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2012 ANNUAL REPORT e Jewish Women’s Renaissance Project

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The official annual report for the JWRP

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Page 1: JWRP Annual Report 2012

2012 ANNUAL REPORT

The Jewish Women’s Renaissance Project

Page 2: JWRP Annual Report 2012

“Inspire a woman, you inspire a family.

Inspire enough families, you inspire a community.

Inspire enough communities,

and you can change the world.”

Page 3: JWRP Annual Report 2012

Jewish Women’s Renaissance Project Annual Report 2012 I 1

To our Supporters and Partners:

As you will see in this exciting annual report, The Jewish Women’s Renaissance Project had an incredible year of breakthroughs and growth; and has begun 2013 with tremendous momentum and plans for even more. Of course, there have also been challenges, but even those were met with a spirit of opportunity. One of the most exciting results of the success of the JWRP is that, with our message, help and guidance, several new organizations have been formed in cities where there were no existing initiatives for women. Examples include: the brand new Indy Jewish Experience (Indianapolis), Eim Chai (Boston), Norfolk, VA (in partnership with their Federation), The Jewish Women’s Initiative (L.A.), Aish’s Chayil (Cleveland) and JInspire (Tri-State: New York, New Jersey, Connecticut). We just hosted our First Annual JWRP Leadership Conference in the Washington, D.C. area, which was sold out with 75 women attending from four countries. Featured speakers included Edana Desatnick, Executive Coach for Fortune 500 companies (and a JWRP TAG ’10 participant), who helped empower the women with real tools and structure to succeed in their local leadership projects. Seeing our past participants and partners take their inspiration to the next level of responsibility and leadership was truly inspiring. If you recall, just 48 hours before our November TAG ’12 group was to arrive, Israel was on the brink of war, featured dramatically on headlines around the world. Our team, both in Israel and abroad, sprung into action, gathering vital information to make a safe and informed decision. Based on what was discovered, our Executive Board decided to move forward with the scheduled November and December trips. Although they were under a lot of personal pressure from family and friends to cancel, out of 400 women scheduled to come, only 92 cancelled. The rest experienced not only a safe trip (we increased security out of precaution), but also the most inspirational of our four years. These became “Solidarity with Israel” missions and were tremendously successful on all fronts. Growth for 2013 includes increasing the number of women from 900 to 1200 (1200 spots were sold out in 10 days, with a waiting list of hundreds), and putting our new innovative follow-up initiative, “Family to Family” into action. All this and more await you in this exciting report that clearly shows our project has truly turned into a movement. In deep gratitude for your support and partnership; we could not do it without you.

Page 4: JWRP Annual Report 2012

Taking Back Jewish Values

“Thank you for your devotion to the Jewish people.

Without this trip I am not sure I would have EVER been

able to come. Your generosity has provided me with

the opportunity to deepen my relationship with God

and Israel.”

— Pat W. TAG ‘12

2

Page 5: JWRP Annual Report 2012

The Jewish Women’s Renaissance Project

Join Jewish women, from all over the world, for the journey of a lifetime to reawaken the

passion and commitment that have been the legacy of the Jewish people for the last

4,000 years.

The Jewish Women’s Renaissance Project (JWRP) was established in 2008 with the purpose of

empowering Jewish women to change the world. Our mission is to create a Jewish women’s

movement that inspires a renaissance of positive Jewish values that transforms ourselves,

our families and our communities.

Our highly subsidized TAG (Transform and Grow) missions to Israel offer women a special gift— a nine-

day, action-packed experience that informs and inspires through living and learning Jewish values.

Women travel together, grow as a group and continue their journey back to their communities as sisters,

after having shared this significant educational and experiential gift. They now share a common vision

of family values, community responsibility, and personal development to reach their potential as Jewish

women, wives, mothers and leaders. To date, the JWRP has brought over 2,500 women from 60 cities and

12 countries. In 2013, we plan to bring 1,200 more women from around the world. We have a waiting list

of 270 women.

PURPOSE: To empower Jewish women

to change the world

MISSION: To create a Jewish women’s

movement that inspires a renaissance of positive values that transform ourselves, our families and our communities

VISION: To create a safe, responsible and

compassionate world

Jewish Women’s Renaissance Project Annual Report 2012 I 3

Page 6: JWRP Annual Report 2012

The Utah 8

In February 2008, eight Jewish women came together from all walks of life and traveled to Utah for a

four-day retreat. The group consisted of married, single, older, younger, observant and non-observant

women, and all agreed the values of the world were spiraling out of control. The result is the

deterioration of family, community and the very fabric of the Jewish people.

