justin’s proven marketing system · justin’s proven marketing system justin little sales...

905-304-3303 | j l ittlesells@gm ail .com | Justin L ittle

Justin’s ProvenMarketing System

Justin Little Sales Representative

Office:905-304-3303

Direct/Fax: 905-297-4127

[email protected]

justinlittlesells.com

ESCARPMENT REALTY INC.Brokerage, Independently Owned & Operated

370 Wilson Street East, #11Ancaster, Ontario L9G 4S4

“LITTLE NAME, BIG RESULTS”


About Justin LittleWhen it comes to both his career and personal life, Justin is an extremely passionate

and persistent individual.

Growing up in Hamilton was such a positive experience for Justin, he decided as a

young adult to pursue his education close to home at McMaster University, knowing

that this is where he wanted to build his life as an adult. Being born, raised, and

educated in Hamilton gives Justin a unique and vast knowledge on neighbourhoods

and the local marketplace.

Having a firm grasp on today’s modern technological tools as they relate to Real Estate,

Justin was able to hit the ground running as he began his real estate career. Using

these tools, Justin has been putting his clients at the forefront of on-line marketing,

where 90% of all home searches begin, giving them a competitive advantage. On top of

his technical strengths, Justin has a natural ease with his clients and potential buyers,

as well as a 24/7 approach to his work, priding himself on always being available.

Eager to continue the momentum of his early success, Justin is confident in his ability

to continue to be a top producer for his clients.

Whether you are looking to find that perfect fit when buying a home, or looking to sell

your current home, give Justin a call, he is ready to work hard for you.


Textimonials


Justin Succeeds

12-1350 LIMERIDGE ROAD EAST

SOLD FOR 110% OF ASKING

IN JUST 5 DAYS

19 FILICE COURT


IN JUST 5 DAYS

284 EAST 21ST STREET


IN JUST 5 DAYS

Previously listed as private sales, these homes just weren’t selling. After listing with Justin, the homeowners were shown outstanding results.


Work With The Best20 YEARS AT #1!In 2011, RE/MAX Escarpment merged with

RE/MAX Del Mar Realty Inc. to create a

local powerhouse brokerage with over 375

REALTORS® and 7 convenient office locations

in upper and lower Stoney Creek, Ancaster,

West Hamilton, Hamilton Mountain and 2

offices in Burlington. In doing so, we have

gained premier market share in our trading

area, and we have maintained the #1 position

within our local Real Estate Association every

year since 1994. Servicing Ontario's famous

'Golden Horseshoe', our region stretches north

to Flamborough and south to Lake Erie, East to

Burlington and West to Haldimand and Brant

Counties. Hamilton is less than an hour drive to

both Niagara Falls/Buffalo USA and downtown

Toronto.

ALL OTHERS: LISTINGS - XX%, BUYERS - XX%

28.4%

22.9%

ROYAL LEPAGE

24.3%

19.3%

KELLER WILLIAMS

5.2% 5%

SUTTON

4.6% 4.4 %

LISTINGS SIDE

BUYERS SIDE

SOURCE: RE STATS, ENTIRE REAL ESTATE ASSOCIATION OF HAMILTON-BURLINGTON. FOR INTERNAL USE ONLY. PLEASE NOTE: STATS HAVE BEEN COMPILED BY A THIRD-PARTY, THEREFORE MAY VARY BY 2.5%

COLDWELL BANKER

5.2% 4.1%


Showcase Your Home

STATISTIC: According to the National Association

of Realtors (NAR), buyers will view

between 80-90 homes online before

making a purchase decision. Listing

photos are the buyer’s first impression

of your home and we know what it

takes to make a good first impression!

AERIAL PHOTOGRAPHY

INTERIOR PHOTOGRAPHY

We all know the importance of a good

first impression, and it is equally true

when applied to your real estate listing.

Professional photography makes a

significant difference in the perception

of your home, and increases the

perceived value of a property - your

home could sell for more! Justin

uses only experienced real estate

photographers to demonstrate the

best elements of your home, creating

a memorable first impression for

viewers.


Dare To Compare

DARE TO C O M PA R E

How does 10 BELLMORE COURT hold up against the competition?

