junk in the trunk: a brand experience
TRANSCRIPT
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a brand exploration by allie welch
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THE SKINNYThe way you make a mark can and will determine the way the viewer interacts
with your work. From symbolism to craft, there are many different ways to
explore making marks. An exploration of different ways to effectively do this were
completed in the rst part of this project.
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RESEARCH &EXPLORATION
KEYWORDS
>
DOMINATE
MAJESTIC
SMART
WRINKLY
POWERFUL
FRIENDLY
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GESTURALGESTURAL
GESTURALGESTURALGESTURAL
GESTURALGESTURALGESTURAL
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>>>I decided toRE-VISITmy gestural drawings after my rst set
(on the left).
The second time I incorporated charcoal, which proved to be
much more successful.
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PAINTERLYPAINTERLY
PAINTERLYPAINTERLYPAINTERLY
PAINTERLYPAINTERLYPAINTERLY
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GRAPHICALGRAPHICAL
GRAPHICALGRAPHICALGRAPHICAL
GRAPHICALGRAPHICALGRAPHICAL
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SHAPES
SHAPESSHAPES
SHAPESSHAPESSHAPES
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THE
EVOLUTIONOF AN
ICON.
1
2
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CUT + PASTECUT + PASTECUT + PASTECUT + PASTECUT + PASTE
CUT + PASTECUT + PASTECUT + PASTE
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CUT & PASTE
WAS ONE OF
MYFAVORITEEXPLORATIONS.
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MARKING TOOLALTERNATIVEMARKING TOOL
ALTERNATIVEMARKING TOOL
ALTERNATIVE
MARKING TOOLALTERNATIVEMARKING TOOL
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ONE LINE
ONE LINEONE LINEONE LINEONE LINE
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I liked my rst set of one line
exploration but the marks werent
saying anything.
>>>>>>
SO I EXPLORED THE LOVING
CHARACTERISTICS OF ELEPHANTS,
AND CAME UP WITH THE MARK FROM
THE ONE LINE PAGE.
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BEHAVIOR
BEHAVIORBEHAVIORBEHAVIOR
BEHAVIORBEHAVIOR
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TEXTURE
TEXTURETEXTURETEXTURE
TEXTURETEXTURE
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HAND DRAWN TEXTURES WERE
FOUND AND EXPLORED AND EDITED.
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HYBRIDHYBRIDHYBRID
HYBRID
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HYBRIDnoun - [hi - brid]1. the offspring of two animals or plants of different breeds, varieties, species, or genera,
especially as produced through human manipulation for specic genetic characteristics.
2. a person or group of persons produced by the interaction or crossbreeding of
two unlike cultures, traditions, etc.
3. a word composed of elements originally drawn from different languages, as television,
whose components come from Greek and Latin.
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ANOTHERSURFACE
ANOTHERSURFACE
ANOTHERSURFACE
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I C O NI C O NI C O NI C O N
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AMERICAN CULTURE
INDIAN CULTURE
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INDEXINDEXINDEXINDEX
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ABSTRACTIONABSTRACTION
ABSTRACTIONABSTRACTIONABSTRACTIONABSTRACTION
ABSTRACTIONABSTRACTION
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TRUNK
BIG EARS
TUSKS
ELEPHANTS HAVE MANY
CHARACTERISTICS
>>>
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TYPOGRAPHICTYPOGRAPHIC
TYPOGRAPHICTYPOGRAPHICTYPOGRAPHICTYPOGRAPHIC
TYPOGRAPHICTYPOGRAPHIC
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1
2
BEFORE & AFTER
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THE SKINNYAfter exploring different animal drawings, we were presented with the opportunity
to design a food truck br and. This brand had to be established and designed with
connections to our chosen animal. At the end of the project we were told to have
designed the food truck, a menu, two business cards, and extra deliverables of our
choosing.