They had one mission: to create a movement that brings values back to the world.

And, just as Jewish women were the leadership of the feminist movement in the 1970’s that created real

social change, so too, Jewish women must be the leaders in a new social movement based on Jewish values.

Thus, the Jewish Women’s Renaissance Project (JWRP) was born.

4 I Jewish Women’s Renaissance Project Annual Report 2012

MEET LORI PALATNIK

Lori Palatnik, author, international speaker

and media personality is the Founding

Director of the JWRP.  Lori lectures all over

the world and has been featured at presti-

gious universities such as Yale, University of

Pennsylvania, Brown and the American

University. A proud native of Toronto,

she currently resides with her family

outside of Washington, DC. She has five

children, ranging in ages from 24 to 14.

Her 24 year old daughter lives in Jerusalem,

and her 22 year old son completed

his service in the IDF as a sharpshooter.

From left, top: Dana Sicherman, Lori Palatnik, Rebecca Lambert, Cindy Zitelman; Bottom: Manette Mayberg, Michelle Leader, Lara Lakenbach, Jeanie Milbauer

Page 7: JWRP Annual Report 2012

4 I Jewish Women’s Renaissance Project Annual Report 2012

Inspiring Women

“This experience has been inspirational, informative,

fun, exhilarating, exhausting, thought-provoking,

awe inspiring, pride-inducing — I could go on and

on. The planning and thought that went into this

is evident in every aspect of this trip. Thank you

for all of the time and love that went into making

this program and awesome experience.”

— Julie S., TAG ‘12

5

Page 8: JWRP Annual Report 2012

6 I Jewish Women’s Renaissance Project Annual Report 2012

Our expert staff helps partnering organizations create, implement and monitor high-impact

educational and social follow-up in each city. In conjunction with our partnering organizations, we are introducing

an innovative new follow-up program called “Family to Family.”

Connect tens of thousands of Jewish women to their Jewish identity so they can inspire their families and communities.

Unite a network of outreach organizations to help realize our mission.

Create a solid follow-up system to ensure real change.

Inspire women to take a leadership role in impacting other women.

Since the summer of 2009, over 2,500 women have connected to their Judaism on these high-impact trips. 2013 sold out in 10 days with 1,200 women set to participate.

Over the past 4 years, we partnered with over 88 organizations from 12 countries.

JWRP participants are active in recruiting, raising money, organizing events/speakers

and are engaged in their Jewish communities, most for the very first time. Seventy-five women from four countries

attended our first annual JWRP Leadership Conference in the Washington, DC area, empowering them with tools

to transform their home communities.

Original Goals and Current Outcomes

Page 9: JWRP Annual Report 2012

Jewish Women’s Renaissance Project Annual Report 2012 I 76 I Jewish Women’s Renaissance Project Annual Report 2012

Aish Chile

Aish Cleveland

Aish Cleveland (Russians)

Aish Costa Rica

Aish Denver

Aish Detroit

Aish Los Angeles

Aish Mexico

Aish Minnesota

Aish Philadelphia

Aish St. Louis

Aish South Africa

Aish South Florida

Aish Toronto/Thornhill Shul

Aish Washington, DC

Atlanta Scholars Kollel

B’nai Israel Congregation — Norfolk, VA

Calgary Kollel — Calgary

CBS Community Center — Philadelphia

Charlotte Torah Center — Charlotte, NC

Chicago Torah Network

Dallas Area Torah Association (DATA)

Denver Community Kollel

EdJewcate (LA and NY)

Eim Chai — Boston, MA

Etz Chaim — Jacksonville, FL

Etz Chaim — Baltimore, MD

Forest Hill Jewish Centre, Toronto

Gardens Jewish Experience, FL

Guatemala Jewish Community — Guatemala

Hasten Hebrew Academy of Indy

Indy Jewish Experience

Jewish Education El Paso (JEEP)

