june hong kong jewellery & gem fair 2016 website/survey... · 6jg16 exhibitor survey report 2...

June Hong Kong

Jewellery & Gem Fair

2016

Exhibitor Survey Report

6JG16 Exhibitor Survey Report 2

Survey Summary

Total number of exhibitors 2,210Total number of collected onsite survey 1,436

Onsite survey response rate 65% [1,436/2,210]

Total number of online survey successfully sent out 2,133

Total number of collected online survey: 193

Online survey response rate: 9.05% [193/2,133]

Total number of collected survey (onsite + online) 1,629

Overall response rate: 73.7% [1629/2,210]


Exhibitors in Theme Pavilions or Group Pavilions

2016 Number of Respondents: 922

26%

20%

18%

8%

7%

5%

4%

3%

3%

2%

2%

1%

1%

1%

0%

60%

0% 20% 40% 60% 80%

Diamond Pavilion

Gemstone Pavilion

Fine Jewellery Pavilion

Fine Design Pavilion & Fine Gem Pavilion

Pearl Pavilion

Fashion Jewellery Pavillion

Silver Jewellery Pavilion

Jewellery Accessories, Packaging, Tools & Equipment

Hong Kong Premier Pavilion

Antique & Vintage Jewellery Pavilion

Mounting Jewellery Pavilion

Fei Cui Gallery

Designer Arena Pavillion

Coral Pavilion

Stainless Steel Jewellery Pavillion

Other Country Pavilion

• Respondents of this exhibitor survey are mainly exhibiting in Diamond, Gemstones and Fine Jewellery

Pavilions.


Exhibitors in Theme Pavilions or Group Pavilions[Based on feedback of Other Country Pavilions]


20%

18%

13%

8%

6%

5%

5%

5%

4%

3%

3%

2%

2%

2%

2%

1%

1%

1%

0% 10% 20% 30%

Thailand

Japan

Mainland China

Italy

Taiwan

AWDC

Hong Kong

India

Germany

Israel

Turkey

Brazil

Korea

ICA

Sri Lanka

USA

Colombia

Publication, Association, Gem Lab & Institute

• Respondents of this exhibitor survey are mainly exhibiting in Thailand, Japan and Mainland China Pavilions.


Exhibitors’ nature of business(es)

2016 Number of Respondents: 1597 Number of Respondents: 1455 2015

67%

58%

46%

28%

13%

6%

2%

1%

1%

1%

0%

0%

65%

57%

45%

24%

9%

5%

2%

1%

0%

1%

0%

0%

0% 20% 40% 60% 80%

Manufacturer/Supplier

Wholesaler

Exporter

Importer

Retailer

Jewellery Designer

Buying Agent

Jewellery Trade Association

Private Jewellery Collector

Gem Laboratory / Gemologist

Gift Shop

Publication

2016

2015

• Manufacturer/Supplier, Wholesaler and Exporter are three major natures of businesses of the exhibitors.

• Respondents may carry more than one business natures, therefore the overall percentage exceed 100%.


Are you a first-time participant in this exhibition?

2016 Number of Respondents: 1491 Number of Respondents: 1391 2015

12%

[175]

88%

[1,316]

First-time Repeated

13%

[181]

87%

[1,210]

First-time Repeated

• Around 90% of the exhibitors are repeated ones. It could be a result of its long history and good reputation in

the industry.


Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery & Gem Fair?(0 = Extremely dissatisfied, 10 = Extremely satisfied)


Number of Skipped: 31

Number of Respondents: 1424


2015

4% [70]6% [90]

7% [108]

11% [183]

10% [164]

20% [323]

12% [189]

12% [199]

10% [154]

3% [54]4% [64]

4% [51]4% [63]

7% [94]

11% [160]

10% [143]

23% [323]

13% [180]

13% [181]

10% [139]

3% [42]3% [48]

0%

10%

20%

30%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

• 29% of the respondents gave a rating 7 or above, which is same as 2015.


Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery & Gem Fair?(Breakdown of responses between First-time and repeated exhibitors)

CSAT 2016

[First-time exhibitors]

CSAT 2016

[Repeated exhibitors]

Response Count: 172 Response Count: 1300

6% [11]

3% [5]

6% [10]

11% [19] 9% [16]

20% [34]

11% [19]

13% [22]

9% [15] 6% [10] 6% [11]

4% [52]

6% [75]7% [90]

12% [151] 10% [131]

20% [257]

12% [161]

13% [166]

10% [130]

3% [40] 4% [47]0%

10%

20%

30%

0 1 2 3 4 5 6 7 8 9 10

First-time exhibitor

Repeated exhibitor


How likely would you be to participate June Hong Kong Jewellery & Gem Fair again in the future?(0 = Not at all likely, 10 = Extremely likely)



Number of Respondents: 1417


2015

2% [31]2% [33]

4% [56]

5% [82]

5% [75]

18% [286]

9% [151]

11% [174]14% [218]

9% [140]

22% [346]

1% [14]2% [33]

3% [39]

5% [65]

5% [66]

17% [242]

9% [123]

13% [178]13% [191]

8% [112]

25% [354]

0%

10%

20%

30%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

• 55% of the respondent gave a rating of 7 or above.


