integrating with justgiving using apis
DESCRIPTION
We know that your supporters’ journey often starts on your website. Whether they’re registering for an event or requesting a fundraising pack, adding our Page Creation API to your website means they can sign-up and make a Fundraising Page in one simple step. Less hassle for them. More people fundraising online for you. In this preso you'll find out how APIs work and what the benefits are for charities.TRANSCRIPT
Integrating your website with JustGiving using APIs
Jamie ParkinsProduct Manager
@JGhackers
29th January 2013
What are APIs?
A service that allows one website or application to communicate with another
In this case, partner websites use our APIs to replicate or mirror certain fundraising services on their own site
Display Fundraising Page Data
Display Fundraising Page Data
Pulling in Fundraiser & Donor Data into CRMs
Fundraising Page Creation
They enter a few more details - including their size for a free running vest, and whether they are running for one of GOSHCC’s corporate partners
Runners who have already secured a place for an event, such as the London marathon, come to the GOSHCC website to find out how they can fundraise for the charity
How it works for Great Ormond Street Hospital Children’s Charity (GOSHCC)
They select the event, say how much they are hoping to raise and explain why they are supporting the charity
They are automatically asked to start fundraising by making a JustGiving page. The page is pre-populated with their information and GOSHCC branding
Page Creation API: Moving your fundraisers online
Cancer Research UK use the Page Creation API to encourage people to create Fundraising Pages on JustGiving when they request a fundraising pack.
How it works for Cancer Research UK (CRUK)
People wanting a fundraising pack come to the Cancer Research UK website
They enter their contact details, some information about their event and how much they are hoping to raise
They are automatically prompted to create afundraising page on JustGiving
The page is pre-populated with a story, photo, and the fundraising target entered in form on the CRUK website
So what are the benefits?
8 Great Benefits
Automatically generate fundraising pages for fundraisers for any event type (Organised event, In Memory, Own Fundraising).
Seamless page creation for your fundraisers – instant delight. They can kick-start their fundraising efforts immediately.
Increase your page activation rate and convert more registrants into active fundraisers
Re-allocate internal resources spent on converting or encouraging fundraisers to “create a page”.
8 Great Benefits
Integration into your registration forms means fundraisers stay on your charity’s website
You can pre-populate all fundraising pages with content and data such as a target, a story and images, to further push your brand
They work for both returning and new JustGiving users.
They are free
In short…
“For the 2011 events there’s been a 50% increase of entrants creating fundraising pages.”
Joanne WarnerCancer Research UK
What does it take to build?
How long is a piece of string?
• Plan, plan, plan!
• Get your developers to read our documentation early
• Draft and circulate user flow plans often and early
• Be realistic and resist scope creep
• Use our sandbox environment for testing
• Test & Learn
We have a portfolio of agencies that we are happy to recommend
Lots of charities are using our APIs
Useful Links
The APIs in action on charity websites…
• Dryathlon - http://www.dryathlon.org.uk/ • Run Mickey - http://www.runmickey.org/ • 21 Things For Charity - http://www.21thingsforcharity.co.uk/ • Great Ormond Street Hospital - http://www.gosh.org/gen/lm/ • Race For Life - http://raceforlife.cancerresearchuk.org/index.html
Resources• Learn more about the Page Creation API (aimed at charities)• Developer Portal (aimed at developers)• API Docs (aimed at developers)
Thank you
Jamie ParkinsProduct Manager@JGhackers
Thanks
Find out more about our Page Creation API