just t - pdf sales presentation
TRANSCRIPT
just t®
Brand PositioningThe world of just t®
Consumer profileCertificatesThe just t® USPAssortmentAccessoires & sales materialConcepts
Tea Academy
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Agenda
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just t facts
Founded in 2000
Dedicated to the business of tea
More than 16 mio. euro turnover
Around 40 employees
More than 500 different customers
In over 35 countries
Over 800 individual products
Our Company is committed to a long tradition in trading and the Hanseatic understanding of business relationships.That‘s where we draw our self-consciousness from, until today.
When he joined the Hälssen & Lyon teahouse, great grandfather Johann Carl Ellerbrock established an exceptionally successful tea trading tradition .
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The founder‘s story
just t founder Lars Frederik Ellerbrock still feels obliged to this tradition – this is one reason for the success story of just t and his LIFEBRANDS Natural Food company.
Modern, high-quality tea
Innovative flavors
Trendy lifestyle products
Premium brand segment
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Brand positioning
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Where to find just t ®?
EU:Finland, Romania, Estonia, Spain, Latvia, Denmark, Poland, Lithuania, Czech Republic, Sweden, Belgium, Netherlands, Italy, Germany, Austria
NON EU: Lebanon, Norway, Taiwan, South Korea, Bosnia and Herzegovina, Switzerland, USA
UTZ certificationWhere possible, we changed our recipes to use UTZ certified raw materials.
EU-Bio-certificationBio-logo stands for organic production. More than 50 % of the assortment have the EU-Bio certification.
IFSThe standard to guarantee the safety and quality of our products.
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Certifications
• Premium tea quality from some of the world‘s best plantations
• Well-defined organic selection
• Classic and innovative flavors
• Modern design and sustainable packaging
• Long Hanseatic tea tradition
• Ideal complement for premium coffee product line
• Strong international brand8
The just t ® USP
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just t ® product lines
Double Chamber Bag Premium Bag To-Go Bag
Pyramid Bag Tin Doypack
H HoReCa RRetail
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Double Chamber Bag
• Biodegradable double chamber bags with diamond filter material
• Individually sealed for optimum flavor protection
• Staple-free
• Perforated box for easy teabag removal
• 25 tea bags per box
• Suitable for cups and mugs with up to 0.3l
H R
• Our most elegant choice for a traditional tea bag
• Individual envelopes guarantee ideal aroma protection
• Tea bags made of biodegradable material
• 20 tea bags per folding box
• Designed for classic cup sizes with up to 0.3l
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Premium BagH R
• Leaf teas, pre-portioned in a large biodegradable diamond filter bag
• Individually sealed for optimum flavor protection
• 10 tea bags per folding box
• Suitable for mugs and pots of up to 0.5l capacity
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To-Go BagH R
• High-class pyramid bags in transparent box
• Cellophane bag for additional aroma protection
• Tea bags made of biodegradable material
• 15 tea bags per folding box
• Suitable for cups and mugs with up to 0.3l
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Pyramid BagR
• Best tea in award-winning designer tins
• Reusable tins which can be refilled with Doypacks
• Inner lid lining for additional aroma protection
• Net weight: 40g – 175g
• 6 tins per carton
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Tea TinH R
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Doypack
• Hermetically sealed bag for optimum flavour protection
• Stand-up pouch with zip-lock closing
• Refill pack for the tins
• Net weight 60g – 200g
• 4 Doypacks per carton
H R
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Flavour range
Black TeaOrg. Englisch
Breakfast Org. Earl Grey Org. ClassicOrg.
Darjeeling Org. Wildberry Org. Assam
Herbal Tea
Swiss Alpine Sweet ChaiOrg. Cool Spearmint
Sweet Chamomile Moroccan Mint
Org. Sweet Orange
Org. Peppermint
Chamomile Honey
Org. Ginger Lemon
White Tea
Wild Peach
Green Tea
Morning Star Org. ClassicJasmine Blossom Earl Grey
Fruit Tea
Sweet BerryOrg. Sweet
Apple
Rooibos TeaOrg. Smooth
VanillaStrawberry
Cream
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Accessories
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The Ice Tea and Milk Tea Concepts
• Brew fresh – drink cold• Naturally sugar-free• No additional costs• Healthy & tasty
• Fantastic alternative to Caffè Latte • Innovative• Aromatic and spicy• Suitable for vegans (with almond drink
rather than milk)
ICE TEA
MILK TEA
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Tea Academy
just t Americas
Contact: Carlos Campo
phone/whatsup: +1 (305) 335-2300
skype: carlosecampo
Email: [email protected]
Web: www.justtamericas.com
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Contact