How likely would you be to participate June Hong Kong Jewellery & Gem Fair again in the future?(Breakdown of responses between First-time and repeated exhibitors)

Loyalty score 2016

[First-time exhibitor]

Loyalty score 2016

[Repeated exhibitor]

Response Count: 171 Response Count: 1295

• Repeated exhibitors gave a higher rating – 6.84 than that of first-time exhibitors – 6.53. It indicates that the

organiser has built long-term relationship with those “old” clients.

5%[8]

2%[4]4%[6]

5%[9]

2%[4]

16%[28] 15%[26]

10%[17]9%[16]

9%[16]

22%[37]

1%[18]

2%[26]3%[42]

5%[63]

5%[63]

18%[229]

9%[113]

11%[148]

14%[186]

9%[111]

23%[296]

0%

10%

20%

30%

0 1 2 3 4 5 6 7 8 9 10

First-time exhibitor

Repeated exhibitor


How did you learn about this exhibition?

2016 Number of Respondents: 1471 Number of Respondents: 12032015

34%

26%

22%

21%

16%

8%

4%

2%

11%

29%

27%

17%

20%

20%

8%

9%

0% 10% 20% 30% 40%

Organiser’s email

Word of mouth / Referral from industry friend

Advertisement

Organiser’s website

Organiser’s printed mail

At other exhibitions

Search Engine

Social Media

Other

2016

2015

• Organiser’s email is again the main source of fair information. A suitable email promotion plan and

comprehensive database might help in enhance the Fair awareness.

• Search Engine and Social Media are new questions in 2016.


How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from advertisement]


77%

27%

13%

81%

30%

0%

0% 20% 40% 60% 80% 100%

Trade publications

Mass media

Outdoor

2016

2015

• Trade publication is again the main advertising channel for a trade fair.

• “Outdoor” is a new choice in 2016.


How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from search engine]


0%

0%

12%

12%

86%

0% 20% 40% 60% 80% 100%

Bing

Sogou

Yahoo

Baidu

Google

2016

• Most of the exhibitors learned the Fair from Google, as it is the most popular search engine among others.


How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from social media]


0%

8%

8%

23%

50%

54%

0% 20% 40% 60%

Linkedln

Twitter

Weibo

Google+

Facebook

Wechat

2016

• WeChat ranked number one among the social media vehicles as it is popular in China, while Facebook

ranked the second.


Did you use the fairs’ mobile app “Mobile Buyer Guide”?


20%

[308]

80%

[1227]

User Non-user

13%

[176]

87%

[1131]

User Non-user

How well did the MOBILE APP meet your needs

9% [27]

13% [38]

43% [128]

18% [53] 17% [51]

12% [27]12% [28]

42% [96]

17% [39] 17% [40]

0%

20%

40%

60%

1 2 3 4 5

2016

2015

How likely would you be to recommend this MOBILE APP to other attendees of the event?

9% [26]

14% [41]

45% [137]

19% [57] 14% [41]13% [31]

9% [22]

43% [103]

20% [47]15% [37]

0%

20%

40%

60%

1 2 3 4 5

2016

2015

• Percentage of Mobile Buyer Guide user increased from 13% to 20%, in which 32% of the users gave a rating

4 or above to the mobile app.

• Features exhibitors like most: search engine, wall post function

• Features should be added: business matching


My top 3 markets (countries/regions) currently are:


69%

39% 38%

17% 15% 13%8% 7% 6% 6% 5% 4% 4% 4% 4% 3% 3% 3% 2% 2%

0%

20%

40%

60%

80%

Top 20 out of 64

• Mainland China, Hong Kong and the United States are the top three markets of the exhibitors.


My target 3 markets (countries/regions) currently are:


Top 20 out of 55

64%

31%

24%

11%7% 7% 6% 6% 5% 4% 4% 3% 3% 3% 3% 3% 2% 2% 2% 2%

0%

20%

40%

60%

80%

• Despite the slowdown of Mainland China’s jewellery market, it remains the number one targeted market

among exhibitors.


To what extent have your objectives for exhibiting in this

exhibition have been achieved?(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

2016 Number of Respondents: 1478Response

Count

1462

1288

1336

1302

1276

1304

1280

27%

28%

28%

17%

16%

13%

13%

27%

17%

24%

23%

20%

21%

21%

28%

19%

28%

30%

30%

37%

35%

10%

3%

8%

11%

13%

18%

17%

5%

2%

3%

4%

5%

6%

7%

3%

31%

9%

15%

16%

5%

8%

0% 20% 40% 60% 80% 100%

Find new buyers

Find franchisers partners / agent

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with

buyers/ business partners

1 2 3 4 5 N/A

• The percentage of rating “4+5” for Collect market information (24%), Consolidate contacts with buyers/

business partners (24%) and Brand-building (18%) ranked top three. It shows that exhibitors’ objectives on

these three aspects are relatively well-achieved to others.

