justgiving and facebook - an appy love story
DESCRIPTION
Since Facebook opened its platform in 2007, we've developed many ways of enabling JustGiving users to fundraise with Facebook apps, and our latest app enables people to donate without leaving Facebook and is optimised for encouraging sharing.TRANSCRIPT
JustGiving and Facebook – an appy love story
Jonathan Waddingham, @jon_bedford
Product manager @JustGiving
Obligatory slide about the size of Facebook’s network (pretty big)
Why Facebook is important to us
28%Percentage of traffic from Facebook in last month
17%Percentage of donation revenue from Facebook in last month
Facebook Like buttons and JustGiving
Number of likes from 29 September to 4th December26,981
Number of visits from links that were liked61,567
YAY1 like = 3 visits
We even have a *rough* ROI
If 6 likes = 1 donation
1 like ~ 1/6th of a donation
Average donation from Facebook is £21
1 like ~ £3.50
£203,000
The JustGiving Facebook app v1
http://apps.facebook.com/justgiving
735kusers
The JustGiving Facebook app v2
http://apps.facebook.com/justgivingapp
36kusers
The JustGiving Facebook app v3
http://apps.facebook.com/jgdonation
*social commerce* (for buzzword bingo fans)
It’s all about the sharing
Brucie Bonus – donations from pages
Questions?
Jonathan Waddingham
@jon_bedford
@justgiving
http://blog.justgiving.com
slideshare.net/jwaddingham
Carry on the conversation