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INDIAN INFLUENCE
BOHEMIAN
HOMEY
COMFORTABLE
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MOD &
BOLDSimple
Classic
Bold
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FunkyUnique
Fresh
Young
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SUCCESSFUL
foodsindian food, american food, classic american breakfast, donuts, coffee, veggies,
curry, large portions, cold drink, cold teas, sub sandwiches, desserts, donuts
royalTEA, Junk in the Trunk, Elephante Cafe, The Dirty Trunk, The Treat Trunk,
Ganeshas Goods, Chill Trunk, Sweet Trunks, Majestic Munchies, Ganeshas Tea,
Trunky Treats, The Trunk of Treats, Ganeshas Sweet Tooth, Truncolate, Dessunk,
Chillephant, The Dessert Trunk, Donuphant , Trunkful, The Cool Trunk
names
EXPLORATIONS
cause we all have a sweet tooth, because donuts are always necessary, donuts
make you go nuts, cause donuts are fresh, fresh treats & sweets, donuts this
sweet cant be beat, donut cause theyre fresh, guiltless donuts fresh and ready,
donuts you wont feel guilty about, fresh donuts for a fresh time, fresh donuts
for a sweet tooth, dessert donuts, dessert donuts for a big appetite
tag lines
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words to describe my brand.
COMMUNITY
FRESH
INVITINGORIGINAL
BRIGHT
MODERN
PLAYFUL
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BRAND
ATTITUDE
BRAND
CHOICES
The modern and playful donut truck next door. Stop by to start off your saturday morning
or end up here with your friends late friday night.
Name: Junk in the Trunk
What we sell: donuts & coffee
Animal connection: get a trunk full (box full) of big donuts here
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LOGO
SKETCHES
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86 87because hand lettering provides a unique touch, and i love it.
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junkinthetrun
k
dessert donuts for a big appetite
dessert donuts for a big appetite
junkin the
TRUNKthe trunk
d e s s e r t d o nu t s f o r a b i g a p p e t i t e
junk in
TRUNK
JUNKin
the
Dessert donuts for a big appetite
in the
TRUNKDESSERT DONUTS FOR A BIG APPETITEJUNK
JUNKINTHE TRU
NK
UNKTRUNK
IN THE
Dessert donuts for
a big appetite
DESSERTDONUTS FOR ABIG APPETITE
JUNKIN
TRUNKTHE
DESSERT DONUTS FOR A BIG APPETITE
IN
THE
dessert donutsfor a big appetite
dessert donutsfor a big appetite
in the
eet nt
i etite
TRUNKJUNK
the rst set of computer logo explorations
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EXPLORING TWO BRANDSEXPLORING TWO BRANDS
EXPLORING TWO BRANDSEXPLORING TWO BRANDSEXPLORING TWO BRANDS
EXPLORING TWO BRANDSEXPLORING TWO BRANDS
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Futura / FUTURA
GEARED SLAB
geared slabgeared slabGEARED SLAB
in the
dessert donuts for a
big appetite
TRUNKJUNK
in the
dessert donuts fora
bigappetite
TRUNKJUNK
allie welchowner & donut [email protected]
(316) 785 - 8930
DONUT YOUWANT SOMEMORE JUNK?
in the
dessert donuts for a
big appetite
TRUNKJUNK
MENUclassicdonuts
DONUT 1
DONUT 2
DONUT 3
DONUT 1
DONUT 2
DONUT 3
COFFEE 1
COFFEE 2
COFFEE 3
funkydonuts
coffee withyour donut
in the
dessert donuts fora
big appetite
TRUNKJUNK
MENUclassicdonuts
DONUT1
DONUT2
DONUT3
DONUT1
DONUT2
DONUT3
COFFEE1
COFFEE2
COFFEE3
funkydonuts
coffeewithyourdonut
DONUTYOU
WANTSOME
MOREJUNK
?
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DIDOT /DIDOT/ DIDOTDidot /Didot/ Didot
Caviar Dreams /Cavidar Dreams
CAVIAR DREAMS/CAVIAR DREAMS
// // //
* *
DESSER
TDON
UTSFO
R
ABIGA
PPETITE
DESSER
TDONU
TSFOR
ABIGA
PPETITE
ALLIEWELCH
owner &donutconnoisseur
(316) 777-3456
aaALLIE WELCH
owner &donutconnoisseur
(316) 777-3456
DESSERT DONUTS
BIG
APPETITE
FOR A
JUNKIN THE
TRUNK
MENU
DONUT 1
DONUT 2
DONUT 3
COFFEE 1
COFFEE 2
COFFEE 3
DESSERTD
ONUTSF
OR
ABIG
APPE
TITE
MENU
DONUT 1
DONUT 2
DONUT 3
COFFEE 1
COFFEE 2
COFFEE 3
* *
* *
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JUNK
IN THE
TRUNK
JUNK
IN THE
TRUNKDESSERT DONUTS
BIG
APPETITE
FOR A
N THE
RUNK DESSERT DONUTS
BIG
APPETITE
FOR A
SERT DONUTS
G
PPETITE
A
AFTER THE BRAND DIRECTION WAS
CHOSEN, MORE LOGO DIRECTIONS
WERE EXPLORED.