Jewish Education through Torah (JET), Ottawa

Jewish Experience, Montreal

Jewish Family Experience (JFX), Cleveland

Jewish Federation of Cleveland

Jewish Federation of Colorado

Jewish Federation of Greater Dallas

Jewish Federation of Greater Indianapolis

Jewish Federation of Greater Washington

Jewish Federation of Kansas City

Jewish Learning Experience, NJ

Jewish Renaissance Experience — White Plains, NY

JInspire – Bergen County, NJ

JInspire — Brooklyn

JInspire — Lakewood, NJ

JInspire – Long Island, NY

JInspire – Manhattan

JInspire — Passaic, NJ

JInspire – Rockland, NY

JInspire — Toronto

Jewish Study Network Palo Alto

Kansas City Kollel

Kehila Ashkenazi de Mexico

Keneseth Beth Israel — Richmond, VA

Light of Israel — Rochester, NY

Menora, Argentina

NCSY — Toronto

Professional Beit Midrash — Cape Town, South Africa

Sarah’s Place, Cincy Kollel

Seattle Kollel

Shalom Heritage Center — Winsdor, NJ

Siman Tov — Maryland (deaf group)

The Beis, NY

The Jewish Agency P2G

The Jewish Experience, Denver

Thornhill Community Shul, Toronto

Thornhill Woods Shul, Toronto

Torah Links of Middlesex, NJ

Torah Links of Monmouth, NJ

Torah Outreach Center of Houston (TORCH)

Umhlanga Jewish Day School — Durbin, South Africa

Village Shul, Toronto

Western Galilee Israel — Jewish Agency P2K

Westmount Learning Centre, Toronto

See How We Have Grown

1200

Partnering Organizations

0 200 400 600 800 1000 1200

Women

2013

2012

2011

2010

2009

2010 600

2011 900

1200*

800**2012

2013*

2009 300

■ Number of participants

* projected

** Cancellations due to military hostilities in Israel — November and December

(Operation Pillar of Defense)

01020304050607080 2013

2012

2011

2010

2009

OrganizationsCountriesCities

12

812

763

19

11

Cities Countries Organizations

33

60

40

46

62

23

32

■ 2009 ■ 2010 ■ 2011 ■ 2012 ■ 2013*

* projected

Page 10: JWRP Annual Report 2012

8 I Jewish Women’s Renaissance Project Annual Report 2012

Post-Trip Survey from our 2012 Trips

A survey is given to all the participants on the last day of

the mission. This survey collects results on every trip,

class, speaker and venue that women experienced during

the trip. This information helps us continue to fine-tune our

program. At the end of the survey, we asked how the trip

has impacted them and the results are…

0 20 40 60 80 100

2011

Inspired me to Increase Jewish Observance

Inspired me to want learn more

Deepened Jewish Pride

Deeper Understanding of Judaism

Deeper Connection to IsraelGiven me a deeper connection to Israel

Given me a better understanding of Judaism

Deepened my Jewish pride

Inspired me to want to learn more

Inspired me to increase my Jewish observance

97%

95%

97%

95%

85%

Page 11: JWRP Annual Report 2012

Jewish Women’s Renaissance Project Annual Report 2012 I 98 I Jewish Women’s Renaissance Project Annual Report 2012

How the Trip Has Impacted Me One Year Later

An online survey was sent out to all 2011 participants* in the

winter of 2012 to see how they are doing. We asked the

women: “Since going on the JWRP TAG trip, how has your

life been impacted?” “I am a 2011 Chicago JWRP woman whose daughter is in

Israel now, in college and volunteering. She would not be

there if it wasn’t for my experience through JWRP and CTN.

For that I am forever grateful, this is life-changing for her.”

— Shari, TAG ‘11

0

20

40

60

80

100 2010

2009

Jewish StudyKashrutShabbatMitzvotAttendance at ServicesReturn to IsraelConsidering Moving to IsraelFriends to IsraelVolunteerismFinancial SupportDay SchoolYouth GroupBeing Jewish

0

20

40

60

80

1002011

2010

2009

Jewish StudyKashrutShabbatMitzvotAttendance at ServicesReturn to IsraelConsidering Moving to IsraelFriends to IsraelVolunteerismFinancial SupportYouth GroupBeing JewishBeing Jewish is

more important

to me

Have put my kids

in youth group

Increased my

financial support

of my local Jewish

community

Increased my

volunteerism in

my local Jewish

community

Encouraged family

and friends to

go to Israel

Considering

moving to Israel

Plan to return

to Israel

Increased my

attendance at

Jewish services

Increased my

observance of

mitzvot

Increased my

observance of

Shabbat**

Increased my

observance of

kashrut**

Increased my

Jewish study

80%86%

83%

45%

79%

59%

100%

29%

21%

74%

90%

76% 74%

90% 88%

68%

75%

37%

92%

75%

42%

29%

90% 89%95%

76%

66%

33%

43% 43%

97% 97%92%

83%

42% 39%

■ 2009 ■ 2010 ■ 2011

* 30% of the women responded to the survey. ** Of the 88% of participants who increased their observance of mitzvot

Page 12: JWRP Annual Report 2012

10 I Jewish Women’s Renaissance Project Annual Report 2012

How the Trip Has Impacted Me One Year Later, cont’d.

