EntreprisesWA
ProjectGoogle Analytics implementation and following.
Actions• KPIs definition.• Tagging optimisation and
implementation.• Google Analytics account
set-up (segments, profiles, goals, dashboards, etc.).
• Reporting.
www.k-cy.com | [email protected] | +32 (0)4 349 06 09
eBI services AT K COMPANY
Ingrid Rennoir, eBI [email protected] +32 (0)4 349 06 09
www.k-cy.com
eBI services AT K COMPANY