jv portfolio
TRANSCRIPT
James Vigar07967 634558
The following contains examples of some of my recent work. But it’s only a part of my story.
As well as possessing both the imagination and craft skills needed to produce award-
winning creative work, I try always to take the broadest view possible of both the planning
process and the client relationship. The most effective work comes when these three
elements are in harmony. I think people like me have a huge role to play in fostering that
relationship and I believe that many of my recent clients would testify to my success in
doing so. But first the work…..
Bookstart had never used
an agency before thiscampaign. They wanted
one ad. I gave them
press, TV, radio, web,
posters, emails…..
At each stage the
campaign was sosuccessful the
government kept on
coughing up more
money. So we spent it.
The recent TV campaign
(see reel) generated120,000 text responses
against a £600,000
media budget. Which is
nice.
http://youbabybookmagic.org.uk/
This website, that I wrote and co-art directed, acted as fulfilment to the press and radio campaign
Visitors to the website
could request this guide
to sharing books withtheir child. To date, over
40,000 have been
requested
This comic was sent out to a
database of former, and nowapathetic blood donors
In old money I’m a copywriter. I enjoyed writing these and they helped differentiate the client from a host of competitors
The magazine’s
playful and
intelligent. I wantedto produce ads that
felt the same.
Classical music needs to
lose its stuffiness if ayounger audience is to
come and play.
We sent out thousands of these hats to raise
funds for samaritans who will receive 160,000calls during Christmas. The response was 30%
over target.
This won DMA Gold for
best integrated campaign.
DM piece
I still smile now recalling the
client’s face when we
presented this ad. To hisenormous credit, he ran it.
I created the ‘Welcome to the Latin Quarter’
campaign. Left alone, some people completelymessed it up. They know who they are.
TV credits include:Title: Legend
Client: Bacardi
Dir: John Selby
Title: Salome
Client: Virgin Holidays
Dir: Brian Baderman
Title: Magic Bed, Animal Magic,
Monster Magic
Client: Bookstart
Dir: 12foot6