BIG DONUTS + BOLD FLAVORS
BIGDON
UTS+BO
LDFLAVO
RS
BIGDONUT
S+BOLDFLA
VORS
BIGDONUTS&
BOLDFLAVO
RS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
BIG DONUTS + BOLD FLAVORS
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* * *
// // // // // // // // //
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NOT ONLY WERE THESE DOODLES
FUN TO MAKE, THEY WERE EASY TO
INCORPORATE THROUGHOUT MY BRAND
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ALLIEWELCH
owner & donut connoisseur
(316) 777-3456
aaALLIE WELCH
owner & donut connoisseur
[email protected]/JintheT
twitter & insta: @JintheT
(316) 777-3456
ALLIEWELCH
@JintheT
facebook.com/JintheT
@JintheT
owner & donut [email protected]
(316) 777-3456
BIG DONUTS + BOLD FLAVORS
ALLIE WELCH
@JintheT
facebook.com/JintheT
@JintheT
owner & donut connoisseur
(316) 777-3456
EVOLUTIONOF THEBUSINESS CARD
ALLIE WE LCH
@JintheT
facebook.com/Jin theT
@JintheT
co-owner & donut connoisseur
awelch@JintheT. com
(316) 777-345 6
KAKIN RIPPEL
@JintheT
facebook.com/Jin theT
@JintheT
co-owner & donut e nthusiast
krippel@JintheT. com
(316) 767- 4456
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CHOOSE YOUR
GLAZED $1
$2
$3
$6
$12
chocolate, vanilla, strawberry
cakedonutwithfrostingof theday
choosefromour dailyspecials
chooseyour favoritesix to-go
chooseyour favoritetwelve to-go
SPRINKLED
SPECIALTY
HALF A TRUNK
FULL TRUNK
HOUSE BREWperfectlypaired witha glazed donut
perfectlypaired witha cakedonut
perfectlypaired withchocolate donuts
perfectlybrewed for a sweettooth
BREAKFAST BREW
BOLD BREW
DESSERT BREW
12 oz coffee / $2.50
16 oz coffee / $3.50 CHOOSE YOUR
BIG DONUTS + BOLD FLAVORS
EVOLUTIONOF THEMENU
BIG DONUTS + BOLD FLAVORS
CHOOSE YOUR CHOOSE YOUR
GLAZED $1
$2
$3
$6
$12
chocolate, vanilla, strawberry //////////////////////////////////////
///////////////////cakedonutwithfrostingof theday
choosefromour dailyspecials
chooseyour favoritesix to-go
chooseyour favoritetwelve to-go
SPRINKLED
SPECIALTY
HALF A TRUNK
FULL TRUNK
//////////////////////////////////////////////////
///////////////////////////////////////
////////////////////////////////////////////////////
/////////////////////////////////////////////////////////////////////////////
HOUSE BREWperfectlypaired witha glazed donut
perfectlypaired witha cakedonut
perfectlypaired withchocolatedonuts
perfectlybrewed for a sweettooth
BREAKFAST BREW
BOLD BREW
DESSERT BREW
12 oz coffee
16 oz coffee
$2.50
$3.50
i
. i
i
i
l i .
i
. i
i
i
i l i .
i
. i
i
i
l i .
i
. i
i
i
i l i .
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DESSERTD
ONUTSF
OR
ABIG
APPET
ITE
MENU
DONUT 1
DONUT 2
DONUT 3
COFFEE 1
COFFEE 2
COFFEE 3
.
-
* *
* *
BIG DONUTS + BOLD FLAVORS
EVOLUTIONOF THEFOOD TRUCK
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BIG DONUTS + BOLD FLAVORS
@JintheT
facebook.com/JintheT
@JintheT
WWW.JUNKINTHETRUNK.COM
C HO OS EYO UR C HO OS EYO UR
GLAZED$1
$2
$3
$6
$12
chocolate, vanilla, strawberry / //// ///// //// ///// //// ///// //// ///// /
//// //// ///// //// //cakedonutwithfrostingof theday
choosefromour dailyspecials
chooseyour favoritesix to-go
chooseyour favoritetwelveto-go
SPRINKLED
SPECIALTY
HALFATRUNK
FULLTRUNK
//// //// ///// //// ///// //// ///// //// ///// //// //// //
///// //// ///// //// //// ///// //// ///// ///
//// ///// //// //// ///// //// ///// //// ///// //// ///// ///
//// ///// //// //// ///// //// ///// //// ///// //// ///// /// //// //// //// ///// //// ////
HOUSEBREWperfectlypaired witha glazed donut
perfectlypaired witha cakedonut
perfectlypaired withchocolatedonuts
perfectlybrewed for a sweettooth
BREAKFAST BREW
BOLDBREW
DESSERT BREW
12 oz coffee
16 oz coffee
$2.50
$3.50
BIGDO
NUTS+BOLDFLAVORS/BIGDON
UTS+BOLD
FLAVORS
/BIG
DONUTS+
BO
LD
.
