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Juntae DeLane
Digital Brand Manager
University of Southern California
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• Formulas for Success!
• Data Collection!
• How We Leverage Data!
• Case Studies
@JuntaeDeLane
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Juntae DeLaneDigital Brand Manager
@JuntaeDeLane
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@JuntaeDeLane
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Historical Performance + Demographic
Data = Student Profile + Social Data = !
Sentiment Score
@JuntaeDeLane
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Prior Analytics + New Social Data !
= Attrition Score
@JuntaeDeLane
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@JuntaeDeLane
• Online Listening!• Surveys!• Alters!• Digital Dashboards
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Reach more prospective students
Identify and proactively address online conversations
Improve yield of admitted students
Improve student retention rates
Prospect
Admitted
Enrolled
Graduate
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USC’s Digital Marketing Funnel
@JuntaeDeLane
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Facebook Ads Increased Registrations by 44%
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@JuntaeDeLane
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95% of Survey Respondents Committed to USC
10% of Survey Respondents Stated the Group had a 100% Influence on their Enrollment Decision.
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@JuntaeDeLane
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Thank You!
Keep In Touch:
@JuntaeDeLane