justad case study: mobile ads in the entertainment segment
TRANSCRIPT
"All categories of entertainment brandsnow active on mobile advertising”
mobile marketer Q2 2014
Entertainment Segment Review
Premiere teaser Branded interstitial Game interstitial Awareness hover
Brand Mr Peabody & ShermanFormat: InterstitialBrief Allowing kids to playwith the ad; trailer as a reward.Data Engage: 13.24 Dwell time: 9 secondsVideo Completion: 28.66%
Link http://goo.gl/jGHi5r
Brand House of cards (Net�ix)Format InterstitialBrief Clean and simple,yet powerful message; suitable fora household name series. DataCTR: 3.51%Navigate: 3.56Engage: 1.01Dwell time: 9 seconds
Link http://goo.gl/K9SFwl
Brand DishTVFormat InterstitialBriefAssociating DishTV HD sports package with soccer as a game. DataCTR: 3.37%Navigate: 2.79
Link http://goo.gl/xoX3a3
Brand The Muppets Format HoverBrief O�er fans a directory of curated contentto increase awareness. DataCTR: 21.89%Video Completion: 32.72%Dwell Time: 27 seconds
Link http://goo.gl/9fmpFG
Social Share interstitial All in one interstitial Takeover teaser
Brand 300 Rise Of An EmpireFormat InterstitialBrief Ask viewers for a proactive and opinionated response, to be shared on social media. DataCTR: 6.31%Dwell time: 8 seconds Engage : 1.71Video completion: 38.89%
Link http://goo.gl/AoqGSw
Brand The Maze RunnerFormat InterstitialBrief Multi functional interstitial. Each viewer creates its own experience.DataCTR: 54.09%Navigate: 3.24%Engage: 3.56
Link http://goo.gl/YFNTfa
Brand Yes GO (Satellite provider)Format InterstitialBrief An emotive teasing ad that creates an appetite for app downloads. DataVideo completion: 67.32%Navigate: 2.5%Engage: 1.95Dwell Time: 21 seconds
Link http://goo.gl/srAdQa
THANKS!
Contact us [email protected]