Husband InvolvementBeen to Israel since wife’s return

86% 80%

14% 20%

Would encourage husbands to

attend a JWRP Men’s Mission

Husband Involvement

■ Yes ■ No

19%

26%

55%

Children now attending Jewish Day Schools

17%

83%

■ No ■ Yes

Increase in Jewish activity for children

0 5 10 15 20 25

Volunteering

Secondary

Trip to Israel

Sunday School

Youth Group

Jewish Youth Group

Sunday School

Trip to Israel

Connected Jewishly at a post-secondary level

Other (Shabbat observance, synagogue attendance, Torah learning, volunteering)

23%

12%

18%

15%

24%

0 10 20 30 40 50 60 70 80

Volunteering

Secondary

Trip to Israel

Sunday School

Youth Group

The JWRP experience changed what I am looking for in a spouse

Now looking for someone who is more committed in their Judaism

Now looking for someone who is learning and growing in their Judaism

63%

41%

50%

■ Widowed or Divorced

■ Have never been married

How the trip has affected who I want to marry

010

2030

4050

6070

80

Volunteering

Secondary

Trip to Israel

Sunday School

Youth Group

20%

80%15% of

JWRP Participants

are not married

Page 13: JWRP Annual Report 2012

10 I Jewish Women’s Renaissance Project Annual Report 2012

Federation Partnership

Year Federation Partnership(s)

2009 Jewish Federation of Colorado

2010 Jewish Federation of Cleveland

Jewish Federation of Colorado

Jewish Federation of Greater Dallas

Jewish Federation of Greater Washington

2011 The Jewish Agency P2G

Jewish Federation of Cleveland

Jewish Federation of Colorado

Jewish Federation of Greater Dallas

Jewish Federation of Greater Washington

2012 Jewish Federation of Cleveland

Jewish Federation of Colorado

Jewish Federation of Greater Dallas

Jewish Federation of Greater Indianapolis

Jewish Federation of Kansas City

Jewish Federation of Los Angeles

Jewish Federation of Greater Washington

Jewish Federation of El Paso

2013* Jewish Federation of Cleveland

Jewish Federation of Kansas City

Jewish Federation of Los Angeles

Jewish Federation of Minneapolis

Jewish Federation of Tidewater

Jewish Federation of Greater Indianapolis

Jewish Federation of Greater Dallas

In negotiation with other Federation cities

When local Federations partner with the

JWRP, their women visit their sister city/

project in Israel for one afternoon/evening.

They see first-hand the work of their local Federation.

The results from our one year later survey of women

who went to Israel with JWRP have shown:

› 34.8% of the women went to their Federation

Partnership City on the trip

› Of those who went to their partnership city,

63.1% of them had never had a connection to

their local Federation

› 23.5% subsequently increased their volunteerism

with their local Federation

› 37.3% increased their attendance at local

Federation events

› 39.2% increased their financial support of

their local Federation

Jewish Women’s Renaissance Project Annual Report 2012 I 11

* projected

Page 14: JWRP Annual Report 2012

Making it all happen

“Thank you for helping me take huge steps

in my personal spiritual journey, I traveled

far, and will continue to evolve my Jewish

self and that of my family.”

— Michelle T. TAG ‘12

12

Page 15: JWRP Annual Report 2012

How We Reach Our Target Market

› Women apply online through the JWRP website, www.jwrp.org

› Each woman must complete a personal interview with the organizational

leader to determine if they qualify for the trip. Some of the attributes we are

looking for include:

• Has children at home (90% of women accepted must have children at home under

the age of 18. Impact the women; impact the children.)

• Has leadership potential

• Lives in a city with an outreach organization to ensure follow-up

• Can travel well in a group situation, both physically and emotionally

• Not presently Shomer Shabbat

Jewish Women’s Renaissance Project Annual Report 2012 I 13

“Guess what! I am at Harova Seminary in

The Old City and it is amazing but something

especially incredible that happened last

night is that I found out that one of the girls

here is here because her mother was inspired

on an Atlanta JWRP trip 2 years ago! I am so

proud of the Utah 8 and the JWRP!”