. .
L E$1
$2
$3
$
$12
c c l t e , v i l l , st r e r r y// ///// //// //// ///// //// ///// //// /////
/ //// //// ///// //// /c k e t i t f r st i f t e y
choosefromour dailysecials
c s e y r f v r i t e s ix t -
c s e y r f v r i t e t e lv e t -
I LE
E I L
H L F U
F UL L U
/ //// ///// //// //// ///// //// ///// //// ///// //// /////
/ ///// //// ///// //// ///// //// //// ///// //
/ //// ///// //// ///// //// //// ///// //// ///// //// ///// //
/ //// ///// //// ///// //// //// ///// //// ///// //// ///// // ///// //// ///// //// //// ///
H U E Eerfec tly i re it l z e t
e r fe c tl y i r e i t c k e t
e r fe c tl y i r e i t c c l t e t s
e r fe c tl y r e e f r s e e t t t
E F E
L E
E E E
12 z cffee
1 z c f fee
$2.
$3.
YOUWANTSOME
MORE
THE FINAL FOOD TRUCK
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THE
FINAL
LOGO
BIG DONUTS + BOLD FLAVORS
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BIG DONUTS+ BOLD FLAVORS
FINAL BUTTON DESIGNS
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@JintheT
FINAL T-SHIRT
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BIG DONUTS + BOLD FLAVORS
misison gothic | mission gothic
MISSION GOTHIC | mission gothic
CHOOSE YOUR CHOOSE YOUR
GLAZED$1
$2
$3
$6
$12
chocolate, vanilla, strawberry //////////////////////////////////////
///////////////////cakedonutwith frostingof theday
choosefromour dailyspecials
chooseyour favoritesix to-go
chooseyour favoritetwelve to-go
SPRINKLED
SPECIALTY
HALF A TRUNK
FULL TRUNK
//////////////////////////////////////////////////
///////////////////////////////////////
////////////////////////////////////////////////////
/////////////////////////////////////////////////////////////////////////////
HOUSE BREWperfectlypaired witha glazed donut
perfectlypaired witha cakedonut
perfectlypaired withchocolatedonuts
perfectlybrewed for a sweettooth
BREAKFAST BREW
BOLD BREW
DESSERT BREW
12 oz coffee16 oz coffee
$2.50
$3.50
BIG DONUTS + BOLD FLAVORS
ALLIE WELCH
@JintheT
facebook.com/JintheT
@JintheT
co-owner & donut connoisseur
(316) 777-3456
KAKIN RIPPEL
@JintheT
facebook.com/JintheT
@JintheT
co-owner & donut enthusiast
(316) 767-4456
in h
@JintheT
YOUWANTSOME
MORE
@JintheT
facebook.com/JintheT
@JintheT
WWW.JUNKINTHETRUNK.COM
C H OO S E YO U R C H OO S E YO U R
GLAZED$1
$2
$3
$6
$12
chocolate,vanilla,strawberry/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
/ / / / / / / / / / / / / / / / / / / cakedonutwithfrostingoftheday
ch oosefromou r dai lyspecials
chooseyourfavoritesix to-go
chooseyour favoritetwelveto-go
SPRINKLED
SPECIALTY
HALFATRUNK
FULLTRUNK
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
HOUSEBREWperfectlypaired witha glazed donut
perfectlypairedwitha cakedonut
perfectlypairedwithchocolatedonuts
perfectlybrewed for asweettooth
BREAKFAST BREW
BOLDBREW
DESSERT BREW
12oz coffee16oz coffee
$2.50$3.50
BIGD
ONUT
S + BOLD FLAVORS/BIGDONUTS
+B
OLDF
LAVORS
/
B I
G
DONUTS+
BO
LD
YOUWANT SOME
MORE
BIG DONUTS + BOLD FLAVORS
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