Juntae DeLane

Digital Brand Manager

University of Southern California

• Formulas for Success!

• Data Collection!

• How We Leverage Data!

• Case Studies

@JuntaeDeLane

Juntae DeLaneDigital Brand Manager

@JuntaeDeLane

@JuntaeDeLane

Historical Performance + Demographic

Data = Student Profile + Social Data = !

Sentiment Score

@JuntaeDeLane

Prior Analytics + New Social Data !

= Attrition Score

@JuntaeDeLane

@JuntaeDeLane

• Online Listening!• Surveys!• Alters!• Digital Dashboards

Reach more prospective students

Identify and proactively address online conversations

Improve yield of admitted students

Improve student retention rates

Prospect

Admitted

Enrolled

Graduate

USC’s Digital Marketing Funnel

@JuntaeDeLane

Facebook Ads Increased Registrations by 44%

@JuntaeDeLane

95% of Survey Respondents Committed to USC

10% of Survey Respondents Stated the Group had a 100% Influence on their Enrollment Decision.

@JuntaeDeLane

Thank You!

Keep In Touch:

@JuntaeDeLane