— Brielle Mayberg, daughter of

JWRP Founder, Manette Mayberg

Page 16: JWRP Annual Report 2012

14 I Jewish Women’s Renaissance Project Annual Report 2012

Our Expanding International Partnerships★ partner groups from 60 cities and 12 countries

ARGENTINA

Buenos Aires

BRAZIL

Sao Paulo

CANADA

Vancouver

Ottawa

Calgary

Toronto

Montreal

CHILE

Santiago

COLOMBIA

Bogota

COSTA RICA

San Jose

GUATEMALA

Guatemala City

ISRAEL

Netanya

MEXICO

Guadalajara

Mexico City

PANAMA

Panama City

SOUTH AFRICA

Cape Town

Durban

Johannesburg

UNITED STATES

Palo Alto, CA

Los Angeles, CA

Denver, CO

Washington, DC

Hollywood, FL

Jacksonville, FL

Miami, FL

Palm Beach, FL

Atlanta, GA

Chicago, IL

Indianapolis, IN

Kansas City, KS

Baltimore, MD

Boston, MA

Detroit, MI

Minneapolis, MS

St. Louis, MO

Bergenfield, NJ

Cherry Hill, NJ

East Brunswick, NJ

Lakewood, NJ

Livingston, NJ

Middlesex, NJ

Monmouth, NJ

Windsor, NJ

Passaic, NJ

Brooklyn, NY

Long Island, NY

New York, NY

Rochester, NY

Rockland, NY

White Plains, NY

Charlotte, NC

Cincinnati, OH

Cleveland, OH

Philadelphia, PA

Dallas, TX

El Paso, TX

Houston, TX

Norfolk, VA

Richmond, VA

Seattle, WA

“This experience is so necessary for all Jewish women.

There is so much we don’t even know that we don’t know.”

— Sharon L. TAG ‘12

Page 17: JWRP Annual Report 2012

Jewish Women’s Renaissance Project Annual Report 2012 I 1514 I Jewish Women’s Renaissance Project Annual Report 2012

Trip Staffing

To handle both the growing number of participants, while increasing our impact, we have designed a new staff structure for every trip:

› Bus Leader: Is personable and organized, on the mic, giving instructions, setting the tone for the trip, encouraging women

to come up and share their thoughts and feelings, leading the women in song, etc…

› City Leader: For every 10 women sent from a city, they must also send a leader, usually a Rebbetzin and/or Lay Leader.

She is the one who bonds with her women, answers their questions, and is there for counsel. She also will lead the follow-up

upon return.

› Madricha: Women cannot return the next year as a participant, but they can return as a madricha (leader) if they join the

Madricha Track once they are back in their cities. To qualify as a madricha, a woman must learn weekly, one-on-one, and

show she has taken responsibility in her community (recruiting, fundraising, volunteering, etc…).

› Madrichim: Every bus is staffed with one young man who shleps, packs and trouble-shoots for us (fixing phones, bringing

women for first aid, if needed, etc…).

Page 18: JWRP Annual Report 2012

Follow-Up Success

The success of the trips is dependent upon the effectiveness of the follow-up.

We carefully partner with organizations who have the staff to implement

ongoing programming that will capitalize on the excitement and desire to

grow, that every woman has upon her return.

Requirements:

› A reunion within 30 days of return, the date which is set before

they even depart on the trip.

› A written follow-up plan they submit to the JWRP.

› Submission of quarterly reports on what events and classes they had,

and how many of the women attended.

› Participation on monthly City Leader conference calls to share their

challenges and successes; getting help and ideas from one another.

› Posting and accessing our brand new “Partner Website and Forum.”

› Partners in Torah — Every participant now has the opportunity to pursue

their desire to study one-on-one, either in person or on the phone.

› Family to Family — A new JWRP follow-up program being developed in Cleveland

and Toronto, which will engage lay families as mentors to our JWRP families.

All of this is overseen by our Director of Leadership, Ruth Baars.