• 3150 sq ft• main fl oor master

with ensuite• pie-shaped court lot• 2 storey ceilings on

fi rst fl oor

• fully & impressively landscaped with pool

• second master on upper level

10 BELLMOORE COURT ~ 4 beds, 3.5 bathsAsking $629,900 or $199/sq ft

• 2300 sq ft• smaller lot• less

landscaping• low ceilings

11 BELLMOORE COURT ~ 3 beds, 2.5 bathsSold for $632,000 or $274/sq ft

• 3150 sq ft• smaller lot• less

landscaping• no pool• no main fl oor

master

20 Sistine Court ~ 4 beds, 3.5 bathsSold for $693,500 or $220/sq ft

• 2300 sq ft• smaller lot• less bedrooms• no landscaping

at all• no main fl oor

master

151 Davinci Boulevard ~ 3 beds, 2.5 bathsSold for $632,000 or $243/sq ft

RAISING YOUR HOME ABOVE THE COMPETITIONComparitive maps are made for each listing, providing a takeaway for home viewers and open house attendees. A Dare to

Compare map outlines key features of your home, and provides side by side comparisons with other recently listed and sold

properties in the neighbouring area. These maps are just one more way Justin works to showcase the value of your property

above the rest.


Marketing ManagementPRE-LISTING STAGE• Consultation with a Certified Staging

Professional

• Professional Photography and

Video Shoots of the Property &

Neighbourhood

• Document Accurate Property

Features, Upgrades & Square Footage

Marketing• Prepare Property Brochures

• Prepare and Schedule Print

Advertising Materials

- Newspapers & Magazines

• Prepare Web Advertising

- Company & Team Websites,

Advertising Affiliate’s Websites,

Social Media

• Property Announcement on Company

Message Board

• Email Notification Sent to Top 25

Agents Selling in the Listing Area

• Email Blast Sent to Hundreds of

Potential Buyers

• Open House Scheduled for Agents &

Public

• Agent/Broker Showings Commence

LISTING STAGE• Install Company Sign and Lockbox

• Submit Listing to MLS (Hamilton/

Burlington, Toronto, Other)

• Establish Custom Website and

Register Domain Name

Progress Reports• Weekly & Monthlty Activity Reporting

- Custom Website Traffic (Google

Analytics)

- Traffic Reports from Fusion &

Realtor.ca

- Feedback from Agent/Broker

Showings

- Competition Updates

- What is New, Reduced, Sold &

Expired

- Improvement Discussion - How

Are We Performing & What Can

We Do To Improve?


HISTORICAL SOURCE OF BUYERS 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%

Real Estate Agent 38% 35% 35% 34% 34% 36% 38% 35% 34% 33% 33%

Yard Sign/Open House Sign 16% 15% 15% 14% 15% 12% 11% 11% 10% 9% 9%

Friend, Relative or Neighbour 7% 7% 8% 8% 7% 6% 6% 6% 6% 6% 6%

Home Builder or their Agent 7% 7% 8% 7% 7% 5% 4% 5% 5% 5% 5%

Directly from Sellers / Knew the Sellers 5% 3% 3% 3% 2% 2% 2% 2% 2% 2% 3%

Print Newspaper Advertisement 5% 5% 5% 3% 3% 2% 2% 2% 1% 1% 1%

Home Book or Magazine 2% 1% 1% 1% 1% * * * * * *

Other 4% -- -- -- -- -- -- -- -- -- --

*Less than 1%.Source: NAR Pro� le of Home Buyers and Sellers 2014.

WHERE DO BUYERSCOME FROM?

INTERNET

REAL ESTATEAGENT

YARD/OPEN HOUSE SIGN

FRIEND, RELATIVEOR NEIGHBOUR

HOME BUILDEROR THEIR AGENT

DIRECTLYFROM SELLERS

PRINTNEWS AD

HOME BOOK ORMAGAZINE

43 %

33 %

9 %

6 %

5 %

3 %

1 %

1 %

LESS THAN

Where Do Buyers Come From?


Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%








Other 4% -- -- -- -- -- -- -- -- -- --



INTERNET

REAL ESTATEAGENT





PRINTNEWS AD


43 %

33 %

9 %

6 %

5 %

3 %

1 %

1 %

LESS THAN


Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%








Other 4% -- -- -- -- -- -- -- -- -- --



INTERNET

REAL ESTATEAGENT





PRINTNEWS AD


43 %

33 %

9 %

6 %

5 %

3 %

1 %

1 %

LESS THAN


Internet 15% 24% 24% 29% 32% 36% 37% 40% 42% 43% 43%








Other 4% -- -- -- -- -- -- -- -- -- --



INTERNET

REAL ESTATEAGENT





PRINTNEWS AD


43 %

33 %

9 %

6 %

5 %

3 %

1 %

1 %

LESS THAN

KEEPING UP: As technology continues developing, the real estate market continues

to shift towards these new advancements. As of 2014, 43% of home

buyers use the internet to search for listings - a substantial increase

from just 15% in 2004. As a REALTOR®, I have commited to remaining

up to date with the demands of the market. Read on to see how I can

use internet outlets to help market your property.


Website Marketing

INCREASING ONLINE EXPOSUREJustin uses a combination of internet and social media tactics that are specifically geared to create a sense of urgency and

curiosity with the people looking to buy in your area. The online world, and particularly social media, have evolved into powerful

marketing tools, particularly when it comes to real estate and Justin takes full advantage of the benefits they provide.

GLOBAL.REMAX.COMWith the addition of the RE/MAX GLOBAL WEBSITE, RE/MAX has created the first website of its kind in the industry - built

to attract visitors from around the world and revolutionizing the way consumers search for residential and commercial

properties in more than 115 countries and territories around the globe, in different languages and in a variety of currencies!

JustinLittleSells.com

RemaxEscarpment.com Remax.ca Global.Remax.com

Realtor.ca WhatchaGetFor.com


Target Marketing

RE/MAX, IN 89 DIFFERENT LANGUAGESAt RE/MAX Escarpment, we are all about increasing exposure for your listing. Just one of the ways that we do that is by

providing translation services for all RE/MAX Escarpment online lisitings, with 89 different language options. With buyers

moving to the area from all over the globe, we are equipped to communicate in various languages to help our clients feel

more at home while working with us. REMAX Escarpment.com can be translated into any language with the click of a button.


Custom Property Websites

A CUSTOMIZED WEBSITE FOR YOUR PROPERTYCustom property websites are a great way to help your property stand out from the rest. Using a stand alone website provides

agents and viewers alike a unique platform that is shareable for optimal exposure, without distraction from competitive

listings. A custom website also means increased searchability through Search Engine Optimization, leading to more exposure

for your listing. Coupling your stand alone website with Google Analytics, Justin is really able to see the effectiveness of the

website as well as gain insight into target demographics and how to best further market your property.


Viewer Statistics

GOOGLE ANALYTICSGoogle Analytics is a key component in helping to understand our audience, and in determining the best course of action for

furthering efforts in marketing your property. Google Analytics helps to decipher demographics of website visitors, including

geographic location, language spoken, and in some cases, age of audience. Justin is able to learn how the website is used,

which pages are most popular, which areas see the most activity, how long the average viewer remains on the page, and how

visitors came to find the website. All of this data is used to create a picture of our demographic, in order to help better market

your property and increase exposure for a quicker sell for you.


Social Media Marketing

THE BUSINESS SIDE OF FACEBOOKFacebook is great for connecting with friends and playing games, but it is also a very capable marketing strategy that

increases exposure to select demographics, and tracks the effectiveness of ad campaigns. Facebook ad campaigns allow

the possibility of targeting an audience based on a vast array of categories, including geography, age, interests, connections

(friends), and behaviour. This highly specialized targeting helps to ensure that the right people are exposed to advertisements

for your property, and the available facebook analytics show exactly how well this strategy works!


Marketing Calendar

NOTES:


Justin Little Sales Representative

Office: 905-304-3303

Direct/Fax: 905-297-4127

[email protected]

justinlittlesells.com

justin’s proven marketing system · justin’s proven marketing system justin little sales...

Documents