• 31% of the respondents expressed that they are not ready to find franchisers partners or agents through

the fair. It seems that it is not popular in jewellery industry yet.


Q9.1. To what extent have your objectives for exhibiting in this

exhibition have been achieved?(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

2016 Number of Respondents: 14782016 Number of Respondents: 1478 Number of Respondents: 13552015

24%

24%

18%

15%

15%

11%

5%

21%

24%

17%

16%

16%

12%

9%

0% 10% 20% 30%

Collect market information

Consolidate contacts with

buyers/ business partners

Brand-building

Find new buyers

Launch new products

Explore new markets

Find franchisers partners / agent

2016

2015

Comparison of combining responses of “Rating 4” and “Rating 5”

• In aspects of “Collect market information” and “Brand-building” more exhibitors gave rating 4 and 5 in

2016 than in 2015.


To what extent are you satisfied with the fair in the following

aspect?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)

2016 Number of Respondents: 1481Response

Count

1426

1442

1430

1417

1399

1405

1391

1339

1387

19%

31%

19%

6%

5%

5%

5%

4%

4%

26%

28%

27%

14%

14%

14%

13%

10%

13%

35%

27%

36%

40%

37%

39%

38%

35%

40%

12%

9%

12%

27%

29%

29%

28%

24%

28%

5%

3%

4%

10%

11%

10%

10%

10%

11%

2%

2%

2%

4%

4%

3%

7%

18%

5%

0% 20% 40% 60% 80% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

1 2 3 4 5 N/A

• The percentage of rating “4+5” on aspects of Onsite service of organiser (40%), Facilities and services of

the exhibition centre (39%) and Move-in and move-out arrangement (39%) ranked top three. These are

aspects that exhibitors satisfied most.


To what extent are you satisfied with the fair in the following

aspect?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)


Comparison of combining responses of “Rating 4” and “Rating 5”

40%

39%

39%

38%

37%

34%

17%

17%

12%

37%

36%

34%

33%

34%

31%

17%

17%

13%

0% 10% 20% 30% 40% 50%

Onsite service of organiser

Facilities and services of the exhibition centre

Move-in and move-out arrangement

Official stand contractor(s)

Pre-show service of organiser

Official forwarding agent(s)

Business opportunities

Visitor quality

Visitor traffic

2016

2015

• Satisfactory level on most of the aspects are higher than last year.

• Improvement in aspects of “Move-in and move-out arrangement” and “Official stand contractor(s)” are

most significant, 5% higher than 2015.


June Hong Kong Jewellery & Gem Fair and Mineral, Gem & Fossil Asia are

held in HKCEC concurrently this year. Do you think such arrangement is

beneficial for your company?


27%

[374]

20%

[279]

53%

[748]

Beneficial Not beneficial No Comment

• Most of the exhibitors (53%) are neutral to having the mineral show to be held concurrently at HKCEC.


Please select the exhibition that you rate most important for your

company. (Please tick only ONE)


63%

17%

5%

3%

3%

2%

2%

2%

0%

0%

0%

0%

0%

2%

47%

30%

7%

3%

2%

1%

2%

4%

2%

1%

0%

0%

0%

1%

0% 20% 40% 60% 80%

September Hong Kong Jewellery & Gem Fair (Sep)

Hong Kong International Jewellery Show (Mar)

June Hong Kong Jewellery & Gem Fair (Jun)

JCK Las Vegas Show (May)

BaselWorld Fair (Mar)

Japan Jewellery Fair (Sep)

Bangkok Gems & Jewelry Fair (Sep)

Vicenzaoro Winter (Jan)

Gem & Jewellery India International Exhibition (Mar)

Istanbul Jewellery Show (Mar)

Delhi Jewellery & Gem Fair (Sep)

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Istanbul Jewellery Show (Oct)

Other exhibition

2016

2015

• 63% of the respondents rated the September Fair the most important fair to them, up from 47% in 2015.

• The expectation of the September Fair this year is much higher, as the market is rather slow from the

beginning of the year. Most of the exhibitors are looking forward to the number one jewellery event to find

business opportunities.

• Drop of importance of March Fair may reflect “short lead” order , e.g. X’mas and New Year, is more

important now.


What are your plans for participating in this exhibition next

year?


80%

77%

17%

20%

3%

3%

0% 20% 40% 60% 80% 100%

2016

2015

Will participate

May participate

Will not participate

Preferences between booth sizes[Based on exhibitors who will participate the next edition]

15%

78%

7%

20%

75%

5%

0%

20%

40%

60%

80%

100%

Larger booth size Same booth size Smaller booth size

2016

2015

• 80% of the respondents will participate

again in next edition.

• Most of the respondents (78%) are looking

for a booth of same size as 2016. It reflects

most of the exhibitors keep “wait and see”

attitude in the September Fair.

june hong kong jewellery & gem fair 2016 website/survey... · 6jg16 exhibitor survey report 2...

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