16

Page 19: JWRP Annual Report 2012

Jewish Women’s Renaissance Project Annual Report 2012 I 1716

Extraordinary Developments

The JWRP has inspired the creation of new organizations to impact women in their communities:

› Indy Jewish Experience — Indianapolis

› JInspire — New York/New Jersey

› JWI — Los Angeles

› Norfolk — Virginia

› Aish’s Chayil — Cleveland

› Eim Chai — Boston

JWRP Welcoming Special Participants

Planned for 2013: › 10 deaf participants are scheduled to come with our partner, Siman Tov, of the Greater Washington, D.C. area

Suzy Falender

TAG ’12,

blind participant

Page 20: JWRP Annual Report 2012

18 I Jewish Women’s Renaissance Project Annual Report 2012

Encounter: If We Could Only Meet

On Tisha B’Av, July 28, 2012 (the 9th of Av), we mourn the destruction of the Beit HaMikdash (The Temple). We are taught that

it was destroyed because of sinat chinam (baseless hatred). Jews were divided and in conflict with one another. To rectify this,

on Tisha B’Av, the JWRP brought together 200 observant women from communities in the greater Jerusalem area, with

the 200 JWRP women for an incredible evening where they met, connected and learned what it means to love your

fellow Jew.

JWRP Solidarity Mission

Just 48 hours before our November group was set to arrive, Israel was poised to enter Gaza for Operation Pillar of

Defense. It was the dramatic headlines all over the world.You can imagine how much pressure the women were under

by friends and family to cancel their trip. The JWRP waived any cancellation fee and respected whatever decision they

made. Out of 400 women scheduled to come in November and December, only 92 cancelled. The result was a JWRP

Solidarity Mission that was one of the most inspirational trips to date.

“I was so proud to stand for Israel at

the rally today in Los Angeles, CA. The

outpouring of support is tremendous.

Thank you for your strength and courage

to actually stand IN Israel in her time of

need. I am with you in spirit.”

— Karina Salem Gordon, TAG ‘11 participant

(message to TAG ‘12 Solidarity Mission women)

Page 21: JWRP Annual Report 2012

18 I Jewish Women’s Renaissance Project Annual Report 2012 Jewish Women’s Renaissance Project Annual Report 2012 I 19

First Annual JWRP Leadership Conference

At the beginning of January, 2013, 75 women from four different

countries came to the Washington, D.C. area to learn how to take

their inspiration to the next level of leadership and responsibility.

Featured speakers included: Edana Desatnik, Fortune 500 Executive Coach,

and TAG ’10 alum; Dov Ber Cohen of Israel on Self-Discovery and Empower-

ment; Dr. Erica Brown, author and international speaker on Jewish leadership

and many more. Each city group of City Leaders, Madrichot and participants,

learned about maximizing their organization’s impact in their city — everything

from harnessing the power of Facebook, to fundraising, to public speaking.

The highlight was when Pamela Claman, founder of Thank Israeli Soldiers,

received the JWRP Leadership Award named for her.

“The conference brought back such good memories of

our experiences together (TAG ‘12). It had the energy

and spirit of our time in Israel. We strengthened our

leadership skills, developed action plans and concluded

with ‘Hava Nagilia’ around the indoor pool!

Every detail was thought of and the content was as

good as any Fortune 500 event I’ve attended. The

conference gave me an understanding of the magnitude

and importance of the vision of JWRP. So grateful to

be on this journey with each of you.”

— Sheryl Etelson, Potomac, MD

Page 22: JWRP Annual Report 2012

20 I Jewish Women’s Renaissance Project Annual Report 2012

2012 Revenue and Expense

Revenue: $

Donations 1,773,012

Federation Partnerships 23,202

Interest Earned 9,133

Organization Fees 335,533

Sales of Products and Services 55,024

Participant Fees 50,700

Other Revenue 12,066

Total Revenue 2,258,670

Expenses:

Operational Expenses 73,144

Project based Expenses 107,377

Salaries & Benefits 352,777

Travel-Missions 1,194,940

Total Expense 1,728,238

Net Revenue 530,432

“A lot of people ask me what was my “favorite” part of

the trip. They usually want to hear which sight-seeing

location was my favorite, but my answer has been the

learning and the spiritual journey that I experienced.”

— Carol D, TAG ‘12

Numbers represented are on an accrual basis and are unaudited

Page 23: JWRP Annual Report 2012

20 I Jewish Women’s Renaissance Project Annual Report 2012 Jewish Women’s Renaissance Project Annual Report 2012 I 21

2013 Budget

Revenue: $

Donations 1,900,000

Federation Partnerships 15,000

Mission Revenue — Partnership Organizations 361,000

Mission Revenue —Participants 113,600

Speaking Fees 40,000

Sales of Products and Services 28,920

Other Revenue 11,000

Total Revenue 2,469,520

Expenses:

Operational Expenses 79,000

Project based Expenses 59,000

Salaries and Benefits 479,919

Travel-Missions 1,829,400

Total Expenses 2,447,319

Net Revenue 22,201

Pricing Model for 2013 Trips

› The model of a “free trip,” not including airfare,

was well-received and we are continuing

for 2013.

Year 2013

Each Woman Pays Airfare, $50 for tips and a $36 registration fee

City/Organization Pays $250/Woman

Federation Pays $100/Woman

(plus cost of Federation

partnership city excursion)

How good it must feel to know you

are making a huge difference.

My life has changed night to day.

The light I carry with me now

is because of your generous gift.

— Sandra H. TAG ‘12

Page 24: JWRP Annual Report 2012

Why Invest in the JWRP?

› Partners and Unity: The JWRP is bringing existing outreach organizations together at a time when unity is more important

than ever, providing a powerful, effective, high-level program that most organizations could not afford to create or execute.

We are all working together for the same goal, and together we can accomplish so much more.

› Save on Future Funding: Impact the mothers now, and you won’t have to spend money to reach out to their kids on college

campuses in 10 years.

› Real Results Now: Women, their families and their communities are inspired when they return. The support model is there

to help the women continue their journey, embrace and connect to their Jewish values.

› High Return on Investment: When you impact a woman, you impact an entire family, in this generation, as well as

future generations.

› Ongoing Follow-Up: Because women can only come from existing, active and effective outreach cities who have invested

in their trip to Israel, the follow-up is immediate and ongoing. Local city leaders and educators travel with them to Israel,

bonding and forming deep relationships. Cities also know that results of careful monitoring of the follow-up on a national

level will be a measure of their ability to bring women in the future.

› Increase Impact of Existing Investments: Return on the investment of outreach organizations can be dramatically

increased when you have immediate results through the women. Women create the spiritual direction of the home,

and women create community. Women will “fast forward” existing outreach operations.

22 I Jewish Women’s Renaissance Project Annual Report 2012

Page 25: JWRP Annual Report 2012

Mission Inspire

jtinsider.com/index.php/insider/article/mission_inspire/

Women’s Group Aims at Renaissance in Values and Women’s Israel Trips to ‘Empower’ Jewish Mothers

cjnews.com/node?q=node/89595

cjnews.com/node/90415

2322 I Jewish Women’s Renaissance Project Annual Report 2012

JWRP will take Bergenites on a free trip to Israel

jstandard.com/content/item/jwrp_will_take_bergenites_on_free_trip_to_israel/16474November

Project aims to connect young Jewish mothers with their religious roots

dallasnews.com/news/community-news/plano/headlines/20120324-project-aims-to-connect-young-jewish-mothers-with-their-religious-roots.ece

Much More Than Just an Israel Trip: Etz Chaim’s Young Family Initiative

wherewhatwhen.com/archive/2011/09/more-than-israel-trip/

Celebration of Judaism

unites Houston women

jhvonline.com/celebration-of-judaism-unites-houston-women-p3812.htm

Visiting speaker has passion for

connecting Jewish women with Israel

stljewishlight.com/news/local/article_cba6461c-f773-11e1-92f3-0019bb2963f4.html

JWRP in the

newsEmpowering Jewish Women to Change the World

washingtonjewishweek.com/main.asp?SectionID=4&SubSectionID=4&ArticleID=18672&TM=57746.91

Page 26: JWRP Annual Report 2012

The 2013 Schedule

Goal: 1,200 women

2013 Dates, already reserved

Dates Participants

April 21 - May 1 200

May 19 - 29 200

June 16 - 26 200

June 30 - July 10 200

October 20 -30 200

November 17 - 27 200

Total 1,200

Commitment: ALL spots for 2013 were reserved within 10 days from

releasing the dates! The interview process has begun and some organizations

have already filled most of their spots with participants.

24 I Jewish Women’s Renaissance Project Annual Report 2012

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Page 27: JWRP Annual Report 2012

24 I Jewish Women’s Renaissance Project Annual Report 2012

… And Together We Can Change The World

Page 28: JWRP Annual Report 2012

For more information:

www.jwrp.org

The Jewish Women’s Renaissance Project

12230 Wilkins Avenue, Rockville, MD 20852 I 240.283.6371 I [email protected]